The pandemic continues to influence not just where, but what we eat. According to Deloitte’s third annual report on the future of fresh food, frozen is gaining an advantage in the food fight to capture growth in at-home consumption. The report titled “Fresh vs. Frozen: The Future of Fresh in a Changing Competitive Landscape,” describes how consumer behaviors and preferences have shifted amid the larger health, social and economic context, and how food suppliers and retailers can lean into these changes to create new opportunities. The report is based on a survey conducted in July 2021 of 2,000 U.S. adults (aged 18 to 70) who influenced fresh food purchases in their households.
The three Ps shift some consumers from fresh to frozen food
While consumers feel less anxiety about in-store shopping (40% say shopping is more stressful, compared to 54% in 2020), pandemic-influenced shopping habits continue to endure and impact food purchases. And, while fresh food sales are up, frozen is gaining a greater share of the growth. Three factors are driving changes across both categories – perishability, price and preference.
Whether due to supply chain issues or simply negative impressions, 60% of consumers think the shelf life of fresh food has decreased. Since they still aren’t shopping quite as frequently for fresh food as they did pre-pandemic (the frequent shopper group is down eight percentage points relative to 2019), it is hard for consumers to depend on their fresh purchases not spoiling before the next shopping trip.
Consumers are thinking about fresh food perishability at the store and at home. Nearly three-quarters (72%) of consumers think about how much food they throw away when making a purchase decision, and nearly half of consumers (45%) indicate that more of the fresh food in their home goes to waste than it did in the past.
Worries about food waste may be taking precedence over packaging waste. Six in 10 consumers prefer their fresh food be in packaging, and the same amount believe fresh food in packaging stays fresh longer.
Perhaps related, only 8% of respondents believe consumers as a group bear the most responsibility for the environmental sustainability of food; they believe farmers, ranchers and fisherman are most responsible (26%). Sustainability as a fresh food purchase driver dropped 10 percentage points in the survey from 2019 levels.
Ninety percent of consumers say price is the most important purchase driver for fresh food. With inflation driving prices up, cheaper frozen food is looking better by comparison. In addition, 82% of consumers believe fresh food prices have increased more than justified.
In head-to-head comparisons, 40-50% of consumers say that frozen food is just as good or better than fresh. This preference is even greater among younger consumers.
For example, 57% of 18 to 34-year-olds believe frozen vegetables are just as good or better than fresh, compared to 39% of those 55 and older.
More than half (51%) of 18 to 34-year-olds feel the same about frozen meat, compared to only 29% of those 55 and older.
Contemporary consumers still love fresh food
Last year, Deloitte identified two new consumer profiles that showed up prominently in the analysis of pandemic period survey data: the “Contemporary Consumer” and the “Conventional Consumer.” Renewed analysis on 2021 data confirm these two profiles still exist. The Contemporary consumer group, which values fresh food the most, grew by eight percentage points to now constitute 48% of the survey group.
- Sixty percent of Contemporary consumers, which tend to be younger families, more well-off and urban dwellers, say they recently increased their purchases of fresh food, up 10 percentage points from 2020.
- Two-thirds (68%)of Contemporary consumersbought at least some fresh food online versus only 10% of Conventional consumers.
- Contemporary consumers are the most likely to be interested in subscription services (64%), and low- and no-prep fresh meal solutions (78%).
- Perhaps unsurprisingly, safety – a purchase driver added in 2020 – was again top driver for purchases this year.
- Further, 71% ofContemporary consumers value the fresh brand, and more than three-quarters (78%) are willing to pay a premium for fresh food.
The growing importance of plant-based alternatives
Plant-based alternatives, sold in both the fresh and frozen aisles, represent a new challenge to traditional offerings in both categories.
- Half of the consumers surveyed have purchased a PBA, and overall consumer interest in PBAs has increased six percentage points since 2020.
- Among those who have tried PBAs, nearly 3 in 4 (72%) say that taste has dramatically improved in recent years. These consumers feel that PBA milk and meat are just as good or better at 65% and 59% respectively, followed by cheese (54%) and seafood (51%).
