Employers from across global tourism are taking the lead in supporting their workers and helping the communities in which they operate, research carried out into the sector’s response to COVID-19 has found.
As the sector faces up to an unprecedented challenge, the World Committee on Tourism Ethics (a subsidiary of the World Tourism Organization) has analysed the steps being taken by businesses and trade associations to mitigate the impact of the pandemic. Studying the actions taken by Private Sector Commitment to the Global Code of Ethics for Tourism (GCET) in 25 countries, the research revealed that, in spite of staff furloughs, employers across the sector are stepping up their support for workers and for communities.
Tourism ‘going beyond its responsibilities’
Committee Chairman Pascal Lamy touched base with the GCET Signatories to learn about the mitigation actions being championed by tourism companies and trade associations. Mr Lamy said: “It is evident that the sector’s engagement goes beyond symbolic CSR actions. The GCET signatories, although hit terribly hard by the crisis like their colleagues across the tourism sector, have shown that they indeed care for the societies they operate in while striving to keep their businesses afloat”.
World Tourism Organization (UNWTO) Secretary-General Zurab Pololikashvili welcomed the initiative of the tourism sector while at the same time calling on governments to work with private employers to safeguard jobs and livelihoods. He said: “Governments should not abolish the resources already allocated to tourism in their budgets for 2020. Tourism administrations also need to communicate to the general public what the sector is doing for the society in these troublesome times.”
Solidarity with Tourism Workers and Communities
The survey found that many companies are providing 24-hour psychological help for their employees, while also maintaining medical insurance and facilitating platforms with motivational videos, medical updates and training. Many are also offering free lodging and food for stranded international staff and their families.
Monetary donations have been given to city councils, underprivileged families and rural communities, and food and supplies have been sent to frontline workers and vulnerable groups. Some businesses chambers are working with public, real estate, financial and legal entities to provide SMEs with funding and identify guarantors for those unable to receive a loan. Associations have engaged in local pandemic committees to flag up the most pressing issues and better articulate their support.
Hotels have donated thousands of gift nights to medical staff for their holidays and remained open for them and COVID19 patients whenever necessary. Guides offered virtual tours for voluntary contributions donated to hospitals, and transportation companies offered their channels to bring critical emergency equipment to save lives. Volunteer platforms also have been set up to create youth loans. Virtual solidarity groups gathered hundreds of travel agents with multiple jobs to exchange goods and support their livelihoods.
UNWTO and Greece to Collaborate on Maritime Tourism Research Centre
UNWTO is to collaborate with the Greek Ministry of Tourism in establishing a first research station dedicated to measuring the sustainable development of coastal and maritime tourism across the Mediterranean.
The new monitoring centre will be based at the University of the Aegean in Greece. From here, experts will capture and collate measurement data and analysis relating to the environmental, economic, and social impact of tourism.
UNWTO Secretary-General Zurab Pololikashvili said: “Coastal and Maritime tourism is one of the most important economic drivers within the Mediterranean basin. This new research centre can provide key data to guide the restart and future development of the sector, ensuring it fulfils its potential to provide opportunity for coastal communities and to protect and celebrate natural and cultural heritage.”
The United Nations specialized agency and the Ministry of Tourism confirmed their collaboration on the initiative during the UNWTO High-Level Conference on Coastal and Maritime Tourism, held in Athens and co-hosted by Cruise Lines International Association (CLIA) and Celebrity Cruises.
The Tourism Minister of Greece Harry Theoharis said: “I express my immense gratitude for UNWTO’s support in this endeavour. The Research Center will soon become a reference point for the study and protection of our coasts and seas.”
Pierfrancesco Vago, Global Chairman of CLIA and Executive Chairman of MSC Cruises added: “CLIA is pleased to support the UNWTO research and monitoring centre on sustainability and coastal maritime tourism in the Mediterranean. As part of the cruise industry’s commitment to responsible travel, we are pursuing carbon neutral cruising in Europe by 2050, and we work closely with cruise destinations and coastal communities to support economic growth in a sustainable manner.
Tourist Numbers Down 83% but Confidence Slowly Rising
International tourist arrivals were down 83% in the first quarter of 2021 as widespread travel restrictions remained in place. However, the UNWTO Confidence Index shows signs of a slow uptick in confidence.
