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Brands for change: mainstreaming the value of brands for a more sustainable world economy

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A brand is a name, term, design, symbol or any other feature that gives a product, service or concept an identity and distinguishes it from others on the market.

The United Nations Industrial Development Organization (UNIDO), and the European Brand Institute (EBI), have held the 17th Brand Global Summit at the Vienna International Centre and online. The Summit explored the topic of “Brands for Change”, highlighting brands’ role as major game-changers in the context of post-pandemic economic development, as well as their largely untapped potential for boosting recovery while unleashing creativity and innovation.

The Summit brought together leading branding experts and high-level representatives from governments, the private sector, academia, and international organizations. They exchanged experiences on applying brand management as a multidimensional-impact tool for improving business performance and resilience in an increasingly digitalization-driven world economy, while accelerating industrial upgrading and sustainable development at the regional, national and international levels.

“The pandemic has brought the need to reconcile digitalization with economic recovery to the fore. To meet this challenge, it will be crucial to promote innovative development tools, enhance professional skills, and create an enabling environment that drives digital, inclusive and sustainable digital transformation. Branding can play a relevant role in this process, as it can provide inclusive and highly customized solutions, reinforce business resilience, and support post-pandemic recovery through more sustainable growth pathways,” noted LI Yong, Director General of UNIDO, welcoming the summit participants in his video address.

“Managing change, and being proactive in doing so, is a necessary prerequisite for quality improvements in the course of redefining the post-pandemic economy. Whether it will be characterized by greater sustainability and inclusiveness will largely depend on how economic actors move forward on their development pathways, to what extent they are ready to explore recovery solutions to “build back better” and embrace innovation that fosters the digital transformation,” said Bernardo Calzadilla-Sarmiento, Managing Director of UNIDO’s Directorate of Digitalization, Technology and Agribusiness. He highlighted the fact that branding has become indispensable as a driving force for change. Indeed, he said, brands hold significant potential to accelerate the shift to more innovation-intensive and intellectual value-added practices.

“Sustainable brands carried us through the crisis and will support further change. As intangible assets, brands have become more important to inclusive and sustainable development than ever. As digitalization continues to accelerate, the future will increasingly depend on strong and valuable brands. Despite their fundamental importance, the understanding of branding does differ widely among businesses, large and small. Investments in brands support economic recovery and resilience, create growth and secure prosperity for cities, regions and countries in the long run. There is a clear need to stimulate IP investment, support IP-based financing and give companies the tools to disseminate information about their IP, ensuring their emergence as a tradable asset class. EBI contributes to more transparency and works towards increasing confidence and certainty in Brand and IP valuations”, stated Gerhard Hrebicek, President of the European Brand Institute, in his opening remarks.

Against this backdrop, UNIDO and EBI are continuing coordinated efforts to promote branding initiatives as part of the joint “Branding for competitiveness and sustainable growth (B4C)” service module, blending strategic marketing, branding and digitalization to advance inclusive and sustainable industrial development. Embracing the influence of digital transformation on shaping intangibles-oriented development strategies, the B4C module provides a timely response in terms of facilitating a country-, region- or enterprise-level transition to a more robust and competitive digital presence underpinned by strategic brand management.

Most recently, UNIDO and EBI have embarked upon a number of new initiatives replicating and fine-tuning high-impact branding practices from their previous projects implemented across countries and industries. Specifically, these new initiatives include a global-level destination- and region-branding initiative in China, coupled with the innovative upgrading of the health industry value chains, with the main focus on enhancing linkages between the health industry and tourism; and a project in India, aimed at enhancing the bicycle production sector’s global competitiveness by applying innovation-intensive industrial design and branding.

To assist project beneficiaries in overcoming the pandemic’s devastating impact, UNIDO and EBI will further expand their branding project portfolio, including the organization of global fora, thereby facilitating a large-scale, public-private dialogue and governmental engagement to support structural and legal reforms and frameworks to make branding an easily accessible tool to constitute an integral part of a sustainable development initiative at any level.

