Finance
YouTube for business: how to be successful and grow your audience

When should you start using YouTube for your business? Right now! If you see this article, it’s a sign for you that it is your time to enter this social network and get the most out of it! Buy 500 views to begin building the brand presence on YouTube and make a difference in your industry. This platform holds second place for daily visits, people spend lots of time there and of course, they would like to see brand content of high quality. In this article, you will find effective tips for brand promotion on YouTube.
Work On Your Naming
To attract the right audience to your videos you have to name them properly. Make your video titles inviting and promising, yet don’t make them look like clickbait that doesn’t refer to the actual content. Give your viewers a hint on what your video is about and how the information is presented, and that will be your success. Of course, your titles have to be keyword-rich to use all the power of YouTube categorizing algorithms. We recommend keeping your video title around 50 characters for the sake of it being completely visible on the web and mobile interface.
Improve Your Optimisation
YouTube is connected with Google, and it’s not a surprise that videos from this platform appear in Google search results. The task for you here is to make your video a perfect match for certain keywords that users type in when they look for something online. For example, if you sell clothes, you need to create a set of keywords, tags, and other data that will refer to your brand. For the industry mentioned, you would be likely to choose terms that are naming your items and related to fashion in general.
Pro tip: for a better result, you should also include the most relevant keywords verbally in your video. The scenario for it that is filled with industry terms that describe your brand, will for sure increase your rating in search results.
Investigate Audience’s Interests
To gain popularity and promote your product successfully on YouTube you have to find out what users want and expect to see. Take a good look at the prominent industry influencers on YouTube and examine user behavior. Pay close attention to comments and reaction balance. With this simple research, you will understand where you must start, but for better performance, you must monitor your progress constantly, to make quality improvements. YouTube has analytical tools that are built into its basic functionality, however, using some additional tools will be a good idea if you want to dive deeper into your research.
Nurture A Community
The factor that makes social media so extremely addictive for users (and effective for businesses) is the possibility to socialize. What a surprise, huh? And being social is a way to win the attention of many customers. Responding and liking the comments is basic, and you must do more for an astonishing result. Use all forms of interacting with users and motivate them to engage with your content actively, so the algorithms will rate your content higher. Engagement and user activity are vital for growth, so you should concentrate your efforts on improving them if you want faster and more stable growth on YouTube. Establishing strong and loyal relations with your audience is a key to better visibility of your brand.
Make Custom Thumbnails
This small picture is the first visual hook to catch your potential viewers and customers on. You will be surprised to find out how effective custom thumbnails can be. Never use the default option for thumbnails – it simply takes a random screenshot from the video, and this is in no way engaging. Luckily you can upload your thumbnails and impress your potential viewers from the start. Also, making custom thumbnails shows your professionalism and devotion to the content quality.
- Don’t make too detailed and complicated designs
- Aim for fewer details that are distinctly visible minding the real size of YouTube thumbnails
- Add a short text, which must be keyword-rich
- Provide a similar recognizable design for all your pictures.
Authentic Visuals
The design of your channel and your videos must correspond to the branding that you have. All visual features that you can upload on YouTube have to make your brand easy to remember and recognize later. So, develop a set of details that will mark your content and underline your brand. Logo and basic colors, and minimalism in general work the best, because this way the content is not overloaded with distractions. However, you should add a pinch of your personal charm to it, especially if your brand is strongly biased toward your personality. Another good option is to mark your industry. For example, if you knit or crochet, adding thematic illustrations can be complementary to your blog, and the same can be applied to any other industry.

Remember Your Older Content
With time, video topics can overlap, so it can be wise to give users the opportunity to discover more details about the niche. The easiest way to improve your statistics on YouTube is to offer people to check it out. Cross-promote your older content with the end screen, or link in your video description, and also give viewers a verbal reminder about other vids for a similar topic. This works well if you don’t have enough content to unite in a playlist, or if you have a lot of cross-related videos. Avoid promoting content that is not relevant anymore – in the short term it will give you an increase in your view statistics, but in the long term, it will cause irritation and loss of trust to you.
Run A Contest
Materialistic motivation is a bald way to drive attention to your brand. People like free stuff and presents, and they also like participation in various activities like contests and giveaways. Give them what they want! Set simple rules that don’t require too many actions. For example, you can make a contest where users can vote for the funniest comment or so… Basically anything that comes to your head! Offer a decent prize and with a statistical increase, you will also raise the loyalty of your audience.
Use Calls To Action
A call to action, or CTA, is a simple yet effective way to increase engagement on your profile. Yes, sometimes you have to ask people to do things, especially at the beginning of your career. People often forget to like or comment on the video even if they intended to do that. So, dropping a small reminder is totally a thing. Use calls to action somewhere around the first 5 minutes of your video. The only type of call to action that can be effective at the end of the video is offering more content to check out.
Conclusion
Promotion of a brand on YouTube requires time and devotion. But being patient and working tirelessly on your content quality, offering real value and entertainment to the audience will pay off with their attention and popularity. Experiment with your strategy and watch your statistics constantly and closely – the recipe of perfect content making will come to you soon.
Finance
Common statistics homework problems and how to solve them

