Fostering knowledge, education and growth in tourism, is at the centre of a partnership announced today between Google and the World Tourism Organization (UNWTO). Google will support UNWTO members in addressing the new digital trends and transformation challenges faced by tourism and needed by the sector, to fully harness its development potential and contribution to sustainability.
Digital skills are crucial for competitiveness in tourism, a sector characterized by technological change and the generation of new business models.
“This agreement with Google coincides with UNWTO’s special focus on education, skills development and jobs, the connecting thread of all our actions this year”, said UNWTO Secretary-General Zurab Pololikashvili. “Google is an affiliate member of UNWTO and this partnership proves the importance of public-private collaboration to advance tourism as a vehicle for sustainable development”, he added.
Lutz Behrendt, Travel Industry Leader, from Google said: “More than half of tourism revenue in the EU is now researched or booked online. By equipping tourism ministries with the skills, tools and programmes they need to market and protect themselves online, we hope it will increase opportunities for jobs and revenue across the industry. Following a similar tourism programme we ran in Greece, 68% of participating businesses confirmed they saw concrete business results following our training, such as more visitors to their website or physical business.”
A High-Level Dialogue on Digital Skills in Tourism set the backdrop for announcing the agreement. Organized by UNWTO with the support of Google during ITB Berlin, the world`s leading travel trade fair, the event underscored that digital skills development remain a major priority for destinations around Europe.
UNWTO and Expedia Group to Share Data and Insights to Guide Tourism Recovery
The World Tourism Organization (UNWTO) will work alongside the Expedia Group to strengthen ties between the public and private sectors and drive tourism’s recovery from the impacts of the COVID-19 pandemic. The two parties signed a Memorandum of Understanding (MoU) that will see them collaborate on a range of topics, with the common goal of driving recovery and making the sector more resilient and sustainable.
UNWTO Secretary-General Zurab Pololikashvili met with representatives of the Expedia Group in Brussels, on the back of successful talks with leaders of the European Institutions. Highlighting UNWTO’s commitment to strengthening ties with the private sector, this enhanced partnership will see the United Nations Specialized Agency work more closely with the Expedia Group. Joint actions will focus on market intelligence and innovation. UNWTO and Expedia will also work together to promote entrepreneurship and professional education, and in the field of consumer protection.
Secretary-General Pololikashvili said: “From the very start of this crisis, UNWTO has been a strong advocate of close cooperation between the public and private sectors. This enhanced partnership will help improve our knowledge of global tourism trends, allowing us to respond to new challenges and guide tourism’s recovery. It will also help us place innovation and sustainability at the heart of this recovery, ensuring tourism emerges stronger than before.”
The partnership with between UNWTO and Expedia Group will see both parties share data on tourism trends and developments, both at the global and the local scale. This will help inform decision-making, producing data-based policies aimed a tourism’s sustainable recovery and future development.
UNWTO to Harness the Power of A.I to Link Tourism Workers with Jobs
The World Tourism Organization (UNWTO) is to work with California-based Eightfold.ai to help connect tourism jobseekers with employers and so drive the global recovery of the sector.
The new partnership will see UNWTO harness the power of the Eightfold Talent Exchange, a marketplace connecting workers impacted by the COVID-19 pandemic with available jobs. Using advanced deep-learning AI, the Exchange matches people to the right jobs in companies that are hiring, creating a bridge between those looking for a job and organizations that need to hire quickly.
All 159 UNWTO Member States, as well as the more-than-500 Affiliate Members will benefit from direct access to the platform. They will also be able to offer Talent Exchange to workers who have lost their tourism-related jobs due to COVID-19. At the same time, workers can sign up to find available jobs that make use of their skills and experience. Members that have hiring needs also can sign up to post jobs and find talent who can do the job immediately.
Connecting employers with tourism talent
UNWTO Secretary-General Zurab Pololikashvili says: “The COVID-19 pandemic has hot the global tourism sector hard, and up to 120 million jobs are at risk. However, tourism has a long history of adapting and embracing innovation. This partnership will be a great help to the many millions of people who are dependent on tourism for their livelihoods, while also connecting employers with the very best talent our sector has to offer.”
