Over the past three decades, The Palace Company, through its flagship brand Palace Resorts, has quietly but powerfully reshaped the landscape of luxury hospitality in the Caribbean. From its roots in Cancún, Mexico, this privately held company has grown into a benchmark of the all-inclusive model, operating a portfolio of award-winning brands that welcome millions of guests annually.
A Caribbean Vision Born in Cancún
The story began in 1984, when The Palace Company opened its first resort in Cancún. At the time, the destination was only beginning to emerge on the global tourism map. The founders recognized an unmet demand: luxurious family vacations. Initially launched under the European plan model, the company quickly pivoted to an all-inclusive offering in response to evolving market needs—a visionary move that laid the foundation for a robust and diversified hospitality group.
Flagship Brands for Distinct Travel Styles
Through the years, The Palace Company has developed an ecosystem of specialized brands, including Palace Resorts, that speak to different segments within the luxury market:
Palace Resorts: Since launching Beach Palace in 1984, this brand has epitomized the all-inclusive concept. With properties spanning Cancún, Playa del Carmen, and Cozumel, Palace Resorts offers both family-friendly and adults-only experiences—all set along the Caribbean Sea and designed with prime beachfront access in mind.
Moon Palace Resorts: Debuting in the 1990s with Moon Palace Nizuc, this brand expanded significantly by 2001 with the launch of the Sunrise lobby. Moon Palace caters to multigenerational travelers and large families, featuring sprawling resorts with multiple pools, nightclubs, kids’ clubs, and golf courses designed by industry legends like Jack Nicklaus.
The Grand at Moon Palace, opened in 2016, represents a foray into ultra-luxury. This exclusive enclave offers elevated dining, premium accommodations, private beach clubs, and top-tier amenities.
Le Blanc Spa Resorts: Born in 2005 in Cancún and revitalized in 2019, Le Blanc later expanded to Los Cabos in 2016. Tailored exclusively for adults, the brand is built around wellness and bespoke luxury. Butler service, high-end spa rituals, infinity pools, oceanfront yoga, and gourmet cuisine define the Le Blanc experience.
Baglioni Hotels & Resorts: In a strategic move to anchor its presence in European luxury, The Palace Company completed its full acquisition of Baglioni Hotels & Resorts in October 2023, after acquiring a 75% stake in 2022.
This boutique collection combines Italian elegance with nature-conscious design and culturally immersive experiences. From Sardinia’s pristine coastlines and the rustic charm of Puglia to the iconic cities of Rome, Milan, and Venice—as well as a five-star all-inclusive retreat in the Maldives—Baglioni embodies l’arte di vivere through fine dining, refined aesthetics, and impeccable service.
Each brand under The Palace Company umbrella, including Palace Resorts, enhances its corporate identity, allowing the group to carve out a distinct voice in an increasingly crowded global marketplace.
Beyond Mexico: A Global Footprint
What began in Cancún has grown into a true international footprint. Today, The Palace Company, through Palace Resorts, operates properties in Jamaica, Italy, the Maldives, and is developing projects in the Dominican Republic and other strategic locations.
In Jamaica, Moon Palace Jamaica has emerged as one of the most acclaimed resorts in Ocho RÃos, praised for its comprehensive amenities and exceptional guest satisfaction.
Soon, Moon Palace Punta Cana will expand the brand’s presence in the Dominican Republic, bringing with it new benchmarks in sustainable, all-inclusive luxury.
In Italy, Baglioni Hotels & Resorts continues to set the tone for authentic luxury, merging Italian heritage with contemporary sophistication. From Florence to Puglia, each location offers carefully curated experiences that emphasize local culture, culinary excellence, and architectural beauty.
In the Maldives, Baglioni delivers its distinctive interpretation of Italian luxury in a five-star all-inclusive setting that blends sustainability with barefoot elegance, fine dining, and elevated privacy.
Innovation as a Brand Signature
A key driver of The Palace Company’s sustained growth has been its embrace of innovation. From aromatherapy menus in guest rooms to mobile app-based virtual assistants, the company continuously enhances the guest experience through personalization and technology.
Its commitment to sustainability is equally ambitious. Through EarthCheck-certified programs, the company has reduced plastic usage, implemented energy efficiency initiatives, and invested in local community development. These efforts earned it EarthCheck Platinum recognition, placing The Palace Company among global leaders in responsible tourism.
The group’s properties, including those under the Palace Resorts brand, have earned accolades from AAA Five Diamond Awards to Forbes Travel Guide mentions and TripAdvisor’s Travelers’ Choice awards, validating its pursuit of excellence across touchpoints.
Looking Ahead
With more than a dozen operational resorts and several in the pipeline, The Palace Company, alongside Palace Resorts, continues to shape the future of luxury travel in the Americas and beyond. Its expansion strategy, paired with a focus on guest-centric innovation and brand differentiation, ensures its competitive edge in the global hospitality market.
In a post-pandemic tourism landscape, The Palace Company is uniquely positioned to meet the expectations of a new generation of travelers—discerning guests who seek meaningful, elevated, and memorable experiences.
