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Brand Africa and biodiversity focus of the 9th edition of INVESTOUR

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Nearly 30 African Tourism ministers convened at INVESTOUR to debate and exchange experiences on the development of the sector in the continent. This unique Tourism Investment and Business Forum for Africa is jointly organized by the World Tourism Organization (UNWTO), Casa Africa and FITUR.

Two round tables and a business-to-business component integrates the 9th edition of INVESTOUR that took place in the framework of FITUR, the Tourism Fair in Madrid. The first session, moderated by Thebe Ikalafeng, Chairman at Brand Africa, addressed branding strategies to position the African continent in the travel market.

“International tourist arrivals in Africa grew by around 8% for the second consecutive year with 62 million arrivals registered for 2017. These strong results that show the potential of tourism in Africa but also the prioritization of the sector in the development agenda in the continent,” said UNWTO Secretary General Zurab Pololikashvili.

“INVESTOUR has become a consolidated platform for sharing ideas and projects around the tourism sector in Africa. We started as a small summit and nine years later, nearly 30 African tourism ministers convene here to position the African continent, a topic that will occupy the debates in this year’s edition,” explained Luis Padrón, Director General of Casa Africa.

The second panel evaluated the added value of African biodiversity as a strong component of the tourism sector in the continent. Wildlife, reserves and geographic treasures make Africa unique with regard to its tourism offer. According to UNWTO research, wildlife watching travel represents 80% of the total annual tourist arrivals to Africa. However, it is mandatory to continue working on conservation and protection measures and to engage stakeholders of different nature such as governments, local communities, private sector recipients and the media.

Within that round table, the UNWTO/Chimelong Programme on Wildlife Conservation and Tourism was presented. The initiative, jointly implemented by UNWTO and the Chimelong Group, based in Guandong (China), aims at contributing to the Sustainable Development Goals and the 2030 Agenda through sustainable tourism and particularly wildlife conservation. The initiative comprises capacity building, advocacy and knowledge sharing methodologies and addresses multiple stakeholders such as governments, civil society and the media.

In the afternoon, tourism stakeholders gathered to discuss business opportunities in the continent. 15 inspiring projects were shared with the aim to build partnerships around tourism development in African nations.

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Tourism

Free travel passes to enable young people to discover Europe

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Thanks to backing by MEPs, 50,000 18-year-olds have enjoyed the chance to travel in the EU for free since its launch in June 2018. An additional 20,000 will now also be able to benefit from the Discover EU initiative, which was first proposed during Parliament’s European Youth Event (EYE) in 2014.

How it will work

At least 20,000 young people will get the chance to travel Europe by rail between 1 April and 31 October 2020. Any EU citizen born between 1 January 2001 and 31 December 2001 can apply for tickets online from noon (CET) on 7 November until noon (CET) on 28 November. To be eligible, applicants will have to answer a few multiple choice questions.

Participants will be able to travel for up to 30 days to at least one foreign country. Travel will be mainly by rail, but also by bus and ferry to ensure wide access. Flights will be allowed in exceptional cases where no other form of transport is available. This could be for example for people coming from remote areas or outermost regions.

Participants with reduced mobility or special needs may be eligible for extra help, for example support with the costs for an accompanying person or dog for those with a visual impairment.

Parliament support

The Parliament has been a strong advocate of the idea of free rail tickets for 18-year-old Europeans, adopting three resolutions backing the initiative.

MEPs believe the initiative will allow young people to experience Europe’s diversity, better understand each other and learn more about Europe. They expect encouraging young EU citizens to travel in the EU and meet people from other countries will foster European identity and reinforce common EU values.

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Tourism

UNIDO Project in Kyrgyzstan named “Project of the Year”

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The United Nations Industrial Development Organization (UNIDO) received the “Project of the Year” award for its activities related to “Linking the tourism industry to productive activities in the Issyk-Kul region of the Kyrgyz Republic”, which are funded by the Russian Federation.

The UNIDO project was officially acknowledged for its achievements in the field of development and promotion of the tourism sector of the Kyrgyz Republic by the Kyrgyz Ministry of Culture, Information and Tourism during the ceremony of the Kyrgyz Tourism Awards on World Tourism Day.

Thanks to UNIDO seminars on food safety, sustainable and eco-tourism, marketing and management skills, representatives of local producers and of the tourism sector improved their marketing and hotel management skills, with two UNIDO beneficiaries also being recognized:

On behalf of the Prime Minister of the Kyrgyz Republic, UNIDO beneficiary Asylbek Razhiev was named “Man of the Year” for his special contribution to the development of tourism, and Nurbek Saparov, another UNIDO beneficiary, was named “Best Guide”.

More than two hundred representatives of the business community, international organizations, the tourism, culture and media sectors as well as politicians and diplomats attended the 2019 Kyrgyz Tourism Awards.

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Tourism

Tourism Leading Other Global Sectors in Advancing Gender Equality

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The World Tourism Organization (UNWTO), in collaboration with UN Women, The German Society for International Cooperation (GIZ), World Bank Group and Amadeus, has launched the long-awaited second edition of the Global Report on Women in Tourism. The publication highlights the progress the global tourism sector has made in advancing gender equality, with key case studies and statistics gathered from around the world.

The key findings show that:

The majority of the tourism workforce worldwide is female: 54% of people employed in tourism are women compared to 39% in the broader economy

The wage-gap is smaller in the tourism sector: Women in tourism earn 14.7% less than men compared to 16.8% in the broader economy

Tourism offers women more opportunities for leadership roles: 23% of tourism Ministers are female compared to 20.7% of Ministers overall

The report also highlights how more and more women are challenging gender stereotypes in the sector.

In Morocco, for example, women have been issued tour guide licenses for the first time. An airline in the UK has doubled the number of female pilots they employ and Uganda’s Hotel Owner’s Association is now lead by its first female CEO.

Technology has also been a catalyst for empowerment, providing women with access to more training opportunities and stimulating female entrepreneurship through easier access to the tourism market.

In the public sphere, policy-makers are waking up to the importance of gender equality in tourism and putting measures in place to ensure women fairly share the benefits that tourism can bring.

Speaking on these findings UNWTO Secretary-General, Zurab Pololikashvili, said “tourism is leading the charge for female empowerment all over the world. Across the private and public sectors women are harnessing the potential of tourism to become financially independent, challenge stereotypes and start their own businesses.

UNWTO is firmly committed to working towards UN Sustainable Development Goal 5 – the empowerment of women and girls – and ensuring that tourism continues to be at the forefront of gender-equality efforts.”

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