Strengthening the Branding of Indonesian Spices through Vanilla Seeds
Indonesia is a country rich in abundant natural resources, one of which is spices. Currently, spice commodities are still one of the leading export commodities to European and American countries. Types of Indonesian spices that are well known to the world include pepper, cinnamon, nutmeg, cloves, vanilla, turmeric, and ginger. Based on data released by the Food and Agriculture Organization (FAO) 2016, Indonesia occupies the fourth largest position in the world as a spice-producing country with a total production of 113,649 tons and total exports reaching USD652.3 million (INDONESIA.GO.ID, 2018). It makes Indonesia have great opportunity to become a world spice supplier that can make a major contribution to Indonesia’s economic growth and as a fulfillment of essential needs in the world.
One of the world’s recognized spices and including the most expensive commodity that is called by the name of green gold is vanilla. Vanilla is a plant that originally came from Mexico. Vanilla is processed into vanilla powder which is usually used as a food and beverage fragrance or flavor. The vanilla powder found in foods is derived from the orchid flower, which contains fruits such as pods. These pods can range from 5-22 cm and are considered of higher quality if they are larger (Liputan6.com, 2017). Vanilla is not just a flavoring in food or drink, but also has a number of benefits that are good for health, such as reducing inflammation, increasing hair growth, preventing chronic disease, protecting the heart and overcoming acne problems, and much more (Liputan6.com, 2017). Currently, dry vanilla is priced at Rp. 3 million – Rp. 12 million per kilogram (Setya, 2021). Vanilla has a relatively expensive price due to cultivation factors and the growth process takes a long time.
Currently, the first largest vanilla-producing country in the world is Madagascar with a supplier of around 56.7 percent of the world’s vanilla needs or 3,220 tons of vanilla production in 2019. The second position that occupies the second position is Indonesia, which fills around 6.7 percent of the world’s needs or 2,330 tons of vanilla. produced by Indonesia in 2019 (Yolanda, 2021). This shows that Indonesia has the potential as a supplier of vanilla in the future for world needs. Indonesia is currently increasing its vanilla cultivation. According to data from the Ministry of Trade (Ministry of Trade), Indonesia in the 2015-2019 period recorded positive growth from the vanilla export trend of 32.55 percent (Emeria, 2022). Exporting countries that are already familiar in their exports are European countries and the United States (US), exporting dry vanilla to the US can reach 8 tons per month. It is known that in 2001, Indonesia had become the world’s largest exporter of vanilla (AgroFarm, 2017). Currently it has spread to many areas in Indonesia, including North Sumatra, Central Java, Banten, East Java, West Java, Lampung, East Nusa Tenggara, Sulawesi (Limakilo, n.d.). For now, the Pandeglang, Banten is an area that has the potential for the largest vanilla cultivation in Indonesia. There are 17 sub-districts covering an area of 63.26 ha, the spread of vanilla cultivation managed by local farmers. Currently, the production of vanilla is around 1000 kg/year or about 58 kg/ha. Meanwhile, Jerry Hermawan Lo (JHL) Group through its subsidiary PT. The Brotherhood of the Children of the Nation (PAB) will build plantations and processing vanilla and other spices which will be produced from upstream to downstream (Department of Agriculture, Pandeglang Regency, 2021). It will have a positive impact in the future for Indonesia by increasing the Indonesian economy from the vanilla export commodity and spreading the Indonesian identity through natural wealth, especially spices.
The potential of Indonesia from various regions, where each region in Indonesia contributes a lot to produce vanilla, besides that Indonesia is also a tropical country that has a climate suitable for the development of vanilla plants with soil containing humus with a pH of 6-7 and have good drainage. Because other countries that do not have a tropical climate have many obstacles in terms of soil fertility that do not have adequate humus in soil fertility (Nurdin, n.d., #). Indonesia is one of the countries that has a climate that is suitable for vanilla cultivation which with the presence of fertile soil, this can be a strategy for Indonesia to maximize its potential in producing vanilla. With Indonesia’s potential through the superiority of vanilla production, Indonesia can maximize this potential as one of the contributors to the Indonesian economy because vanilla beans have economic value and high selling prices. based on data from the Indonesian Ministry of Trade explained that the highest selling price of vanilla beans in 2018 was USD 650/kg and in 2020 the price of vanilla beans weakened to USD 200/kg (Ministry of Trade of the Republic of Indonesia, 2020, #).
