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UAE nation branding encounters early headwinds

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For at least the last two decades, the United Arab Emirates, aided by some of the world’s foremost consulting and public affairs companies, has waged one of, if not the Middle East’s most successful nation branding campaign.

The campaign has been supported by cutting edge technological and economic initiatives; a bold and assertive foreign policy backed by the UAE’s financial and military muscle; a degree of economic diversification away from oil; socially liberal policies that make the UAE the desired destination for Arab youth and non-Arab expatriates; embracing values of religious tolerance, and positioning of the Emirates as a key node in global humanitarian aid efforts.

For the longest period, this branding deflected criticism of the UAE’s tarnished domestic human rights record; intrusive surveillance of Emirati and non-Emirati dissident voices, journalists, scholars, and activists in the UAE and elsewhere; criticism of its backing of militias in Libya and Yemen and Russian private military companies in Libya; and its willingness to risk encouraging Islamophobia by lobbying in Europe for a crackdown on non-violent political Islam.

However, a series of setbacks in recent weeks raises the spectre of the UAE’s decades-long, multi-million-dollar campaign fraying at the edges, 15 years after it learnt lessons from a debacle in 2006 when Dubai-owned DP World sought to acquire Peninsular and Oriental Steam Navigation Company (P&O).

The acquisition sparked controversy on national security grounds in the United States. Many questioned the handover of the management of six major US ports to a Middle Eastern company as part of the takeover. A humiliating debate forced DP World to sell the US portion of the acquisition involving the port management to an American finance and insurance company.

Since then, the 705-member European Parliament, in perhaps the most stinging dent of the UAE’s projection of itself, earlier this month voted 383 to 47 votes on a resolution urging European Union member states and potential international sponsors to boycott next month’s Dubai Expo 2020 “in order to signal their disapproval of the human rights violations in the UAE”.

The non-binding resolution also demanded the immediate release of imprisoned Emirati activists Ahmed Mansoor, Mohammed al-Roken, and Nasser bin Ghaith. It furthermore noted UAE violations of the rights of women, foreign workers and prisoners despite significant progress at least when it comes to women’s rights.

Similarly, the UAE, a year after establishing diplomatic relations with Israel, has, beyond persuading the Jewish state to indefinitely put on hold Israeli annexation of parts of the West Bank, little to show for its claim that the bold move would advance a peaceful resolution of the Israeli-Palestinian conflict.

Israeli Prime Minister Naftali Bennett most recently signalled his disinterest in negotiating a settlement and his opposition to the creation of an independent Palestinian state with his speech this week to the United Nations General Assembly. Mr. Bennet didn’t utter the word Palestine even once and referred to Palestine-related issues only in the context of the threat posed by Hamas and Islamic Jihad in the Gaza Strip.

Likewise, UAE hopes to export oil to Europe via a leaks-prone Israeli pipeline have hit environment-driven Israeli snags. Former Israeli Prime Minister Benyamin Netanyahu’s government approved a deal between Israel’s state-owned Europe Asia Pipeline Company and an Emirati-Israeli consortium to pump UAE oil from the Red Sea port of Eilat to Ashkelon on the Mediterranean from where it would be shipped to Europe.

The project is opposed by the Israel Nature and Parks Authority, environmental groups, scientists and local residents who fear a repeat of Israel’s largest environmental disaster caused six years ago by a leak in the pipeline. Thousands have signed a petition against the deal and hundreds demonstrated against it last Friday across Israel.

Foreign Minister Yair Lapid, whose Tel Aviv home was one of 50 venues targeted by protesters, said the government was investigating the deal. “The UAE, the relevant government ministries, the environmental organisations — will want to know that a thorough, deep, serious examination has been carried out before decisions are reached. We will make sure that nobody tries to approve a decision beneath the radar while the examination is going on,” Mr. Lapid said.

The UAE’s image has repeatedly been tarnished by allegations that it has used Israeli software and employed former US intelligence officials to spy on its Emirati and non-Emirati distractors.

Those allegations took on greater significance with the admission to the US Justice Department by three former intelligence operatives that they had carried out hacking operations on behalf of the UAE, the indictment of Thomas J. Barrack, the head of former President Donald J. Trump’s 2016 inaugural committee, on charges of failing to register as a foreign agent on behalf of the UAE, along with new evidence of Emirati spying on dissidents in Britain.

