The top solutions for accelerating the recovery of tourism have been celebrated in the ‘Healing Solutions for Tourism’ Challenge. Launched by the World Tourism Organization (UNWTO) with the support of the World Health Organization (WHO) and with the aim of identifying start-ups with ready-to-implement ideas for mitigating the impact of COVID-19 on the sector, the initiative attracted more than 1,000 applicants from 100 countries.
Tourism has been among the hardest hit of all major economic sectors. To rebuild confidence in travelling and to enhance tourism’s contribution to wider societal recovery, UNWTO called on innovators to share their ideas for positive change. Entrepreneurs pitched in three categories: Healing for People, Healing for Prosperity and Healing for Destinations. Over 1,100 applications were received and from the 30 shortlisted projects, nine were selected by a panel of sector leaders, including UNWTO Secretary-General Zurab Pololikashvili.
In the category of Healing for People, the four finalists were CleanScan /Chameleon Welcome Back (Canada/USA), Outpost Healthy Destinations (Canada), SeeTrue (Israel) and Smart Occupancy (Spain). In Healing for Prosperity, the two finalists were MyStay (Czech Republic) and WAAM (Poland). The three finalists in Healing for Destinations were Airside (United States of America), Beautiful destinations (United States of America) and iBonus COVID19 Digital Prevention System (Hong Kong, China).
“Solutions for all”
Mr Pololikashvili said: “Tourism faces the biggest challenge of a generation. But, as this event shows, tourism can deliver solutions for all. We now have an opportunity to rethink tourism and do things better. Virtual reality, artificial intelligence and big data will all have a part to play in our joint response to COVID-19, and in building resilience for the future. As such, I thank all those who took part in the Healing Solutions initiative and look forward to the winning ideas being scaled up to make a real difference in the challenging times ahead.”
The Challenge enjoyed strong support, both within and outside of the tourism sector. Addressing the finalists during the virtual event hosted by UNWTO were Dr. Gaudenz Silberschmidt, Director, Health and Multilateral Partnerships (WHO), and Hannah R. Messerli, Senior Specialist, Trade, Investment and Competitiveness at the World Bank Group.
From Madrid to the world
This event was made possible thanks to the support of the city of Madrid, UNWTO’s home base and the capital of one of the worst-hit of all European countries.
Secretary-General Pololikashvili extended his gratitude to Mayor José Luis Martínez-Almeida for providing the ‘La Nave’ space from which to host the Challenge and for agreeing to run pilot implementations of the winning Healing Solutions. “Your support generates trust, and trust is the new distinctive asset of sustainable tourism development and our overall recovery”, Mr Pololikashvili concluded.
A full list of the shortlisted start-ups can be found on the Healing Solutions for Tourism Challenge webpage.
Promoting ‘Brand Africa’ to Realize the Continent’s Tourism Potential
UNWTO’s African Member States will work together to establish a new narrative for tourism across the continent. To better realize tourism’s potential to drive recovery, UNWTO and its Members will also work with the African Union and the private sector to promote the continent to new global audiences through positive, people-centred storytelling and effective branding.
With tourism recognized as an essential pillar of sustainable and inclusive development for the continent, UNWTO welcomed high-level delegates to the first Regional Conference on Strengthening Brand Africa. The conference featured the participation of the political leadership of host country Namibia, alongside public and private sector leaders from across the continent.
UNWTO Secretary-General Zurab Pololikashvili welcomed the common determination to rethink as well as restart tourism. “African destinations must take the lead in celebrating and promoting the continent’s vibrant culture, youthful energy and entrepreneur spirit, and its rich gastronomy”, he said.
Windhoek Pledge puts people first
On the back of a series of workshops and a Ministerial Think Tank, UNWTO’s African Member States unanimously endorsed the Windhoek Pledge on Advocating Brand Africa. Under the terms of the Windhoek Pledge, Members will engage both public and private sector stakeholders as well as local communities to build a new, inspiring narrative for tourism across the continent. They will identify positive, human-centred stories, and through strengthened partnerships with the media, showcase them to the world, reaching new and diverse tourism source markets.
Over the coming weeks, UNWTO will work with all signatories to create a common roadmap towards establishing Brand Africa. This will include establishing common values and goals and identifying funding needs and opportunities as well as providing branding toolkits for destinations, including guidelines and recommendations and training and capacity building in market intelligence, digital marketing and data management.
Bilateral meetings show support for tourism
Alongside the conference, UNWTO Secretary-General Zurab Pololikashvili, held high-level talks on the restart of tourism with President of Namibia Hage Geingob, as well as with the country’s Deputy Prime Minister Netumbo Nandi-Ndaitwah and with the African Union Commissioner for Trade and Industry Albert Muchanga
New report on single-use plastic products aims to advance sustainability in travel and tourism
The World Travel & Tourism Council (WTTC) and the United Nations Environment Programme (UNEP), launch a major new report today, addressing the complex issue of single-use plastic products within Travel & Tourism.
‘Rethinking Single-Use Plastic Products in Travel & Tourism’ launches as countries around the world begin to reopen, and the Travel & Tourism sector starts to show signs of recovery from the COVID-19 pandemic which has been devastating.
The report is a first step to mapping single-use plastic products across the Travel & Tourism value chain, identifying hotspots for environmental leakages, and providing practical and strategic recommendations for businesses and policymakers.
It is intended to help stakeholders take collective steps towards coordinated actions and policies that drive a shift towards reduce and reuse models, in line with circularity principles, as well as current and future waste infrastructures.
The report’s recommendations include redefining unnecessary single-use plastic products in the context of one’s own business; giving contractual preference to suppliers of reusable products; proactively planning procedures that avoid a return to single-use plastic products in the event of disease outbreaks; supporting research and innovation in product design and service models that decrease the use of plastic items, and revising policies and quality standards with waste reduction, and circularity in mind.
