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7 Actionable Instagram Tricks for Successful Marketing

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Instagram has over 2 billion monthly users and out of them, 90% follow at least one business. These statistics cannot be ignored and it’s no secret why your business needs to be active on Instagram. if you want your business to flourish. Today, Instagram is one of the best platforms for brands to reach their potential customers from every corner of the world. If 16 to 24 is the age group that your brand is looking to reach, Insta is apparently the ideal place to be as it is also Gen Z’s favorite social platform.

To improve your Instagram marketing, you need to keep gaining more Instagram followers on a steady and consistent basis. We say so because, after all, the more people follow your brand on Instagram, the more you will be able to build a loyal customer base.

With proper planning and applying some effective tips & tricks, you can gain more followers, engagements, and overall, take your Instagram marketing to a whole new level in no time.

So, here are 7 Actionable Instagram Tricks for Successful Marketing:

Know Your Audience

No doubt Instagram provides great marketing opportunities for brands and businesses. But to grab these opportunities, first, you need to have proper knowledge about your target audience. It helps you to reach, connect, and engage better with potential customers. You can get all the knowledge about your audience with the help of Instagram analytics and insights.

Create A Strong Profile

Having a killer and eye-catching profile is very crucial for successful Instagram marketing. A profile is the very first thing that potential customers see while searching for a brand. It is on the basis of a brand profile that their further actions are determined. Make sure your profile has all of the following – a great bio, impressive profile picture, well-organized content, contact information, and proper call-to-action buttons.

Leverage Video Content

Instagram is known for being the hub of creativity and visual treats. Out of all content categories, video content is the one that rules over Instagram nowadays. It is one of the best ways to tell your brand’s story, gain traction, and showcase your products & services to potential customers on the platform.

Instagram offers users to create video content in a variety of formats, such as stories, reels, IGTV, etc. You can choose to create video content of any format for your Instagram marketing strategy. Videos prove to be more effective and powerful than text or images. Therefore, creating high-quality, creative, unique, and engaging videos will help you grow your Instagram remarkably.

Use Proper Tags

Be it Instagram or any other social media platform, using hashtags remains one of the best ways to promote a brand and boost the chances of getting it discovered by more people. If used correctly, hashtags can do wonders for your Instagram marketing strategy. Therefore, you must have an effective hashtag strategy designed for your brand.

Keep Up With Trends

Instagram has been always the trendsetter out of all the other social media platforms out there. Nowadays people connect, follow, and engage more with brands that keep up with trends and what’s happening around them. Keeping up with the trends is very important as it can make your brand to brand pop up in the trending lists. This can help you catch the eye of more users, attract potential customers, gain more engagements, and overall make your Instagram marketing successful.


When you are in the game of marketing, never limit yourself to just one platform. Never shy away from exploring and promoting your brand on different platforms. Having a brand presence on different social media platforms will help you to build brand image, build trust, and attract more traffic to your Instagram. For successful Instagram marketing, you should promote your brand on other platforms such as Facebook, YouTube, Twitter, etc.

Post At Right Time

All businesses on Instagram have optimal times when most of their audience is online, active, and their content receives the most engagement. Figure out your peak posting hours to skyrocket and make the most out of your Instagram marketing efforts.

You can easily find your peak times either by using Instagram analytics tools or through Instagram insights. Not only this, but you can also schedule your content in advance if you are busy during your peak days or hours. You can do this by using various third-party apps out there.


Apart from using these tricks, you can also buy Instagram likes and other engagements to boost your Instagram marketing.

Above we discussed some of the most effective ways to help you take your Instagram marketing to the next level of success. There are many ways posted on the internet for successful Instagram marketing, but incorporating the aforementioned ones in your Instagram marketing strategy can help you get the best results in no time.

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U.S. companies are barreling towards a $1.8 trillion corporate debt

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US firms are barreling towards a giant wall of corporate debt that’s about to mature over the next few years, Goldman Sachs strategists said in a note.

