Ministers from across the Americas have met to map a course for the sustainable growth of the region’s tourism sector, a lifeline for many millions and a key driver of economic growth. Though kept apart physically due to the extraordinary circumstances, the 65th meeting of the World Tourism Organization (UNWTO) Regional Commission for the Americas saw Member States more united than ever in their determination to harness the power of tourism to recover from the economic and social impact of COVID-19 and drive future growth.
The second of the UNWTO Regional Commission meetings to be held virtually, the high-level discussions were opened by Chairman and Minister of Tourism for Jamaica, Edmund Bartlett. He was joined by UNWTO Secretary-General Zurab Pololikashvili, and Ministers of Tourism for 22 Member States from across the Americas. The meeting was held as destinations across the region continue to be impacted by the COVID-19 pandemic. As such, as well as allowing Member States to share their responses to the shared challenge, discussions also focused on plans for sustainable recovery and future resilience, with an emphasis on the potential of digitization and new ideas and in boosting investment in green business models.
UNWTO Secretary-General Zurab Pololikashvili said: “The temporary suspension of tourism has had a significant impact on the Americas. This meeting showed the shared determination to grow back stronger and better once the conditions allow. Sustainability and innovation will be at the heart of tourism’s recovery, both in the Americas and in every other global region. The sector’s return to growth will be a lifeline for many millions of people across the Americas while also helping protect and promote the region’s many cultures and natural heritage.”
Strong Partnerships for Innovative and Sustainable Tourism
Reflecting the dynamic nature of tourism and the sector’s ability to adapt, the meeting featured the announcement of a joint collaboration between UNWTO and the Interamerican Development Bank (IDB) designed to promote digital transformation and positive change. The “Beyond Tourism Innovation Challenge”, will identify the best new ideas for the disruption of tourism, with a focus on sustainability and creating opportunities for all.
The meeting of the Commission for the Americas also saw a presentation of UNWTO’s joint project with the IFC (International Finance Corporation). The “Green Investments for Sustainable Tourism” initiative is designed to promote more investment in the greening of the sector, with a special emphasis on hospitality and on small-and-medium-sized businesses.
Advancing an International Code for Protection of Tourists
The Committee for the Development of an International Code for the Protection of Tourists has met for a second time, bringing the establishment of the landmark legal framework a step closer to being realized.
UNWTO hosted the consultative virtual meeting which counted on the participation of 92 Member States, as well as one Associate Member. Joining them to inform the discussions were legal experts from several global regions, all of them members of the special Consultative Group as well as introducing the Observers, international organizations both governmental and non-governmental that will join forces with UNWTO in the development of the Code and guarantee that the result is a well representative and balanced set of standards
The diverse range of observers reflected the strong interest in an International Code designed to offer tourists greater protection as consumers and to spread the responsibility of assisting tourists affected by emergency situations across the whole of the sector. The European Commission’s Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, which is responsible for the EU’s tourism policies highlighted its interest in following this project in view of the potential commonalities with the Commission´s work. ,
Joining them were the representative from the United Nations Conference on Trade and Development (UNCTAD, the International Civil Aviation Authority (ICAO) and the International Organization for Standardization (ISO). Additionally, and highlighting strong interest from the private sector in the work of the Committee, a number of business organizations and member groups took part as observers, among them the International Air Transport Association (IATA) and Hotrec, which represents the European hospitality sector.
Participants of the Committee also elected a Chair (Brazil) and Vice-Chair (Greece).
UNWTO Brings Tourism Sector Together to Plan for the Future
The World Tourism Organization (UNWTO) has once again brought leaders from across the sector together for high-level talks aimed at strengthening cooperation between the public and private sectors. The 42nd Plenary Session of the United Nations specialized agency’s Affiliate Members focused both on immediate priorities for tourism’s vital restart and on the longer-term task of ensuring the sector continues to be a key pillar of sustainable development.
The event provided a unique, high-level platform to allow Members to share their best practices and proposals for recovery. With the theme “Recovering Tourism. Rebuilding Trust. Reinforcing Partnerships,” the Session echoed the wider priorities of UNWTO, above all restoring confidence in international travel and promoting collaboration at every level. Participants were encouraged to make use of the new Affiliate Members Virtual Corner, launched to coincide with the Plenary Session.