Virginia Messina, Senior Vice President and Acting CEO, WTTC said: “WTTC is proud to release this important high-level report for the sector, focusing on sustainability and reducing waste from single-use plastic products in Travel & Tourism.
“The COVID-19 pandemic has accelerated the sustainability agenda with businesses and policymakers now putting an even stronger focus on it. As a growing priority, businesses are expected to continue to reduce single-use plastic products waste for the future and drive circularity to protect not only our people, but importantly, our planet.
“It is also becoming clear that consumers are making more conscious choices, and increasingly supporting businesses with sustainability front of mind.”
Single-use plastic products can be a threat to the environment and human health and without deliberate effort across the sector, Travel & Tourism can and will contribute significantly to the issue.
The COVID-19 pandemic has had both negative and positive impacts on single-use plastics pollution.
The demand for single-use plastics items has increased with safety being a high concern among tourists and take-away services being on the rise. According to the Thailand Environment Institute, plastic waste has increased from 1,500 tons to a staggering 6,300 tons per day, owing to soaring home deliveries of food.
However, the pandemic has also catalysed consumer demand for green tourism experiences around the world, with a 2019 global study finding 82% of respondents are aware of plastic waste and are already taking practical actions to tackle pollution.
The report recognises that global solutions are required to address corporate concerns about the use of single-use plastic products. It aims to support informed decision making based on the potential impacts of trade-offs and of unintended burden shifting when considering the transition to sustainable alternatives.
Sheila Aggarwal-Khan, Director of the Economy Division, UNEP said:
“Travel & Tourism has a key role to play in addressing the triple planetary crises of climate change, biodiversity loss and pollution, as well as making circularity in the use of plastics a reality.
The advent of COVID-19 and consequent proliferation of single-use plastic products has added urgency to the crises. With this report, we hope to encourage stakeholders in this industry to come together to address this multifaceted challenge. Only by doing so, can we ensure meaningful and durable change.”
With around 90 percent of ocean plastic derived from land-based sources and the annual damage of plastics to marine ecosystems amounting to US$13 billion per year, proactively addressing the challenge of plastics within the Travel & Tourism sector is key.
UNWTO and Greece to Collaborate on Maritime Tourism Research Centre
UNWTO is to collaborate with the Greek Ministry of Tourism in establishing a first research station dedicated to measuring the sustainable development of coastal and maritime tourism across the Mediterranean.
The new monitoring centre will be based at the University of the Aegean in Greece. From here, experts will capture and collate measurement data and analysis relating to the environmental, economic, and social impact of tourism.
UNWTO Secretary-General Zurab Pololikashvili said: “Coastal and Maritime tourism is one of the most important economic drivers within the Mediterranean basin. This new research centre can provide key data to guide the restart and future development of the sector, ensuring it fulfils its potential to provide opportunity for coastal communities and to protect and celebrate natural and cultural heritage.”
The United Nations specialized agency and the Ministry of Tourism confirmed their collaboration on the initiative during the UNWTO High-Level Conference on Coastal and Maritime Tourism, held in Athens and co-hosted by Cruise Lines International Association (CLIA) and Celebrity Cruises.
The Tourism Minister of Greece Harry Theoharis said: “I express my immense gratitude for UNWTO’s support in this endeavour. The Research Center will soon become a reference point for the study and protection of our coasts and seas.”
Pierfrancesco Vago, Global Chairman of CLIA and Executive Chairman of MSC Cruises added: “CLIA is pleased to support the UNWTO research and monitoring centre on sustainability and coastal maritime tourism in the Mediterranean. As part of the cruise industry’s commitment to responsible travel, we are pursuing carbon neutral cruising in Europe by 2050, and we work closely with cruise destinations and coastal communities to support economic growth in a sustainable manner.
Risks of a Nuclear War With North Korea: The Obligation of Intellect-Based Remedies
“Is it an end that draws near, or a beginning?”-Karl Jaspers, Man in the Modern Age (1951) Intellect and National...
Central Bank Digital Currencies: What do they offer?
The decision of the government of El Salvador to adopt bitcoin as legal tender has invited mixed reactions from around...
India is finally engaging with the Taliban
Indian news outlets broke a story about an Indian delegation meeting up with the Taliban in Qatar, where the Taliban...
What forced India to abandon its world-power ambition?
The writer is of the view that India regarded itself as a rightful successor to Imperial India. It viewed Pakistan...
Washington’s less than selfless help to Syria
Now that people everywhere start to realize the need for pacifism, the United States continues to train thousands of militants...
Majority of New Renewables Undercut Cheapest Fossil Fuel on Cost
The share of renewable energy that achieved lower costs than the most competitive fossil fuel option doubled in 2020, a...
Rise of Billionaires In India, Lobbyism And Threat To Democracy
Let me start by asking you – Have you watched Oliver Stones’ 1987 masterpiece, ‘Wall Street’? Great! For those who...
Middle East3 days ago
Egypt-China relations after the “U.S. and Israel Policies” in the Middle East
Americas3 days ago
Is Covid-19 Zoonotic, Natural or Lab-engineered?
Africa3 days ago
Will U.S. Sanctions Against Ethiopia Provide Russia with Regional Opening?
Defense2 days ago
Afghanistan Will Test SCO’s Capacity
Finance3 days ago
Turkish Airlines and Turkish Cargo Rise to the Top Amid Pandemic
Americas3 days ago
The Private And Public Joe Biden: Belief And Policy
East Asia2 days ago
High time for India to Reconsider the One-China Policy
Economy2 days ago
Emerging Global Market: The Arctic on Sale