The new Museum, housed in a striking steel, glass and Swiss timber building designed by award-winning architect Shigeru Ban, brings the OMEGA story to life through immersive movies, compelling displays and fun interactive experiences.
The journey to the heart of OMEGA includes a 360° history of time and a giant walk-in Speedmaster revealing the inner-workings of the famous Co-Axial Escapement. Along the way, visitors can unleash their inner Olympian on a 9m running track, explore OMEGA’s history of women’s watchmaking, walk across a lunar surface and enter the exciting world of James Bond 007.
Those wishing to delve into the details can follow the path of a 50m steel bracelet made up of 64 treasury windows.
To coincide with the opening of the new Museum, OMEGA has created a dedicated Instagram account – #OMEGAMuseum – and a fully upgraded “Extract from the Archives” service, which is now available online.
Jaeger Lecoultre & Amanda Seyfried
Amanda has established herself as one of Hollywood’s most captivating young leading actresses. As a talented singer, she can be seen starring in musical adaptations of Mamma Mia!, Mamma Mia 2! and Les Miserables.
During her visit at the SIHH 2019, Amanda was particularly captivated by the gem-setting technique, one of the Rare Handcrafts taking centre stage on the new Dazzling Rendez-Vous Night & Day watch that she was wearing.
On the occasion of the Shanghai International Film Festival, Amanda Seyfried presented Jaeger‑LeCoultre’s Glory to the Filmmaker Award to filmmaker Tian Zhuangzhuang and attended a Watchmaking MasterClass where she was impressed by the unique savoir-faire of the Maison:
At the 76th International Venice Film Festival, Jaeger‑LeCoultre was pleased to welcome Amanda Seyfried.
On the occasion of the Jaeger‑LeCoultre Gala Dinner, she wore the Joaillerie 101 Feuille, entwinning refined luxury and feminity.
Heritage Wonders: Lucky 13 & Polaris Memodate
Throughout its history, Jaeger‑LeCoultre has been driven by the spirit of inventiveness, its expertise rewarded with more than 400 patents, and its watchmakers’ technical skills and creative imagination embodied in more than 1,200 different calibres.
As these two rare watches from the mid-20th Century demonstrate, every decade has brought fresh ideas and solutions, reflecting the spirit of the times. Among the many changes brought by the 1950s and 60s – represented by each of these watches – were, on one hand, tremendous advances in technology and aerospace, and on the other, the transformation of diving from a challenging pursuit to a widely practised leisure activity.
A rare LeCoultre Polaris Memodate (1967): to be sold at Phillips Geneva, November 2019:
In 1950, Jaeger‑LeCoultre introduced its first wristwatch featuring an alarm and called it the Memovox (‘voice of memory’). As the model become one of the most desirable and reliable on the market, the company introduced different variations, including a date display, a self-winding version and even an alarm designed to time parking meters.
In 1959, noting that diving had begun evolving from a specialist pursuit into a recreational sport enjoyed by thousands, Jaeger‑LeCoultre decided to adapt the Memovox to the sea. The company realised that it could offer both a visual timer (on the inner bezel) and an auditory alarm (which also caused vibration against the case) for ultimate diver safety.
To do so, Jaeger‑LeCoultre created a patented, multi-layer case-back that optimised the alarm’s sound transmission under water. The outer case, with its 16 holes, allowed for the alarm tone to be heard and also felt on the wrist, while the inner case sealed and protected the movement.
Known in the United States as the Polaris, and in Europe as the ‘Montre de plongeur E859’, the reference E859 featured three crowns, each with the cross-hatch pattern characteristic of SuperCompressor watches. The first crown is for time setting, the second rotates the inner bezel for dive timing, and the third rotates the central disc to align the arrow with the alarm time.
The example being offered by Phillips was made in 1967 for the American market and stands out from other models thanks to its very rare dial markings. While most of the dials were stamped Memovox or bore no inscription other than the LeCoultre name, this watch is stamped Memodate.
Perhaps the most fascinating thing about the Memodate Polaris is its combination of two apparently opposite aspects of watchmaking: the tradition of delicate aural complications and the needs of a practical sporting timepiece. In this respect, it epitomises the open-minded spirit of inventiveness that has created such a rich patrimony at Jaeger‑LeCoultre and continues to drive the Maison to this day.
