Indonesia is a country rich in cultural diversity, where the diversity of Indonesian culture is not only culture from the aspect of dance and music, but Indonesia is also a country rich in creativity in the field of industrial art, especially industrial fashion through Muslim fashion combined with clothing patterns that introduce Indonesian culture. This can be proven by Indonesia being targeted as the center of the global halal industry through Muslim fashion products which are potential commodities for the international market (Susilawati, 2021, #). Where the patterns given on the clothes are an Indonesian art that not only has values ​​in appearance, but batik also has beauty on the spiritual side which through the patterns formed in local pattern cloth, it also has deep philosophical meaning through its decoration. Some of the factors that influence the formation of the Indonesian style include geographical location, nature, regional livelihoods, beliefs, and customs in an area, as well as the surrounding natural conditions including flora and fauna. Indonesia’s excellence in the art of the Muslim fashion industry through Indonesian patterns can be an opportunity for Indonesia to be maximized. According to the Indonesian Stock Exchange channel, the Vice President of Indonesia, Ma’ruf Amin at the Road to Jakarta Muslim Fashion Week event in 2022, explained that Indonesian Muslim fashion currently reflects the cultural diversity of the archipelago (Mufrida, 2022). Indonesian Muslim clothing has its own uniqueness in the patterns that are in Muslim clothing.
Where this Indonesian Muslim dress still follows the rules of Muslim fashion, but the clothes show that the style and uniqueness of Muslim clothing are different in each region of Indonesia. This shows that this cultural wealth provides a great opportunity for Indonesia to become the creator of Muslim fashion trends in the world. through Indonesia’s innovation in creating clothing motifs in Muslim fashion. The world of fashion has a huge potential to be able to move the community’s economy (Kawilarang, 2014). The creative resources and abundant cultural heritage, a large population rich in innovation can be a potential for Indonesia to become a world fashion center, especially for Muslim fashion. Because at this time the Muslim fashion world continues to develop with the emergence of many Hijabers communities so that there are many Muslim fashion festivals, bazaars, and Muslim shows in the world. This shows that Indonesia must maximize its potential in introducing the nation’s identity through the patterns that are in every Indonesian fashion, where these patterns can be an inspiration to the world through the beauty of Indonesian patterns that are displayed. To Improve Indonesian Muslim fashion requires a lot of involvement in participating to contribute to improving Muslim fashion trends. Not only a designer, in improving Indonesian Muslim fashion, also needs the involvement of other actors who can provide education, mentoring, capital, and marketing to introduce the importance of producing Indonesian fashion with an Indonesian style. Due to the absence of education, mentoring, capital, and marketing, people who are experts in fashion will reduce interest in producing Indonesian-style Muslim fashion, which they prefer to produce more modern clothes without highlighting Indonesian patterns on the clothes. In addition, overseas institutions, through Indonesian diaspora agencies abroad, participate in promoting Indonesian fashion. The promotion of Indonesian patterns through Muslim clothing, it can be an indirect Indonesian communication medium to convey the richness of Indonesian cultural identity through the patterns in every Muslim clothing that is produced. Improving and maximizing the Indonesian Muslim fashion industry sector, which is currently the world’s concern, it can be one of the contributors to the national economy, creating jobs, and building a culture-based national economic independence.
Because Indonesia is rich in cultural heritage, and this cultural heritage needs to be maintained so that Indonesia does not lose its original identity. This is because in the era of globalization the identity and characteristics of Indonesian culture are declining. Due to the many modern influences and leaving the Indonesian culture behind. Because the root of Indonesian identity is the cultural wealth that has been owned since the first. Therefore, by increasing the production of Indonesian-style Muslim fashion, it can help Indonesia so that Indonesian culture can continue to be seen and felt by many people through clothing. The existence of this Indonesian-style Muslim fashion, it can indirectly help the role of the state in creating a good image of the country abroad. Because the face-to-face strategy in conveying the image of Indonesia through international forums is not enough. However, other strategies are needed to create Indonesian public diplomacy as an indirect strategy for Indonesia by enhancing the image of Indonesia’s identity that is sustainable, and long-term. Through Muslim fashion, the Indonesian style can be a good choice that can contribute to promoting and introducing Indonesian identity not only in the country but abroad as well.
The existence of international community knowledge of Indonesian culture and interest in Indonesian-style Muslim fashion trends, not only has a positive impact on the Indonesian economy but also has a positive impact on the existence of Indonesian cultural heritage so that it can be recognized and become an Indonesian strategy for branding a country through the beauty of the Indonesian style in Muslim fashion which is promoted and introduced by the international community. Therefore, by continuing to improve Muslim fashion through Indonesian styles, this can be an opportunity for Indonesia that can be carried out consistently and can become an Indonesian strategy where this strategy will have a good impact on various aspects including the economic aspect, increasing the identity of a country. country, and create a good image of Indonesia. Which patterns are found in Indonesian Muslim fashion, not just ordinary patterns, but Indonesian patterns have their own meanings that come from various regions in Indonesia. Therefore, Indonesia is needed to maximize this opportunity to maintain a cultural heritage that can become an Indonesian identity abroad.
