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“Sustainability as the New Normal” a Vision for the Future of Tourism

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To mark World Environment Day, the One Planet Sustainable Tourism Programme led by the World Tourism Organization (UNWTO) announces its new vision for global tourism– growing better, stronger, and balancing the needs of people, planet and prosperity.

The One Planet Vision for the Responsible Recovery of the Tourism Sector builds on the UNWTO Global Guidelines to Restart Tourism, with the aim to emerge stronger and more sustainable from the COVID-19 crisis.

This combined effort comes at a time when several destinations around the world begin to ease restrictions on travel and mobility and the tourism sector is getting ready to resume its activity with the lessons learned from the pandemic.

UNWTO Secretary-General Zurab Pololikashvili said: “Sustainability must no longer be a niche part of tourism but must be the new norm for every part of our sector. This is one of the central elements of our Global Guidelines to Restart Tourism. It is in our hands to transform tourism and that emerging from COVID-19 becomes a turning point for sustainability.

Better, more sustainable, and resilient growth

The One Planet Vision calls for responsible recovery for the tourism sector, which is founded on sustainability, to build back better. This will underpin tourism’s resilience to be better prepared for future crises. The Vision will support the development and implementation of recovery plans, which contribute to the Sustainable Development Goals (SDGs) and to the Paris Agreement.

At a time when governments and the private sector are embarking on the path to recovery, the time is right to keep advancing towards a more economically, social and environmentally sustainable tourism model.

Private sector committed to lead by example

Sabina Fluxà, Vice-Chairman and CEO Iberostar Group , a leading international Hotel and Resort company, stressed that ” it is imperative to keep focused on creating a more responsible and fair way to travel”, adding that “Iberostar has responded by integrating sustainability in elevated safety protocols and further committing to our circular economy policies to ensure any new waste is managed properly.”

According to Delphine King, Executive Director of The Long Run, an international community of nature-based tourism businesses, “Our members collectively conserve over 20 million acres of fragile ecosystems, and none of this work has stopped despite the pandemic and tourism’s pause, demonstrating where priorities lie.”

James Thornton, CEO, Intrepid Travel, a leading provider of adventure travel experiences, call for committed actions and underscores that, “We believe climate action is a collective commitment to the sustainability of the entire travel industry, and the world we so love to explore”.

The One Planet Vision for the Responsible Recovery of the Tourism Sector is structured around six lines of action to guide responsible tourism recovery for people, planet and prosperity, namely public health, social inclusion, biodiversity conservation, climate action, circular economy and governance and finance.

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Tourism

International Tourism Down 70% as Travel Restrictions Impact All Regions

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Restrictions on travel introduced in response to the COVID-19 pandemic continue to hit global tourism hard, with the latest data from the World Tourism Organization (UNWTO) showing a 70% fall in international arrivals for the first eight months of 2020.

According to the newest UNWTO World Tourism Barometer, international arrivals plunged 81% in July and 79% in August, traditionally the two busiest months of the year and the peak of the Northern Hemisphere summer season. The drop until August represents 700 million fewer arrivals compared to the same period in 2019 and translates into a loss of US$ 730 billion in export revenues from international tourism. This is more than eight times the loss experienced on the back of the 2009 global economic and financial crisis.

“This unprecedented decline is having dramatic social and economic consequences, and puts millions of jobs and businesses at risk,” warned UNWTO Secretary-General Zurab Pololikashvili. “This underlines the urgent need to safely restart tourism, in a timely and coordinated manner”.

This unprecedented decline is having dramatic social and economic consequences, and puts millions of jobs and businesses at risk

Recovery short-lived

All world regions recorded large declines in arrivals in the first eight months of the year. Asia and the Pacific, the first region to suffer from the impact of COVID-19, saw a 79% decrease in arrivals, followed by Africa and the Middle East (both – 69%), Europe (-68%) and the Americas (-65%).

Following its gradual reopening of international borders, Europe recorded comparatively smaller declines in July and August (-72% and -69%, respectively). The recovery was short-lived however, as travel restrictions and advisories were reintroduced amid an increase in contagions. On the other side of the spectrum, Asia and the Pacific recorded the largest declines with -96% in both months, reflecting the closure of borders in China and other major destinations in the region.

Demand for travel remains largely subdued due to the ongoing uncertainty about the pandemic and low confidence. Based on the latest trends, UNWTO expects an overall drop close to 70% for the whole of 2020.

Rebound in international demand expected by Q3 2021

UNWTO’s Panel of Experts foresees a rebound in international tourism in 2021, mostly in the third quarter of 2021. However, around 20% of experts suggest the rebound could occur only in 2022. Travel restrictions are seen as the main barrier standing in the way of the recovery of international tourism, along with slow virus containment and low consumer confidence. The lack of coordinated response among countries to ensure harmonized protocols and coordinated restrictions, as well as the deteriorating economic environment were also identified by experts as important obstacles for recovery.

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Global Tourism Crisis Committee Meets Again: Coordination, Vital Ingredient for Recovery

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Consistent and harmonized travel protocols, enhanced safety measures and the protection of jobs and livelihoods are the main ingredients needed for the restart of tourism. The Sixth meeting of the UNWTO Global Tourism Crisis Committee reminded participants of the need to work together as the only means of advancing the sustainable recovery of the sector. The meeting produced a commitment to create a new UNWTO Committee on Common Safety Protocols to increase confidence in international travel, as well as firm plans for enhanced consumer protection for consumers and measures to protect jobs.

