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How to create a roadmap of business success through strategic planning

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A business needs constant tweaking and analysing past results to unite the strategies and embrace success. Creating a business roadmap is not easy; you need to analyse the performance of the business and assess the potential threats, opportunities, and key performance indicators. Business roadmaps help organisations of all sizes to innovate and scale. Regardless of the market or the industry, the roadmap is a crucial tool that helps everyone in the organisation evaluate the key objectives, take respective actions, communicate status, and more. A business strategy online course offers guidelines to help create a well-drafted business roadmap.

What is a business roadmap?

A business roadmap is a certain plan of action helping to achieve goals and meet deadlines. The roadmap reflects your future path and how you are getting there. It is a detailed visualisation of the bigger picture and illustrates your major goals and key strategies.

A well-designed strategic roadmap is like a navigator and justifies the name well. It tells you where you are and directs you to reach where you are supposed to go. It serves as your plan for accomplishing the overall business objectives. Good strategic roadmaps are well-thought-out papers enabling entrepreneurs to make informed decisions. Irrespective of what the business plan serves, it is essential to make it detailed and easily navigable.

Why do you require strategy roadmaps?

Strategy roadmaps are practical and agile teams often outline the plan to meet the goals. However, several leaders often lack the means to achieve the vision. This is where strategic roadmaps are useful for your team members to make informed decisions. A strategic planning course lays the stepping stones for a concrete roadmap to attaining business success. 

Tips for creating a strategic roadmap

Ascertain the mission and objectives:

This is the first step that helps in the planning process. It decides the mission of the company, the vision, and the goals to understand its objectives. Then, guided by the business vision, the measurable objectives can be defined to measure the earnings growth, the market share, the business position of the company, and the organisation’s reputation. A business strategy course helps you assess the mission and objectives well and to proceed with the next step without facing any challenges.

Create a roadmap that is visually clean and compelling:

It is crucial to create a roadmap that is a powerful way to help you acquire buy-in on the strategy. A few teams care profoundly about creating the right impression through their roadmap and understand the value of the visual. In today’s agile world, updating a graphic or spreadsheet every time the roadmap is updated can be tedious. Hence, it is ideal to be strategic in choosing the right tool to build the roadmap. An executive strategy course offers insights to create a roadmap that is visually clean and compelling.

SWOT Analysis:

This is a technique for understanding and analysing brand positioning. Now that you know the strengths, you must determine the benefits of the products/services. Analyse the best way to build a marketing campaign by finding the weakness. Next, assess how you can make the product better. Continue exploring the business as this can help you enhance the product or service. This helps to eliminate all errors and makes it more complete, and is essential to help you move forward and comply with your target market. From offering the target market a unique customer experience to creating a feature, it will outperform the competition. The analysis helps you reveal the crucial elements to create a concrete, clear plan to help you succeed. Enrol in an executive strategy online courseto avoid common mistakes that can break the roadmap.

Competitor analysis:

It is also essential to analyse the activities of competitors, which might be equally beneficial to the business. With most businesses using similar marketing strategies, competitor analysis helps to save you a lot of time and work in the future. In addition, the competitor analysis provides you with statistics to back up the assumptions that can improve the product. If you find it challenging to do a competitor analysis, an organisational strategy course can be helpful.

Plan your courses of action:

Once you have laid down the capabilities, it is high time to take the actions that bridge all the gaps. It is necessary to consider organisational changes whilst implementing new channels integral to digital marketing and popular for fuelling your growth. Initiate the process by identifying the priorities and focusing on those of high priority. 

Generation of strategic options:

It is crucial to develop several different strategic options which might be available to the organisation. One of the most common mistakes in this process is that options are often not brought to the table as they are not perceived to be valuable enough. In addition, it is essential to convince the leadership team to articulate the logic behind a strategic option instead of moving directly to an evaluation stage. Therefore, enrol in a business strategy program to develop several strategic options.

Give a strategic justification for every item on the roadmap:

A roadmap is not just the feature list; instead, it must provide a persuasive case to build the product. With this in mind, it is recommended to have the roadmap include the reasoning behind each of the epics, themes, and other initiatives. This approach offers several benefits and enables your team to be more strategic in product decisions.

Set milestones in the strategic roadmap:

For team members working on the project, it is essential to prioritise milestones, especially for longer-term projects. They offer an opportunity to track progress whilst honouring the effort of the teams. The strategic roadmap is a journey that never ends, and the paths created might need to pivot with changing business trends. Create a concise business plan with a senior executive strategic programme that keeps communication and vision on track.


