Breitling announces two launches in partnership with Outerknown, the sustainable apparel brand co-founded by surfing legend and Breitling Surfers Squad member Kelly Slater. In addition to the new Superocean Outerknown watch, Breitling introduces the first Outerknown ECONYL® yarn NATO strap collection. The 18 ecologically responsible straps, which will dress up any Breitling watch, are crafted from ECONYL® yarn, a material created from regenerated nylon waste, one source of which is fishing nets from the world’s oceans.
Breitling has been known for its outstanding dive watches since 1957, when it introduced the original SuperOcean. The brand continues to produce superb underwater performers, but in recent years, it has also underscored its commitment to clean oceans and beaches through its partnerships with Outerknown and the sustainable apparel manufacturer’s co-founder Kelly Slater, who is described as the world’s greatest surfer.
Like Breitling, Outerknown works with the NGO Ocean Conservancy to raise awareness of the problem of marine waste. In 2018, Breitling celebrated the partnerships with its Superocean Heritage Chronograph 44 Outerknown. The brand is excited about offering a new watch inspired by the commitment it shares with Kelly Slater and Outerknown to help clean the world’s oceans and beaches.
A Double Launch: the Superocean Outerknown and the Outerknown ECONYL® Yarn NATO Strap Collection
The new Superocean Outerknown builds on Breitling’s strong partnership with Outerknown and underscores the two brands’ shared dedication. The Outerknown ECONYL® yarn NATO strap collection takes the commitment to a new level. The straps are made of ECONYL®yarn, a material created exclusively from recycled nylon waste. The 18 references make a profound environmental statement and feature six different colors and four different sizes, and come with a buckle in regular stainless steel or DLC-coated stainless steel. These models are as vibrant and stylish as they are ecologically sound.
Breitling CEO Georges Kern says: “We are happy to be able to build on our excellent partnership with Kelly Slater and Outerknown. The Superocean Outerknown is a fantastic watch, but the enduring story is the innovative strap collection. It marks another important step in our shared focus on sustainability.” Kelly Slater agrees: “I often point out that the ocean and the beach are essentially my office. I’ll do everything in my power to keep them clean. These new ECONYL® yarn straps that we’ve made with Georges and the team at Breitling are a step toward a cleaner environment, and we’re proud to have our name associated with them. Importantly, they raise awareness that individuals really can make a difference. The oceans and beaches belong to all of us, so we want to encourage every man, woman, and child to help.”
Like Kelly Slater, Mark Walker, CEO of Outerknown, is pleased to be extending the partnership with the Swiss brand, saying, “Breitling is a perfect and natural fit for Outerknown. Like us, they work closely with Ocean Conservancy, and it is clear that we all share a number of common values.”
The Breitling Superocean Outerknown features a 44-millimeter stainless-steel case with a ratcheted unidirectional bezel, a feature that allows divers to time their dives accurately. It has a green dial and central hour, minute, and second hands that, like the numerals and indexes, are coated with Super-LumiNova®, a luminescent material that makes them easily readable in any lighting conditions.
The Superocean Outerknown is presented on a khaki green Outerknown NATO strap made of ECONYL® yarn – an innovative material created from nylon waste, recovered among others from the ocean – one source of which is fishing nets from oceans around the world.
The Superocean Outerknown is powered by a Breitling Caliber 17, which offers a power reserve of approximately 38 hours. The COSC-certified chronometer is water resistant to 100 bar/1000 meters, so it will more than meet the needs of any underwater adventurer. The watch’s screwed stainless-steel caseback is engraved with the Outerknown logo.
The New Outerknown ECONYL® Yarn NATO Strap Collection
The Outerknown ECONYL® yarn NATO strap collection, created in cooperation with Outerknown, is fresh, vibrant, and colorful, and, while the straps were designed specifically for the new Superocean collection, they can be paired with any Breitling watch.
Each of the 18 references is made of ECONYL® yarn, created exclusively from recycled nylon waste. They are available in six colors: blue with dark blue stripes and lining, light blue with dark blue stripes and lining, yellow with orange stripes and lining, gray with blackstripes and lining, red with black stripes and lining, and green with black stripes and lining.
Their buckles and keepers are available in two finishes: stainless steel and black DLC-coated stainless steel. And, with four different size options ranging from 18 mm to 24 mm, there is an Outerknown ECONYL® yarn NATO strap perfectly suited to every Breitling watch.
The Outerknown ECONYL® yarn NATO straps will be available exclusively through Breitling’s authorized e-commerce platforms, where customers can first configure a Breitling watch with one of the innovative, environmentally responsible new straps before deciding to purchase it.
The SuperOcean Legacy
The Breitling Superocean Outerknown and the new Outerknown ECONYL® yarn NATO strap collection extend a legacy that can be traced back more than 60 years. The first SuperOcean watches were designed with a focus on the underwater challenges faced by divers. The new Superocean and Superocean Heritage models are more than equal to those tasks, but Breitling has broadened its focus to take on one of the greatest challenges of all: to help ensure that future generations will have the chance to enjoy healthy oceans – in effect, the source of all life on Earth – and clean beaches.
OMEGA’s new Museum
The new Museum, housed in a striking steel, glass and Swiss timber building designed by award-winning architect Shigeru Ban, brings the OMEGA story to life through immersive movies, compelling displays and fun interactive experiences.