Mr. Barrack’s indictment, according to Bloomberg News, charges that he was tasked by several unidentified top Emirati officials that include Crown Prince Mohammed Bin Zayed; his brother, Sheikh Tahnoun bin Zayed, the UAE’s national security adviser; and Ali Mohammed Hammad Al Shamsi, director of the Emirati intelligence service. Bloomberg reported further that the indictment also references Yousef Al Otaiba, the UAE ambassador to the United States, but identifies him only as ‘Emirati official 5.’

None of the Emirati officials referenced in the indictment have been charged with any wrongdoing. Mr. Barrack has pleaded not guilty.

The UAE’s human rights record became this week a matter of public discussion in Australia following a documentary by Four Corners, a flagship program of public broadcaster ABC. Focussing on foreign owners of Australian soccer clubs, including Emirati Sheikh Mansour bin Zayed, a brother of the UAE crown prince whose franchise acquired Melbourne FC, Four Corners spent half of its 42-minute program questioning the Emirati human rights record, going back at least a decade, as well as its way of doing football business.

Said a European diplomat: “The UAE has enjoyed a surprisingly long period in the sun. The clouds are starting to gather. There are things the UAE can do to head off the clouds, yet there is little indication that the UAE accepts that people’s concerns will not go away. It may be that the UAE believes that those concerns will count for less as China and Russia’s influence expands. That could be true, but so could the opposite.”

Dr. James M. Dorsey is a senior fellow at the S. Rajaratnam School of International Studies, co-director of the University of Würzburg’s Institute for Fan Culture, and the author of The Turbulent World of Middle East Soccer blog, a book with the same title, Comparative Political Transitions between Southeast Asia and the Middle East and North Africa, co-authored with Dr. Teresita Cruz-Del Rosario and three forthcoming books, Shifting Sands, Essays on Sports and Politics in the Middle East and North Africaas well as Creating Frankenstein: The Saudi Export of Ultra-conservatism and China and the Middle East: Venturing into the Maelstrom.

Middle East

The Absence of Riyadh in the Turbulent Afghanistan

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As the situation in Afghanistan becoming increasingly turbulent, the NATO allies led by the United States are fully focused on military withdrawal. As this has to be done within tight deadline, there have been some disagreements between the United States and the European Union. Josep Borrell, High Representative of the European Union for Foreign Affairs and Security, publicly accused the U.S. military in Afghanistan, which was responsible for the internal security of Kabul Airport, of deliberately obstructing the EU evacuation operations.

China and Russia on the other hand, are more cautious in expressing their positions while actively involving in the Afghanistan issue. This is especially true for Russia, which after both the Taliban and the anti-Taliban National Resistance Front of Afghanistan (NRF) led by Ahmad Massoud have pleaded Russia for mediation, Moscow has now become a major player in the issue.

Compared with these major powers, Saudi Arabia, another regional power in the Middle East, appears to be quite low-key. So far, only the Ministry of Foreign Affairs of Saudi Arabia has issued a diplomatic statement on the day after the Taliban settled in Kabul, stating that it hopes the Taliban can maintain the security, stability and prosperity of Afghanistan. Considering the role that Saudi Arabia has played in Afghanistan, such near silent treatment is quite intriguing.

As the Taliban were originally anti-Soviet Sunni Jihadists, they were deeply influenced by Wahhabism, and were naturally leaning towards Riyadh. During the period when the Taliban took over Afghanistan for the first time, Saudi Arabia became one of the few countries in the international community that publicly recognized the legitimacy of the Taliban regime.

Although the Taliban quickly lost its power under the impact of the anti-terror wars initiated by the George W. Bush administration, and the Saudis were pressured by Washington to criticize the Taliban on the surface, yet in reality they continuously provided financial aid to the Taliban and the Al-Qaeda organization which was in symbiotic relations with the Taliban.

However, after 2010, with the Syrian civil war and the rise of the Islamic State, the Riyadh authorities had decreased their funding for their “partners” in Afghanistan due to the increase in financial aid targets.

