Roger Dubuis enters the ring with Canelo


Roger Dubuis has chosen to support rising Mexican boxing star Santos Saúl Álvarez Barragán (aka Saul Canelo Alvarez or simply ‘Canelo’). Multiple world champion in two weight classes, Canelo is ranked as the world’s best active boxer, pound for pound.

Strength, determination and perseverance

At his highly anticipated September 15th rematch against current WBA, WBC, IBF and IBO middleweight world champion Gennady Golovkin, as well as at the pre-fight press conference, this powerful new brand ambassador will embody the identity codes of the Maison. This will include sporting the Roger Dubuis logo on his shorts during this pivotal prizefight.

“Championship belt” watch

To mark the first round of this hard-hitting alliance, Roger Dubuis is unveiling a reinterpretation of its signature Excalibur Automatic Skeleton. Known for its combination of technical excellence and stylistic extravagance, the Excalibur collection has captured the spirit of Roger Dubuis to the point of becoming its ultimate icon. This model is all about black and gold, emulating Canelo’s colours of choice on this momentous occasion. In addition to a strap made from the champion boxer’s own boxing gloves, the finest Roger Dubuis skills has been applied to transforming Canelo’s initials into the jumper spring, a functional part of the watch movement.

Thus equipped, this golden ‘championship’ belt is set to its mark on boxing and watchmaking history!