South Korean e-commerce giant Coupang has announced a compensation plan totaling 1.69 trillion won ($1.18 billion) for 33.7 million affected users following last month’s massive data breach. Each impacted account will receive a voucher worth 50,000 won to use on the company’s platforms.
Why It Matters
The data leak triggered widespread public and political backlash, raising concerns over consumer privacy and corporate accountability in South Korea. The scale of the breach, affecting tens of millions of accounts, has made it one of the country’s most significant digital security incidents.
Consumers who had their data exposed are directly affected, while Coupang founder Kim Bom and the company’s management face scrutiny from both the public and lawmakers. The National Assembly’s Science, ICT, Broadcasting and Communication Committee, led by ruling party lawmaker Choi Min-hee, is holding hearings on the matter. Consumer advocacy groups have also criticized Coupang’s compensation method.
What’s Next
Parliamentary hearings on Coupang are scheduled to take place over two days, starting Tuesday, to examine the company’s handling of the data breach. Questions remain over whether the voucher-based compensation will satisfy affected users or if further measures will be required to address public and regulatory concerns.
With information from Reuters.

