Breitling has announced the release of two limited-edition watches to celebrate its partnership with Swiss International Air Lines. Since 2016, Breitling has been the official onboard timekeeper for the airline, with a presence on every SWISS flight.
To celebrate its partnership with Swiss International Air Lines, Breitling has introduced two exclusive timepieces: the Navitimer Aviator 8 B01 SWISS Limited Edition and the Navitimer Aviator 8 Automatic SWISS Limited Edition.
Georges Kern, Breitling’s CEO, explains that the partnership is built around the companies’ Swiss roots and shared heritage: “Swiss International Air Lines and Breitling are united by a passion for aviation, as well as by their steadfast commitment to quality and precision. They are among the brands that perfectly represent Switzerland around the world.”
“Our close partnership with Breitling is based on a common understanding of premium quality and the values we share in Switzerland. I am delighted that, following the successful launch of the first two watches, we are now able to offer our guests another two limited-edition masterpieces, available exclusively on board our aircraft,” says Markus Binkert, Chief Commercial Officer of SWISS.
The watches are part of the Breitling Navitimer 8 collection, which was launched successfully earlier this year.
The Navitimer Aviator 8 B01 Chronograph 43 SWISS Limited Edition
The Navitimer Aviator 8 B01 SWISS Limited Edition is powered by the Breitling Manufacture Caliber 01. Created in-house by Breitling, it has become one of the world’s most admired mechanical watch movements, delivering an impressive power reserve of more than 70 hours.
The central chronograph second hand features an aircraft-shaped base, which, along with the distinctive transparent sapphire caseback featuring a GE90 turbine engine design, is a reminder of Breitling’s special partnership with Swiss International Air Lines.
The Navitimer Aviator 8 B01 SWISS Limited Edition is a COSC-certified chronometer and is being produced in a series limited to 777 pieces – a number that pays homage to the Boeing 777 airliners operated by SWISS.
The chronograph is presented in a 43-millimeter stainless-steel case and features a black dial. Its contrasting small-second, 30-minute and 12-hour chronograph subdials are an indication of the Breitling Manufacture Caliber 01 movement inside.
The dial, which features a date window perfectly positioned at 4:30, is clearly legible through a convex sapphire crystal face with anti-reflective coating on both sides. Its hour and minute hands, as well as its Arabic numerals, are coated with Super-LumiNova®, which emits a glow that gives the watches a vintage touch and ensures legibility in all lighting conditions.
The Navitimer Aviator 8 Automatic 41 SWISS Limited Edition
The Navitimer Aviator 8 Automatic SWISS Limited Edition makes a real style statement. Special features, including the jetliner base on its sweep-second hand and the caseback engraved with an image of a powerful turbine engine, serve to highlight its link to Swiss International Air Lines.
Inside its robust stainless-steel case is the Breitling Caliber 17, which, with its bidirectional rotor winder, delivers more than 40 hours of power reserve. The 41-millimeter chronometer features an eye-catching black dial, while its modern-retro appearance is enhanced by a brown leather strap.
The hour and minute hands, as well as the Arabic numerals on the dial, bear a special Super-LumiNova® coating that emits a light reminiscent of the luminescent material on earlier watches, lending the Navitimer Aviator 8 Automatic SWISS Limited Edition an additional touch of vintage style.
This stunning but understated timepiece, like all of Breitling’s watches, is a COSC-certified chronometer. It has been produced in a series limited to 1000 pieces.
The Breitling Navitimer Aviator 8 SWISS Limited Edition Watches – Building on an Aviation Heritage
Among Willy Breitling’s many celebrated achievements was the establishment of the Huit Aviation Department in 1938. He was aware of the strict requirements for military and civil aviation, and the department’s name – the French word for “eight” – was chosen to recall the eight days of power reserve offered by onboard clocks and other dashboard instruments.
The Huit Aviation Department was also responsible for the development of Breitling’s wrist chronographs for aviation use. The timing of the foundation of the Huit Aviation Department was fortuitous: its products immediately attracted the attention of military aviators, and as the Second World War approached, the Department received a large order from the Royal Air Force for onboard chronographs destined for its legendary fighter planes.
The Navitimer 8 collection honors Willy Breitling and his Huit Aviation Department. Breitling’s Navitimer Aviator 8 SWISS Limited Edition timepieces carry on the company’s proud pilot’s watch heritage – and they are also a stunning celebration of Breitling’s partnership with Swiss International Air Lines.
Jaeger LeCoultre Presents Three New Rendez-Vous Sonatina Dedicated To Peaceful Nature
Jaeger‑LeCoultre is delighted to present three exquisite variations of Rendez-Vous Sonatina celebrating “Peaceful Nature”, each offered in a limited edition of eight pieces. These supremely elegant timepieces embody three distinct expressions of refined and delicate femininity.
Testament to the rare talent of Jaeger‑LeCoultre’s craftsmen, they unite the codes of fine watchmaking and the delicacy of Métiers Rares™ (Rare Handcrafts), celebrating the Art of Precision in both technical execution and aesthetic expression.