- Overall, 32% of consumers would pay a premium for PBAs, but this number grows to 55% for the half of consumers who have actually tried it. However, this is still significantly lower than the 70% of all consumers who would pay a premium for fresh food.
- While taste appears to be the most important purchase driver for PBAs (72%), consumers also value the perceived environmental (70%), health (68%) and animal welfare benefits (65%).
Nearly half of City GDP at Risk of Disruption from Nature Loss
Cities contribute 80% to global GDP – but they also account for 75% of global greenhouse gas emissions. Integrating nature-positive solutions can help protect cities from growing risks associated with extreme weather while driving sustainable economic growth.
In collaboration with the Alexander von Humboldt Institute and Government of Colombia, the World Economic Forum’s BiodiverCities by 2030 Initiative published a report addressing the urgency of cities’ untenable relationship with nature. The Initiative’s goal is to reverse this existential global threat and move forward with a plan that will result in cities and nature co-existing in harmony by the end of the decade.
The report is a call for multistakeholder action to integrate nature as infrastructure into the built environment. In making the economic case for BiodiverCities, Nature-based Solutions (NbS) for infrastructure and land-sparing are found to be cost-effective ways for cities to innovate and meet current challenges. Spending $583 billion on NbS for infrastructure and on interventions that release land to nature could create more than 59 million jobs by 2030, including 21 million livelihood-enhancing jobs dedicated to restoring and protecting natural ecosystems.
“In the conventional paradigm, urban development and environmental health are like oil and water,” said Akanksha Khatri, Head of Nature and Biodiversity, World Economic Forum. “This report shows that this does not have to be the case. Nature can be the backbone of urban development. By recognizing cities as living systems, we can support conditions for the health of people, planet and economy in urban areas.”
The report finds that by incentivizing investments in natural capital, cities can unlock the benefits of nature. Nature-based Solutions are on average 50% more cost-effective than man-made alternatives and deliver 28% more added value. This capitalization, in turn, instils and nurtures nature-positive values and fosters bio-inspired innovations that will ultimately optimize economic competitiveness and prosperity.
“As cities think about building for the post-pandemic future, they have a priority to provide their citizens with a more equitable and prosperous quality of life by protecting their natural resources,” said Mauricio Rodas, Co-Chair of the Global Commission on BiodiverCities by 2030 and former mayor of Quito, Ecuador. “In this report, we offer actionable solutions to heal the relationship between cities and nature. We need all stakeholders to invest in urban nature.”
“Cities don’t need to be concrete jungles in conflict with nature in and outside their boundaries,” said Jo da Silva, Arup Global Sustainable Development Leader. “They should be places where all people and nature co-exist and thrive together. Nature-based solutions offer wider benefits than traditional engineered ‘grey’ solutions – such as improving resilience, increasing citizens health and wellbeing and moving cities to net zero. Using powerful new digital mapping tools to help us understand cities as complex systems, we are increasingly adopting nature-based solutions in our projects – this needs to be accelerated on a global scale.”
Labour market recovery still ‘slow and uncertain’
As the COVID-19 pandemic grinds on and global labour markets continue to struggle, the latest International Labour Organization (ILO) report, published on Monday, warns that recovery will remain slow.
In its flagship World Employment and Social Outlook Trends 2022 (WESO Trends), ILO has downgraded its 2022 labour market recovery forecast, projecting a continuing major deficit in the number of working hours compared to the pre-pandemic era.
“Two years into this crisis, the outlook remains fragile and the path to recovery is slow and uncertain”, said ILO Director-General Guy Ryder.
Last May’s previous full-year estimate, forecasted a deficit equivalent to 26 million full-time jobs.
While this latest projection is an improvement on the 2021 situation, it remains almost two per cent below the number of pre-pandemic hours worked globally, the report pointed out.
Moreover, global unemployment is expected to remain above pre-COVID levels until at least 2023.
The 2022 level for those without jobs, is estimated at 207 million, compared to 186 million in 2019.
“Many workers are being required to shift to new types of work – for example in response to the prolonged slump in international travel and tourism”, added the ILO chief.
‘Potentially lasting damage’
WESO Trends also warns that the overall impact on employment is significantly greater than represented in the raw figures, as many people have left the labour force.
