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5 Common Mistakes Marketers on Instagram Run Into

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If you look at all of the brands on Instagram, you’ll discover that only a small percentage are getting traction. Meanwhile, even those with large followings have poor engagement.


The issue is, there is no one-size-fits-all approach to understanding the Instagram algorithm and growing your following. However, there are a few typical Instagram marketing cultures that could be damaging your chances of getting likes, comments and followers.

To prevent the embarrassment that comes with an Instagram blunder, keep reading to learn about the 5 most common missteps brands make. Of course, we also show you exactly how to avoid them.

  1. Posting Poor Quality Images and Videos

Instagram is an 80% visual app. Before you feature anything on your account, ensure that it fulfills these three characteristics:

  • Attractive
  • Well-captured
  • Has radiant colors

If your pictures have been short of these, it’s time to make a change.

Image @Webster from Unsplash

Many marketers nurture the idea that anything can fit in their Instagram page. They fail to properly analyze the reactions their audience will have upon seeing these visuals. You don’t want to be in this category. If you claim to be a quality brand, then everything on your page should reflect this.

That said, poor lighting and mediocre shots aren’t the only thing that can cause a picture to have a bad quality. Some photos look great after editing but once you post it on Instagram, the quality appears bad.

Actually, Instagram reduces the quality of images through compression. They do this to prevent the Instagram server from overloading.


  • To get the right picture you have to plan ahead. Your pictures should reflect adequate lighting and have a good background.

Therefore, take pictures in well-lit areas and put some effort into making the surroundings aesthetic.

  • More frequently than not, your images get compressed because they’re too large.

For example, if your pictures exceed the required specifications, they’ll get compressed badly. Also, you can stay above Instagram compression by doing the compression yourself before uploading. With this, you can control, to some extent, how much quality the picture loses.

  • Another solution is to adjust your camera settings before taking the pictures. This way, you get to stick to the original specifications that Instagram requires without having to compress or reduce the photo’s size after.
  • Avoid sending your image through too many apps. Doing this can cause the image quality to reduce.
  • Ultimately, ensure your Instagram app is updated. This way, you know your app is functioning maximally and isn’t cutting down your image quality unnecessarily.
  • Continue working on your photography skills and invest in better cameras. By doing this, you position yourself to take better pictures and generate enough likes from your audience.
  1. Using Hashtags Wrongly

Hashtags (#) are one of the best features that Instagram supports. Why? They help your your brand:

  • Gain more visibility and followers
  • Easily build a community of your target audience
  • Categorize your content

Recent studies assert that including one hashtag to your Instagram caption will increase your engagement by 12.6%. Posts that have 11 hashtags get 80% more engagement.

The takeaway? You should never joke with your hashtags if you plan to grow massively on Instagram.

Now, have you been using hashtags but notice that it’s not been working for you? Perhaps you’re doing it wrong. It could be that you’ve been using them excessively in your posts.

Another possibility is that you have not crafted your own brand hashtags and you’ve been using the wrong ones.

Some marketers even go as far as using the same set of hashtags for all their posts. Nope! Don’t do that.

Even worse, brands use banned hashtags in their posts. Instagram has over 120,000 banned hashtags so it’s pretty easy to make this mistake without even realizing it.


  • Create custom hashtags for your brand. Because they’re unique to your brand, they’ll boost your brand awareness. They’ll also immediately remind people  of you when they come up.
  • Hashtags work like SEO keywords – they help specify your business to your intending followers. If your content is about food you have no business using entertainment hashtags in your posts. While there are creative ways to merge the two niches,  it’s always safer to maintain your niche when using hashtags.
  • Instagram detectors are quite smart and will notice when you use the same hashtags for all your posts. This gives an impression that you’re all about promoting your brand rather than dishing out relevant content to your followers. Be dynamic about your hashtag usage. When you continually copy and paste hashtags, your content will come across as spammy.
  • To avoid using banned hashtags, do your research before using any. It’s pretty simple to figure out a banned hashtag.