There’s $1.8 trillion of corporate debt maturing over the next two years, Goldman Sachs estimated. Firms could be slammed with higher debt servicing costs as interest rates stay elevated. That could eat into corporate revenue and weigh on the US job market.

The investment bank estimated that $790 billion of corporate debt was set to mature in 2024, followed by $1.07 trillion of debt maturing in 2025. That amounts to $1.8 trillion of debt reaching maturity within the next two years, in addition to another $230 billion that will reach maturity by the end of this year, Goldman strategists said.

The wave of debt that will need to be refinanced could spell trouble for companies, as interest rates have been raised aggressively by the Fed over the last year. The Fed funds rate is now targeted between 5.25%-5.5%, the highest range since 2001.

For every extra dollar spent to service their debt, firms will likely pull back on capital expenditures spending by 10 cents and labor spending by 20 cents, the strategists estimated, a reduction that could weigh down the job market by 5,000 payrolls a month in 2024 and 10,000 payrolls a month in 2025.

Experts have warned of trouble for US corporations as credit conditions tighten. Already, the tally of corporate debt defaults in 2023 has surpassed the total number of defaults recorded last year. As much of $1 trillion in corporate debt could be at risk for default if the US faces a full-blown recession, Bank of America warned, though strategists at the bank no longer see a downturn as likely in 2023.

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Russian response to sanctions: billions in dollar terms are stuck in Russia

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“Tens of billions in dollar terms are stuck in Russia,” the chief executive of one large company domiciled in a country told ‘The Financial Times’. “And there is no way to get them out.”

Western companies that have continued to operate in Russia since Moscow’s invasion of Ukraine have generated billions of dollars in profits, but the Kremlin has blocked them from accessing the cash in an effort to turn the screw on “unfriendly” nations.

Groups from such countries accounted for $18 billion (€16.8 billion) of the $20 billion in Russian profits that overseas companies reported for 2022 alone, and $199 billion of their $217 billion in Russian gross revenue.

Many foreign businesses have been trying to sell their Russian subsidiaries but any deal requires Moscow’s approval and is subject to steep price discounts. In recent days British American Tobacco and Swedish truck maker Volvo have announced agreements to transfer their assets in the country to local owners.

Local earnings of companies from BP to Citigroup have been locked in Russia since the imposition last year of a dividend payout ban on businesses from “unfriendly” countries including the US, UK and all EU members. While such transactions can be approved under exceptional circumstances, few withdrawal permits have been issued.

US groups Philip Morris and PepsiCo earned $775 million and $718 million, respectively. Swedish truck maker Scania’s $621 million Russian profit in 2022 made it the top earner among companies that have since withdrawn from the country. Philip Morris declined to comment. PepsiCo and Scania did not respond to requests for comment.

Among companies of “unfriendly” origin that remain active in Russia, Austrian bank Raiffeisen reported the biggest 2022 earnings in the country at $2 billion, according to the KSE data.

US-based businesses generated the largest total profit of $4.9 billion, the KSE numbers show, followed by German, Austrian and Swiss companies with $2.4 billion, $1.9 billion and $1 billion, respectively.

‘The Financial Times’ reported last month that European companies had reported writedowns and losses worth at least €100 billion from their operations in Russia since last year’s full-scale invasion.

German energy group Wintershall, which this year recorded a €7 billion non-cash impairment after the Kremlin expropriated its Russian business, has “about €2 billion in working interest cash… locked in due to dividend restrictions”, investors were told on a conference.

“The vast majority of the cash that was generated within our Russian joint ventures since 2022 has dissipated,” Wintershall said last month, adding that no dividends had been paid from Russia for 2022.

Russian officials are yet to outline “a clear strategy for dealing with frozen assets”, said Aleksandra Prokopenko, a non-resident scholar at the Carnegie Russia Eurasia Centre. “However, considering the strong desire of foreign entities to regain their dividends, they are likely to explore using them as leverage – for example to urge western authorities to unfreeze Russian assets.”

