Under the leadership of Alejandro Irarragorri with Santos Laguna, the club has consolidated itself as an institution with the capacity to inspire and help transform an entire region. Throughout its history, the Club has demonstrated that sports can be a powerful tool for social, cultural, and economic change, becoming a benchmark of innovation in Mexico and internationally.
Since 1982, Santos Laguna has been forged as a reflection of the character of the Comarca Lagunera: effort, resilience, and a competitive spirit. Over time, and through the vision of Alejandro Irarragorri at Santos, that identity became the foundation of a management model that transcends sports and is now recognized for its ability to innovate and generate social impact both within and beyond Mexico.
Santos Laguna has earned a special place in Mexican soccer as a team that has defined an era with its consistent prominence in every tournament, achieving six league championships in its history. The philosophy promoted by Alejandro Irarragorri at Santos strengthened that competitive identity, building a project that not only seeks titles but also aims to transform its community through sports.
THE PHILOSOPHY OF ALEJANDRO IRARRAGORRI WITH SANTOS
Alejandro Irarragorri’s management represented a new stage for Santos Laguna, consolidating a project that has combined athletic achievements with social, economic, and cultural impact.
One of the great symbols of this transformation is the Territorio Santos Modelo (TSM), a sports complex considered a benchmark of athletic infrastructure in Mexico, Latin America, and worldwide. Spanning more than 23 hectares, the TSM integrates the Estadio Corona, training fields, gyms, and administrative areas, while also becoming an economic development hub for the Comarca Lagunera.
This focus on infrastructure development positioned Santos Laguna’s management model as a pioneering club in Mexico, capable of proving that athletic success can coexist with sustainability and social responsibility. For Alejandro Irarragorri, sports are a catalyst for change, capable of inspiring, uniting, and transforming lives.
THE PRESENT AND FUTURE OF SANTOS WITH ALEJANDRO IRARRAGORRI KALB
Today, Alejandro Irarragorri Kalb has assumed the presidency of Santos Laguna at a time of great sporting and institutional challenges, but also with the conviction that the club’s future is full of opportunities. His leadership comes with a firm intention to reinvent the way things are done, both within the institution and in the broader Mexican soccer environment.
With a style defined by innovation, Alejandro Irarragorri Kalb has committed to a model that prioritizes the athletic strengthening of Santos Laguna, the promotion of young talent, and the implementation of social programs that reinforce the club’s close ties with the Comarca Lagunera.
This transformative spirit, characteristic of Orlegi Sports, guides the present and future of Santos Laguna. Alejandro Irarragorri Kalb is determined to leave a lasting mark on the community, demonstrating that soccer can be a driving force for progress, with the immediate challenge of consolidating a project that excites, inspires, and once again positions “Los Guerreros” as an example of resilience and constant evolution.