Nowadays, new technologies are rebuilding the financial services industry by actively displacing traditional players and traditional business models. The integration of new financial solutions allows banking companies to change the structure of consumption, reduce the cost of maintaining certain functionality, increase the efficiency and quality of business processes, as well as significantly affect the sustainable development of core business, etc. As a result, the financial technology industry is gradually turning into an independent intensively developing sector of the modern economy. So, what’s special about fintech? What technologies impact traditional banking systems? Let’s check them all.
Fintech’s rise in popularity began in 2008 when the global financial crisis forced financial companies to cut spending. This coincided with the rapid development of the mobile market.
This trend exists even today, thus, stimulating a core banking system to develop and look for better approaches.
Portable gadgets (smartphones, tablets, smartwatches, etc.) made it possible for a person to be in cyberspace around the clock. Accordingly, new living conditions require new ways of dealing with finances. Thus, emerging on the basis of disruptive technologies, fintech companies are successfully filling this niche. As world practice shows, such organizations react more quickly than traditional financial organizations to market changes, add completely new products and services faster. The target audience of such startups is new generations of consumers who have grown up on digital technologies.
The next generation of technologies that are directly related to the Internet is bringing the financial market to a new level. Examples of such technologies are as follows:
- Mobile technologies – The mobile infrastructure is developing rapidly. The geography of the mobile Internet is expanding, and the speed of its operation is growing. This is accompanied by the accelerating development of the mobile device market (smartphones, smartwatches, smart rings, etc.). Solutions are becoming more cross-platform and feature-rich.
- Big data – It refers to the designation of structured and unstructured data of huge volumes, as well as technologies for their processing and use, methods for finding the necessary information in large arrays. Data sources are various Internet documents, social networks, bank card transactions, radio frequency identification, audio, and video registration devices, etc. Big data analytics allows financial institutions to identify new consumer categories, create the most personalized products, etc.
- Artificial intelligence – These technologies allow the creation of intelligent machines and programs capable of performing creative functions that are traditionally considered a human prerogative. Artificial intelligence technologies allow financial companies to stay ahead of the curve and provide the most personalized service while reducing costs.
- Technologies of digital currencies – Digital currencies are monetary funds that do not have material embodiment. They can be used by both individuals and legal entities as full-fledged banknotes. To use digital payment means, there is no need to open an account in a traditional bank; it is enough to register in the appropriate payment system.
The list of modern technologies that are gradually changing the banking ecosystem is not full. Aimed at bringing the service to perfection, reducing costs, and optimizing the internal processes, banking organizations are expected to transform significantly in the near future.