Orchids: a symbol of beauty, grace and charm, cultivated and appreciated in China for more than 3,000 years. Butterflies: believed to represent metamorphosis, hope and life itself – their almost weightless fluttering evoking a sense of lightness and joy.
Elegant yet delicate, fragile yet strong, orchids and butterflies unite on the dials of this new edition of the Rendez-Vous Sonatina, expressing the most enchanting facets of the feminine character.
Giving full rein to the skill of the Maison’s artisans, these new timepieces call on three of the Métiers Rares™ (Rare Handcrafts) that Jaeger‑LeCoultre has so thoroughly mastered: guillochage, micro-painting on mother-of-pearl, and gem-setting.
The dials are engraved with a wavy guilloché motif that enhances the tonal variations of the mother-of-pearl, then a delicate tint of pink, green or purple is added. Onto this gleaming background the exquisite composition of orchids and butterflies is brought to life by the artisan, one tiny brushstroke at a time. Lifelike in their detail, with a remarkable sense of visual depth, each of these miniature works of art is subtly different, imbued with the artisan’s personality and passion. A fine oval-shaped ring of diamonds draws the eye to the painted image where, set among the blooms, in a free-form, flower-shaped aperture, the Night & Day indicator is visible.
Set on the edge of the dial, a delicate gold star marks the time of a special rendezvous, moved into position by a second crown. When the time comes, the watch releases a single, melodious chime to remind the owner of her appointment.
This poetic and whimsical expression of femininity is brought to life by the technical sophistication of Jaeger‑LeCoultre’s Manufacture Calibre 735, a self-winding movement developed specially for the Sonatina, which is displayed beneath the transparent sapphire case-back.
To complete these watchmaking treasures, an alligator leather strap, matched to the dial colour and given a glowing, shiny finish, is fastened to the wrist by a pink gold buckle.
Conceived as a joyful expression of femininity, these special editions of Rendez-Vous Sonatina are limited to eight examples of each variation, and are available exclusively from Jaeger‑LeCoultre boutiques.
Jaeger LeCoultre Presents the New Dazzling Rendez-Vous Red
Capturing the pure essence of femininity, the Rendez-Vous collection has been reimagined this year as part of The Art of Precision theme. With a prong setting brought to life with the most meticulous and striking jewellery techniques, the new Dazzling Rendez-Vous pay tribute to the highest form of precision, both in craftsmanship and creative passion.
In addition to the Dazzling Rendez-Vous Night & Day (available in white gold or in pink gold) and the Dazzling Rendez-Vous Moon (in white gold) launched at SIHH, Jaeger‑LeCoultre is delighted to present the new Dazzling Rendez-Vous Red at the occasion of the 22nd Shanghai International Film Festival.
Red: the colour of nobility, energy, passion, wisdom and good fortune. The colour of confident femininity – extroverted and undeniably glamorous.
With Dazzling Rendez-Vous Red, Jaeger‑LeCoultre presents its emblematic Night & Day function in a radiant new setting that combines pink gold, white mother-of-pearl, white diamonds and the rich glow of rubies – a natural
Created in the spirit of jewellery watches, Dazzling Rendez-Vous Red showcases La Grande Maison’s uncompromising attention to detail. To highlight the impressive rubies that encircle the watch case, its master jewellers have opted for a prong setting, one of the most demanding of jewellery techniques. Requiring extreme precision, each of the 36 rubies is held in place by tiny gold spikes. The master gem-setters spend hours meticulously positioning the stones one by one, mounting them high, to minimise the presence of the metal and allow light to pass through the stones from all angles. This creates an impression that the rubies could almost be floating, and intensifies their crimson-red glow.
A circle of brilliant-cut diamonds completes the bezel and within it, gleaming like moonlight, is the silvery-white mother-of-pearl dial – a perfect foil for the Night & Day display. Visible through an opening at 6 o’clock, a golden crescent moon alternates with a shining sun, as night turns to day in an endless dance of time.
The row of 72 diamonds on the bezel is echoed by a ring of 47 smaller diamonds on the inner dial. Set between these diamond circles, the pink gold Floral numerals stand out in warm contrast to the iridescent white dial. Adding a final flourish, 12 diamonds are set in the lugs and a further diamond in the crown.
As with the dial and case, Jaeger‑LeCoultre allows no compromise inside the watch. Visible through the transparent sapphire case-back, Calibre 898B/1 is a self-winding mechanical movement entirely developed and produced within the Jaeger‑LeCoultre Manufacture.
This sumptuous timepiece is completed by a strap in ruby-red alligator leather with a subtly shiny finish, fastened with a pink gold pin buckle.
Breitling Celebrates a Powerful Partnership with the Premier Norton Edition
The Breitling Premier Norton Edition is a potent representation of a partnership between two iconic brands that share intriguingly similar timelines and powerful legacies. The watch expresses the style and performance expected from a maker of refined Swiss watches and a motorcycle brand renowned for its exclusive British engineering.