The journey to the heart of OMEGA includes a 360° history of time and a giant walk-in Speedmaster revealing the inner-workings of the famous Co-Axial Escapement. Along the way, visitors can unleash their inner Olympian on a 9m running track, explore OMEGA’s history of women’s watchmaking, walk across a lunar surface and enter the exciting world of James Bond 007.
Those wishing to delve into the details can follow the path of a 50m steel bracelet made up of 64 treasury windows.
To coincide with the opening of the new Museum, OMEGA has created a dedicated Instagram account – #OMEGAMuseum – and a fully upgraded “Extract from the Archives” service, which is now available online.
Jaeger Lecoultre & Amanda Seyfried
Amanda has established herself as one of Hollywood’s most captivating young leading actresses. As a talented singer, she can be seen starring in musical adaptations of Mamma Mia!, Mamma Mia 2! and Les Miserables.
During her visit at the SIHH 2019, Amanda was particularly captivated by the gem-setting technique, one of the Rare Handcrafts taking centre stage on the new Dazzling Rendez-Vous Night & Day watch that she was wearing.
On the occasion of the Shanghai International Film Festival, Amanda Seyfried presented Jaeger‑LeCoultre’s Glory to the Filmmaker Award to filmmaker Tian Zhuangzhuang and attended a Watchmaking MasterClass where she was impressed by the unique savoir-faire of the Maison:
At the 76th International Venice Film Festival, Jaeger‑LeCoultre was pleased to welcome Amanda Seyfried.
On the occasion of the Jaeger‑LeCoultre Gala Dinner, she wore the Joaillerie 101 Feuille, entwinning refined luxury and feminity.
Heritage Wonders: Lucky 13 & Polaris Memodate
Throughout its history, Jaeger‑LeCoultre has been driven by the spirit of inventiveness, its expertise rewarded with more than 400 patents, and its watchmakers’ technical skills and creative imagination embodied in more than 1,200 different calibres.
As these two rare watches from the mid-20th Century demonstrate, every decade has brought fresh ideas and solutions, reflecting the spirit of the times. Among the many changes brought by the 1950s and 60s – represented by each of these watches – were, on one hand, tremendous advances in technology and aerospace, and on the other, the transformation of diving from a challenging pursuit to a widely practised leisure activity.
A rare LeCoultre Polaris Memodate (1967): to be sold at Phillips Geneva, November 2019:
In 1950, Jaeger‑LeCoultre introduced its first wristwatch featuring an alarm and called it the Memovox (‘voice of memory’). As the model become one of the most desirable and reliable on the market, the company introduced different variations, including a date display, a self-winding version and even an alarm designed to time parking meters.
In 1959, noting that diving had begun evolving from a specialist pursuit into a recreational sport enjoyed by thousands, Jaeger‑LeCoultre decided to adapt the Memovox to the sea. The company realised that it could offer both a visual timer (on the inner bezel) and an auditory alarm (which also caused vibration against the case) for ultimate diver safety.
To do so, Jaeger‑LeCoultre created a patented, multi-layer case-back that optimised the alarm’s sound transmission under water. The outer case, with its 16 holes, allowed for the alarm tone to be heard and also felt on the wrist, while the inner case sealed and protected the movement.
Known in the United States as the Polaris, and in Europe as the ‘Montre de plongeur E859’, the reference E859 featured three crowns, each with the cross-hatch pattern characteristic of SuperCompressor watches. The first crown is for time setting, the second rotates the inner bezel for dive timing, and the third rotates the central disc to align the arrow with the alarm time.
The example being offered by Phillips was made in 1967 for the American market and stands out from other models thanks to its very rare dial markings. While most of the dials were stamped Memovox or bore no inscription other than the LeCoultre name, this watch is stamped Memodate.
Perhaps the most fascinating thing about the Memodate Polaris is its combination of two apparently opposite aspects of watchmaking: the tradition of delicate aural complications and the needs of a practical sporting timepiece. In this respect, it epitomises the open-minded spirit of inventiveness that has created such a rich patrimony at Jaeger‑LeCoultre and continues to drive the Maison to this day.
The unique LeCoultre “Lucky 13” (1962): to be sold at Phillips New York, December 2019
The LeCoultre “Lucky 13” is a truly remarkable and unique watch presented by the Chicago Anti-Superstition Society alongside 13 U.S. Senators to an original Mercury Seven U.S. astronaut to commemorate his historic achievement of becoming the first American astronaut to orbit the Earth.
Featuring the number 13 at every hour marker, the watch celebrated the Friendship 7 spacecraft capsule used for the Mercury-Atlas 6 mission. Friendship 7 was the 13th space capsule produced by McDonnell Aircraft Corp, and the 13s on the dial were used to illustrate the society’s rejection of the number 13 as unlucky.
The ceremony, taking place on Friday, April 13th, 1962, was entered in the House Congressional Record on October 13th, 1962. The consignor intends to donate a portion of the proceeds of the sale of this watch to The John Glenn College of Public Affairs at The Ohio State University.
As well as demonstrating Jaeger‑LeCoultre’s technical expertise, the deep meaning and personal connections behind the story of these unique timepieces remind us that watches have always had social and emotional significance – which sometimes even overrides their practical purpose.
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