The participation rate of the 2022 global labour force is projected to remain 1.2 percentage points below that of 2019.
The downgrade reflects the impact of COVID variants, such as Delta and Omicron, as well as the ongoing uncertainty surrounding the pandemic’s future course.
“We are already seeing potentially lasting damage to labour markets, along with concerning increases in poverty and inequality”, said Mr. Ryder.
Starkly different impacts
The report warns of stark differences in the impact that the crisis is having across groups of workers and countries – deepening inequalities within and among nations – while weakening the economic, financial and social fabric of almost every State, regardless of development status.
The damage is likely to require years to repair, with potential long-term consequences for labour forces, household incomes, and social and possibly political cohesion.
While effects are being felt in labour markets globally, ILO observes a great divergence in recovery patterns, which seem to correlate with the containment of the coronavirus.
The European and the North American regions are showing the most encouraging signs of recovery, while southeast Asia, and Latin America and the Caribbean, have the most negative outlook.
At the national level, labour market recovery is strongest in high-income countries, while lower middle-income economies are faring worst.
And the disproportionate impact of the crisis on women’s employment is expected to last in the coming years, according to the report.
At the same time, WESO Trends flags that the closing of education and training institutions “will have cascading long-term implications” for young people, particularly those without internet access.
“There can be no real recovery from this pandemic without a broad-based labour market recovery. And to be sustainable, this recovery must be based on the principles of decent work – including health and safety, equity, social protection and social dialogue”, said the ILO chief.
The analysis includes comprehensive labour market projections for 2022 and 2023 and assesses how labour market recovery has unfolded worldwide – reflecting different national approaches to pandemic recovery and analysing the effects on different groups of workers and economic sectors.
As in previous crises, it also highlighted that for some, temporary employment had created a buffer against pandemic shocks.
And while many temporary jobs were terminated or not renewed, alternative ones were created, including for workers who had lost fulltime work.
On average, ILO maintains that the incidence of temporary work did not change.
The publication also offers a summary of key policy recommendations aimed at creating a fully inclusive, human-centred crisis recovery at both national and international levels.
Green Infrastructure Development Key to Boost Recovery Along the BRI
The Belt and Road Initiative (BRI) presents a significant opportunity to build out low-carbon infrastructure in emerging and developing economies throughout the world. A new insight report from the World Economic Forum, “Advancing the Green Development of the Belt and Road Initiative: Harnessing Finance and Technology to Scale Up Low-Carbon Infrastructure,” illustrates the green potential of this new development paradigm. It also highlights the ‘Vision 2023’ action plan of the Green Investment Principles of the Belt and Road, jointly developed within the World Economic Forum’s Climate Action Platform.
Emerging and developing economies face rising demand for energy and mobility as they grow, industrialise and urbanise. Today’s infrastructure investment decisions will lock in emissions trajectories for decades and could make or break the world’s ability to achieve the Paris Agreement objective of limiting global temperature rise to well below 2°C.
“The Belt and Road Initiative offers a new development paradigm through investment in green infrastructure that avoids the irreversible carbon lock-in effect on global climate change,” said Antonia Gawel, Head of the Climate Action Platform, World Economic Forum. “Collaborative action from public and private stakeholders will be needed to facilitate bankable green infrastructure projects, supported by international standards and forward-looking climate policies. The private sector is especially important for infrastructure construction, bridging the investment gap and scaling up promising green technologies.”
“By accelerating the buildout of low-carbon infrastructure, the Belt and Road Initiative can play a leading role in decoupling economic development from emissions growth for emerging and developing economies,” said Raymund Chao, Asia Pacific Chairman, China Chairman and Chief Executive Officer, PwC. “To capitalise on the increasing global appetite for green assets, the financial sector will play a vital role in channelling investment flows towards green energy and transportation projects.”
The Green Investment Principles (GIP) for the Belt and Road was launched in 2018 to accelerate green BRI investments. Membership has recently expanded to 41 signatories and 12 supporters from 15 countries and regions, holding or managing combined assets in excess of $49 trillion and providing significant funding to BRI projects.