Setting the tone for the meeting, UNWTO Secretary-General Zurab Pololikashvili made clear that, with many millions of livelihoods at stake, inaction is not an option, and that the rapid and sustainable recovery of tourism is essential.

“Strong coordination is needed to accelerate the lifting of travel restrictions in a safe and timely manner, to increase investment in systems that support safe travel, including testing on departure, and to sustain and support businesses and jobs. If we fail to address these three priorities, we will fail to restart tourism, and so fail to save millions of livelihoods”, Mr. Pololikashvili said.

This call for coordination was echoed by a diverse range of voices from the top level of politics of all global regions, including  interventions from the Minister of Industry, Commerce and Tourism of Spain, Reyes Maroto; Ahmed bin Aqil Al Khateeb, Minister of Tourism of the Kingdom of Saudi Arabia; Khaled El-Enany, Minister of Tourism and Antiquities of Egypt;  Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture of Malaysia;  Abdulla Mausoom, Minister of Tourism of the Maldives; Rita Marques, Secretary of State for Tourism for Portugal and Jose Luis Uriarte, Sub-Secretary of Tourism of Chile.

Common safety protocols

At a practical level, a proposal for a new set of common travel protocols was put forward by Harry Theoharis, Minister of Tourism of Greece, and welcomed by UNWTO’s leadership and other members of the Committee. Furthermore, illustrating how safe, international travel can return, Marco Troncone, CEO of Rome Fiumicino Airport highlighted the role robust hygiene protocols and innovation can play in boosting consumer confidence.

Along the same lines, ICC Secretary-General John Denton, explained plans for a comprehensive system of testing on departure to raise consumer confidence and take away the need for quarantine on arrival. Alongside them, Adam Goldstein, Global Chairman of CLIA, and a Luis Felipe Oliveira, Director General of Airports Council International made clear the proactive measures undertaken to cruise tourism and air travel safe for both passengers and workers.

Putting people first

Just as people are at the driving force of global tourism, so too has UNWTO stressed that recovery policies must recovery be people-focused. For starters, restoring consumer trust and coherent and standardized international protocols are mutually reinforcing and critical for the return of tourism. The Crisis Committee meeting saw UNWTO announce plans for a new International Code for the Protection of Tourists. This will be the first legal framework to protect tourists’ rights as consumers, harmonizing minimum standards across different countries and ensuring the fair distribution of responsibility to tourists affecting by the pandemic among stakeholders across the sector.

A technical committee for the creation of the Code is being set up and will meet before the end of the month. Alongside this, UNWTO is working to protect jobs and help workers affected by the pandemic find new opportunities. Addressing the Committee Kamal Ahluwaila of tech company Eightfold.ai outlined the new Jobs Factory portal, launched with UNTWO in order to unite jobseekers with employers.

Harmonized travel criteria

Reflecting UNWTOs high-level relations with European institutions, the European Commissioner for Justice Didier Reynders addressed the Committee to outline plans to introduce common criteria for restrictions on travel across the EU. UNWTO advocated for non-EU Members to be considered part of this movement towards standardisation, particularly the common colour-coded mapping system currently being rolled out for the safe relaunch of free moment.  And reflecting UNWTO’s status as part of the wider UN response to COVID-19, ICAO Secretary-General Fang Liu, was joined by representatives from IATA, ILO, IMO the WHO and  for the virtual meeting, in addition to representation from the OECD.

About the UNWTO Global Crisis Committee

Leveraging its unrivalled status as the global leader of tourism, UNWTO united leaders from across the sector. From its first meeting, the UNWTO Global Crisis Committee has provided a platform for governments, businesses and international bodies to express their concerns and share ideas for the restart of tourism. The Committee’s composition reflects not only UNWTO’s unique influence and status as a part of the United Nations but also tourism’s importance for every global region and the sector’s cross-cutting nature. Members are drawn from all parts of the world and include government Ministers, leaders and key representatives of International Organizations and UN agencies and from tourism’s private sector.

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Tourism

UNWTO and Expedia Group to Share Data and Insights to Guide Tourism Recovery

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image: UNWTO

The World Tourism Organization (UNWTO) will work alongside the Expedia Group to strengthen ties between the public and private sectors and drive tourism’s recovery from the impacts of the COVID-19 pandemic. The two parties signed a Memorandum of Understanding (MoU) that will see them collaborate on a range of topics, with the common goal of driving recovery and making the sector more resilient and sustainable.

UNWTO Secretary-General Zurab Pololikashvili met with representatives of the Expedia Group in Brussels, on the back of successful talks with leaders of the European Institutions. Highlighting UNWTO’s commitment to strengthening ties with the private sector, this enhanced partnership will see the United Nations Specialized Agency work more closely with the Expedia Group. Joint actions will focus on market intelligence and innovation. UNWTO and Expedia will also work together to promote entrepreneurship and professional education, and in the field of consumer protection.

Secretary-General Pololikashvili said: “From the very start of this crisis, UNWTO has been a strong advocate of close cooperation between the public and private sectors. This enhanced partnership will help improve our knowledge of global tourism trends, allowing us to respond to new challenges and guide tourism’s recovery. It will also help us place innovation and sustainability at the heart of this recovery, ensuring tourism emerges stronger than before.”

The partnership with between UNWTO and Expedia Group will see both parties share data on tourism trends and developments, both at the global and the local scale. This will help inform decision-making, producing data-based policies aimed a tourism’s sustainable recovery and future development.

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