The unique LeCoultre “Lucky 13” (1962): to be sold at Phillips New York, December 2019
The LeCoultre “Lucky 13” is a truly remarkable and unique watch presented by the Chicago Anti-Superstition Society alongside 13 U.S. Senators to an original Mercury Seven U.S. astronaut to commemorate his historic achievement of becoming the first American astronaut to orbit the Earth.
Featuring the number 13 at every hour marker, the watch celebrated the Friendship 7 spacecraft capsule used for the Mercury-Atlas 6 mission. Friendship 7 was the 13th space capsule produced by McDonnell Aircraft Corp, and the 13s on the dial were used to illustrate the society’s rejection of the number 13 as unlucky.
The ceremony, taking place on Friday, April 13th, 1962, was entered in the House Congressional Record on October 13th, 1962. The consignor intends to donate a portion of the proceeds of the sale of this watch to The John Glenn College of Public Affairs at The Ohio State University.
As well as demonstrating Jaeger‑LeCoultre’s technical expertise, the deep meaning and personal connections behind the story of these unique timepieces remind us that watches have always had social and emotional significance – which sometimes even overrides their practical purpose.
The Breitling Avenger Swiss Air Force Team Limited Edition
Breitling is celebrating the 55th anniversary of the Patrouille Suisse Swiss Air Force Team, admired around the world for its dazzling aerial performances, with the launch of the Avenger Swiss Air Force Team Limited Edition, produced in a series of 550 pieces.
In 1964, the Swiss Air Force created an aerobatics team, named Patrouille Suisse, made up of some of its most talented pilots. Today, 55 years later, the Patrouille Suisse squadron dazzles audiences with aerial displays in the skies above Switzerland and other European countries with precision performances in six supersonic jets. Breitling has created a new watch to honor these high-flying Swiss ambassadors: the Avenger Swiss Air Force Team Limited Edition.
Georges Kern, the CEO of Breitling, welcomes the opportunity to celebrate the Patrouille Suisse squadron’s anniversary with a limited-edition chronograph. He says: “The Patrouille Suisse Swiss Air Force Team and Breitling make ideal partners. Flying in tight formations in supersonic jets, the Patrouille Suisse squadron is the perfect modern expression of our long aviation tradition. We are excited about the watch we have created to celebrate their 55th anniversary.”
The Breitling Avenger Swiss Air Force Team Limited Edition has a 45 mm stainless-steel case with a ratcheted unidirectional rotating bezel. Its striking black dial features the logo of the Patrouille Suisse squadron on the subdial at 9 o’clock as well as distinctive yellow and red accents that reflect the colors of the Patrouille Suisse squadron’s logo. The yellow-tipped second hand adds another dash of color. The hands and the black indexes are coated with Super-LumiNova®, a luminescent material that makes them easily readable in all lighting conditions. The caseback is engraved with the Patrouille Suisse squadron’s 55th anniversary logo – a stylized 55 and six supersonic jets in flight – along with the words “ONE OF 550”, an indication of its special limited-edition status.
The Avenger Swiss Air Force Team Limited Edition is powered by a Breitling Caliber 13, a COSC-certified chronometer movement with a power reserve of approximately 48 hours. It is water-resistant to 30 bar (300 meters). The special limited-edition Avenger is presented on an anthracite leather military strap with a pin buckle.
The Campaign Revolving around the Patrouille Suisse Swiss Air Force Team
Breitling is proud to present three talented Patrouille Suisse jet pilots to support this anniversary edition. Major Gunnar Jansen joined the Patrouille Suisse Swiss Air Force Team in 2010 and has led the formation for the past three years. Captain Claudius Meier flies in the second position, on the right side of the leader. Captain Lukas Nannini, the second soloist, who flies in the fifth position on the outer left wing, completes the squad.
Since 1884, Breitling has established a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence. With the brand’s storied association with aviation, Breitling has shared the finest moments in humankind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology. Breitling manufactures its own movements inhouse and the quality of every watch is confirmed by its status as a COSC-certified chronometer, made in Switzerland.
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