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5 Common Mistakes Marketers on Instagram Run Into



If you look at all of the brands on Instagram, you’ll discover that only a small percentage are getting traction. Meanwhile, even those with large followings have poor engagement.


The issue is, there is no one-size-fits-all approach to understanding the Instagram algorithm and growing your following. However, there are a few typical Instagram marketing cultures that could be damaging your chances of getting likes, comments and followers.

To prevent the embarrassment that comes with an Instagram blunder, keep reading to learn about the 5 most common missteps brands make. Of course, we also show you exactly how to avoid them.

  1. Posting Poor Quality Images and Videos

Instagram is an 80% visual app. Before you feature anything on your account, ensure that it fulfills these three characteristics:

  • Attractive
  • Well-captured
  • Has radiant colors

If your pictures have been short of these, it’s time to make a change.

Image @Webster from Unsplash

Many marketers nurture the idea that anything can fit in their Instagram page. They fail to properly analyze the reactions their audience will have upon seeing these visuals. You don’t want to be in this category. If you claim to be a quality brand, then everything on your page should reflect this.

That said, poor lighting and mediocre shots aren’t the only thing that can cause a picture to have a bad quality. Some photos look great after editing but once you post it on Instagram, the quality appears bad.

Actually, Instagram reduces the quality of images through compression. They do this to prevent the Instagram server from overloading.


  • To get the right picture you have to plan ahead. Your pictures should reflect adequate lighting and have a good background.

Therefore, take pictures in well-lit areas and put some effort into making the surroundings aesthetic.

  • More frequently than not, your images get compressed because they’re too large.

For example, if your pictures exceed the required specifications, they’ll get compressed badly. Also, you can stay above Instagram compression by doing the compression yourself before uploading. With this, you can control, to some extent, how much quality the picture loses.

  • Another solution is to adjust your camera settings before taking the pictures. This way, you get to stick to the original specifications that Instagram requires without having to compress or reduce the photo’s size after.
  • Avoid sending your image through too many apps. Doing this can cause the image quality to reduce.
  • Ultimately, ensure your Instagram app is updated. This way, you know your app is functioning maximally and isn’t cutting down your image quality unnecessarily.
  • Continue working on your photography skills and invest in better cameras. By doing this, you position yourself to take better pictures and generate enough likes from your audience.
  1. Using Hashtags Wrongly

Hashtags (#) are one of the best features that Instagram supports. Why? They help your your brand:

  • Gain more visibility and followers
  • Easily build a community of your target audience
  • Categorize your content

Recent studies assert that including one hashtag to your Instagram caption will increase your engagement by 12.6%. Posts that have 11 hashtags get 80% more engagement.

The takeaway? You should never joke with your hashtags if you plan to grow massively on Instagram.

Now, have you been using hashtags but notice that it’s not been working for you? Perhaps you’re doing it wrong. It could be that you’ve been using them excessively in your posts.

Another possibility is that you have not crafted your own brand hashtags and you’ve been using the wrong ones.

Some marketers even go as far as using the same set of hashtags for all their posts. Nope! Don’t do that.

Even worse, brands use banned hashtags in their posts. Instagram has over 120,000 banned hashtags so it’s pretty easy to make this mistake without even realizing it.


  • Create custom hashtags for your brand. Because they’re unique to your brand, they’ll boost your brand awareness. They’ll also immediately remind people  of you when they come up.
  • Hashtags work like SEO keywords – they help specify your business to your intending followers. If your content is about food you have no business using entertainment hashtags in your posts. While there are creative ways to merge the two niches,  it’s always safer to maintain your niche when using hashtags.
  • Instagram detectors are quite smart and will notice when you use the same hashtags for all your posts. This gives an impression that you’re all about promoting your brand rather than dishing out relevant content to your followers. Be dynamic about your hashtag usage. When you continually copy and paste hashtags, your content will come across as spammy.
  • To avoid using banned hashtags, do your research before using any. It’s pretty simple to figure out a banned hashtag.

Type your desired word on the search bar and click on the word when it pops up on the result list. Click the “recent” tab that shows up after. If the hashtag is banned, the screen will go blank.