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Finance

What can I do with an Economics degree?

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A degree in economics will increase your employability in any industry. High-skilled graduates are in high demand worldwide. The wide range of problem-solving and analytical skills that students with economics degrees have made them a versatile and valuable asset to the economy industry makes it a very interesting field. This filed is really difficult in getting in degree and quite who has ever learned economics have thought “I need help to do my economics assignment” but it is worth spending 4+ years if you are really into it.

Here’s a list of top economics jobs, including details about what you can expect and skills required.

Economist careers

A professional economist will research and analyze economic data, issues, and trends. You will need to complete a postgraduate degree in economics to be qualified to work as an economist. A professional economist will also need to be able produce economic forecasts and reports that can be presented to clients (individuals or financial institutions) and provide business advice.

Local and national government, private and public banks, insurance companies, think tanks, large multinational corporations, financial consultancies and accountancy firms are all possible employers. This role requires a solid understanding of current affairs and economic contexts.

Bank jobs in Economics

Economists are attracted to banking careers. These jobs offer great earning potential and high demand. A background in economics is highly valued for roles in financial management, financial planning and risk analysis. Bank careers focus on advising and providing services to a wide range of customers and clients, with a strong emphasis on meeting the financial needs of their clients.

Accountancy careers in economics

Further professional qualifications are required to become a qualified accountant. However, economics graduates can find many roles in accountancy. You can work in multiple industries and be an accountant. Your job focuses on the financial position of an individual, company, or organization. Accounting careers often involve recording, classifying and interpreting financial data.

Strong analytical skills and computer literacy are required for these careers. Accounting jobs are best suited for graduates in Economics who can easily make sense out of complex data sets.

Careers in economics and financial consultancy

Economists and economists are vital to the financial consulting industry and the business world. There are many opportunities for economics graduates to find employment in large and medium-sized companies that need to conduct economic research. A role as an economic researcher requires a thorough understanding of economic theories, models, analytical and problem solving skills, and mathematical ability. Similar roles would be filled by financial consultants working in the field of economics. However, they might work for multiple clients and produce reports as well as advising on business strategy. This role requires a high level of industry knowledge and understanding of corporate finances.

The public sector offers many opportunities for economic careers

Economists are highly valued in all aspects of public and private spending. The public sector often includes jobs in economics, including transport, commercial, waste and energy services. The recent global recession and tightening of economic regulation worldwide have led to an increase in the demand for economics students.

Careers in economics that involve data analysis and actuarial work

An actuary can be described as a business professional who advises on and evaluates the impact of financial uncertainty and risk. Accurate knowledge of both economics and business is used by actuaries to provide reports and develop strategies for reducing these risks. The majority of the entry-level roles in this field involve insurance and pensions. However, later you may be able move into areas such as banking, investments, or healthcare. Actuaries need to be proficient in mathematics and statistical compiling, as well as able communicate complex data to non-experts.

Careers and jobs in alternative economics

A background in economics can make it seem that almost anything is possible. Other common roles and careers in economics include stockbroker and insurer, business manager (retail merchandizer), retail merchandizer and pricing analyst, statistician and financial consultant, and salesperson.

If none of these interests you, what are you able to do with an economics degree? These are just a few of the options you might want to explore: international development and human resource management, journalism law, management, marketing research, politics, public relation, taxation and taxation. Or you can even start your own business as an entrepreneur!

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How Smart Investing can be a Significant Strategy for Traders

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Despite being one of the biggest sources of passive income, the forex market is still unexplored by many. The main reason is the risk involved. Traders, especially those with little experience, fear losing money because its an unpredictable and uncertain industry. However, the truth is that with smart investing strategies, you can save yourself from losses.

Strategies have always been an essential part of forex trading. Beginners are also advised to go through reviews, strategies, and recommendations from experts. For those who are just getting started, here are some of the strategies that can help in trading and smart investing.

