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Tourism Leading Other Global Sectors in Advancing Gender Equality

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The World Tourism Organization (UNWTO), in collaboration with UN Women, The German Society for International Cooperation (GIZ), World Bank Group and Amadeus, has launched the long-awaited second edition of the Global Report on Women in Tourism. The publication highlights the progress the global tourism sector has made in advancing gender equality, with key case studies and statistics gathered from around the world.

The key findings show that:

The majority of the tourism workforce worldwide is female: 54% of people employed in tourism are women compared to 39% in the broader economy

The wage-gap is smaller in the tourism sector: Women in tourism earn 14.7% less than men compared to 16.8% in the broader economy

Tourism offers women more opportunities for leadership roles: 23% of tourism Ministers are female compared to 20.7% of Ministers overall

The report also highlights how more and more women are challenging gender stereotypes in the sector.

In Morocco, for example, women have been issued tour guide licenses for the first time. An airline in the UK has doubled the number of female pilots they employ and Uganda’s Hotel Owner’s Association is now lead by its first female CEO.

Technology has also been a catalyst for empowerment, providing women with access to more training opportunities and stimulating female entrepreneurship through easier access to the tourism market.

In the public sphere, policy-makers are waking up to the importance of gender equality in tourism and putting measures in place to ensure women fairly share the benefits that tourism can bring.

Speaking on these findings UNWTO Secretary-General, Zurab Pololikashvili, said “tourism is leading the charge for female empowerment all over the world. Across the private and public sectors women are harnessing the potential of tourism to become financially independent, challenge stereotypes and start their own businesses.

UNWTO is firmly committed to working towards UN Sustainable Development Goal 5 – the empowerment of women and girls – and ensuring that tourism continues to be at the forefront of gender-equality efforts.”

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UNWTO successfully completes tourism marketing project for Yunnan Province, China

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A delegation from UNWTO visited Kunming to deliver a training seminar on implementing the International Tourism Marketing Strategy designed for the Yunnan Province of China.

The strategy was designed by UNWTO experts in partnership with the Yunnan Provincial Tourism Department. Now, with the province working to grow its tourism sector, including through expanding its French source market, UNWTO hosted a special training seminar for stakeholders from both the public and private sectors. 

The seminar was attended by 35 representatives from the Provincial Tourism Department, the tourism departments of main cities and prefectures in Yunnan, and tourism companies targeting international tourists.

The project has laid a sound basis to develop attractive packages and further promote the diverse tourism products of Yunnan Province to the international market, with a view to enhance international tourism’s contribution to the local economy.

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DiscoverEU: 20,000 more young people will explore Europe in 2020

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Around 20,000 18-year-olds are set to receive a travel pass under the fourth and latest round of DiscoverEU, which attracted some75,000 applications from across Europe. These young Europeans, selected on the basis of established award criteria and specific Member State quotas, can travel between 1 April and 31 October 2020 for up to 30 days.

Vice-President Schinas, responsible for Promoting Our European Way of Life, said: “From April, 20.000 young people will experience a memorable European journey, discovering the EU. The fact that they will be sharing it with their peers and people in other countries will make this experience both enjoyable and unforgettable. They will also become part of a wider informal and inclusive network that explores what it means to discover our continent, its richness, diversity and solidarity.”

Commissioner Mariya Gabriel,responsible for Innovation, Research, Culture, Education and Youth, said: “Travelling through Europe and meeting young people from other countries enhances intercultural understanding, improves language skills and boosts self-confidence. Together with solidarity and volunteering activities, financed under the European Solidarity Corps, DiscoverEU is an invaluable initiative for informal learning.”

Successful applicants will now be contacted and can start arranging their trips. As a rule, they travel by rail; however, to ensure inclusive access across the continent alternative modes of transport, such as buses, ferries, or exceptionally, planes, are also an option. With the travel pass, participants also receive support and guidance on, for example, sustainable travel. The young people are aso invited to become a DiscoverEU Ambassador, and report on their experiences. They are also encouraged to contact fellow travellers on social media and share their stories.