Your business roadmap needs to be relevant, realistic, and visionary, and formulate a strategy to meet the goals and objectives. Having every detail on paper can scale the company’s success. It is important to craft a strong content plan and finish it by setting milestones that create a unified culture around the business and is the core for the business’s longevity. A business strategy online course can help you to design the ideal roadmap and give credibility to your strategic plan.

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Your brand needs to be on Twitter, here is why

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Most of us are familiar with doing business physically through stores, but with the introduction of the internet, there are new ways that businesses can showcase and sell their products or services. One of the most used avenues for that is social media which comes with many alternatives depending on the target market you are looking for. While some cater to specific age groups, others cater to multiple age groups. There’s a platform for everyone and more are still coming onto the scene.

Some popular social media platforms include Facebook, Instagram, TikTok, and Twitter. Our focus is on Twitter which is a text-based platform that allows sharing of information in real-time. Many brands are leveraging the power of Twitter to increase their brand awareness that potentially could result in sales. This can only happen by drawing in more followers either by yourself or using growth services. It is very easy to buy real Twitter followers via a growth service like Twesocial, and the choice is dependent on your budget and capacity. Some of the reasons why Twitter should be on your social media platform list will be shared in this article.

Talk to Consumers

Twitter is an interactive platform. Besides sharing content about your brand, you get to interact through their different engagement features such as retweets, likes, and comments. This creates a voice behind your brand that allows users to connect. Users want to associate with brands that sound human which means they speak and respond to their queries. Due to its real-time sharing features, you also get to share as much as you can with users that helps them get to know what your brand is all about and what value it can add to them. Being communicative on Twitter will also help you build trusting relationships with your audience and create a devoted community faster. To make this process even more efficient and less time-consuming, you can also buy Twitter followers for your brand account and create your own fanbase with ease.

Drive Traffic

There are options in your profile to add different things including a bio, profile picture, and link to your website. If your bio is attractive, customers may be drawn to investigate more through your website which you should include in the profile. This means it will drive traffic toward your site. Additionally, you may add a link in responses to questions asked by users on Twitter that can direct them to sections of your site that answer their questions. This gives your website more visibility and allows users to get much more information than they may be able to find on your Twitter page.

Research Your Sector

Fortunately, Twitter has so many other businesses that may be in your niche. To understand how your niche works, you may consider doing research through Twitter on the competition to help you understand the ins and outs and guide you on what works best both on and off social media. You do not have to learn it all on your own if you can leverage social media. You can learn some marketing tactics like hosting promotions, events, using hashtags, and using videos in your tweets to boost engagement. There is a lot of benefit to using Twitter to research the best ways to market your business and stand out from the competition.


You do not need to carry a whole marketing team with you to tweet. Since Twitter is available on mobile devices, you can take it anywhere you go including your trips, and still be able to post and engage with your customers at any time. This means you can respond to customer queries anytime and anywhere. This makes a brand more available to customers which can help it stand out in a time where people want immediate responses to their queries. Additionally, it is also free to join Twitter which makes it very affordable for any business especially those starting.


Twitter is a great platform once you learn how you can use it best to create awareness about your brand. It offers many features that if used right, can push your business to the next level. Since information is regularly changing on the platform, you can constantly update posts to get more engagement depending on your niche. The value you get includes convenience, a research resource, increasing website traffic, and engaging consumers.

If you want an affordable means to get the word out and interact with customers regularly, you should consider Twitter and all its features. Used correctly, the sky’s the limit for your business.

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How Twitter can help your business

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Twitter is easily one of the leading online platforms which encourages networking on a global scale. The number of users, more than 300 million, is staggering and this is not through sheer luck on their part. The virtual destination provides many advantages including a delectable smorgasbord of ideas for your business. Avoid it at your peril. Here, you can in very little time, easily and cost-effectively develop your brand, its awareness, relationships with customers, past, present, and future, especially if you decide to buy real Twitter followers. A tweet is a post, Twitter style. It will include content, copy and visuals are possible, which captivate your followers. Playstation, Starbucks, and Chanel are among the most popular brands, with a combined following of 42 million people. Brainstorm these ideas as relates to your business and upon implementation, you’ll enjoy their effects.

1. Brand Story
The story about your multi-faceted business should be diligently threaded across your content calendar. Whether your business is complex in its offering or not, your tweets must be diverse in their topic. Impress with accolades received, ooze humility sincerely with a question about a product color you’re grappling with, showcase team member achievements, or the fun on offer at the trade expo you’re attending. Your followers will be converted to loyal and long-term customers if you bear all, professionally. Because Twitter is such a good place to build a dedicated community, you should use it for your own good. The best way to ensure stable community growth is to buy Twitter followers for your account and see the immediate results for your business.

