Hublot, Swiss luxury
watchmaker and Marc Ferrero, the artist behind Storytelling Art, unveil the Big
Bang One Click Marc Ferrero. Paying homage to the 21st century
woman, who distinguishes herself through the multiplicity of her roles, in this
exclusive timepiece she is embodied as the heroine of modern times. This
collaboration marks an exploratory approach to art and watchmaking.
A Muse, the 21st century woman
In turn wife, mother, friend, lover, business woman, femme fatale,
fashion icon or night owl, for every hour of the day the modern woman sets
herself apart as unpredictable, multifaceted and unique. She is disarming and
makes light of the simple or complex adventures that she comes up against;
drawing upon her charm, she juggles the lives that fill each of her
days.
Big Bang One Click Marc Ferrero
The dial tells the story of this heroine of modern times with ‘Lipstick’, an
iconic work by the artist. Enigmatic behind her dark glasses, she remains
majestic in the face of the unexpected and affirms her femininity, armed with
her lipstick. Spinels in shades of red, topazes for the turquoise version, and
forty-two fine stones decorate the bezel of the new 39-mm case, which is
adjusted to her feminine wrists. With one touch of its “One Click” patented
fastening system, the leather strap makes way for a version in alligator and
rubber, a touch of sophistication appropriate for the moment. Available in red
and turquoise, the special series will be available in 50 copies of each tone.
“When I am asked ‘What innovative and modern idea develops your
painting?’ Without hesitation, I answer fusion… Using different graphic
styles (cubism, impressionism, surrealism, figurative, etc.) on the same plane
or over my works—just like a film director uses special effects to tell a
story—will always represent an extremely exciting challenge for me.” Marc
Ferrero
Watchmaking and painting in movement: fusion
Hublot and Marc Ferrero cultivate the art of exploration in their respective
fields, with fusion as the guiding principle. For the watchmaking house, it is
the unexpected blend of rare and innovative materials and for the artist and
friend of the brand, it is the combination of different graphic styles on the
same plane. It was therefore natural for their innovative spirits to find a
shared expression, with watchmaking as a vehicle for art. A story of timeless
adventures is embodied by the Big Bang One Click Marc Ferrero timepiece. A
flagship announcement linking to the “Hublot loves Art” series.
The watch can be viewed at the Baselworld trade fair.