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Transforming Africa’s Transport and Energy Sectors in landmark Zanzibar Declaration

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A special meeting of African ministers in charge of transport and energy held from 12-15 September on the theme, “Accelerating Infrastructure to Deliver on the AU Agenda 2063 Aspirations” has concluded with an action-oriented Zanzibar Declaration aimed at spurring the Continent’s transport and energy sectors.

Convened under the auspices of the African Union’s Fourth Ordinary Specialized Technical Committee on Transport, Transcontinental and Interregional Infrastructure and Energy, the meeting was organized by the African Union Commission (AUC) in collaboration with the African Union Development Agency (AUDA-NEPAD), the African Development Bank (AfDB) and the United Nations Economic Commission for Africa (ECA).

Speaking at the Ministerial segment of the meeting, Robert Lisinge, Acting Director of the Private Sector Development and Finance Division at the ECA called on member states to address the barriers limiting private sector investments in infrastructure and energy, urging them to facilitate investments by creating conducive policy and regulatory environments. “The requirements of continental infrastructure development and the aspirations of Agenda 2063 and Agenda 2030 far exceed current levels of public sector investment,” he said.

He stressed that over the next ten years, there is a need for concerted action to address energy transition and security issues, in order to open up opportunities for the transformation of the continent. He cited ECA’s analytical work on the AfCFTA, which demonstrates there are investment opportunities for infrastructure development in the area of transport and energy and added that digitization and artificial intelligence offer great opportunities for the efficient operation of infrastructure.

According to the  Zanzibar Declaration, the Ministers adopted the AUC and ECA continental regulatory framework for crowding-in private sector investment in Africa’s electricity markets. This framework will be used as an instrument for fast-tracking private sector investment participation in Africa’s electricity markets. The Declaration also called on ECA and partners to develop a continental energy security policy framework as called for by the 41st Ordinary Session of the Executive Council and an Energy Security Index and Dashboard to track advancements in achieving Africa’s energy security.

The meeting acknowledged the efforts by ECA to support Member States in coordinating Public-Private Partnerships (PPP) with development partners and the establishment of the African School of Regulation (ASR) as a pan-African centre of excellence to enhance the capacity of Member States on energy regulation.

The Declaration requested the ECA and partner institutions to further act in the following areas:

The AUC, in collaboration with AUDA-NEPAD, ECA, AfDB, RECs, Africa Transport Policy Programme (SSATP), and the African Continental Free Trade Area (AfCFTA) Secretariat to implement the roadmap on the comprehensive and integrated regulatory framework on road transport in Africa.

ECA, in collaboration with AUC, to identify innovative practices and initiatives that emerged in the aviation industry in Africa during the COVID-19 pandemic and propose ways of sustaining such practices, including the development of smart airports with digital solutions for improved aviation security facilitation and environmental protection.

ECA, in collaboration with AUC, to establish mechanisms for systematic implementation, monitoring and evaluation of continental strategies for a sustainable recovery of the aviation industry.

The AUC, AUDA-NEPAD, AfDB and UNECA to engage with development partners and Development Finance Institutions (DFIs) to mobilize resources for projects preparation and implementation of PIDA-PAP 2 projects.

ECA and AUC, in collaboration with partners, to coordinate PPP initiatives to avoid duplication of efforts and strengthen complementarity.

The AUC and ECA to work with continental, regional and specialized institutions to support the design and implementation of programmes, courses, and capacity development initiatives of the African School of Regulation (ASR) to support the implementation of the African Single Electricity Market and Continental Power System Master Plan.

The AUC to work with AUDA-NEPAD, AfDB, ECA and RECs, respective power pools, regional regulatory bodies, and relevant stakeholders to design continental mechanisms for regulating and coordinating electricity trade across power pools.

AUDA-NEPAD, AUC, AFREC, ECA, AfDB, Power pools and development partners to comprehensively assess local manufacturing of renewable energy technologies and beneficiation of critical minerals for battery manufacturing.

ECA and AFREC to accelerate the implementation of the Energy4Sahel Project to improve the deployment of off-grid technologies and clean cooking in the affected Member States.

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