Brazilian Favelas, or shanty slums are some of the most underdeveloped and overly populated regions in Brazil with high levels of crime, violence, gender discrimination and poor levels of hygeine and sanitation. There is an urgent need to spread awareness about healthy lifestyle choices and improve the standards of living for people residing in these slums. This is not just the prevailing situation in slums in Brazil, but across slums worldwide. Inspired by the Misaal Mumbai project led by Rouble Nagi, aimed at painting Dharavi, the largest slum in Asia, located in the suburbs of Mumbai, it is crucial to start similar projects in other slums across the world, like in Brazil. Artwork is a great way to bring about social change and also enhance the landscape of slums. Brazilian slums have poor hygiene, lack of focus on education, higher crime rates, rampant sexism and other social issues. There is a pressing need to instill a better sense of hygiene, importance of education, reduced dropout rate from schools, fueled creativity, inspire a better future, make people aware of their legal rights (specially women), make women more aware of personal hygiene, promote healthier safer living environments, reduced family tensions, improve neighborhood relations and promote less harassment via artwork in Brazilian favelas. While it is unrealistic to expect social workers to visit slums everyday and educate people about social issues, artwork solves the purpose by acting as a constant reminder to slum dwellers about good decision making so they can partake in to be more responsible members of the community. In light of this, we have started a project called Brazilian Favela Art Project aimed at sponsoring artists to visit favelas in Brazil and create artwork on available walls and empty spaces, to promote positive social values. The project is led by me from Mumbai and involves funding from passionate donors across several countries. We work with artists from Brazil to sponsor their artwork in these shanty favelas.
There are several challenges arising during the project, mainly because of language barriers. The most widely spoken language in Brazil is Portuguese, whereas most people who are a part of this project do not understand and speak Portuguese. To sort out this issue and to project a more global approach to local issues in slums, specifically Brazilian Favelas, we have added some Portuguese speaking locals from Goa, India to the project. Goa was a former Portuguese colony and still has over 12,000 Portuguese language speakers. These select Portuguese speakers help us to communicate with local artists from Brazil and curate artwork directed at social change in collaboration with them. Since, the artwork produced in the favelas is also in Portuguese language, the messaging is created by English speaking professionals along with Portuguese translators from Goa and Brazil. Hence, the project truly is global involving people speaking various languages across continents.
Another major challenge we face is funding by corporations. Most corporations only want to fund corporate social responsibility projects among their target audience to improve branding. Since favelas house low income populations, most corporations are not interested to heavily invest in social change in the region. Moreover, corporations also have reduced trust in favela residents and believe that the artwork produced will not bear a long term impact since it could be at the risk of mutilation by locals. However, our conversations with local Brazilian artists have proven otherwise. The artwork is preserved by local communities since they see the positive community value in the artwork, as well as benefits to external landscaping that are created. Most of the donors of this project, have therefore been individuals at the moment, and not large corporations. We need to find corporations that are more keenly interested in social change in favelas in Brazil and target them for fundraising. Though the funds required are not very high because the base costing is spent on travel to favelas and paintwork, we aim to create bigger murals across Brazilian Favelas, not just in Rio De Janeiro, where the project currently focuses.
It has also been the case, as local artists have informed us, that artwork against drug consumption is generally mutilated by drug dealers living in favelas, since it is a source of revenue for them. Hence, alternate methods to prevent drug consumption in favelas need to be better researched. There are no other cases of art mutilation in favelas.
Local initiative with global effort
In the age of digital connections, whatsapp groups, telegram chat channels, LinkedIn and other networking spots, there is little scope to go wrong with building global connections and uniting towards a cause. The main source of interaction to create impact has been on zoom, considering the project was founded during the 2020 COVID-19 pandemic, specifically in light of budding news about increased crime rates in slums across the world and increased stronghold of criminal gangs specifically in Brazilian Favelas. Various reports mentioned that Brazilian gang overlords were increasing their stronghold in favelas, enforcing lockdown with a long term focus to ride the wave of the pandemic. Consumption of cocaine and other drugs increased in favelas since drug overlords knew exactly what troubled the favela community members at distinct times during the pandemic. In light of this news, I realized it was crucial to create a global project to solve the rampant issue of crime, violence and drug abuse in favelas, among the most vulnerable communities impacted by the pandemic. I was deeply surprised to see that not enough was being done to support favela dwellers by local community members. Various local initiatives had popped up during the pandemic, but none at all to support favela dwellers in Brazil. The global project – Brazilian Favela Art Project, with a local focus was hence founded out of the pressing need to support favelas in Brazil and promote positive social values.
The initiative involves funders, donors, artists, language translators, public policy enthusiasts and administrative officials from various countries, sharing resourcing and joining hands to bring about positive social development in Brazilian Favelas. It has been a privilege to witness and personally observe the impact of the pandemic in making us realize that we are all united in battling issues. No issue, despite being continents away, is too big for us to not solve or too far for us to care about. With a united, global approach, we can solve any major issue in this world. Social change starts with you and with everything you wish to see differently.
Vidhi Bubna, author of the article is also the Founder of the Brazilian Favela Art Project and aims to reduce crime rates and encourage social change in Brazilian Favelas, specifically in Rio De Janeiro.