Even though the selling price does not always increase, Indonesia should still be active in cultivating vanilla because the world needs vanilla as a raw material for the culinary industry. Besides culinary, vanilla can also be used as a raw material for making cosmetics, perfumes, herbs, and essential oils. Therefore, the uses of vanilla production can be Indonesia’s potential to continue to be an economic contributor and cultivate sustainable vanilla which can become a country as one of the countries that can meet the needs of the community from the manufacture of culinary raw materials to cosmetics. that people use in their daily life.
In addition, Indonesia is important to strengthen its potential to promote vanilla through public diplomacy activities, in which public diplomacy activities through the promotion of vanilla, Indonesia can introduce vanilla products to the international community abroad. where the international community recognizes the characteristics of Indonesian vanilla, this can improve Indonesia’s nation branding which shows that Indonesia produces a lot of spices, one of which is vanilla which can be used for various community needs. Indonesia can maximize its potential and introduce nation branding through international events or international expos which are attended by the international community from various countries. Through this activity in the future, Indonesia can maximize the wealth of spices as a nation branding as a superior country and has a lot of potential that can contribute to meeting the daily needs of people in the world.
Brick By Brick, BRICS Now a New Bridge for a New World
Measuring BRICS in single decades, in 2001, BRIC started as an acronym for Brazil, Russia, India, and China; Goldman Sachs economist Jim O’Neill claimed that by 2050 the four BRIC economies would come to dominate the global economy. So South Africa was added to BRIC in 2010. The following countries are now expressing interest in joining: Afghanistan, Algeria, Argentina, Bahrain, Bangladesh, Belarus, Egypt, Indonesia, Iran, Kazakhstan, Mexico, Nicaragua, Nigeria, Pakistan, Saudi Arabia, Senegal, Sudan, Syria, the United Arab Emirates, Thailand, Tunisia, Turkey, Uruguay, Venezuela, and Zimbabwe. Is this now the awakening of BRICS+ or BRICS power?
BRICS+ by 2030 will add dozen new members and carve new indices, and by 2040, it will lead to new intellectualism on geopolitics and socio-economies for the super complex 2050 age of smart living.
Historically, BRICS nations pushed on their people-power agenda over super-power titles. They made extreme value-creation economic models over focusing on powerful military-industrial complexes. They focused on nation-building and avoided special mandates to manage global affairs. They have been on a quest to upgrade them. They were feeding hungry mouths, as they were population rich, constantly up-skilling, and improving value creation as they were SME rich. They kept a steady watch to create multilateralism to uplift humankind.
They, too, made mistakes, as did the rest of the world
In the third decade of the third millennium, come 2020, three transformations erupted. First, futurism changed the rules on the ‘physicality of work’ and created a new imbalance with the ‘mentality of performance’; this has divided the workforce of world; the old system of over a billion commuting daily to the center of a complex maze to arrive daily at the sanctum of the company and create climate change. So now, in response, some 50% of the world’s workforce has chosen to stay away and work remotely in the surroundings of wide-open choices. Furthermore, technology uplifted micro-power-nations and exposed Western economies now stripped naked in bubble baths on slippery floors, they tippy-toe practicing conga-lines
Newly magnified economy: Behold, what microscopes exposed the magnified inner workings of the body. Similarly, the integrated networks have exposed the digital connectivity and working of millions of villages, cities, and nations with additional billions of people to interact, trade, improve grassroots prosperity and create a well-informed and opinionated citizenry. Some 100 years ago, if only 1% of the world’s population knew what was happening, today it is a dozen times more, and by 2030 double again. Why would these numbers change the global economic matrix when translated into micro-trading, micro-manufacturing, and micro-exporting? International opinion today is already strong enough to crush any national opinion of any nation still lingering under the illusion of a self-promoted victory.