Between January and March 2021 destinations around the world welcomed 180 million fewer international arrivals compared to the first quarter of last year. Asia and the Pacific continued to suffer the lowest levels of activity with a 94% drop in international arrivals over the three-month period. Europe recorded the second largest decline with -83%, followed by Africa (-81%), the Middle East (-78%) and the Americas (-71%). This all follows on from the 73% fall in worldwide international tourist arrivals recorded in 2020, making it the worst year on record for the sector.
UNWTO Secretary-General Zurab Pololikashvili comments: “There is significant pent-up demand and we see confidence slowly returning. Vaccinations will be key for recovery, but we must improve coordination and communication while making testing easier and more affordable if we want to see a rebound for the summer season in the northern hemisphere.”
The latest survey of the UNWTO Panel of Tourism Experts shows prospects for the May-August period improving slightly. Alongside this, the pace of the vaccination rollout in some key source markets as well as policies to restart tourism safely, most notably the EU Digital Green Certificate, have boosted hopes for a rebound in some of these markets.
Overall, 60% expect a rebound in international tourism only in 2022, up from 50% in the January 2021 survey. The remaining 40% see a potential rebound in 2021, though this is down slightly from the percentage in January. Nearly half of the experts do not see a return to 2019 international tourism levels before 2024 or later, while the percentage of respondents indicating a return to pre-pandemic levels in 2023 has somewhat decreased (37%), when compared to the January survey.
https://flo.uri.sh/visualisation/4223532/embed?auto=1 Tourism experts point to the continued imposition of travel restrictions and the lack of coordination in travel and health protocols as the main obstacle to the sector’s rebound.
The Impact of COVID on Tourism cuts global exports by 4%
The UNWTO World Tourism Barometer also shows the economic toll of the pandemic. International tourism receipts in 2020 declined by 64% in real terms (local currencies, constant prices), equivalent to a drop of over US$ 900 billion, cutting the overall worldwide exports value by over 4% in 2020. The total loss in export revenues from international tourism (including passenger transport) amounts to nearly US$ 1.1 trillion. Asia and the Pacific (-70% in real terms) and the Middle East (-69%) saw the largest drops in receipts.
Empowering Indigenous Communities to Drive Tourism’s Recovery
The cultural diversity and knowledge of indigenous peoples can bring innovative experiences and new business opportunities for tourism destinations and local communities, and help them recover from the impacts of the COVID-19 pandemic. Based on this, the World Tourism Organization (UNWTO) has partnered with the World Indigenous Tourism Alliance (WINTA) on a set of guidelines, designed to ensure this type of experiences are respectful and led by the indigenous communities themselves.
The new UNWTO Inclusive Recovery Guide, Issue 4: Indigenous Communities, is the fourth set of guidelines addressing the socio-cultural impacts of COVID-19 issued by UNWTO. The partners call for placing Indigenous communities at the centre of recovery plans and for partnerships geared towards gathering accurate data on Indigenous tourism, and how it has been affected by the pandemic.
These recommendations draw on the partners’ expertise and set out solutions for the socio-economic empowerment of Indigenous Peoples through tourism. These include transitioning from “assisting” to “enabling” indigenous entrepreneurship, strengthening skills and building capacities, fostering digital literacy for running tourism businesses, and acknowledging the relevance of indigenous peoples by destination authorities and the tourism sector overall.
The Guide, launched on the occasion of the International Day of Cultural Diversity, builds on the decade-long partnership between UNWTO and WINTA. The two organizations work together to enable indigenous communities untap their tourism potential and promote their success stories. The most recent collaboration, the Weaving the Recovery Project, focuses on empowering Indigenous women through responsible tourism experiences and indigenous artisanship in Latin America.
The recommendations also benefitted from inputs provided by the Organization for the Economic Co-operation and Development (OECD). In recent years, the OECD has also significantly advanced its policy research and promotion of good practices and networks championing indigenous tourism within its Member countries.
UNWTO stands ready to support platforms which reinforce indigenous peoples’ networks, making them the ultimate decision makers of tourism operations affecting their livelihoods.
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