In June 2017, after Mohammed bin Salman became the Crown Prince of Saudi Arabia and took power, Saudi Arabia’s overall foreign policy began to undergo major changes. It gradually abandoned the policy of exporting its religious ideology and switched to “religious diplomacy” that focuses on economic, trade and industrial cooperation with main economies. Under such approach, Saudi Arabia’s Afghanistan policy will inevitably undergo major adjustments.

With the reformation initiated by the Crown Prince, Saudi Arabia has drastically reduced its financial aid to the Taliban. In addition, Riyadh also further ordered the Taliban to minimize armed hostilities and put its main energy on the path of “peaceful nation-building”. This sudden reversal of the stance of Saudi Arabia means that Riyadh has greatly weakened the voices of the Taliban in the global scenes.

In recent years, the Taliban have disassociated with Saudi Arabia in rounds of Afghanistan peace talks. After Kabul was taken over by the Taliban on August 19, a senior Taliban official clearly stated that the Taliban does not accept Wahhabism, and Afghanistan has no place for Wahhabism. Although this statement means that Al-Qaeda’s religious claims will no longer be supported by the Taliban, it also indicates that the Taliban has reached the tipping point of breaking up with Riyadh.

Under such circumstance, for the Riyadh authorities under Mohammed bin Salman, the most appropriate action is probably wait-and-see as Afghanistan changes again.

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Middle East

Gulf security: It’s not all bad news

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Gulf states are in a pickle.

They fear that the emerging parameters of a reconfigured US commitment to security in the Middle East threaten to upend a more-than-a-century-old pillar of regional security and leave them with no good alternatives.

The shaky pillar is the Gulf monarchies’ reliance on a powerful external ally that, in the words of Middle East scholar Roby C. Barrett, “shares the strategic, if not dynastic, interests of the Arab States.” The ally was Britain and France in the first half of the 20th century and the United States since then.

Sheikh Zayed bin Sultan Al-Nahyan, the revered founder of the United Arab Emirates, implicitly recognised Gulf states’ need for external support when he noted in a 2001 contribution to a book that the six monarchies that form the Gulf Cooperation Council (GCC) “only support the GCC when it suited them.”

Going forward question marks about the reliability of the United States may be unsettling but the emerging contours of what a future US approach could look like they are not all bad news from the perspective of the region’s autocratic regimes.

The contours coupled with the uncertainty, the Gulf states’ unwillingness to integrate their defence strategies, a realisation that neither China nor Russia would step into the United States’ shoes, and a need to attract foreign investment to diversify their energy-dependent economies, is driving efforts to dial down regional tensions and strengthen regional alliances.

Israeli foreign minister Yair Lapid and Abdullah bin Zayed Al Nahyan, his UAE counterpart, are headed to Washington this week for a tripartite meeting with US Secretary of State Antony Blinken. The three officials intend “to discuss accomplishments” since last year’s establishment of diplomatic relations between the two countries “and other important issues,” Mr Blinken tweeted.

The Israeli foreign ministry suggested those other issues include “further opportunities to promote peace in the Middle East” as well as regional stability and security, in a guarded reference to Iran.

From the Gulf’s perspective, the good news is also that the Biden administration’s focus on China may mean that it is reconfiguring its military presence in the Middle East with the moving of some assets from the Gulf to Jordan and the withdrawal from the region of others, but is not about to pull out lock, stock and barrel.

Beyond having an interest in ensuring the free flow of trade and energy, the US’s strategic interest in a counterterrorism presence in the Gulf has increased following the US withdrawal from Afghanistan. The US now relies on an ’over the horizon’ approach for which the Middle East remains crucial.

Moreover, domestic US politics mitigate towards a continued, if perhaps reduced, military presence even if Americans are tired of foreign military adventures, despite the emergence of a Biden doctrine that de-emphasises military engagement. Moreover, the Washington foreign policy elite’s focus is now on Asia rather than the Middle East.

Various powerful lobbies and interest groups, including Jews, Israelis, Gulf states, Evangelists, and the oil and defence industries retain a stake in a continued US presence in the region. Their voices are likely to resonate louder in the run-up to crucial mid-term Congressional elections in 2022. A recent Pew Research survey concluded that the number of white Evangelicals had increased from 25 per cent of the US population in 2016 to 29 per cent in 2020.

