Swiss luxury watchmaker Hublot celebrated the opening of its first U.S.
mountain-resort boutique in Aspen
and launch of the Spirit of Big Bang
Special Edition Rockies. The celebration hosted a ribbon cutting
ceremony, cocktail reception, and dinner alongside friend of the brand, Olympic
Gold Medalist, and world champion, Bode
Miller.
VIP and members of the media enjoyed an action-packed day set against the
unrivaled Aspen landscape, hitting the slopes at Aspen Snowmass while keeping
time with Hublot clocks on display throughout the resort. The evening kicked
off with an official ribbon cutting ceremony presented by Jean-Francois Sberro, President of
Hublot North America, which flowed into a cocktail reception where guests
perused Hublot’s latest novelties and mingled with Bode Miller. All attention
turned to Jean-Francois Sberro as the hazy white glass of the main vitrines
faded to reveal the Spirit of Big Bang Rockies. To cap the day of celebrations,
guests dined at legendary members-only Caribou Club, toasting to Hublot’s
expanding presence in Aspen.
“Hublot has developed strong relationships with leading ski
destinations around the world, so we are proud to be opening the first North
American mountain-resort boutique in the iconic city of Aspen. We are looking
forward to developing our relationship with this incredible city and are
grateful for Bode Miller’s continued support.” -Jean-Francois
Sberro, CEO HUBLOT NORTH AMERICA
“I am excited to be joining Hublot again as they continue to bring the
brand’s culture of excellence to Aspen.” -Bode Miller, OLYMPIC GOLD
MEDALIST, HUBLOT FRIEND OF THE BRAND
The Spirit of Big Bang Special Edition Rockies, limited to 25 pieces, features
a white ceramic case and blue lined rubber straps, offering another chic take
on the brand’s signature Art of Fusion. Designed for the serious and stylish
skier, the high-tech ceramic – zirconium dioxide with high temperature
sintering – provides a hard and solid case resistant to scratching and ageing,
yet lighter than steel. Sporty and sophisticated, the trademark rubber straps
add another element of function and style. Outfitted with the quintessential
colors of ski season, snow white against clear blue skies, the newest Spirit of
Big Bang houses the HUB4700 self-winding chronograph movement inside the iconic
42mm tonneau case.
Hublot Aspen, the brand’s first mountain-resort boutique in North America, will
be operating through the winter with a full selection of timepieces in addition
to the exclusive special edition Spirit of Big Bang Rockies. Featuring a bar
and lounge with evening trading hours, the boutique is perfect for après!
Located in the heart of West End, the charming and vibrant bustle of the town
encompassed by the Rocky Mountains creates the perfect backdrop for Hublot.
The seasonal boutique supports Hublot’s position as the Official Timekeeper of
Aspen Snowmass, one of the most prestigious ski destinations in North America,
where Hublot reinforces the mountain culture closely tied to the brand’s Swiss
heritage. In addition to this partnership, Hublot has developed strong
relationships with leading luxury ski resorts around the world including
Courchevel 1850 in the French Alps and Zermatt, where Hublot opened a
chalet-styled boutique in both villages, released dedicated limited editions,
and signed partnerships with iconic actors and venues affiliated with both
resorts. Aspen Snowmass Resort joined the Hublot portfolio sharing the same
ambition of being “first, unique and different” and celebrating ski culture.