  • Creativity comes with marketing, so uniquely bring in new hashtags for your next post.
  1. Uploading Content Inconsistently
Image @USABestFashionHub

Inconsistency is a huge disaster to your Instagram marketing. When the posts on your page are too few, your audience will quickly forget about you and your product. An app like Grammarly can help you create engaging, error-free content that your followers will want to read.

Besides, the Instagram algorithm favors consistency. This is because it passes the message that you’re serious with growing on the platform. As such, your posts will receive a boost.

Also, when you constantly post pictures, videos, stories on your Instagram page, chances are that you’ll maintain strong engagements on the platform. And the possibility of expanding your reach becomes higher.

Always keep your customers eager to visit Instagram because of you.  Sometimes, you can get your followers to air their views on the happenings in the world. That’s how you build a community and skyrocket your brand’s growth.

Finding it hard to stay consistent? Here are a few tips.

  • Brainstorm and research content ideas. Make sure to gather as many ideas as possible. When you have an endless stream of ideas, creating content becomes easier.
  • Batch creates Instagram content. This will not only help you post consistently, it’ll also help you plan and post content in a strategic way. And you’ll get better results.
  • Use content planning and scheduling tools to plan and schedule your posts. With this, you won’t miss posting times.
  1. Buying Likes and Followers
Image @Everydaymom

As a newbie brand on Instagram, you may want to quickly garner a huge number of followers inorganically. The best way to do this is to post attractive content for your target audience. And maybe take a chill pill. When you give value, others will be eager to join your community and learn.

While buying likes can help you, you also need to consistently produce top notch content. Why? Because you can’t rely on your purchased “likes” forever. If you want to always have massive engagement, with or without buying likes, posting quality content is the key.

Tip: Always identify your target audience and plan towards reaching and converting them. With time, your account will rise to millions of followers. And you’ll get a natural boost in your engagement and sales.

  1. Grammatical Errors

Grammatical errors are one of the most embarrassing things you can find in a brand’s text. They mess up the message you’re trying to pass across and leave a sour taste in the mouth of your reader.

The last thing you want is to let a grammar error hang around in your Instagram captions. Thankfully, some apps are made specially for this purpose.

If you’re always in a hurry to post, you should get the help of correctional apps like Grammarly. The app will help you pick out your grammar errors, effectively and quickly.

Before uploading your posts, do well to check through. Overall, apportion enough time to writing captions and Instagram texts. This way, you get enough time to patiently cross-check your text for errors.

Why Instagram Marketing is Paramount to your Brand’s Growth

Statistics show that  44% of people buy from Instagram brands weekly. If your business gets a minimum of 30 customers weekly through your instagram account, wouldn’t that be a decent win for you?

If you handle your Instagram marketing well, you can get way more sales in addition to:

  • Increased Engagement

All social media platforms are known for fostering interactions and engagements. However, when it comes to engagement, Instagram gives 23% more results than Facebook. With effective strategies, you get to relate with your customers, reply to comments, ask questions, and learn as you build a strong community.

  • Traffic Generation and Profits

For many brands, one of the topmost goals is to generate more websites and increase profits. With the bio link that you’ve attached to your Instagram business page, you can drive more traffic to your website and increase profit.

  • Brand Awareness

Instagram exposes your brand to the world. The app gets over 2.9 billion visits  monthly. As such, brands on this platform get the opportunity to bring their brand Into limelight, while telling the world about their product and services.


Instagram is the best place to market your business. But mistakes can cut your progress short and affect your goals. If you’ve been making the 5 mistakes discussed in this article, use the solutions to turn things around.

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How to Prepare for Your First Year in College



Securing college admission is an achievement you should be proud of. It feels even more fulfilling if you are admitted to your dream college. Many people were interested in the opportunity, and getting it is the best thing that can ever happen to you. Therefore, you shouldn’t take the opportunity for granted.

However, the transition isn’t always easy for students. Most of them do not know what to expect in college, which makes them anxious. For others, moving away from home for the first time is intimidating. Besides, some individuals may not know how to deal with the financial and academic challenges they may face in college.