Similarly, like Afghanistan, the fading hope for a revival of the 2015 international agreement to curb Iran’s nuclear programme, from which former President Donald J. Trump withdrew in 2018, and the risk of a major military conflagration makes a full-fledged US military withdrawal unlikely any time soon. It also increases the incentive to continue major arms sales to Gulf countries.

That’s further good news for Gulf regimes against the backdrop of an emerging US arms sales policy that the Biden administration would like to project as emphasising respect for human rights and rule of law. However, that de facto approach is unlikely to affect big-ticket prestige items like the F-35 fighter jets promised to the UAE.

Instead, the policy will probably apply to smaller weapons such as assault rifles and surveillance equipment, that police or paramilitary forces could use against protesters. Those are not the technological edge items where the United States has a definitive competitive advantage.

The big-ticket items with proper maintenance and training would allow Gulf states to support US regional operations as the UAE and Qatar did in 2011 in Libya, and, the UAE in Somalia and Afghanistan as part of peacekeeping missions.

In other words, the Gulf states can relax. The Biden administration is not embracing what some arms trade experts define as the meaning of ending endless wars such as Afghanistan.

“Ending endless war means more than troop withdrawal. It also means ending the militarized approach to foreign policy — including the transfer of deadly weapons around the world — that has undermined human rights and that few Americans believe makes the country any safer,” the experts said in a statement in April.

There is little indication that the views expressed in the statement that stroke with thinking in the progressive wing of Mr. Biden’s Democratic Party is taking root in the policymaking corridors of Washington. As long as that doesn’t happen, Gulf states have less to worry about.

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Middle East

Reducing Middle East tensions potentially lessens sectarianism and opens doors for women

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Two separate developments involving improved relations between Sunni and Shiite Muslims and women’s sporting rights demonstrate major shifts in how rivalry for leadership of the Muslim world and competition to define Islam in the 21st century is playing out in a world in which Middle Eastern states can no longer depend on the United States coming to their defence.

The developments fit into a regional effort by conservative, status quo states, Saudi Arabia, the United Arab Emirates and Egypt; and proponents of different forms of political Islam, Iran, Turkey, and Qatar; to manage rather than resolve their differences in a bid to ensure that they do not spin out of control. The efforts have had the greatest success with the lifting in January of a 3.5-year-long Saudi-UAE-Egyptian-led diplomatic and economic boycott of Qatar.

The reconciliation moves also signal the pressure on Middle Eastern players in what amounts to a battle for the soul of Islam to change perceptions of the region as being wracked by civil wars, sectarian tensions, extremism, jihadism, and autocracy. Altering that perception is key to the successful implementation of plans to diversify oil and gas export dependent economies in the Gulf, develop resource-poor countries in the region, tackle an economic crisis in Turkey, and enable Iran to cope with crippling US sanctions.

Finally, these developments are also the harbinger of the next phase in the competition for religious soft power and leadership of the Muslim world. In a break with the past decade, lofty declarations extolling Islam’s embrace of tolerance, pluralism and respect for others’ rights that are not followed up by deeds no longer cut ice. Similarly, proponents of socially conservative expressions of political Islam need to be seen as adopting degrees of moderation that so far have been the preserve of their rivals who prefer the geopolitical status quo ante.

That next phase of the battle is being shaped not only by doubts among US allies in the Middle East about the reliability of the United States as a security guarantor, reinforced by America’s withdrawal from Afghanistan. It is also being informed by a realisation that neither China nor Russia can (or will) attempt to replace the US defence umbrella in the Gulf.

The battles’ shifting playing field is further being determined by setbacks suffered by political Islam starting with the 2013 military coup that toppled Mohammed Morsi, a Muslim Brother and Egypt’s first and only democratically elected president and brutally decimated the Muslim Brotherhood. More recently, political Islamists suffered a stunning electoral defeat in Morocco and witnessed the autocratic takeover of power in Tunisia by President Kais Saied.

A just published survey of Tunisian public opinion showed 45 percent of those polled blaming Rachid Ghannouchi, the leader of the Islamist Ennahada party, for the country’s crisis and 66 percent saying they had no confidence in the party.