“This insight report uses a number of vivid cases on low-carbon technologies, financial instruments, and policy measures to showcase how the effective combination of such approaches can facilitate the green development of the Belt and Road Initiative. Multilateral cooperation platforms such as Belt and Road Initiative International Green Development Coalition (BRIGC) and the Green Investment Principles for the Belt and Road play an important role in sharing best practices and fostering international cooperation on green development with countries that benefit from the Belt and Road Initiative,” Li Yonghong, Deputy Director General of the Foreign Environmental Cooperation Center, Ministry of Ecology and Environment, People’s Republic of China.
“This insight report offers an important contribution to low-carbon development in diverse countries along the Belt and Road. It signals that financial institutions and enterprises are taking action now to incorporate environment and climate risks into their investment portfolios to avoid transition risks and improve outcomes for sustainable economies and societies. “said Rebecca Ivey, Chief Representative Officer, Greater China, World Economic Forum
“Since the launch of the GIP, our member institutions have invested extensively in green projects in emerging market economies. However, greater efforts are needed to help these economies achieve their climate goals. This report provides a fresh perspective of how green and sustainable finance can facilitate the wide application of low-carbon technologies in emerging markets and developing economies. The GIP will continue to expand its reach and actively support the climate transition activities of the EMDEs,” said Dr. Ma Jun, Chairman of Green Finance Committee of the China Society for Finance and Banking.
The report uses case studies to highlight the financial sector players, financial instruments, low-carbon technologies and conducive local policies and can and need to come together in advancing the green development of the Belt and Road Initiative.
- JinkoSolar expands its South-East Asia solar photovoltaic module supply chain
- Silk Road Fund invests in renewable power assets across Africa and the Middle East
- Huaneng finances and builds Europe’s largest battery storage project
- Santiago’s innovative PPP financing structure to electrify its bus fleet
- Kazakhstan advances its transition from fossil fuels to green energy
- Asian Infrastructure Investment Bank (AIIB) helps investors manage climate and other ESG risks
Above all, this report sets the premise for a global infrastructure development strategy and calls for further action to protect our planet and build a sustainable tomorrow.”
Shipyard in Finland receives major order to build icebreaker
Helsinki Shipyard has received a major order to build the largest icebreaker in Finnish history and in the marine industry...
2022: Small Medium Business & Economic Development Errors
Calling Michelangelo: would Michelangelo erect a skyscraper or can an architect liberate David from a rock of marble? When visibly damaged...
Lithuania is left in the dust
The nearly completed Nord Stream 2 is again in focus. It has become known that the U.S. Senate on January...
Spotlight on the Russia-Ukraine situation
The United States of America and Russia have recently been at loggerheads over the issue of Ukraine. Weeks ago the...
Putin’s post-Soviet world remains a work in progress, but Africa already looms
Russian civilisationalism is proving handy as President Vladimir Putin seeks to expand the imaginary boundaries of his Russian World, whose...
S. Jaishankar’s ‘The India Way’, Is it a new vision of foreign policy?
S. Jaishankar has had an illustrious Foreign Service career holding some of the highest and most prestigious positions such as ambassador to...
PM Kishida Outlines Vision for a New Form of Capitalism
Japanese Prime Minister Kishida Fumio called for a new form of liberal democratic capitalism, balancing economic growth and distribution, in...
Africa4 days ago
SADC extends its joint military mission in Mozambique
Central Asia3 days ago
Kazakhstan, like Ukraine, spotlights the swapping of the rule of law for the law of the jungle
International Law4 days ago
Omicron and Vaccine Nationalism: How Rich Countries Have Contributed to Pandemic’s Longevity
Africa3 days ago
Pragmatic Proposals to Optimize Russia’s Pledged Rehabilitation of Ethiopia
Development4 days ago
Competition to Find Solutions to Reduce Overfishing in Coastal Fisheries
Africa4 days ago
Decade of Sahel conflict leaves 2.5 million people displaced
Energy News4 days ago
Canada’s bold policies can underpin a successful energy transition
Finance3 days ago
China: $1.9 Trillion Boost and 88M Jobs by 2030 Possible with Nature-Positive Solutions