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Brands for change: mainstreaming the value of brands for a more sustainable world economy

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A brand is a name, term, design, symbol or any other feature that gives a product, service or concept an identity and distinguishes it from others on the market.

The United Nations Industrial Development Organization (UNIDO), and the European Brand Institute (EBI), have held the 17th Brand Global Summit at the Vienna International Centre and online. The Summit explored the topic of “Brands for Change”, highlighting brands’ role as major game-changers in the context of post-pandemic economic development, as well as their largely untapped potential for boosting recovery while unleashing creativity and innovation.

The Summit brought together leading branding experts and high-level representatives from governments, the private sector, academia, and international organizations. They exchanged experiences on applying brand management as a multidimensional-impact tool for improving business performance and resilience in an increasingly digitalization-driven world economy, while accelerating industrial upgrading and sustainable development at the regional, national and international levels.

“The pandemic has brought the need to reconcile digitalization with economic recovery to the fore. To meet this challenge, it will be crucial to promote innovative development tools, enhance professional skills, and create an enabling environment that drives digital, inclusive and sustainable digital transformation. Branding can play a relevant role in this process, as it can provide inclusive and highly customized solutions, reinforce business resilience, and support post-pandemic recovery through more sustainable growth pathways,” noted LI Yong, Director General of UNIDO, welcoming the summit participants in his video address.

“Managing change, and being proactive in doing so, is a necessary prerequisite for quality improvements in the course of redefining the post-pandemic economy. Whether it will be characterized by greater sustainability and inclusiveness will largely depend on how economic actors move forward on their development pathways, to what extent they are ready to explore recovery solutions to “build back better” and embrace innovation that fosters the digital transformation,” said Bernardo Calzadilla-Sarmiento, Managing Director of UNIDO’s Directorate of Digitalization, Technology and Agribusiness. He highlighted the fact that branding has become indispensable as a driving force for change. Indeed, he said, brands hold significant potential to accelerate the shift to more innovation-intensive and intellectual value-added practices.

“Sustainable brands carried us through the crisis and will support further change. As intangible assets, brands have become more important to inclusive and sustainable development than ever. As digitalization continues to accelerate, the future will increasingly depend on strong and valuable brands. Despite their fundamental importance, the understanding of branding does differ widely among businesses, large and small. Investments in brands support economic recovery and resilience, create growth and secure prosperity for cities, regions and countries in the long run. There is a clear need to stimulate IP investment, support IP-based financing and give companies the tools to disseminate information about their IP, ensuring their emergence as a tradable asset class. EBI contributes to more transparency and works towards increasing confidence and certainty in Brand and IP valuations”, stated Gerhard Hrebicek, President of the European Brand Institute, in his opening remarks.

Against this backdrop, UNIDO and EBI are continuing coordinated efforts to promote branding initiatives as part of the joint “Branding for competitiveness and sustainable growth (B4C)” service module, blending strategic marketing, branding and digitalization to advance inclusive and sustainable industrial development. Embracing the influence of digital transformation on shaping intangibles-oriented development strategies, the B4C module provides a timely response in terms of facilitating a country-, region- or enterprise-level transition to a more robust and competitive digital presence underpinned by strategic brand management.

Most recently, UNIDO and EBI have embarked upon a number of new initiatives replicating and fine-tuning high-impact branding practices from their previous projects implemented across countries and industries. Specifically, these new initiatives include a global-level destination- and region-branding initiative in China, coupled with the innovative upgrading of the health industry value chains, with the main focus on enhancing linkages between the health industry and tourism; and a project in India, aimed at enhancing the bicycle production sector’s global competitiveness by applying innovation-intensive industrial design and branding.

To assist project beneficiaries in overcoming the pandemic’s devastating impact, UNIDO and EBI will further expand their branding project portfolio, including the organization of global fora, thereby facilitating a large-scale, public-private dialogue and governmental engagement to support structural and legal reforms and frameworks to make branding an easily accessible tool to constitute an integral part of a sustainable development initiative at any level.

