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First Global Gastronomy Tourism Startup Competition Launched

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The World Tourism Organization and Basque Culinary Center (BCC), have launched a pioneering initiative for the gastronomic tourism sector, with a global call for startups or companies, mature or emerging, technological and non-technological, with innovative ideas capable of revolutionizing and integrating gastronomy in tourism and inspiring tourists with new ways and reasons to travel.

The gastronomic tourism sector is moving towards innovation and the diversification of its offerings. UNWTO, in collaboration with its Affiliated Member, Basque Culinary Center (BCC), has launched the 1st UNWTO Gastronomy Tourism Startup Competition, the first and largest initiative in the world dedicated to identifying new companies that will lead the transformation of the gastronomic tourism sector.

Intangible cultural heritage has become the decisive factor that attracts and captivates tourists. Gastronomy tourism, as a component and vehicle of culture and tradition, is an indispensable resource that adds value and provides solutions for destinations that seek to stand out through unique product offerings.

The Competition will make it possible to identify the best solutions and projects that contribute the most to the sector through pioneering proposals in the implementation of emerging and disruptive technologies, as well as emerging companies or startups. It aims to identify challenges and projects, and to catalyse innovations that can transform the Gastronomy Tourism sector in the near future.

“Innovation and tourism investments are not ends in themselves, but are means to promote better tourism products, improve tourism governance and harness its proven capability to foster sustainability, create jobs and generate opportunities,” said UNWTO Secretary-General, Zurab Pololikashvili.

“Education and innovation are essential for the development of sustainable gastronomic tourism. At Basque Culinary Center, we support entrepreneurship and the development of new business projects to ensure the future of the sector. In this regard, we are proud to once again team up with our partners at UNWTO in order to continue fostering entrepreneurship and innovation linked to gastronomy tourism through this initiative,” said Joxe Mari Aizega, General Manager of Basque Culinary Center.

UNWTO and Basque Culinary Center have entrusted the process of finding startups to BCC Innovation through its Culinary Action! programme, which has accelerated nearly 50 startups by providing innovative, sustainable and high added value solutions to the gastronomy value chain.

Sustainability and technology

Startups are invited to pitch business models that are related to sustainability, respect the value chain, offer an authentic and coherent narrative, and add value to cultural and local heritage.

The winners of this competition will have the opportunity to present their projects at the 5th World Forum on Gastronomy Tourism (2-3 May 2019, San Sebastián, Spain), with the possibility of receiving personalized consulting and mentoring from the BCC experts  of project accelerator Culinary Action!

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Indonesian women entrepreneurs adapt to a changing world

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Yvonne Kubis, one of the microentrepreneurs in Marinsow, Indonesia. M. Gaspar / UNIC Jakarta

Sustainable tourism is proving to be a viable career option for women in the picturesque North Sulawesi region of Indonesia, where they are making the most of skills training provided by the UN.As the sun sets over the Celebes sea, and its orange glow turns the horizon gold, a couple of dozen tourists are on the pier at Budo, a village of 2400 perched on the ocean, 25 kilometres northeast of the regional capital Manado.

They snap photos and marvel at the view; a woman visiting from a nearby town exclaims that, even for the locals, the sun setting on the volcanoes is an extraordinary sight.

However, until a few years ago, the pier – about 300 meters long, crossing a mangrove forest to connect the village to the open sea – was dilapidated and used only by fishers heading out to sea.

But those were different times, explains Hani Lorens Singa, President of the Village Enterprise Association (BUMDES): back then there were far more fish, and no tourists.

Budo, like many coastal villages in North Sulawesi, in far northeastern Indonesia, has traditionally been dependent on small scale fishing, but fish stocks have shrunk, prompting a new focus on tourism as a way of creating livelihoods.

A programme set up by the International Labour Organization (ILO, a UN agency), is helping the rural community of Budo, and four other villages, to diversify into sustainable tourism, providing skills to local entrepreneurs, mostly women.

The pier has been renovated and painted, with support from the government, and benches and wooden huts have been added for the convenience of tourists, who pay an entrance fee of 10,000 Rupiahs ($0.65), to walk along it and enjoy the view.

Visitors can buy local delicacies and drinks at the ticket counter, and the orders are prepared and delivered to the pier by available members of the village association. “We share the work, we share the income – this is tourism at a human scale”, says Mr. Lorens Singa.

Since the renovation, a fifth of the visitors spend more, ordering local delicacies and drinks at the ticket counter with the occasional visitor also staying the night.

Thanks to support from ILO and its partners, Budo has increased its income from tourism fivefold and now appears on the tourist trail: the village was the winner of the digital marketing category at the Ministry of Tourism and Creative Economy’s Top 50 Village Tourism Award this year.