Are you done with high school, and you’re now looking forward to college adventures? Here are excellent tips to help you prepare for your first year in college.

Schedule a Tour and Get to Know Your College

Most students wait until the admission day to have a college experience. If you do that, it may take you a lot of time to understand the environment. Consequently, you may not focus on your studies early on. Checking out the outline of the campus on online platforms may also not help as you may miss many details.

You should schedule a tour of the campus and have a first-hand experience with the environment. During the tour, confirm the location of important offices. Moreover, you should know the class venues and the library. It will make your life easy when you finally begin to study.

Work on Your College Budget in Advance

Financial issues are among the serious challenges collegians face. While the expenses are limitless, there are limited sources of income. If you’re not careful, you may run out of money before the end of a given study period. You may get carried away by the daily shopping, luxury items, and the push to spend on entertainment.

Before you begin your first college semester, create a functional budget. Identify your sources of income. After that, list your college expenses. Allocate money to all your expenses, beginning with the basic needs. The luxuries should come last.

Sharpen Your College Writing and Study Skills

College life isn’t all butterflies and rainbows. There is serious work to do, and you may have to study more than you used to when in high school. The grades you’ll attain in different papers like essays, dissertations, and case studies will determine if you’ll move to the next level or not. So you have to sharpen your writing skills, or you’ll find yourself seeking essay help online.

Read journals, books, and essays written by experts. It will help improve your study skills and your ability to read fast. Besides, you can mimic the styles you see in these materials when completing your college assignment. The chances of getting good grades in college increase when you are a good writer and reader.

Set Realistic College Academic Goals

The main reason for going to college is to acquire skills that can help you in life. Professors do not award grades randomly. You should convince them that you understand the course concepts by submitting excellent papers. Otherwise, you may fail to graduate at the right time.

Some people begin college education without a plan. If you do that, you may not achieve what you want. Set realistic goals and specify the level of competence you intend to achieve at the end of your course. You should have short-term, medium-term, and long-term academic goals to act as a motivation to work harder.

Improve Your Time Management Skills

Time is one of the most critical aspects of a college education. If you do not organize your activities perfectly, you may become overwhelmed. Remember, it will not always be about academics; you’ll have extracurricular activities to participate in, you’ll also need to socialize, and may be you’ll have a part-time job. Therefore, it will be important to balance everything.

Look at the college academic and activity schedule in advance. Assess the deadlines and purpose to begin working on important tasks early. You’ll have higher chances of college success if you work within deadlines.

Excellent ways of enhancing time management include:

  • Working on the most important tasks first
  • Avoiding distractions
  • Avoiding procrastination
  • Creating time to relax

Take-Home Point

Although your first college semester may be scary, you can make things easier for yourself. Touring your college of choice will help release some tension as you’ll not be a total stranger to the new environment when you finally get admitted. Creating a budget will also help avoid financial problems, thus making your life easier. Lastly, you should set realistic goals and work on your time management skills.

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Unlocking the Triple Returns from Social, Tech and Green Jobs



New insights and initiatives at the World Economic Forum’s Annual Meeting 2022 seek to launch a jobs recovery to strengthen resilience and dynamism in economies, businesses and societies in the midst of a turbulent outlook.

Investing in education, health and care jobs can yield a triple dividend – boosting economic activity, expanding employment opportunities and generating social mobility. New modelling of the United States economy suggests that investing $1 in social jobs would yield a $2.3 return. The model estimates that $1.3 trillion in the social jobs of tomorrow could unlock $3.1 trillion in GDP returns and create 11 million jobs by 2030.
These jobs include 4.2 million teaching jobs, 1.8 million jobs for personal care and service workers, and 900,000 jobs in healthcare. These are the key findings of the World Economic Forum’s new report Jobs of Tomorrow: The Triple Returns of Social Jobs in the Economic Recovery, published at the World Economic Forum Annual Meeting 2022 today.
Developed in collaboration with Accenture, the report finds that the associated increases in productivity, increased GDP and tighter labour markets will lead to a parallel increase in real wages. Aided by technology and better skills, the jobs of tomorrow have the potential to lift living standards globally. After more than two years of turmoil in the global economy and a continued uncertain outlook, leaders need to support workers in pivoting towards a future which works for everyone. Higher wage, higher-quality, future-ready jobs are possible and benefit companies, workers and economies alike.

