More: Soft Power

Flowers of Diplomacy: How Bouquets Build Bridges Between Nations

Throughout history, flowers have served as symbols of beauty, love, and peace. Yet, beyond their aesthetic appeal, they hold power as significant tools in...

Soft Power and Great Power Competition: Shifting the Sand in the Balance of Power Between the US and China -Book Review

The twenty-first century is witnessing a change in global power structure marked by peaceful rise of China, resurgence of Russia and America’s intent to...

China’s Soft Power Play in South Asia

South Asian States have been struggling for several decades to coordinate and unite the region. In 1985, the South Asian Association for Regional Cooperation...

Black Myth: Wukong and China’s Soft Power

The strong rise and rise to become a superpower has made China eager to develop soft power to enhance its national position, increase its...

China’s Global Influence: A Soft Power Approach

Soft Power is a concept in international relations coined by Joseph S. Nye, which refers to the ability of one state to influence the...

Anime, I choose you! How Japan has successfully changed its image through the power of anime

Since the release of Haikyuu!! The Dumpster Battle, a highly anticipated movie from Haikyuu!! franchise, fans flocked the cinema just to get a glimpse...

AI-Powered Diplomacy: The New Frontier of Soft Power for Emerging Economies

Authors: Tuhu Nugraha and Annanias Shinta D* In an increasingly developing digital era, soft power plays an increasingly important role in shaping global influence. One...

Unlocking Soft Power Potential: Kazakhstan’s Creative Economy as a Tool to Global Recognition

In the 2024 Brand Finance Global Soft Power Index, Kazakhstan ranked 80th, demonstrating a significant level of soft power influence. In contrast, other Central...

Global Soft Power Index 2024:  USA and UK ranked top nation brands, China takes third place

The United States and the United Kingdom are the most influential soft power nations in the world, according to the new iteration of the...

Janadriyah Festival: A Strategic Instrument for Advancing Saudi Vision 2030’s Diplomatic Objectives

From 1989 until 2016, the Kingdom of Saudi Arabia consistently held the top position as the world's largest oil exporter. Its abundant oil resources...

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The End of an Era: Reimagining Democracy Support for a New World

Authors: Soheila Comninos and Scott Warren* The United States’ retreat...

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