The Middle East’s rivalries and shifting sands lend added significance to a planned visit in the coming weeks to Najaf, an Iraqi citadel of Shiite Muslim learning and home of 91-year-old Shiite religious authority, Grand Ayatollah Ali Al-Sistani, by Ahmed El-Tayeb, the grand imam of Al-Azhar, Sunni Islam’s foremost historic educational institution.

The visit takes place against the backdrop of Iraqi-mediated talks between Saudi Arabia and Iran, the two major centres of Islam’s two main strands, that are aimed at dialling down tensions between them that reverberate throughout the Muslim world. The talks are likely to help the two regional powers manage rather than resolve their differences.

The rivalry was long marked by Saudi-inspired, religiously-cloaked anti-Shiite rhetoric and violence in a limited number of cases and Iranian concerns about the country’s Sunni minority and its opting for a strategy centred on Shiite Muslim proxies in third countries and support for the regime of Syrian President Bashar al-Assad.

Implicit in Saudi and Iranian sectarianism was the perception of Shiite minorities in Saudi Arabia and other Sunni majority countries, and Sunnis in Iran and Iraq after the 2003 toppling of Saddam Hussein, as fifth wheels of the other.

Imam El-Tayeb’s visit, a signal of improvement in long-strained Egyptian-Iraqi relations, as well as a possible later meeting between the Sunni cleric, a Shiite cleric other than Ayatollah Al-Sistani who is too old and fragile to travel, and Pope Francis, are intended to put sectarianism on the backburner. Ayatollah Al-Sistani met with the pope during his visit to Iraq in March.

The visit takes on added significance in the wake of this week’s suicide bombing of a Hazara Shiite mosque in the northern Afghan city of Kunduz that killed at least 50 people and wounded 100 others. The South Asian affiliate of the Islamic State, Islamic State-Khorasan, claimed responsibility for the attack, the worst since the Taliban came to power in August. It was likely designed to fuel tension between the Sunni Muslim group and the Hazara who account for 20 percent of the Afghan population.

Imam El-Tayeb’s travel to Najaf is likely to be followed by a visit by Mohamed al-Issa, secretary-general of the Saudi-dominated Muslim World League. The League was long a prime vehicle for the propagation of anti-Shiite Saudi ultra-conservatism. Since coming to office, Crown Prince Mohammed bin Salman has recast the League as a tool to project his vaguely defined notion of a state-controlled ‘moderate’ Islam that is tolerant and pluralistic.

In a similar vein, hard-line Iranian President Ebrahim Raisi took many by surprise by allowing women into Tehran’s Azadi Stadium to attend this month’s World Cup qualifier between Iran and South Korea. Iran is the only country to ban women from attending men’s sporting events. It was unclear whether the move was a one-off measure or signalled a loosening or lifting of the ban.

Mr Raisi was believed to see it as a way to rally domestic support and improve the Islamic republic’s image as much in China and Russia as in the West. No doubt, Mr. Raisi will have noted that China and Russia have joined the United States, Europe, and others in pressuring the Taliban in Afghanistan to recognize women’s rights.

To be sure, women in Iran enjoy education rights and populate universities. They can occupy senior positions in business and government even if Iran remains a patriarchal society. However, the ban on women in stadia, coupled with the chador, the head to foot covering of women, has come to dominate the perception of Iran’s gender policies.

Allowing women to attend the World Cup qualifier suggests a degree of flexibility on Mr. Raisi’s part. During his presidential campaign Mr. Raisi argued that granting women access to stadiums would not solve their problems.

It also demonstrates that the government, with hardliners in control of all branches, can shave off sharp edges of its Islamic rule far easier than reformists like Mr. Raisi’s predecessor, Hassan Rouhani, were able to do.

The question is whether that is Mr. Raisi’s intention. Mr. Raisi may be testing the waters with this month’ soccer match, only time will tell.

It may be too big a leap in the immediate future but, like Imam El-Tayeb’s visit to Najaf, it indicates that the dialling down of regional tensions puts a greater premium on soft power which in turn builds up pressure for less harsh expressions of religion.

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