Despite the improvements, a lot still remains to be done, and Mr. Lorens Singa is not complacent. “We need to offer more reasons for people to stay for a meal or overnight,” he insists.

Homestays, hashtags, and home cooking

About an hour’s drive east of Budo, the inhabitants of Marinsow have taken a crash course in the bed and breakfast business, a steep learning curve for many of them.

“Many of the entrepreneurs we work with have never been tourists themselves, so without training, it is not obvious for them to know what tourists expect,” says Mary Kent, the ILO Chief Technical Adviser for the project.

Marinsow is in a mining region, several kilometres away from Indonesia’s pristine beaches, so tourists previously had no reason to stop by. But, since Marinsow was designated as a “priority tours destination” by the Government, the village has received a significant financial boost, aimed at diversifying the economy.

More than 50 villagers received small wooden bungalows on their plots to start bed and breakfast businesses, or homestays, as they are known in Indonesia. ILO, with local partners Klabat University and the Manado State Polytechnic, is helping to teach local people the skills needed to be a successful entrepreneur, such as bookkeeping, cost calculation and marketing, hospitality, and tourism.

“I was very surprised to learn that tourists prefer their sheet white and a diversity of meals,” says Yeni Alelo. Ms. Alelo and the other participants have also learned the importance of using hashtags in social media marketing posts, so that tourists looking for a place to stay in the area find them more easily.

“The women’s small businesses are financed through microfinance credits, and they have been able to make all the payments on time,” says Gabriel Tamasengge, the village’s mayor. “We are very proud of our women, of the business acumen we never knew they had.”

The investment in skills for marketing and quality control in these communities is paying off, with about half of the few hundred tourists spending the night in Marinsow last year coming from outside the province, including an increasing number from abroad.

Back in Budo, there is interest in building more homestays, and increasing overnight stays, perhaps by creating a marketing campaign to convince foreign tourists from nearby world-class diving destinations within the Bunaken Marine Park to hop over for an evening meal and make a visit to a typical village, rather than sticking to the usual mass tourism destinations. The Village Enterprise Association also plans to offer cooking and handicraft classes, as well as fishing trips.

“Our task now is to make sure that when the funding from ILO and the government stops, we will have a fully formed business that allows us to stand completely on our own feet,” says Mr. Lorens Singa. “We had the vision, and we have the commitment – I am confident we will succeed.

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DiscoverEU awards 35,000 rail tickets to young people this autumn

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Today, the Commission is releasing the DiscoverEU autumn call, thanks to which 35,000 young people will receive a rail pass to explore Europe and its rich culture.

The call is open to applicants from Erasmus+ programme countries, from today at noon to 25 October at noon. In order to win a travel pass, young people are invited to apply on the European Youth Portal, answer 5 quiz questions and a subsidiary one. Applicants who have successfully filled in the selection quiz, born between 1 January and 31 December 2004 will be able to travel in Europe for up to 30 days during the travel period 1 March 2023 and 29 February 2024.

Commissioner for Innovation, Research, Culture, Education and Youth, Mariya Gabriel, said: “2022 is the European Year of Youth and this is a crucial moment in European history. We need to focus on the younger generations, to offer them the possibility to broaden their horizon in order to build a more connected and tolerant world. This is what DiscoverEU is about. Through travelling, it allows young people to explore our diversity but also find out so many similarities.”

With the European Year of Youth 2022, the number of travel passes has been boosted. In total, 70,000 passes are made available this year. DiscoverEU is now part of Erasmus+, therefore participants from Iceland, Liechtenstein, North Macedonia, Norway, Serbia and Turkey are also eligible to apply.  

Recipients will continue benefitting from a discount card with more than 40,000 discount possibilities on public transport, culture, accommodation, food, sports and other services available in the eligible countries.

As part of the European Year of Youth, the Commission has launched the flagship initiative ‘Youth discovers culture thanks to DiscoverEU in 2022′. That is why on 25 May 2022, the DiscoverEU Culture Route was launched. It combines various destinations and cultural branches, including architecture, music, fine art, theatre, fashion, design and more. DiscoverEU travellers can visit the European Capitals of Culture, destinations added on the prestigious UNESCO World Heritage List, or holders of the European Heritage Label. Moreover, they can also stop at locations with the Access City Award label. These are cities that have gone above and beyond to become more accessible to everyone, regardless of age, mobility or ability.

Erasmus+ National Agencies support young people through pre-departure information meetings preparing them for their journey. Through these meetings, DiscoverEU aims to promote discussions on sustainability, culture, and European identity, among others. In addition, as part of the European Year of Youth, the agencies organise the DiscoverEU Meet-ups, an initiative launched in summer 2022 composed of an exciting cultural programme between one and three days across all Erasmus+ countries. 49 of these Meet-ups have taken place so far and will continue in future years.