United behind the UNWTO Programme of Work
The Plenary Session focused on laying the foundations for UNWTO’s Programme of Work for 2021. This roadmap includes continuing to make tourism a key pillar of the UN’s 2030 Agenda for Sustainable Development and further enhancing sustainability and inclusivity across the whole of the sector. UNWTO’s Affiliate Members, who include businesses, academia and civil society actors, will play an important role in the United Nations specialized agency’s work in the challenging months ahead.
UNWTO Secretary-General Zurab Pololikashvili said: “The engaged participation of every part of our sector will be needed to restart tourism and drive recovery. From the start of this crisis, tourism has led the way in adapting to the new reality and putting public health concerns first. Now, tourism needs the support of governments and international organizations to grow back and grow back stronger and more resilient, benefitting many millions of people and businesses worldwide.”
Making good on UNWTO’s pledge to lead by example, this hybrid meeting again demonstrated that international travel is safe and that tourism is proactively adapting to the new post-COVID reality. In all, more than 200 delegates took part in the Plenary Session, either in-person or virtually, with the diversity of tourism on full display
Celebrating tourism at its best
Against the backdrop of Plenary Session, the UNWTO Affiliate Members Distinction Awards show how tourism is living up to its status as the ultimate people-first sector. The event celebrates those stakeholders who that best embodied the spirit of solidarity and determination that underlined the sector’s response to the COVID-19 pandemic. IFEMA, was recognized for its response to the crisis, in particular for allowing its exhibition spaces to be repurposed for healthcare. At the same time, CNN was recognized for its inspirational communication campaigns, including its work bringing the UNWTO #TravelTomorrow campaign to a global audience of millions.
Other Affiliate Members recognized at the 2020 Awards include Chameleon Strategies for its work in Asia, and both Facility Concept and the Africa Tourism Partners Company for advancing UNWTO’s work in Africa. The Xcaret Group was recognized for its work restarting attractions and theme parks, while IATA was commended for its work in support of the global air transport sector. Alongside these, CaixaBank was recognized for its support for tourism businesses of all sizes, with the Ayuntamiento de Madrid leading by example in fostering public-private partnerships for response and recovery.
The ceremony also highlights tourism’s wider contribution and the role Affiliate Members are playing in advancing this. EGEDA was recognized for its work promoting the Sustainable Development Goals, the Seoul Tourism Organization, was commended for its work promoting tourism as a tool for peace and reconciliation, while the Royal Commission for Al Ula was singled out for its promotion of inclusive community development through tourism.
New International Code to Provide Greater Legal Protection for Tourists
Tourists are to be given greater legal protection as consumers under new plans being advanced by the World Tourism Organization (UNWTO). With restoring confidence a key priority for the sector, the International Code for the Protection of Tourists advanced by UNWTO with the support of almost 100 Member States so far, will make the support available to tourists affected by emergency situations clearer and more consistent globally.
In its first meeting, the Committee for the Development of an International Code for the Protection of Tourists has featured the active participation of 92 UNWTO Member States. Together, they adopted a concrete plan of action to restore tourists’ confidence through a common and harmonized framework. Within the next weeks, international organizations, the European Commission as well as private stakeholders will be called upon to join this unprecedented initiative to achieve a more fair and balanced share of responsibilities among all tourism stakeholders in the post COVID-19 world.
Helping tourists in trouble
Ahead of today’s meeting, UNWTO published the Recommendations for the Assistance to International Tourists in Emergency Situations, laying the ground for the International Code for the Protection of Tourists.
These Recommendations are addressed at States and are designed to ensure that responsibility for tourists in emergency situations is shared fairly across the whole of the tourism value chain, including:
- Preventing possible disruptions by drawing up contingency plans and coordination protocols and training tourism stakeholders to assist tourists in emergency situations
- Providing real-time information for tourists
- Addressing cross-border cooperation between governments and tourism service providers
- Fostering close collaboration between governments and travel and accommodation providers
- Addressing the effective repatriation of tourists.
UNWTO Secretary-General Zurab Pololikashvili said: “Uncertainty and a lack of trust in travel are among the biggest challenges we face as we work to restart tourism. An International Code for the Protection of Tourists will be a landmark step towards addressing this. Establishing a standard set of minimum consumer protection standards for tourists will help make people feel safer and more confident in international travel. And it will also ensure that the responsibility of managing the disruptions caused by this pandemic is shared fairly across the whole of our sector.”
It is anticipated a progress report on the development of the International Code for the Protection of Tourists will be presented at the next UNWTO General Assembly (end of 2021 in Marrakech, Morocco) for approval by Member States.
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