Statistics is a branch of mathematics that deals with collecting, analyzing, and interpreting data. Statistics homework problems can be challenging for many students, especially if they lack the necessary skills and concepts. That is the reason why many choose to get statistics help for students. It seems like a more effective way of dealing with an issue at hand. However, there are some common types of statistics problems that can be solved using some basic steps and strategies.
Statistic help for students: examples of problems and solutions
Example 1: Finding the mean and median of a data set
The mean and median are two measures of central tendency that describe the average or typical value of a data set. The mean is calculated by adding up all the values in the data set and dividing by the number of values. The median is the middle value of the data set when it is arranged in ascending or descending order. If there is an even number of values, the median is the average of the middle two values.
To find the mean and median of a data set, we can follow these steps:
- Step 1: Arrange the data in ascending or descending order (optional for finding the mean, but necessary for finding the median).
- Step 2: Add up all the values in the data set and divide by the number of values to get the mean.
- Step 3: Find the middle position of the data set by dividing the number of values by 2. If the result is a whole number, then that position is the median. If the result is a fraction, then round it up to the next whole number and find the value at that position. This is the median if there is an odd number of values. If there is an even number of values, then find the average of the values at that position and the previous position. This is the median.
For example, suppose we have the following data set:
139 143 128 138 149 131 143 133
To find the mean and median, we can do the following:
- Step 1: Arrange the data in ascending order:
128 131 133 138 139 143 143 149
- Step 2: Add up all the values and divide by 8 (the number of values) to get the mean:
(128 + 131 + 133 + 138 + 139 + 143 + 143 + 149) / 8 = 138.25
The mean is 138.25.
- Step 3: Find the middle position of the data set by dividing 8 by 2:
8 / 2 = 4
Since this is a whole number, we look at the value at position 4 and position 5 (the next position) in the ordered data set:
128 131 133 (138) (139) 143 143 149
The values at these positions are 138 and 139. To find the median, we take their average:
(138 + 139) / 2 = 138.5
The median is 138.5.
Example 2: Constructing a frequency table
A frequency table is a table that shows how often each value or category occurs in a data set. It can be used to summarize and display categorical or numerical data. To construct a frequency table, we can follow these steps:
- Step 1: Identify the possible values or categories in the data set.
- Step 2: Count how many times each value or category occurs in the data set.
- Step 3: Record the counts in a table with two columns: one for the values or categories and one for their frequencies.
For example, suppose we have the following data on the GPA of six students:
3.0 3.3 3.1 3.0 3.1 3.1
To construct a frequency table, we can do the following:
- Step 1: Identify the possible values in the data set. In this case, they are 3.0, 3.1, and 3.3.
- Step 2: Count how many times each value occurs in the data set. In this case, 3.0 occurs twice, 3.1 occurs three times, and 3.3 occurs once.
- Step 3: Record the counts in a table with two columns:
GPA | Frequency |
3.0 | 2 |
3.1 | 3 |
3.3 | 1 |
This is our frequency table.
These are just two examples of common statistics homework problems and how to solve them. There are many other types of problems that require different methods and techniques, such as finding standard deviation, confidence intervals, hypothesis testing, correlation, regression, and more. To learn more about these topics and how to solve them, you can check out some online resources such as Mathway, The Princeton Review, or Math-Drills. You can also consult your textbook, your instructor, or your classmates for more help and practice. Statistics can be a challenging but rewarding subject, and with some effort and guidance, you can master it.
How to find competent statistics help for students
When you are overwhelmed with your assignment and don’t feel like working on it, qualified statistic help for students is the best solution to your problem. However, you should find out a bit about the service before you place your order on its website. To specify, you need to know how long its team has been providing statistics assistance for students. What is more, you should check out what their pricing policy is like, as well as what other customers think about the agency in question.
Apart from that, don’t forget about the guarantees which a reliable service should provide. The more guarantees a service offers, the more secure you will feel placing your order on the website. All in all, finding a service that provides competent statistics assistance will not take you long as there are many companies you can trust. Yet, you need to pay special attention to a number of factors to choose the best service on the market. A company that provides competent assistance with statistics assignments is right on hand. You just need to learn more about what it has to offer.
Finance
U.S. companies are barreling towards a $1.8 trillion corporate debt