Good Work in the New Economy
As many employers and workers seek a “new normal” after the disruptions of the past few years, there is an opportunity to develop a new vision for the future of work, one that is ready for the new economy and society. Five key issues have emerged that need to be addressed to ensure better work for workers and employers alike: volatility in wages and the cost of living; divergence on the demand for flexibility; silent pandemic in well-being; an erosion of diversity, equity and inclusion gains; and the need for a reskilling revolution.
The Good Work Framework, a second report released at the Annual Meeting, drawing from the views of employers, unions and experts and developed in collaboration with Mercer, proposes enhancing job quality through five objectives and associated goals: promote fair pay and social justice; provide flexibility and protection; deliver on health and well-being; drive diversity, equity and inclusion; and foster employability and learning culture.
The Jobs Consortium
To support this broad agenda and to mobilize the required investments globally, the first meeting of the Jobs Consortium was held at the World Economic Forum’s Annual Meeting in Davos. The initiative comprises CEOs and ministers championing productive employment, growth in the jobs of tomorrow, new standards in the workplace and better wages for all.
Underpinning the Jobs Consortium is a shared understanding of the need to expand opportunity and quality in the jobs of tomorrow, with a particular focus on social, green and tech jobs as the high-growth, job-creating sectors of the future. The initiative is supported by insight products, action frameworks and a collaboration platform, which develop expert knowledge to drive tangible change, and will work closely with initiatives on developing skills for the global workforce.
Refugee Employment and Employability
Refugees are a particularly vulnerable group, often excluded from the labour markets of host economies. Over 6 million refugees have left Ukraine since February 2022, adding to the estimated 31 million people worldwide who have been forcibly displaced across borders.
As businesses mobilize to assist refugees with integration into host communities and workforces, the World Economic Forum’s Chief Human Resources Officers community, drawn from over 140 organizations, has launched a Refugee Employment and Employability Initiative. The initiative will pilot its work with supporting learning and job opportunities for Ukrainian refugees in Europe in its first phase and draw best practices to build a methodology for supporting system-wide global support from employers for refugees.
“Our ambition is to lead with action and we know that refugees bring a broad set of skills, experience and perspectives that benefit societies and businesses. Helping people find work isn’t just a humanitarian effort, it’s also good for business,” said Jesper Brodin, CEO of Ingka Group.

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New Initiative to Strengthen Cross-Border Investment in the Digital Economy



A pioneering effort to facilitate cross-border investment in the digital economy was launched this week at the World Economic Forum Annual Meeting 2022.

The new initiative on digital foreign direct investment, the Digital FDI initiative, will implement projects in several countries to help grow Digital FDI, as the reforms to attract such investment must take place at a country level. The first digital FDI project will take place in Nigeria.

Over the past few years, the Forum has worked to find the right partners to guide the work, develop principles published in the white paper launched in 2020 and share the potential for cooperation at the G20 and other platforms of corporation.

Attracting Digital FDI requires creating digital-friendly investment climates through targeted and country-specific policies, regulations and measures. These investments involve new business models, often based on data and technology, and platform economies, as well as using non-traditional assets. The Digital FDI initiative will aim to identify and implement enabling reforms through public-private projects in emerging markets and developing countries.

“Global FDI is rebounding, following the COVID-19 pandemic, and investment in the digital economy could not come at a better time. These country projects will help grow FDI into the digital economy, which is key for long-term growth, competitiveness and sustainable development”, said Børge Brende, President, World Economic Forum.

The Digital FDI initiative will be delivered as a joint effort between the World Economic Forum and the Digital Cooperation Organization (DCO), a new international organization that seeks to enable digital prosperity for all.

“As the first and only global multilateral focused on enabling digital prosperity for all, the DCO is partnering with the Forum on a Digital Foreign Direct Investment initiative to help countries develop digital FDI-friendly investment climates. We invite digital innovators with a commitment to economic development and inclusion to join us,” said Deemah Al Yahya, Secretary-General, DCO.

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