The Breitling Premier B01 Chronograph 42 Norton Edition celebrates the partnership between the prestige watch brand Breitling and British motorcycle company Norton, known worldwide for its high-performance motorcycles. The watch is part of Breitling’s Premier collection, a family of elegant watches defined by their fashionable flair. The new Norton Edition is a distinctive interpretation of the Premier that makes a bold urban chic style statement. Willy Breitling was famously quoted as saying: “When a man puts on his Breitling, there is the unmistakable stamp of impeccable taste.” A Norton motorcycle is a similar sign of its owner’s personal flair.
Breitling CEO Georges Kern says that his brand has striking parallels with Norton Motorcycles: “Breitling and Norton are both innovative and entrepreneurial and have powerful legacies. This new watch honors the great partnership between these two aspirational brands.” He smiles and adds, “I think that anyone who puts one on might suddenly imagine ‘Born to be Wild’ playing somewhere in the background.”
Stuart Garner, CEO of Norton, agrees: “Breitling’s new Premier Norton Edition incorporates DNA elements from both brands, offering wristwatch and motorcycle fans the opportunity to express their individuality, and perfectly embodies the nature of our brands.”
A Watch That Reflects Two Great Brands
Breitling and Norton Motorcycles share a strong heritage. Both were founded in the nineteenth century by visionaries who gave their names to their companies and, to a large extent, defined their industries. When James Lansdowne Norton set up his company – a manufacturer of “fittings and parts for the two-wheel trade” – in 1898 and produced his first motorcycles in 1902, Léon Breitling had already been making watches in the Swiss Jura Mountains for more than a decade. And both brands have also been featured in James Bond films – 007 wore a Breitling Top Time in 1965’s Thunderball and a Norton Dominator SS had a supporting role in Spectre (2015).
The Breitling Premier B01 Chronograph 42 Norton Edition reflects the cultures and values of these two great brands. Its 42-millimeter stainless-steel case, water-resistant to 10 bar (100 meters) is distinctive: a “Norton” logo is engraved on a plate on the left side of the case, and the transparent caseback features a printed Norton motorcycle and logo.
The elegant black dial with golden numerals and hour and minute hands offers an intriguing contrast to the brown vintage raw-leather strap that will appeal both to watch enthusiasts and serious motorcyclists. The model is also available with a stylish stainless-steel bracelet. The silver subdials – a chronograph minute counter at 3 o’clock and a small seconds subdial at 9 o’clock – against the black dial indicate the Breitling Manufacture Caliber 01 at the heart of this watch, which delivers an impressive power reserve of approximately 70 hours.
The COSC-certified chronometer features a black tachymeter scale on a white inner bezel around the dial, with “TACHYMETER” inscribed in red. The hour and minute hands are coated with Super-LumiNova®, which makes them highly legible on any route a biker might choose, from a city street to a remote back road.
The Premier B01 Chronograph 42 Norton Edition is just the beginning of a special partnership between two extraordinary brands. Some new surprises will be announced throughout the year.
The Ultimate Accessory for Your Premier B01 Chronograph Norton Edition: The Norton Commando 961 Café Racer MKII Breitling Limited Edition Motorcycle
When you slip on your Premier Norton Edition watch, you will be wearing a timepiece that reflects a partnership between two great brands. And you might find yourself longing for a powerful, stylishly iconic motorcycle worthy of the watch. Our friends at Norton have created the perfect solution. The Commando 961 Café Racer MKII Breitling Limited Edition recalls the classic appearance and style of the great old style café racers but offers modern state-of-the-art components and engineering. Its 961 cc engine was developed in-house by Norton and delivers the performance you would expect from one of the world’s great motorcycle brands. This special Breitling Limited Edition is being created in a series limited to 77 motorcycles. It is distinguished by a vintage Breitling “B” engraved on the clutch box, Breitling-designed speedometer and tachometer dials, and a black-on-black vintage “B” stitched into the saddle. This incredible statement-making motorcycle is available for purchase through Norton’s distribution network.
Breitling Premier: Style, Purpose, and Action
In the 1940s, Breitling introduced the first Premier watches, its first collection of truly elegant timepieces, which were defined by their fashionable flair. The new Breitling Premier collection, launched in 2018, combines purpose with style, delivering quality, performance, and timeless design that are worthy of Breitling’s proud legacy.
The original Breitling Premier watches made powerful fashion statements and were perfect accompaniments to the remarkable changes taking place all over the world in the 1940s. The models in the new collection extend and renew that legacy – they reflect the heritage and the historic design codes of a great brand, but they also express an urban flair and a passion for excellence. They reflect a proud history, yet will never go out of style. Further, their elegance, performance, and quality are everything you would expect from Breitling, which now, more than ever, is an authentic brand for individuals of style, purpose, and action.
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