Kamal Ahluwalia, President of Eightfold.ai, added: “With Eightfold Talent Exchange, we’re providing all members of UNWTO with a platform that can unite Members over a shared goal: getting individuals who have lost their jobs back to work. The AI powering the Exchange understands the capabilities of each person: both the skills that they have from their work experience, and the skills that they could easily learn.”
UNWTO Launches Comprehensive Tourism Recovery Tracker
As growing numbers of countries around the world ease restrictions on travel, the World Tourism Organization (UNWTO) has launched a new Tourism Recovery Tracker to support global tourism. This represents the latest concrete action undertaken by the United Nations specialized agency as it leads the response of global tourism and guides recovery.
The most comprehensive tourism dashboard to date, the Tracker is the result of a partnership between international organizations and the private sector. Available for free, it covers key tourism performance indicators by month, regions and subregions allowing for a real time comparison of the sector recovery across the world and industries.
All key tourism data in one place
The UNWTO Tourism Recovery Tracker compiles all the relevant data in one place, giving governments and the private businesses the ability to track the recovery of tourism at global and regional level, alongside information on the top destinations for international tourism The tracker includes data on:
- international tourist arrivals
- seat capacity in international and domestic air routes,
- air travel bookings,
- hotel searches and bookings,
- occupancy rates and
- demand for short term rentals
The UNWTO Tourism Recovery Tracker is available for free and is a collaborative effort by a group of partners including the International Civil Aviation Organisation (ICAO), ForwardKeys, STR, Sojern and AIRDNA.
According to UNWTO latest World Tourism Barometer, the massive drop in international travel demand over the period January-June 2020 translates into a loss of 440 million international arrivals and about US$ 460 billion in export revenues from international tourism. This is around five times the loss in international tourism receipts recorded in 2009 amid the global economic and financial crisis.
The Tracker was announced on the back of the 112th Session of the UNWTO Executive Council, which met in person and virtually in Tbilisi, Georgia, to work together to guide the sustainable and responsible recovery of tourism from the impacts of the COVID-19 pandemic.
India-ASEAN relations under Vietnam Chairmanship of ASEAN
India has very recently come out with India-ASEAN Action Plan 2021-2025 alluding to the objectives for furthering its relationship with the...
COVID-19 has given a fillip to biodiversity
The COVID-19 outbreak caused many problems for the world, but in return gave the planet’s environment and biodiversity a chance...
EU interoperability gateway for contact tracing and warning apps
What is a coronavirus tracing and warning app? Most public health authorities in the EU have developed apps that support...
Half of Working Adults Fear for Their Jobs
In a new World Economic Forum-Ipsos survey of more than 12,000 working adults in 27 countries, more than half (54%)...
APEC Promotes Small Businesses & Patient Health with New Business Ethics Vision
APEC strengthens its commitment to push for patient health and cross-border trade with the launch of a bold, new vision...
Why does the EU want to regulate the platform economy?
The platform economy brings benefits but also risks. Read about the issues the EU wants to solve with new rules...
The world economy needs a new engine of economic recovery-ILO
As labour markets around the world continue to reel from the COVID-19 crisis , ILO Director-General Guy Ryder has called for...
Economy2 days ago
Bangladesh: The Rising Economic Power
New Social Compact3 days ago
When Fundamentalists Come to Power, Women Lose
Eastern Europe3 days ago
Who’s Who in Nagorno-Karabakh
Europe3 days ago
Why the West Needs a New Eurasian Strategy
Defense2 days ago
Hidden Traces in the Armenia-Azerbaijan Сonflict
New Social Compact2 days ago
Of Here and Now: Pandemic and Society in 2020
Eastern Europe2 days ago
Nagorno-Karabakh: A Frozen Conflict Rethawed
East Asia2 days ago
Nepal-China Boundary Treaty: An example of peaceful Himalayan frontiers