As social inclusion is a top priority of the Erasmus+ programme, participants with disabilities or health issues can be accompanied on their journeys. Apart from the travel costs, additional individual help is also provided. This year, the Erasmus+ National Agencies are also launching the DiscoverEU Inclusion Action, allowing organisations working with young people with fewer opportunities, to apply for grant.

The Commission encourages sustainable travel by rail. Special arrangements are available for young people from outermost regions, Overseas Counties and Territories, remote areas and islands.

Background

The Commission launched DiscoverEU in June 2018, following a preparatory action from the European Parliament. It has been integrated into the new Erasmus+ programme 2021-2027.

Since 2018, nearly 754,000 candidates applied for 165,000 travel passes available. According to the past travel survey, 66% of candidates declared that they travelled for the first time by train out of their country of residence. For many, it was also the first time they travelled without parents or accompanying adults and the majority indicated that they had become more independent.

The DiscoverEU experience has given them a better understanding of other cultures and of European history. It has also improved their foreign language skills. Two-thirds said that they would not have been able to finance their travel pass without DiscoverEU. Participants are invited to become DiscoverEU Ambassadors to champion the initiative. They are also encouraged to contact fellow travellers on the official DiscoverEU group online to share experiences and exchange tips, particularly on cultural experiences, or on how to travel digitally and sustainably.

To apply, eligible candidates need to complete a multiple-choice quiz on general knowledge about the European Union and other EU initiatives targeting young people. An additional question invites applicants to make an estimate of how many people apply in this round who are born on a Tuesday. The closer the estimate is to the correct answer, the more points the applicant gets. This will enable the Commission to rank the applicants. The Commission will offer travel passes to applicants following their ranking, until the available tickets run out.

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UN urges investment in clean, sustainable tourism

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International tourism is showing strong signs of recovery, with tourist numbers rising to 57 per cent of pre-pandemic levels. On World Tourism Day, marked on Tuesday, the UN is calling for a major global rethink of the sector, to ensure that tourism is sustainable, and benefits local communities.

The UN World Tourism Organization (UNWTO) released encouraging news on Monday, with its latest World Tourism Barometer, which shows that international tourism arrivals almost tripled in the first seven months of 2022 (compared to the same period in 2021).

Cautious optimism

The agency’s Panel of Tourism Experts expressed cautious confidence for the rest of year, and into 2023, despite the uncertain economic environment: increasing interest rates, rising energy and food prices, and the growing prospects of a global recession, continue to pose major threats to the sector.

In a message released to mark the Day, the UN Secretary-General, António Guterres, hailed tourism’s ability to drive sustainable development, and called for more investment in clean and sustainable tourism, the creation of decent jobs, and for measures to ensure that profits benefit host countries and local communities.

Go green to survive

“Governments, businesses and consumers must align their tourism practices with the Sustainable Development Goals and a 1.5 degree future”, said Mr. Guterres, referring to international agreements aimed at keeping global warming in check. “The very survival of this industry, and many tourist destinations, such as Small Island Developing States, depends on it.”

“The restart of tourism everywhere brings hope,” declared Zurab Pololikashvili, UNWTO Secretary-General, in his address at the opening of the official celebrations organized for the Day, in the Indonesian resort city of Bali.

Mr. Pololikashvili described tourism, which employs around 10 per cent of the global workforce, as the “ultimate cross-cutting and people-to-people sector, which touches on almost everything we do.”

Report card

To mark the day, UNWTO launched its first World Tourism Day Report, the first in an annual series of updates and analysis of the Organization’s work guiding the sector forward.

The report contains updates on the agency’s activities in key areas including gender equality, sustainability and climate action, tourism governance and investments and innovation.

Representatives of the G20 group of the world’s leading economies, including tourism ministers, will meet in Bali in November. Ahead of the event, UNWTO has produced a set of guidelines for ministers, to enable them to support resilient and sustainable tourist businesses, which take into account human capital, innovation, youth and women empowerment, and climate action.

Ensure zero-tolerance for sexual exploitation: UN rights expert

An independent UN rights expert released a statement ahead of the Day, to call for Governments to ensure that the tourism industry is free from child forced labour, sexual abuse and sexual exploitation. 

Mama Fatima Singhateh, UN Special Rapporteur on the sale and sexual exploitation of children, warned that the COVID-19 pandemic, climate change and socioeconomic setbacks have caused enormous strains on child protection systems.

This, she said, has made children more vulnerable to sale, trafficking and sexual exploitation in the context of travel and tourism, especially in countries that have traditionally relied on the income generated from travel and tourism.

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