Type your desired word on the search bar and click on the word when it pops up on the result list. Click the “recent” tab that shows up after. If the hashtag is banned, the screen will go blank.

  • Creativity comes with marketing, so uniquely bring in new hashtags for your next post.
  1. Uploading Content Inconsistently
Image @USABestFashionHub

Inconsistency is a huge disaster to your Instagram marketing. When the posts on your page are too few, your audience will quickly forget about you and your product. An app like Grammarly can help you create engaging, error-free content that your followers will want to read.

Besides, the Instagram algorithm favors consistency. This is because it passes the message that you’re serious with growing on the platform. As such, your posts will receive a boost.

Also, when you constantly post pictures, videos, stories on your Instagram page, chances are that you’ll maintain strong engagements on the platform. And the possibility of expanding your reach becomes higher.

Always keep your customers eager to visit Instagram because of you.  Sometimes, you can get your followers to air their views on the happenings in the world. That’s how you build a community and skyrocket your brand’s growth.

Finding it hard to stay consistent? Here are a few tips.

  • Brainstorm and research content ideas. Make sure to gather as many ideas as possible. When you have an endless stream of ideas, creating content becomes easier.
  • Batch creates Instagram content. This will not only help you post consistently, it’ll also help you plan and post content in a strategic way. And you’ll get better results.
  • Use content planning and scheduling tools to plan and schedule your posts. With this, you won’t miss posting times.
  1. Buying Likes and Followers
Image @Everydaymom

As a newbie brand on Instagram, you may want to quickly garner a huge number of followers inorganically. The best way to do this is to post attractive content for your target audience. And maybe take a chill pill. When you give value, others will be eager to join your community and learn.

While buying likes can help you, you also need to consistently produce top notch content. Why? Because you can’t rely on your purchased “likes” forever. If you want to always have massive engagement, with or without buying likes, posting quality content is the key.

Tip: Always identify your target audience and plan towards reaching and converting them. With time, your account will rise to millions of followers. And you’ll get a natural boost in your engagement and sales.

  1. Grammatical Errors

Grammatical errors are one of the most embarrassing things you can find in a brand’s text. They mess up the message you’re trying to pass across and leave a sour taste in the mouth of your reader.

The last thing you want is to let a grammar error hang around in your Instagram captions. Thankfully, some apps are made specially for this purpose.

If you’re always in a hurry to post, you should get the help of correctional apps like Grammarly. The app will help you pick out your grammar errors, effectively and quickly.

Before uploading your posts, do well to check through. Overall, apportion enough time to writing captions and Instagram texts. This way, you get enough time to patiently cross-check your text for errors.

Why Instagram Marketing is Paramount to your Brand’s Growth

Statistics show that  44% of people buy from Instagram brands weekly. If your business gets a minimum of 30 customers weekly through your instagram account, wouldn’t that be a decent win for you?

If you handle your Instagram marketing well, you can get way more sales in addition to:

  • Increased Engagement

All social media platforms are known for fostering interactions and engagements. However, when it comes to engagement, Instagram gives 23% more results than Facebook. With effective strategies, you get to relate with your customers, reply to comments, ask questions, and learn as you build a strong community.

  • Traffic Generation and Profits

For many brands, one of the topmost goals is to generate more websites and increase profits. With the bio link that you’ve attached to your Instagram business page, you can drive more traffic to your website and increase profit.

  • Brand Awareness

Instagram exposes your brand to the world. The app gets over 2.9 billion visits  monthly. As such, brands on this platform get the opportunity to bring their brand Into limelight, while telling the world about their product and services.


Instagram is the best place to market your business. But mistakes can cut your progress short and affect your goals. If you’ve been making the 5 mistakes discussed in this article, use the solutions to turn things around.

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Common statistics homework problems and how to solve them

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Statistics is a branch of mathematics that deals with collecting, analyzing, and interpreting data. Statistics homework problems can be challenging for many students, especially if they lack the necessary skills and concepts. That is the reason why many choose to get statistics help for students. It seems like a more effective way of dealing with an issue at hand. However, there are some common types of statistics problems that can be solved using some basic steps and strategies.

