Nasdaq-listed fintech group Freedom Holding Corp. ended fiscal year 2026 with record revenue and a doubling of net profit. At the same time, the company’s reporting shows that its key operational focus extends beyond financial metrics. The Freedom SuperApp is becoming the central element of its strategy – a unified digital platform that combines banking, brokerage, insurance, and lifestyle services. In March 2026, the app reached 2.59 million monthly active users, compared with 1.02 million a year earlier, while average daily active users rose to 634,578 from 183,000 in March 2025, according to Freedom Holding Corp.’s annual results release.
The growth in SuperApp usage reflects Freedom Holding’s broader transformation from a financial group into a digital ecosystem. The company said the number of banking clients almost doubled over the year, from 2.52 million to 5.03 million. The number of brokerage accounts increased from 683,000 to 858,000, while the client base across other business segments grew from 605,000 to 1.105 million. In its reporting, the company directly links this growth to the development of a unified digital ecosystem. “Over the past several years, we have significantly expanded our client base in the brokerage, banking, and insurance businesses by building a unified digital ecosystem,” said Timur Turlov, Chairman of the Board of Directors and CEO of Freedom. According to him, at the center of this growth is the SuperApp, which brings together “banking, insurance, and lifestyle services in one application.”
Management also emphasized stronger engagement driven by product expansion. Timur Turlov noted that the addition of loyalty and referral programs, as well as the diversification of offerings within the SuperApp in fiscal year 2026, helped attract new customers and increase engagement within the ecosystem. For Freedom, the SuperApp is a channel through which products begin to reinforce one another: a bank account makes payments easier, insurance and travel services can be offered inside the same customer journey, and cashback and in-app loyalty programs encourage repeat purchases.
The SuperApp’s model is built around the idea of a “one-stop shop.” A single login and biometric authentication provide access to multicurrency accounts, loans, investments, card management, and commercial services. The public description of the app also states that users can make payments and transfers, open cards, apply for credit products, open deposits, exchange currency, monitor their brokerage account, use more than 20 government services, purchase insurance policies, and buy air and railway tickets.
Lifestyle services show why a financial group needs an ecosystem model. According to an article about Freedom Inside 2026, Freedom Holding’s forum on the development of its ecosystem, turnover from lifestyle services reached $324 million and doubled year over year. During the quarter, 2.1 million orders were placed, up to 75% of payments were made within the ecosystem, and three out of four transactions went through the SuperApp. The same source noted that the travel service accounts for around 20% of Kazakhstan’s airline ticket market. These figures show that non-financial services are becoming a source of daily user interaction and a way to keep customers inside the platform more often.
The SuperApp’s commercial impact is also visible in insurance. In the annual results release, Freedom Life reported net profit of approximately $32.9 million, while Freedom Insurance reported approximately $10.8 million for fiscal year 2026. The company also disclosed that Freedom Life held around 7.4% of Kazakhstan’s voluntary accident insurance market and 19.3% of the pension annuity segment, while Freedom Insurance held around 6.55% of the general insurance market by assets and 14.53% of the compulsory motor third-party liability insurance market by premiums collected. These figures make insurance an important use case for the SuperApp model. Insurance products are harder to sell and scale as standalone offerings, but within the app they can become part of the everyday customer journey – alongside cards, payments, loans, trips, and purchases.
Freedom Holding’s financial results confirm that its ecosystem strategy is gaining traction as the overall business expands. In fiscal year 2026, Freedom Holding generated $2.191 billion in revenue, compared with $2.004 billion a year earlier. Net profit rose to $153.3 million from $76.2 million, pre-tax profit increased to $226 million from $104.6 million, and diluted earnings per share rose to $2.51 from $1.26. As of March 31, 2026, the company’s assets totaled $13.16 billion, compared with $9.92 billion a year earlier, while total shareholders’ equity grew to $1.49 billion from $1.22 billion.
The company’s revenue mix shows that growth came from several areas connected to both financial services and the broader ecosystem. Net gains on trading securities totaled $158.8 million, increasing by $216.6 million, or 375%, mainly due to transactions involving Kazakhstani sovereign and corporate debt securities. Sales of goods and services grew by 143% to $97.4 million from $40.1 million, which the company attributed to expansion in the telecommunications sector and increased customer activity at Arbuz.
The banking segment also continued to grow. Freedom Holding reported that total assets of the banking segment as of March 31, 2026, increased by 21% to $5.36 billion, the loan portfolio grew by 29% to $2.05 billion, and the deposit portfolio rose by 46% to $2.52 billion. This is important for the SuperApp because the bank remains the foundational layer of the ecosystem: accounts, cards, payments, loans, and a significant share of user data are all managed through it.
The next stage of the strategy is expansion beyond Kazakhstan. In its annual results release, Freedom Holding identified one of its strategic goals as building a network of banks, brokers, and digital financial infrastructure connecting Central Asia, the Caucasus, and other regions. In March 2026, the company signed an agreement to acquire around 99.32% of Turkish Bank A.S.; after the deal closes, this bank could become Freedom’s main platform for financial services in Turkey. The company also plans to create a full-scale brokerage business in Turkey, subject to obtaining a license from the local regulator.
In an interview with PAYTECH Magazine, Turlov said Freedom intends to scale its ecosystem across the region first, before expanding globally. He cited this as the rationale behind the development of the brokerage business in Europe, the company’s entry into the markets of Georgia and Tajikistan, its expansion into Turkey, and the strengthening of its presence in the United States. Another article on Freedom’s international strategy noted that the global rollout of solutions developed in Kazakhstan is expected in the coming years, and that expansion usually begins with brokerage and banking businesses as entry points for launching the broader ecosystem.
Overall, the SuperApp is becoming an operating model for Freedom Holding’s growth. In Kazakhstan, the application has already reached a critical mass of users and has begun increasing contact frequency through lifestyle services. In the financial results, this is reflected in the growth of client bases, the banking balance sheet, revenue from goods and services, and customer retention within a unified digital framework. International expansion across Central Asia, Turkey, and Europe, together with a stronger presence in the United States, could broaden the company’s long-term growth base. Many of the target markets have larger populations than Kazakhstan, meaning that replicating the SuperApp model abroad could become one of the main drivers of Freedom Holding’s long-term growth.