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France challenges UK for title of Europe’s Greatest Equities Market

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Paris is challenging London’s leadership as home to Europe’s largest stock market, undermining post-Brexit Britain’s standing as the continent’s most important financial center, – recognizes “The Financial Times”.

The market capitalization of all companies listed in the French capital rose from $1.8 trillion at the start of 2016 to $2.83 trillion, closing the value of London shares at $2.89 trillion, according to Refinitiv.

“It is a result of the poor performance of British equities, the poor pipeline and performance of new issues in the UK, and the terrible performance of the pound. It is clearly not good news for London – and Brexit is a big factor in all three.”

To re-establish its traditional leadership, the UK government aims in the coming months to finalize proposals to reform the City of London.

However, competition from Paris is set to intensify as France is rated the preferred European stock market by fund managers. 17 percent of fund managers said they planned to “overweight” French equities over the next 12 months, according to a Bank of America survey of 161 investment managers with combined assets of $313 billion.

Paris is difficult London’s lead as the house to Europe’s greatest inventory market, consuming away at Britain’s place after Brexit because the continent’s most essential monetary centre.

“This gap between London and Paris in the domestic market is a lot smaller than it used to be or should be,” stated William Wright, founding father of New Financial, a UK think-tank, – writes “Business Land”.

…Thus the strange politics of London in recent years – from Brexit to a kaleidoscope of people in the prime minister’s chair, has led to the fact that Britain may say ‘goodbye’ even to such a privilege as being the financial center of the World and Europe.

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4 Best Tips How To Write A Literary Analysis Essay

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Writing a literature essay or analysis is not an easy task. It is necessary to plunge deeply into the text and understand why the author used various techniques. You will also have to comment on the plot, events, and characters. Creating an excellent literary analysis requires patience, skills and theoretical knowledge. If you are missing the last item, read this article to the end.

1. What To Begin With

First of all, you need to understand what analysis means in literature, and your best friend in doing so is practice. Writing essays may be challenging, especially when the words are buzzing around your head but refuse to appear. If you can’t concentrate and come up with something, try to read a literary analysis essay written by a professional, just for a start. It will give a basic understanding of how to write a literature essay, and you will feel sure. Sometimes a proper example is the best teacher, and it is better to see an excellent work once to learn from it.

So, what’s coming next after getting a sample? The following step in writing a literary analysis essay is thoroughly studying the text and formulating a thesis statement. Take into account the general format of an academic essay while you write:

  • An opening paragraph that conveys your essay’s key argument.
  • The body of your paper is broken up into sections, where you present your thesis and back it up with textual proof.
  • A summary of the core argument you’ve made throughout your analysis.

2. Take Notes

Study the source(s) and make some preliminary notes. Highlight the aspects you find catchy, unexpected, or baffling; these are the areas you should focus on in your paper.

One of the primary purposes of literary analysis is to go deeper into a piece of literature. First and foremost, a student should be on the lookout for literary devices, which are linguistic tools authors use to emphasize certain points in the text or evoke specific emotions in the reader.

3. Literary Analysis Outline

The best tip for writing all essays is to have a proper outline. Here is one you might use. For additional inspiration, you might also use Phdessay or other services with an impressive essay collection. It’s always beneficial to look at other authors’ interpretations and consider what you can borrow from them. And, of course, nobody canceled the structure, the bibliography, and the citations. Don’t miss anything important!

Introduction

The first step in writing a literary analysis introduction for a literary analysis essay is to provide the work’s title and author. You need one or two phrases at the most to express yourself. The focus should be on the central theme for these phrases to be more compelling.

Give a quick summary of the book and discuss its significance in the literary canon. Why do we need to analyze this? Where does the author draw a line between right and wrong?

Get started on your paper by formulating a thesis. Justify your argument’s central thesis and its most critical supporting arguments.

Formulating The Body Of Your Work

Write a separate paragraph to elaborate on each of the claims made in the thesis. For example, a 600-word essay needs no more than three paragraphs. Use a clear subject phrase at the beginning of each one. Then, it would be best if you elaborated on your key argument. Every claim must be backed up with examples from the literature piece.