Understand About Trading Styles and Your Goals:

When you decide to set out on a trading journey, the very first thing is to get a clear goal in your mind about the methods you are going to use. Each trading style has a separate risk profile attached to it. Therefore, the right decision is essential to have a successful trading journey.

Maintaining a slow pace

The best key to a successful trading career is consistency. Indeed, all traders have lost money, but if you have a positive edge, you can be at the top in no time. The best way to gain success is to educate yourself and create a trading plan for the future. Sticking to the plan and working on it is what you need to focus on.

Exploring new trading plans

Yes, consistency is important but never be afraid to reevaluate your trading plan if things are not working. The more your experience grows, the better your needs might change. Your plan must reflect your goal. In case your financial situation changes, you need to work with a new plan.

Checking your emotions

Keeping your emotions under control is what you need to look forward to. Never let your emotions do the talking for you. Remember, ‘revenge trading’ rarely ends on a positive note. If you lose a trade, don’t go all in and invest everything in it. Rather, try to stick to your initial plan and maintain the loss over time.

Knowing the market

The exact importance of educating yourself on the Forex market is essential. Try to understand every trend the trade has to follow and take time to study it all. You also need to know what exactly affects the capital before you risk it. This is a future investment that you are focusing on for positive revenue in returns.

Acknowledging your limits

The exact limit that you are willing to risk needs to be acknowledged before using it. The money invested in trade can never be returned after investment. This is why you need to set boundaries for yourself before actually using the capital. Never risk more capital than you can afford.

Knowing where to stop

Try to act upon the orders by maintaining a stop and limit-based order. The last thing you need to do is actually sit back and analyze the market every time. Trailing stops are very useful as it helps to specify the movement of the market in the future. In this case, if you place contingent orders, it will not limit your risks for loss.

Choosing the right trading partner

The right selection of the trading partner is as important as choosing the base capital. The right partner can help you create an influence over proper execution, pricing, and customer satisfaction. Take time to decide the partner and select it according to your need.

Bottom line

The above-detailed steps will help you to be a successful trader and help you towards success. But, remember, trading is an art, and the only way to ace it is by discipline and practice.

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Global ICT Excellence Awards rated highly Moscow for the startups ecosystem development

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The Government of Moscow won the second place among state structures in the International contest Global ICT Excellence Awards in the Startup Ecosystem nomination. The award is given to organizations that have implemented the most successful startup support projects. The Malaysian Digital Economy Corporation (MDEC) won the first place. The winners were announced at the 25th World Congress of Information Technologies WCIT.

The jury of the award highly appreciated the Moscow Government programs for technology entrepreneurship. In particular, the experts rated the activities of the Moscow Innovation Cluster (MIC) aimed at transforming startups into a full-scale innovative business.

The cluster has combined all the main elements of the urban ecosystem for innovators. With its help, they can find partners and investors, organize production, establish cooperation with large companies, industrial, educational and scientific organizations.

Within the MIC framework, 11 intersectoral clusters specializing in developments of artificial intelligence, medicines, motor sports and other fields have been created. More than 10 thousand specialists from different fields participate in these projects alone.

More than 30 thousand organizations from Moscow and 80 more regions of Russia have already joined the Moscow Innovation Cluster. The cluster is supervised by the Moscow Department of Entrepreneurship and Innovative Development, and the City Department of Information Technology is responsible for its digital capabilities.

The programs of the Moscow Innovation Agency were also highly appreciated by the jury. Among them is the Moscow Accelerator project for scaling innovative solutions in promising batches in partnership with leading corporations. In two years, 13 thematic tracks were organized, for participation in which more than 4.8 thousand applications were received. Another major project is a pilot innovation testing program intended for testing ready-made technological products in urban environment. More than 140 sites in 18 branches are available for piloting. At the moment, 110 tests have been completed, 41 more are in the process of testing.

The Global ICT Excellence Awards have been awarded for more than 20 years for the best innovative solutions in the private and public sector aimed at developing information and communication technologies and improving the quality of people’s lives. Its founder is the World Information Technologies and Services Alliance (WITSA). The organization includes more than 80 countries.

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