Statistic help for students: examples of problems and solutions

Example 1: Finding the mean and median of a data set

The mean and median are two measures of central tendency that describe the average or typical value of a data set. The mean is calculated by adding up all the values in the data set and dividing by the number of values. The median is the middle value of the data set when it is arranged in ascending or descending order. If there is an even number of values, the median is the average of the middle two values.

To find the mean and median of a data set, we can follow these steps:

  • Step 1: Arrange the data in ascending or descending order (optional for finding the mean, but necessary for finding the median).
  • Step 2: Add up all the values in the data set and divide by the number of values to get the mean.
  • Step 3: Find the middle position of the data set by dividing the number of values by 2. If the result is a whole number, then that position is the median. If the result is a fraction, then round it up to the next whole number and find the value at that position. This is the median if there is an odd number of values. If there is an even number of values, then find the average of the values at that position and the previous position. This is the median.

For example, suppose we have the following data set:

139 143 128 138 149 131 143 133

To find the mean and median, we can do the following:

  • Step 1: Arrange the data in ascending order:

128 131 133 138 139 143 143 149

  • Step 2: Add up all the values and divide by 8 (the number of values) to get the mean:

(128 + 131 + 133 + 138 + 139 + 143 + 143 + 149) / 8 = 138.25

The mean is 138.25.

  • Step 3: Find the middle position of the data set by dividing 8 by 2:

8 / 2 = 4

Since this is a whole number, we look at the value at position 4 and position 5 (the next position) in the ordered data set:

128 131 133 (138) (139) 143 143 149

The values at these positions are 138 and 139. To find the median, we take their average:

(138 + 139) / 2 = 138.5

The median is 138.5.

Example 2: Constructing a frequency table

A frequency table is a table that shows how often each value or category occurs in a data set. It can be used to summarize and display categorical or numerical data. To construct a frequency table, we can follow these steps:

  • Step 1: Identify the possible values or categories in the data set.
  • Step 2: Count how many times each value or category occurs in the data set.
  • Step 3: Record the counts in a table with two columns: one for the values or categories and one for their frequencies.

For example, suppose we have the following data on the GPA of six students:

3.0 3.3 3.1 3.0 3.1 3.1

To construct a frequency table, we can do the following:

  • Step 1: Identify the possible values in the data set. In this case, they are 3.0, 3.1, and 3.3.
  • Step 2: Count how many times each value occurs in the data set. In this case, 3.0 occurs twice, 3.1 occurs three times, and 3.3 occurs once.
  • Step 3: Record the counts in a table with two columns:

This is our frequency table.

These are just two examples of common statistics homework problems and how to solve them. There are many other types of problems that require different methods and techniques, such as finding standard deviation, confidence intervals, hypothesis testing, correlation, regression, and more. To learn more about these topics and how to solve them, you can check out some online resources such as Mathway, The Princeton Review, or Math-Drills. You can also consult your textbook, your instructor, or your classmates for more help and practice. Statistics can be a challenging but rewarding subject, and with some effort and guidance, you can master it.

How to find competent statistics help for students

When you are overwhelmed with your assignment and don’t feel like working on it, qualified statistic help for students is the best solution to your problem. However, you should find out a bit about the service before you place your order on its website. To specify, you need to know how long its team has been providing statistics assistance for students. What is more, you should check out what their pricing policy is like, as well as what other customers think about the agency in question.

Apart from that, don’t forget about the guarantees which a reliable service should provide. The more guarantees a service offers, the more secure you will feel placing your order on the website. All in all, finding a service that provides competent statistics assistance will not take you long as there are many companies you can trust. Yet, you need to pay special attention to a number of factors to choose the best service on the market. A company that provides competent assistance with statistics assignments is right on hand. You just need to learn more about what it has to offer.

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U.S. companies are barreling towards a $1.8 trillion corporate debt

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US firms are barreling towards a giant wall of corporate debt that’s about to mature over the next few years, Goldman Sachs strategists said in a note.