When the SME sector already exists within each nation, the global markets are always hungry for good quality goods and services, and the rains of almost free digital technologies make such transformation a quick turnaround. Therefore, mindsets are critically essential; the need to define the difference between the job seeker mindset that builds the organizations and the job creator mindset that originates and creates that organization in the first place.
So what are the lessons, key features, and blueprints in sight?
Mistakes and new lessons: Last many decades, as the new world was rising, Western citizens felt like China experts, and their regular visits to local China towns restaurants in each city misguided them that Laundromat trained Chinese could only produce some chicken fried rice. Ever since the advent of the camera, the East was always projected as poor and dysfunctional; mesmerized by the media coverage during the last many decades, the West was equally convinced that India, a land of only snake charmers and fakirs, finally someday speak better English. The general perceptions about Asia, besides eating rice, if they could ever make cheaper products for the West. The rest is history, mistakes, and lessons.
After the big ding-dong nights of 2000 New Year’s Eve, today’s new story starts from the 20th chapter. Now China and India alone have created some 500 million new entrepreneurs, not by a magic pill or meta-crypto-wand but by National Mobilization of Entrepreneurialism, a slow, painful deployment of SMEs across the nation, and by creating mobilization protocols to identify, classify, and digitizing based on multiple factors from type and size to the evaluation of their “respectable” role in future communities and economic factors. This methodology was far more advanced in strategy and stern management over the globalization frenzy from the West, where sudden exporting of manufacturing of the industrial plants to kill manufacturing and destroying the middle class out of the West already declared globalization a great success.
The other mistake is to assume this is an economic or an academic study, at best, like an Oscar Slap on sleepy rotundas occupied with endless printing of money across the Western economies. Instead, this is an entrepreneurial response for the entrepreneurial nations to awaken hidden entrepreneurial talents in up-skilling SMEs and re-skilling manufacturers at national levels.
Recommendations and warnings: No airline can survive with only Flight Engineers and Frequent Flyers stuffed inside the cockpits; that space is only reserved for highly trained pilots. Henceforth, across the world, any economic development of any size, shape, or authority may find other more suitable alternate paths of occupation if they still cannot demonstrate any levels of understanding, applicable skills, or mobilization mastery on the National Mobilization of Entrepreneurialism to up-skill exporters and re-skill manufactures and uplift national SME sector as the most prominent economic contributor of the nation. Study the biggest error of economic thinking
Underestimating the hidden powers of early thinking and starting a tiny unknown SME is a mistake of mindsets; here, entrepreneurialism like a saga unfolds, like a voluminous piece of literature but demanding literacy, understanding the job seeker mindsets and the ability to differentiate with entrepreneurial job creator mindset is already winning half the battle. Study the Mindset Hypotheses
Nations failing to realize the power of the billion SME rising in Asia and still unable to declare a national agenda of national mobilization of SMEs now must acquire an understanding of the 4B Factor: a billion displaced due to the pandemic, a billion replaced due to technology, a billion misplaced in wrong jobs now a billion on starvation watch. Furthermore, this 4 billion ever digitally connected mass of people ever in the history of humankind is now the most significant force of global opinion. Notice nations are already intoxicated with joy over the popularity of their national public opinion while having just an opposite international opinion on the world stage.
Recommendation; everyone is born an entrepreneur; our system chips away at this talent. Nevertheless, 10% to 50% high potential SMEs of any nation once are identified, classified, and digitized within 100 days. The uplifting digital platforms of up-skilling exporters and re-skilling manufacturers will result in 10% to 50% quadrupling their performance, productivity, and profitability. Imagine how much-regimented efforts will activate a positive national economic revolution based on real value creation, uplifting grassroots prosperity. How soon is a nation ready for a significant change? The rest is easy.
