More: Soft Power
How India is exercising soft power through Heritage of Yoga
Recently, we must have witnessed the hype in Press about the International Yoga Day celebrations led by India all over the world. ...
Is one Putin things in order?
Russia is not widely known for its outstanding abilities in soft power. That could be explained, albeit not justified, for the strong concision characteristic...
Football, money and politics
Several days before the FIFA’s presidential elections, one of the biggest corruption scandals in the history of the organization has burst out. ...
Turkmenistan- a brand in the making?
Turkmenistan can be labeled as the most traditional society in the Caspian area. As a country, somewhere between historical tribalism and current authoritarianism, Turkmenistan...
Iran`s soft solutions for hard realities
Even before soft power was officially introduced into the vocabulary of international relations, its core principles were nevertheless exercised by state entities all over...
Azerbaijan: What awaits beyond sticks and carrots
The country`s power in international relations rests upon various things and the principal distinction into hard and soft power displays particular means to influence...
Hard truths about Europe’s soft power
In the run-up to last December’s EU summit on defence, Britain’s top general publicly warned that the UK risks being left with “hollowed out”...