L’Oreal Paris created a vibrant event outside the Hotel de Ville in Paris to kick off Fashion Week, featuring models and celebrities celebrating beauty, empowerment, and sisterhood.
Brightly colored dresses adorned with glitter were worn by stars, who engaged with fans during the show. The event was live-streamed on Instagram and TikTok, enhancing sales channels for beauty products.
Actress Eva Longoria shared her excitement about the show, noting it set a lively tone for the week. Other notable appearances included Andie MacDowell, Viola Davis, and Jane Fonda.
The show concluded with model Kendall Jenner in a white gown, and Brazilian singer Anitta performed during the event. L’Oreal Paris is part of the larger L’Oreal brand portfolio.
With information from Reuters