More: digital economy
The Marketing Strategies: Products and Services Branding and Pitching Dynamics
In a world of integrated marketing communications, the power of the digital economy, and the era of artificial intelligence, brands can stand in many...
Opportunities and Challenges of Pinduoduo’s Internalization Efforts through TEMU
As the world’s fastest-growing economy giant, Chinese e-commerce remains a significant player in global trade. In line with its striking development in terms of...
From Silk to Servers: China’s Hidden Power in Southeast Asia as a Fork in the Digital Road
The humid streets of Jakarta have been buzzing with tech excitement ever since the Chinese e-commerce giant Alibaba has set up a large data...
Is The Buyer Journey Evolving? 8 Ways To Attract Omnichannel Consumers To Your Online Store
Companies with an omnichannel approach are proven to see an annual revenue growth of 9.5%, so what are you waiting for?
The ecommerce landscape is...
The Role of Digital Marketing in Supporting E-Commerce Growth Post-Pandemic
In many ways, there has never been a better time to be running an e-commerce business. As of 2024, there are approximately 2.7 billion...
POS System Policy in Indonesia and China: Disrupting the Future of Retail
We are currently in an era of "phygital” where the retail world has an intersecting world between the physical and digital worlds. Future retail...
Navigating Consumer Protection Challenges in the Wake of Temu’s Digital Economy Model
In recent years, e-commerce has profoundly transformed people's shopping habits and reshaped global trade. With only a click of a button, consumers can access...
Cross-Border Data Flows Under RCEP: Striking a Balance Between Security and Competitiveness
This article examines the regulations on cross-border data flows under the Regional Comprehensive Economic Partnership (RCEP), particularly those outlined in its Electronic Commerce chapter...
Imbalance Competition: Local & Multinational E-Commerce in Indonesia’s Domestic Market
The rapid development in the digital realm has brought new dynamics to the economy through the presence of multinational digital companies in developing countries....
Indonesia’s Decision to Block Temu: Political Protectionism in Action
Indonesia’s decision to block the Chinese e-commerce platform Temu reflects a significant shift in its economic and political stance toward protecting local businesses, particularly...