There’s $1.8 trillion of corporate debt maturing over the next two years, Goldman Sachs estimated. Firms could be slammed with higher debt servicing costs as interest rates stay elevated. That could eat into corporate revenue and weigh on the US job market.

The investment bank estimated that $790 billion of corporate debt was set to mature in 2024, followed by $1.07 trillion of debt maturing in 2025. That amounts to $1.8 trillion of debt reaching maturity within the next two years, in addition to another $230 billion that will reach maturity by the end of this year, Goldman strategists said.

The wave of debt that will need to be refinanced could spell trouble for companies, as interest rates have been raised aggressively by the Fed over the last year. The Fed funds rate is now targeted between 5.25%-5.5%, the highest range since 2001.

For every extra dollar spent to service their debt, firms will likely pull back on capital expenditures spending by 10 cents and labor spending by 20 cents, the strategists estimated, a reduction that could weigh down the job market by 5,000 payrolls a month in 2024 and 10,000 payrolls a month in 2025.

Experts have warned of trouble for US corporations as credit conditions tighten. Already, the tally of corporate debt defaults in 2023 has surpassed the total number of defaults recorded last year. As much of $1 trillion in corporate debt could be at risk for default if the US faces a full-blown recession, Bank of America warned, though strategists at the bank no longer see a downturn as likely in 2023.

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Russian response to sanctions: billions in dollar terms are stuck in Russia

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“Tens of billions in dollar terms are stuck in Russia,” the chief executive of one large company domiciled in a country told ‘The Financial Times’. “And there is no way to get them out.”

Western companies that have continued to operate in Russia since Moscow’s invasion of Ukraine have generated billions of dollars in profits, but the Kremlin has blocked them from accessing the cash in an effort to turn the screw on “unfriendly” nations.

Groups from such countries accounted for $18 billion (€16.8 billion) of the $20 billion in Russian profits that overseas companies reported for 2022 alone, and $199 billion of their $217 billion in Russian gross revenue.

Many foreign businesses have been trying to sell their Russian subsidiaries but any deal requires Moscow’s approval and is subject to steep price discounts. In recent days British American Tobacco and Swedish truck maker Volvo have announced agreements to transfer their assets in the country to local owners.

Local earnings of companies from BP to Citigroup have been locked in Russia since the imposition last year of a dividend payout ban on businesses from “unfriendly” countries including the US, UK and all EU members. While such transactions can be approved under exceptional circumstances, few withdrawal permits have been issued.

US groups Philip Morris and PepsiCo earned $775 million and $718 million, respectively. Swedish truck maker Scania’s $621 million Russian profit in 2022 made it the top earner among companies that have since withdrawn from the country. Philip Morris declined to comment. PepsiCo and Scania did not respond to requests for comment.

Among companies of “unfriendly” origin that remain active in Russia, Austrian bank Raiffeisen reported the biggest 2022 earnings in the country at $2 billion, according to the KSE data.

US-based businesses generated the largest total profit of $4.9 billion, the KSE numbers show, followed by German, Austrian and Swiss companies with $2.4 billion, $1.9 billion and $1 billion, respectively.

‘The Financial Times’ reported last month that European companies had reported writedowns and losses worth at least €100 billion from their operations in Russia since last year’s full-scale invasion.

German energy group Wintershall, which this year recorded a €7 billion non-cash impairment after the Kremlin expropriated its Russian business, has “about €2 billion in working interest cash… locked in due to dividend restrictions”, investors were told on a conference.

“The vast majority of the cash that was generated within our Russian joint ventures since 2022 has dissipated,” Wintershall said last month, adding that no dividends had been paid from Russia for 2022.

Russian officials are yet to outline “a clear strategy for dealing with frozen assets”, said Aleksandra Prokopenko, a non-resident scholar at the Carnegie Russia Eurasia Centre. “However, considering the strong desire of foreign entities to regain their dividends, they are likely to explore using them as leverage – for example to urge western authorities to unfreeze Russian assets.”

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