US firms are barreling towards a giant wall of corporate debt that’s about to mature over the next few years, Goldman Sachs strategists said in a note.
There’s $1.8 trillion of corporate debt maturing over the next two years, Goldman Sachs estimated. Firms could be slammed with higher debt servicing costs as interest rates stay elevated. That could eat into corporate revenue and weigh on the US job market.
The investment bank estimated that $790 billion of corporate debt was set to mature in 2024, followed by $1.07 trillion of debt maturing in 2025. That amounts to $1.8 trillion of debt reaching maturity within the next two years, in addition to another $230 billion that will reach maturity by the end of this year, Goldman strategists said.
The wave of debt that will need to be refinanced could spell trouble for companies, as interest rates have been raised aggressively by the Fed over the last year. The Fed funds rate is now targeted between 5.25%-5.5%, the highest range since 2001.
For every extra dollar spent to service their debt, firms will likely pull back on capital expenditures spending by 10 cents and labor spending by 20 cents, the strategists estimated, a reduction that could weigh down the job market by 5,000 payrolls a month in 2024 and 10,000 payrolls a month in 2025.
Experts have warned of trouble for US corporations as credit conditions tighten. Already, the tally of corporate debt defaults in 2023 has surpassed the total number of defaults recorded last year. As much of $1 trillion in corporate debt could be at risk for default if the US faces a full-blown recession, Bank of America warned, though strategists at the bank no longer see a downturn as likely in 2023.
Finance
Russian response to sanctions: billions in dollar terms are stuck in Russia

“Tens of billions in dollar terms are stuck in Russia,” the chief executive of one large company domiciled in a country told ‘The Financial Times’. “And there is no way to get them out.”
Western companies that have continued to operate in Russia since Moscow’s invasion of Ukraine have generated billions of dollars in profits, but the Kremlin has blocked them from accessing the cash in an effort to turn the screw on “unfriendly” nations.
Groups from such countries accounted for $18 billion (€16.8 billion) of the $20 billion in Russian profits that overseas companies reported for 2022 alone, and $199 billion of their $217 billion in Russian gross revenue.
Many foreign businesses have been trying to sell their Russian subsidiaries but any deal requires Moscow’s approval and is subject to steep price discounts. In recent days British American Tobacco and Swedish truck maker Volvo have announced agreements to transfer their assets in the country to local owners.
Local earnings of companies from BP to Citigroup have been locked in Russia since the imposition last year of a dividend payout ban on businesses from “unfriendly” countries including the US, UK and all EU members. While such transactions can be approved under exceptional circumstances, few withdrawal permits have been issued.
US groups Philip Morris and PepsiCo earned $775 million and $718 million, respectively. Swedish truck maker Scania’s $621 million Russian profit in 2022 made it the top earner among companies that have since withdrawn from the country. Philip Morris declined to comment. PepsiCo and Scania did not respond to requests for comment.
Among companies of “unfriendly” origin that remain active in Russia, Austrian bank Raiffeisen reported the biggest 2022 earnings in the country at $2 billion, according to the KSE data.
US-based businesses generated the largest total profit of $4.9 billion, the KSE numbers show, followed by German, Austrian and Swiss companies with $2.4 billion, $1.9 billion and $1 billion, respectively.
‘The Financial Times’ reported last month that European companies had reported writedowns and losses worth at least €100 billion from their operations in Russia since last year’s full-scale invasion.
German energy group Wintershall, which this year recorded a €7 billion non-cash impairment after the Kremlin expropriated its Russian business, has “about €2 billion in working interest cash… locked in due to dividend restrictions”, investors were told on a conference.
“The vast majority of the cash that was generated within our Russian joint ventures since 2022 has dissipated,” Wintershall said last month, adding that no dividends had been paid from Russia for 2022.
Russian officials are yet to outline “a clear strategy for dealing with frozen assets”, said Aleksandra Prokopenko, a non-resident scholar at the Carnegie Russia Eurasia Centre. “However, considering the strong desire of foreign entities to regain their dividends, they are likely to explore using them as leverage – for example to urge western authorities to unfreeze Russian assets.”
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