Promoting Economic Security: Enhancing Stability and Well-being
The stability and well-being of people, communities, and countries are critically dependent on economic security. It covers a range of topics, such as access to necessities, work opportunities, stable incomes, and defense against economic shocks. The need of guaranteeing economic security has increased significantly in the modern world, which is characterized by technical developments, geopolitical shifts, and unexpected disasters. The importance of economic security is examined in this article, along with important tactics for promoting adaptability and preserving people’s quality of life.
The value of economic security to individuals, communities, and countries cannot be overstated. By fostering an atmosphere where people and families can achieve their basic needs without suffering undue stress, it promotes stability. Because of this stability, people can recuperate and start over after severe shocks like economic downturns, natural disasters, or health crises.
Furthermore, economic security contributes to social cohesion by reducing inequality and fostering inclusivity. When individuals feel economically secure, they are more likely to actively participate in society, contribute to their communities, and engage in productive endeavors. This sense of security leads to greater social harmony and a collective feeling of prosperity.
Moreover, economic security is vital for long-term sustainable development. It enables individuals and societies to invest in education, healthcare, infrastructure, and innovation. These investments drive economic growth, improve overall well-being, and create the foundation for a prosperous future. By ensuring economic security, countries can build resilient and sustainable economies that benefit their citizens and contribute to global progress.
To enhance economic security, several key strategies can be implemented. Firstly, governments and businesses should prioritize diversifying their economies by promoting sectors with growth potential and resilience. By reducing reliance on a single industry or market, countries can mitigate the impact of economic downturns and build a more robust and diversified economy.
Investing in education and skills development is another crucial strategy. Governments and organizations must focus on providing quality education, vocational training, and lifelong learning opportunities. Equipping individuals with the necessary tools and knowledge enables them to adapt to changing economic landscapes and remain competitive in the job market.
Strong social safety nets are necessary to protect people during times of economic upheaval. The most disadvantaged populations should be given priority in the design and implementation of comprehensive social welfare systems by the government. Creating a safety net for all citizens entails implementing programs for income support, healthcare coverage, and unemployment benefits.
Promoting entrepreneurship and innovation can create new opportunities for economic growth and job creation. Governments can support aspiring entrepreneurs by providing access to capital, mentorship programs, and favorable regulatory environments. Embracing technological advancements and fostering a culture of innovation further enhances economic security, particularly in an increasingly digital world.
International cooperation is essential since economic security is a global issue. Cooperation between nations is necessary to advance ethical business practices, lessen economic inequality, and improve financial stability. Initiating discourse, coordinating policy, and assisting nations in economic crises are all important functions of multilateral organizations.
Societies can improve their economic security and create a more secure and prosperous future by putting these strategies into practice: diversifying the economy, investing in education and skills, creating social safety nets, encouraging entrepreneurship and innovation, and fostering international cooperation.
Having economic security is crucial in a world that is uncertain and changing quickly. Governments, corporations, and individuals may all work together to create an environment that promotes economic security by putting a priority on stability, resilience, and inclusivity. We can create a more resilient and prosperous future for everybody through diversity, education, social safety nets, entrepreneurship, and international cooperation. By making investments in financial stability, we build a more just and sustainable world.
The Impact of Globalization on the South Asian Economy
Globalization refers to the process by which economies, societies, and cultures from different countries become integrated with one another. The economies of the countries that make up South-East Asia, which include India, Pakistan, Bangladesh, Nepal, and Sri Lanka, have been significantly impacted by the spread of globalization in recent decades. The effects of globalization on the economies of South Asian countries have been mixed, with some positive and some negative results.
Positive Impacts of Globalization on the South Asian Economy
The expansion of South-East Asia’s trade and investment opportunities is one of the aspects of globalization that has had the most positive impact on the region’s economy. Because of its large consumer base, low labor costs, and strategic location, the region has become an attractive destination for foreign investors. As a consequence of this, the level of foreign direct investment (FDI) in South Asia has significantly increased, which has led to the development of new industries and the production of new jobs.