All participants are invited to attend DiscoverEU meetups at various locations across Europe over the summer. Meetups deal with topics such as a sustainable green Europe -the DiscoverEU theme for 2020. Other activities include volunteering opportunities and the development of a green itinerary for the young travellers.

Background

The Commission launched DiscoverEU in June 2018 following a proposal from the European Parliament. The first three application rounds have given around 50,000 young people the opportunity to travel around Europe. For 2020, the European Parliament has earmarked €25 million for DiscoverEU. The next application round and further updates will be announced by the Commission on the European Youth Portal in due course.

Given the great interest generated by DiscoverEU, the Commission continuously works to improve the initiative, based on feedback from travellers and key stakeholders. So far, participants in the first rounds report DiscoverEU as a valuable and inclusive learning experience, contributing to civic engagement, personal growth and skills development. Travelling empowers young people and helps develop key competences such as language skills and inter-cultural awareness and sensitivity. Resilience, organisation skills and problem-solving also prove an asset. Furthermore, two-thirds of participants said that they would not have been able to finance their travel pass without DiscoverEU. For some participants, it was the first time they travelled on their own without their parents or guardians.

In May 2018, the Commission proposed to include DiscoverEU as an integral part of the future Erasmus programme for 2021-2027. Subject to agreement by the European Parliament and the Council, this would allow hundreds of thousands more 18 year-olds to benefit from the initiative over those seven years.

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UNWTO at FITUR 2020: Sustainability, Innovation and Accessibility to Take Center Stage

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The World Tourism Organization (UNWTO) will place innovation and sustainability at the top of the agenda as it returns to the International Tourism Fair in Madrid (FITUR). At the 40th edition of the leading trade fair, the United Nations specialized agency will emphasizes the global tourism sector’s enduring resilience and status as a beacon of stability in times of political, economic and social uncertainty.

FITUR 2020 will see UNWTO build on its presence at the recent COP25 UN Climate Conference, where it highlighted tourism’s unique and cross-cutting ability to contribute to several of the Sustainable Development Goals (SDGs).

On the eve of FITUR (Monday 20 January), UNWTO will host its annual News Conference, setting out its accomplishments to date as well as its vision for the future, both during the 2020 UNWTO Year of Tourism and Rural Development and beyond. Also at the News Conference, UNWTO will present the latest data on global tourism numbers and trends, its first such report of the new decade.

On the opening day of FITUR (22 January), UNWTO will launch the Global Tourism Plastics Initiative, a landmark opportunity for tourism operators and destinations to establish themselves as global leaders in reducing plastic consumption and pollution. The initiative has already gained the support of major players within the sector.

Alongside the launch of the Global Tourism Plastics Initiative in Madrid at FITUR, UNWTO will also host the final of the second edition of its Tourism Start-Up Competition (20 January), identifying innovators who are disrupting the sector and making tourism more closely aligned with the SDGs. Additionally, alongside the ONCE Foundation, UNWTO will host its Accessible Tourism Destination (ATDs) Awards (22 January) to recognize destinations that are proactively opening themselves up to tourists of all abilities and backgrounds.

Looking ahead to the event, UNWTO Secretary-General Zurab Pololikashvili said: “For 40 years, FITUR has served as a key focal point for sector leaders, bringing the public and private sectors together to drive tourism forward. Now as we look to the future, I am confident that FITUR will once again produce ideas and concrete plans needed to ensure tourism can become an increasingly important part of the sustainable development agenda. As we begin 2030, the global community has just 10 years to realize our ambitious climate and development goals, and the tourism sector needs to face up to its large responsibility and recognize its unique power here.”

For the first time, on the evening before the start of FITUR, UNWTO will host a high-level Gala Dinner, with guests of honor to include His Majesty, King Felipe VI of Spain, heads of state and private sector leaders.

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