2. Generate Traffic
Social media content calendars often include a call to action, usefully encouraging a specific activity and how and where to do so, which very often will direct the individual to your website, blog, or perhaps an insightful video. Twitter generates traffic to your other important locales, which is one or more steps closer to a purchasing decision. This is what you want and lots of it!

3. Tweet from Anywhere
If your launch strategy includes activity on Twitter next Wednesday, while you’ll be basking in the sun on a beach in the Mediterranean, finally enjoying a long overdue vacation, execute it from your lounger, on your mobile device. You don’t need your larger devices to navigate Twitter and enjoy success. The ease with which you can communicate with followers easily categorizes this platform as one of enormous convenience.

4. Massive Reach
You have never had this number of people quite literally at your fingertips. Be crystal clear about who your target audience is. That your offering has a 250km radius limitation, is crucial information. If you have a limited quantity of an item, your content must reference this. You do not want to disappoint someone continents away, who thinks that what you offer is theirs for the taking when that is not the case. You have an opportunity for massive reach. Plan well and your bottom line will impress all stakeholders.

5. Research Competitors
Know what your competitors are doing. Follow their Twitter profiles and make note of what type of content tends to elicit the greatest level of engagement, good or bad. Follow some of their more active followers, which may lead you to more like-minded prospects. Keep a close eye on their influencer activity. All this research will provide a useful understanding and may inform some of your future choices. However, Twitter has over 350 million monthly users, so avoid focusing your efforts on trying to out-perform them. Focus instead on doing what you do, to a level of excellence and soon enough, your competitors will be following your lead.

Twitter must be included in your comprehensive marketing campaign. Its statistics are indicative of an organization that understands very well what it can do for you and it supports your success, with continual enhancements, all of which will continue to generate traffic, conveniently.

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F.B.I. Official’s Indictment Shows oligarch infiltrated the highest echelons of the government

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The search for kompromat on his opponent in a conflict with shareholders was highly regarded by Russian aluminum magnate Oleg Deripaska.

That is the conclusion that can be drawn from studying the F.B.I indictment against Charles McGonigal, who, according to the indictment, headed the counterintelligence unit at the bureau’s New York field office. McGonigal, 54, is a former high-ranking F.B.I. official, who was involved in counterintelligence work and investigations against Russian oligarchs.

The U.S. Attorney’s Office for the Southern District of New York accused him of circumventing sanctions and conspiracy to launder funds. Mr. Deripaska is mentioned in almost every paragraph of the 21-page document. The indictment, signed by prosecutor Damian Williams, says efforts to remove Deripaska from the U.S. sanctions list were made by McGonigal in 2019. The payment is $25,000 a month through a shell firm.

Mr. Deripaska, the aluminum magnate, has been on the radar of U.S. authorities for years and is still under sanctions. The Treasury Department said he had ties to organized crime.

Rebecca Davis O’Brien covers law enforcement and courts in New York wrote: For years, Mr. Deripaska, 55, has employed a small army of lobbyists, lawyers, consultants and fixers to protect his business and personal interests and smooth his access to Western countries.

For 2021, the New York federal prosecutor’s office indicted a number of these individuals for helping to circumvent sanctions.

The name of the person against whom the former F.B.I. agent, obviously not without the help of his colleagues, was supposed to collect sensitive information is not disclosed. In the document, he appears under the code name Oligarch-2. However, behind this wording, it could be guessed Vladimir Potanin, who is an opponent of Mr. Deripaska in the long-running shareholder dispute at Norilsk Nickel.

Mr. Deripaska tried to find dirty evidence on his competitor, possibly lobbying also for the inclusion of his competitor’s companies on sanctions lists in order to weaken his position in the corporation, which they both own roughly equal shares of.

It is not clear from the indictment how Mr. McGonigal got onto Mr. Deripaska’s radar.

According to the indictment against Mr. McGonigal, while he was still working for the bureau in 2018, Sergey Shestakov – a former Soviet and Russian diplomat and translator who was also charged in the case – introduced Mr. McGonigal by email to an employee of Mr. Deripaska. That person was identified in the charges as Agent-1 and described as a former Soviet and Russian Federation diplomat.

In 2017, the Associated Press published an article alleging that Mr. Deripaska paid $10 million to American lobbyist Paul Manafort in 2007-2009 to promote his interests in the United States. Almost at the same time, NBC cover a story about a $60 million loan that Deripaska’s structures allegedly gave to Manafort-affiliated companies.

Mr. Deripaska got rich, in the 1990s, when there was a struggle for control of the largest subsoil resources of the Soviet Union and gained a reputation as a ruthless man with a bad reputation.

He also built relationships with politicians and other key figures in countries in the West, especially in Britain, Europe, and the United States, including hosting parties at the World Economic Forum in Davos.

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