More: sports
Controversial Israeli soccer club may be litmus test for UAE soft power ploy
An Emirati offer to invest in Israel’s most controversial soccer club could serve as a figurative litmus test of hopes that Arab recognition of...
Covid-19 Sports Diplomacy: Soft power vs. populism
Sports diplomacy existed long before Joseph Nye coined the term “soft power”. It was supposed to peacefully “co-opt” political actors rather than threaten or...
Bundesliga: The Guide To Restart Football?
The first match-day proved encouraging for other leagues, planning to follow the Bundesliga.
Football is back in Germany — albeit without the fans. The Bundesliga...
Saudi Arabia rolls the dice with bid for Newcastle United
Saudi Crown Prince Mohammed bin Salman has rolled the dice with a US$ 374 million bid to acquire storied British soccer club Newcastle United.
If...
Gazprom and Europe
Football in the 21st Century is
not only a sport but a global brand in itself. Football allows others to feed
and profit off of it...
Why is Football making Huge Money?
Last year, European clubs amassed more than
9 bn euros from television rights, ticket sales and commercial businesses. FC
Barcelona earned the highest share amidst fierce...