Acing Branding: Practical Reminders to Startups

Branding is often limited with the consumers’ perceptions. What is perceived should certainly signal a powerful command.

Branding is often limited with the consumers’ perceptions. What is perceived should certainly signal a powerful command. Value proposition is tantamount to packaging, price, and promotions. The market is fully packed, and the competition is tough. How can you stand out? How will you catch their attention in a quick time? Consumers nowadays are visual. They have limited attention to process the value proposition of a product or service. However, strong branding showcases an instant impression. Branding is guilty of many good and bad impressions. Branding is not all about impressions. Branding is about spotlighting the salient features of the products or services after all.

People judged branding based on their initial impressions and external conformity. Branding serves as the lifeblood to many unknown products and services. Just imagine opening a new venture with at least a thousand dollars in capital, and then sales seem to be steady and uneven. What will happen? Branding, to some extent, positions and promotes your products or services. You need good branding to scale up into a more promising journey. While most startups are ambitious in their first adventure, why don’t you manage your expectations and work with a sustainable mindset? Acing branding is all about the pragmatic approaches on how to address newly installed business adventures. It talks about the basic and foundational elements on how to manage your products or services.

Creativity is an outstanding factor that should reflect from your products or services. Try to present it with a non-conventional mindset. Let the features overflow with greatness so consumers would be able to see the worth of what you are offering. Although creativity is a must, it is not only limited to the usual valuation. It should integrate a unique proposition that will cater to the needs of many consumers.

Acing branding focuses on the extraordinary identity, image, and personality of your business. Many startups are not open to criticism. They always believe that what they want is already perfect. They are so passionate that often they lose their enthusiasm as they slowly realize that their plans will never become sustainable. Consult experts and brand managers; for startups, ask guidance from your past teachers and friends. Ideas may always bring so many strengths, but remember to become pragmatic with your forecasting.

Acing branding allows you to establish brand awareness and recognition from your friends, the larger society, and the business community. This means that consciousness through collaterals and marketing campaigns is essential to acing branding.

As startups, you need to develop and invest in your credibility. How do you relate with the other stakeholders? You have to be open and consistent. Performance with professionalism and quality workmanship are important elements in amplifying your brand. Acing branding should be consistent across all your modalities and tools. Acknowledge those who demonstrate customer loyalty. Generate loyalty from your clients. There must be a business and emotional connection between the market.

Acing branding scales up your competence, leadership, and market strength. Make your customer experience meaningful to them. Allow them to distinctly connect with the product or services you offer. Memorable brands are subjective; certainly, you can champion them.

Dr. Reyron Leones del Rosario
Dr. Reyron Leones del Rosario
Dr. Rey Runtgen Martin “Reyron” Leones del Rosario is a Filipino peace diplomacy and innovation leadership advocate. He is also a business entrepreneur, publicist, author and educator. He serves as the Chairman of the International Peace Diplomacy Corps, Inc., and President of the Philippine Innovation Entrepreneurship Mission, Inc. His research interests revolve around peace development, leadership innovation, foreign relations, democracy, human rights, migration, and artificial intelligence.