Maintaining a TikTok posting frequency of 10+ videos a day is beneficial, right? As an influencer or brand developer, you’ll surely increase engagement rates and reach a wider audience that way.
Err, wrong. Overposting can actually do the opposite, diminishing your impact on the globally known app. A trusted organic TikTok Growth service can easily confirm that fact. The last thing you want to do is bombard the social media platform. Doing so may cause your carefully created recordings to go to the bottom of the barrel, inhibiting your growth entirely.
Which brings us to the very important question: How often should you post on TikTok to grow? The answer? There’s no magical number; it depends on a variety of factors, including but not limited to your target audience reach, the goals you have as a company, the capacity you can successfully take on, and the industry niche you’ve chosen to excel in. All these avenues pool together to give you a posting strategy recommendation, and that’s what we’re here to talk about today in this article.
Keep reading to set yourself on the path to achieve goals with the correct scheduling suggestions. These tips will keep you grounded while prioritizing quality content. And don’t forget, if you need a little extra assistance with the matter, we can always help with your strategy.
How Can You Find the Ideal Posting Frequency Number? Here Are Tips You Should Adopt to Maintain a Positive Posting Schedule
As previously mentioned, there is no magic number that exists when referring to a posting schedule that’ll prove useful for most brands. Everyone is different, therefore everyone needs to work content formats and TikTok analytics to their advantage.
There are, however, propositions you can consider. If you research these ideas that we provide you below thoroughly and efficiently, with your unique brand in mind, you’ll easily be able to narrow in on how to properly maneuver yourself to get on TikTok’s algorithm and For You page. At that point, creating an accurate posting schedule for your profile will be easy peasy, lemon squeezy.
Be Real About Your Creative Capabilities
Part of the process is filming videos that encompass good visuals and auditory functioning for entertainment, the other part revolves around creating genuine content that people want to watch. Do that and you’ll have followers engaging, commenting, liking, and sharing in no time. A high speed train to successfully become famous on the app.
Remember, don’t just hit the record button to get something on tape. Really think your topics through and put effort into the fabrication process. If you can only work through creating videos once or twice a week, that’s fine. Once or twice with exceptional quality is better than a dozen times with subpar quality.
Ask Yourself: What Type of Content Am I Creating?
In order to properly decide on the marketing strategy you need to adopt or tweak, you must first fully understand the type of content you intend to post. What do we mean by that? We’re referencing allotted time here, not specific niche topic selections.
Do you want your audience to see more videos? You know, the quick 30 second clips that have viral potential. Or, do you want your audience to indulge in long form content? Things like Q&A’s, tutorials, or elongated knowledgeable posts.
The answer to that question will help you decipher how many TikTok posts you’ll upload on an average basis. If you go with the former, you’ll have potential to produce more. If you go with the latter, you’ll need to dedicate additional time to producing videos that have intriguing substance with a non-repetitive nature. Remember, long form posts can easily flop if you don’t keep followers’ attention the entire time.
Understand Your Competition
What does your competition have to do with your posting strategy? In an industry like beauty, fitness, or home improvement, popular videos are getting uploaded daily. The TikTok algorithm is practically flooded with content, which means you have to increase the videos you release to keep up. To have a standing chance on the For You page.
Don’t know where your niche falls on the popularity bar? Distinguishing is easy; all you have to do is head on over to another TikTok profile that’s similar to yours and do some research. Ask questions like: How many times are they posting a week? Do they reach a wide audience, obtaining new followers regularly? Is there more engagement on some days of the week opposed to others?
Know When Your Audience is Online
How often you should post coincides directly with activity patterns displayed by your audience members. If they’re active throughout your current posting schedule, you don’t have to make any changes. But if they’re not active during your current posting schedule, you may want to tweak current moves.
You see, it’s ok to upload a different video multiple times a week if your loyal followers will surely engage. Making a chart detailing their social media presence would be a great start to visually seeing when community members are active or inactive on the platform. Using analytics is another easy tool to determine navigation trends.
Review Previously Posted Content
Just like with other platforms and social media networks, you should be constantly reviewing the content you already have up and running. Why? Because that’s the best way to determine what your current audience prefers.
Example: If you’re in the beauty niche and you’ve created a ‘How to Apply Makeup on a Budget’ video, take a look at your engagement. How are the likes and comments looking? Did you get a bunch of shares? Did you gain any new followers by providing this useful information?
If you have positive answers to the questions we mentioned in the previous paragraph, chances are you’ll excel in further makeup tutorial videos. You can now try the same video tactic, but this time with high end makeup selections. Which brings us to our next suggestion…
Pay Attention to TikTok Analytics
When in doubt, ask your audience. We know what you’re thinking: How is that possible? Do I have to construct a post that’ll physically address followers, asking for feedback? Absolutely not.
Just use analytics on your TikTok account to figure out the best posting times. This takes some trial and error, requiring you to use a different cadence from week to week. But after you watch the views and follower count numbers progressively increase at certain time frames, you’ll know when to post and how much to post,
Can A Person Post Too Much On TikTok?
Actually, this is a very relevant question that seems to have an answer that’s constantly evolving. As a general rule of thumb, most peoples’ tendencies are to post no more than four times a day. Going above that number can pose a threat to the quality of the video itself and the information it holds. Remember, quality supersedes quantity every time.
What Are Some Mistakes That Will Naturally Decline Your Ranking, Reducing Your Popularity?
If you want your brand or business to succeed, don’t do the following:
Overposting
We briefly mentioned this mistake in the introductory paragraphs, but we felt it necessary to emphasize. The reason being that posting too much can make your content look ‘spammy.’ This is annoying, and may result in audience members hitting the “unfollow” button.
Underposting
The same goes for the opposite of overposting; underposting can actually give your brand an inactive appearance. If people are not entertained or interested in what you have to offer due to lack of videos, they may also hit the “unfollow” button.
Refusing to Follow Trends
The definition of the word trendy, given by Google, is this: Very fashionable or up to date.
What do you think happens if you fail to keep up with the trends? That’s right, your visibility will decrease.
The TikTok app is all about trends, challenges, and duets. The real question to ask here is what do these three sectors have in common? Relevance to crowds. If you participate in trending topics, you’ll stay relevant and continuously increase engagement.
Prioritizing Low Quality Content
Recording a blurb on your iPhone and posting it to TikTok is not enough to positively impact your engagement rates; you need to create high-quality videos with high-resolution equipment. Attention to detail in your editing is also necessary. If you don’t put these factors at the top of your post, your brand may look like it’s careless.
Can You Predetermine the Best Times to Post?
There’s no one-answer-fits-all on this hot topic question. There are, however, suggestions based on several previously conducted studies that you can utilize for your benefit:
● Mondays at 6 am, 10 am, and 11 pm
● Tuesdays at 2 am, 4 am, and 9 am
● Wednesdays at 7 am, 8 am, and 11 am
● Thursdays at 9 am, 12 pm, and 7 pm
● Fridays at 5 am, 1 pm, and 3 pm
● Saturdays at 11 am, 7 pm, and 8 pm
● Sundays at 7 am, 8 am, and 4 pm
Conclusion
Choosing the posting number that’ll positively impact you and your influencer profile is a challenging task. However, if you use the information provided to you in this article, the process can be made simpler.
Just make sure to adopt tips like reviewing past posted content and understanding your competition. Check in with analytics. Form a dedication to either short form or long form content.
Whatever you decide to implement, do not over or under post. Refrain from leaking low quality content. And be sure to follow trending topics to gain the most.
Following guidelines like these will put you on the path to success. Give it a little bit of time after you put the plan in action, and you’ll quickly see beneficial results. Until next time!