How To Write Conclusion

A literary analysis essay conclusion is the last paragraph you write to wrap up your assignment. Provide a brief overview of the work, your thoughts and emotions, and other relevant details here. Don’t start talking about anything else.

Emphasize the reasons your position is sound and the evidence you’ve provided in the paper’s middle part.

4. Proofread

After the essay’s main points have been refined, they should be checked for typos and other errors. Sometimes it helps to read the whole text aloud slowly and clearly. Someone else should do it for you if feasible.

Multiple copies of the document should be produced and proofread before a final copy is made. It’s important to keep an eye out for sentence fragments, comma splices, and other frequent grammatical mistakes.

Conclusion

This academic task aims to analyze and assess some facets of a piece of literature. A literary analysis essay is defined as one that investigates the language, viewpoint, imagery, and structure. These methods are dissected to get to the author’s true intentions. After all, any analysis aims to shed light on the material by revealing hidden meanings. Your interpretations of the source material should be described in an analytical style that goes beyond a simple synopsis.

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Boosting Equitable Development as Kenya Strives to Become an Upper Middle-Income Country

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The World Bank Group (WBG) Board of Executive Directors today voiced its support for the WBG’s latest six-year strategy to support Kenya in its ongoing efforts towards green, resilient, and inclusive development.

The Kenya Country Partnership Framework (CPF) is a joint strategy between the World Bank, the International Finance Cooperation (IFC), and the Multilateral Investment Guarantee Agency (MIGA) and the government to promote shared prosperity and reduce poverty for the people of Kenya. Informed by extensive stakeholder consultations, the CPF seeks to drive faster and more equitable labor productivity and income growth, greater equity in development outcomes across the country, and help sustain Kenya’s natural capital for greater climate resilience.

The people of Kenya are in a position to reap even greater dividends from the country’s robust economic growth in terms of more durable poverty reduction,” said Keith Hansen, World Bank Country Director for Kenya. “Tackling the drivers of inequality now will help to ensure that Kenya can achieve and maintain more equitable development in the long run.”

Over the past decade, Kenya’s economy has outperformed its Low- and Middle-Income Country (LMIC) peers with the growing number of better-educated and healthier Kenyans in the labor force contributing more than any other factor to rising gross domestic product (GDP). More recently, however, the pace of poverty reduction, and then the COVID-19 pandemic, revealed how vulnerable many households are when faced with shocks. Though Kenya’s economy is rebounding from the pandemic and projected to grow by an average 5.4% during 2022-24, the ongoing drought and global inflation are causing poverty to rise. The CPF finds that Kenya is still well positioned to secure more inclusive growth and the WBG is ready to provide support that targets lagging areas and communities with better services and infrastructure that build household and community resilience. In doing so, it aims to help Kenya avoid the inequality and productivity traps experienced by other Middle-Income Countries (MICs).

“Kenya’s private sector is poised to drive faster job creation and to seize new opportunities from global and regional integration,” noted Jumoke Jagun-Dokunmu, IFC Regional Director for Kenya.This will require a more level playing field for competition and innovation for large and small firms and between public and private enterprises.”

The CPF also aims to help raise the productivity of small firms, small producers, and women entrepreneurs, improve the investment climate across the country, and stimulate more private participation in public service delivery. To support Kenya’s response to climate change, the CPF has programmed investments to reduce water insecurity, and to mobilize more climate finance for both public and private investments.  

MIGA aims to unlock more private sector investment in climate responsive projects in Kenya through innovative financial solutions,” said Merli Baroudi, MIGA Director for Economics and Sustainability. “Kenya’s impressive progress in mobilizing private capital for renewable energy augurs well for other sectors.

The CPF draws on Kenya’s Vision 2030, the new government’s development agenda, a Systematic Country Diagnostic, a Country Private Sector Diagnostic, a Completion and Learning Review of the previous Country Partnership Strategy, and over 34 stakeholder consultations, including with Kenya’s diaspora. The World Bank Group is Kenya’s largest development financier. IFC’s portfolio of private sector investments in Kenya is its fourth largest and fastest growing in Sub-Saharan Africa and MIGA’s financial operations in Kenya are its third largest program in Africa.

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