The expansion of the service industry in Sout-East Asia can also be attributed to the effects of globalization. South Asian countries have emerged as a hub for the outsourcing of services such as information technology (IT) and business process outsourcing as a result of the emergence of new technologies and the increased availability of skilled labor (BPO). As a direct consequence of this, the area has benefited from an increase in both the number of available jobs and the amount of money it brings.
Last but not least, globalization has facilitated greater cultural interaction and integration throughout South-East Asia. The region possesses a significant cultural legacy, and the advent of globalization has made it possible for South Asian music, films, and cuisine to become popular all over the world. This has not only contributed to a greater awareness of the region’s cultural heritage, but it has also opened up new doors for the travel and hospitality industry.
Negative Impacts of Globalization on the South-East Asian Economy
Even though there have been some positive effects, there have also been some negative effects that globalization has had on the South Asian economy. The widening gap between rich and poor is one of the most pressing problems that we face today. The advantages brought about by globalization have accrued almost entirely to a relatively small number of people, which has contributed to a widening income gap. As a consequence of this, social unrest and a wider gap in incomes have emerged.
Another significant obstacle that has been presented is the displacement of workers and traditional industries. Due to the effects of globalization, many smaller businesses have been forced to shut down, and their employees have been relocated to larger companies that are more productive. As a consequence of this, there has been an increase in unemployment as well as social unrest, particularly in rural areas.
Globalization has contributed to the deterioration of the environment in South Asia. The region has seen a growth in industries such as the textile industry, both of which have had a significant impact on the environment as a result of their expansion. The population’s health and well-being have suffered as a direct result of environmental degradation, which can be traced back to the increased consumption of natural resources and the improper disposal of waste produced by industrial processes.
The economy of the South-East Asian region has been affected in both positive and negative ways by the phenomenon of globalization. While it has resulted in the growth of industries and increased cultural exchange, it has also resulted in the displacement of workers and the widening of income inequality. While it has contributed to the growth of industries and increased cultural exchange, it has also resulted in the displacement of workers. In order to address these challenges, policy interventions that foster inclusive growth, protect the environment, and create new opportunities for the population will be required. By acting in this manner, countries in South Asia will be able to take advantage of globalization’s positive aspects while mitigating some of its more damaging effects.
Nuclear Energy & Pakistan’s Economic Development
Pakistan is going through a tumultuous time. Its economic condition is deteriorating every day, and there are even concerns about...
The Effectiveness of the Declaration of the Convention on the Rights of the Child in Combating Child Labor in Indonesia
Initiated by the United Nations regarding the importance of Human Rights in dealing with the protection of children’s rights, then...
French-African Foundation Celebrates Achievements with Young Leaders from Africa
Placed under the high patronage of the President of the French Republic Emmanuel Macron and the President of the Republic...
Mongolia To Strengthen Transparency Through Constitutional Reforms
The Government of Mongolia has this week made efforts to strengthen the governance of its legislature and increase transparency by...
Japanese Nintendo Folds Up Games Sales in Russia
Russia’s Ministry of Industry and Trade has expanded its list of goods for parallel importation, including some foreign toy brands...
U.S. seeks to add India in NATO plus
There was a message received a few days ago: “In a significant development ahead of Prime Minister Narendra Modi’s visit...
U.S. Must Be Cautious of Exploitative Motives behind AUKUS
Authors: Linjie Zanadu and Naveed Hussain Mangi The recently announced AUKUS military pact, consisting of Australia, the United Kingdom, and...
East Asia4 days ago
Taiwan’s International Status: “A Country Within a Country”
World News3 days ago
“Global Times”: China-Russia cooperation is broader than what US-led West can envision
Americas4 days ago
Of course, the “Unipolar Party” is over
Energy4 days ago
Strategic Partnership Opportunities among ASEAN countries towards Renewable Energy
Russia4 days ago
Mikhail Bogdanov’s Passion for Africa and the Critical Russia’s Policy Debates – Part 6
South Asia3 days ago
The Need for the Next SAARC Summit
New Social Compact3 days ago
Migration through the Prism of Feminist International Relations
South Asia4 days ago
International Peacekeeping Day: Pakistan’s Case