The COVID-19 pandemic has undoubtedly shaken up the world, with travel and tourism, a major global growth driver accounting for 10 per cent of the world’s economy, one of the hardest-hit industries. The outbreak has in its wake created severe domino effects in the ecosystem; not only the major airlines or chain hotels affected, but also the 80% of the tourism sector made up of smaller accommodation providers plus the peripheral services associated with tourism, including food and beverage, cleaning service providers, local tour guides and transportation. With World Travel and Tourism Council’s latest forecast that up to 75 million jobs will be at risk, it begets the question: Is the industry going to recover?
The answer is yes, but it will take all hands on deck, and a strong collaboration among all parties.
Government support is crucial
The travel industry supports one in 10 jobs within the global workforce in Asia Pacific, the Americas and Europe, and rising to 13.3% of total employment in Southeast Asia. Governments can and are playing a critical role in supporting the industry to protect individuals’ livelihoods and in turn lead to economic recovery. Several governments have already announced stimulus packages to cushion the impact of the outbreak. This funding is proving crucial for the travel industry to maintain business continuity in the short term, but further to that, collaboration and cooperation with key industry players is important to help drive sustainable recovery within this sector. And the industry has not waited for smoke to clear to commence such conversations. For example, governments have already started working with key players and SMEs to develop and promote new, transparent safety and hygiene standards across tourism-related businesses, which will be crucial in driving traveler confidence again. Tourism ministries and destination marketing organizations (DMOs) can partner with online travel agents (OTAs) to inspire desire to travel and attract travelers to destinations right across their markets in a sustainable way, which supports communities outside of key tourist destinations that were also impacted by COVID-19. These digital travel platforms, with their expansive reach and marketing tools, act as a bridge to help DMOs reach domestic and international travel audiences, while DMOs can encourage future travel planning by funding traveler incentives, while properties offer flexible cancellations.
Role of industry players
Agile travel players can take the opportunity to improve their offering and build new capabilities, preparing for when travel picks up again. In fact, the recent guidelines from the United Nations World Tourism Organization (UNWTO) to help the global tourism sector re-open smoothly and safely, emphasised the importance of innovation and technology in building the industry’s resilience. Accommodation providers, airlines and tour operators need to be attuned to changing travelers’ expectations, which may look quite different post-pandemic. Innovation to anticipate these evolving needs is essential and identifying solutions that prioritize safety and flexibility now during travel downtime, will go a long way to rebuilding confidence.
Research from Agoda.com shows that travelers expect more from their travel experience in the 2020s with advances in technology improving the efficiency and ease of booking and traveling. In fact, aside from improving payment options and booking processes, one in two South East Asians anticipate that mobile app check-in will become the norm at hotels or holiday accommodation this decade. This desire may be even more prevalent for travel post-COVID, as people may demand contactless processes as far as possible.
In addition, hoteliers and airlines for example, are reviewing and updating their cancellation policies and procedures to align with travelers’ new expectations. These updates will likely to include more flexible booking options, making use of data analytics to better review occupancy levels and pricing strategies according to demand, as well as working with different distribution channels to reach travelers with their accommodation offers or flight deals. Other players, such as credit card networks and banks, have a role to play as well and can support by promoting safe travel campaigns.
Most importantly, across the travel ecosystem, all parties should work in tandem to not only align the conditions for such new policies and strategies, but also coordinate on campaign themes and periods, making it easier and more attractive for travelers to plan and book their travel. OTAs are well positioned and equipped to connect these players, from DMOs, hotels, airlines, activity providers, and other supporting partners, to a wider consumer audience.
Travelers also have a part to play
Last but not least, travelers fuel the sector. People will want to travel again, to explore the beauty of the world on their doorstep and further afield, though we expect the pace of travel industry recovery will differ across the world. However, without the collective understanding for responsible travel once governments begin to lift travel restrictions, the recovery process will be a slow and arduous one.
Agoda’s Next Decade Survey found that more than 25% of people want to make more eco-friendly travel choices in the next decade. The pandemic may make us reflect even more on sustainable travel; travelers may become more aware of the impact of their decisions and habits, which may lead to seeking out more environmentally friendly hotels, or picking destinations in less visited secondary cities to help spread tourism dollars and rebuild local communities.
Travel was one of the fastest-growing industries and over the years we have seen that the industry is resilient in bouncing back from crises. People’s desire to travel will not be quelled. However, bringing back tourists and re-building confidence in travel is going to take new approaches and collaboration. Like the story of the bundle of sticks, where a single stick can be easily broken but not when held in a bundle, it will take a collaborative effort from all players to pull through this together and reinvigorate the travel sector in a safe and sustainable manner.
Best Restaurants and Bars of Downtown Calgary
Located on the prairies, Calgary receives the most sunlight of all of Canada’s major cities. Summers can be hot and humid, while winters are generally mild especially in contrast to the rest of Canada. The city receives so much sunshine throughout the year, even during the winter months, that living there is a desirable option for many looking to relocate.
Although this expanding metropolis is wealthy, living expenditures in Calgary are lower than in its coastal neighbor Vancouver. Calgary Homes for Sale are selling at an all-time high, with individuals migrating from townhouses and condominiums to single-family homes, and those who already own a home are choosing to upgrade.
Calgary has achieved significant progress in the culinary business during the last decade. The city is presently thriving with a rich restaurant culture that rivals that of any other big metropolis. Below are some of the best restaurants and bars of downtown Calgary.
Healthy eaters typically develop a big craving for Ten Foot Henry. They provide a fresh veggie menu and family-style eating, and they’re open until 11 p.m. every day to accommodate those who might have a late-night yearning for really tasty (and healthy) cuisine. Also, if you’re in a hurry, you can stop by the Little Henry café for a quick bite.
Holy Grill is a must-visit if you’re in the downtown area and searching for a decent lunch spot. They understand that your lunch break is limited with work or personal obligations, but that you don’t want to trade outstanding taste for convenience. Customers can order hot meals from the grill, which are cooked using fresh ingredients. Meals are carefully prepared and the service is generally quick so you can return to work or get back to touring Calgary’s streets as soon as possible.
Betty Lou’s Library is considered Calgary’s best kept local secret because discovering the library’s entrance is half the pleasure. You’ll need to remember the password given to you while making a reservation to get through the concealed doorway. Once inside, you’ll be transported to the Prohibition Era of the 1920s, where you’ll be able to relax on classic furniture while sipping cocktails named after notable 20s-era icons such as Zelda Fitzgerald. When you’re here, you can snack on little dishes of wonderful cuisine while reading The Great Gatsby, or enjoy stimulating conversation with members of your party.
Taste Restaurant serves tapas and specialty cocktails in a trendy and modern setting. The cozy and low-lit atmosphere is ideal for a date night. Visitors have the opportunity to observe their cuisine being prepared in the open kitchen. The tiny plates of food are designed to be shared and are brought to the table on a regular basis throughout the night. Taste’s menu changes seasonally to reflect the availability of local and seasonal products, ensuring that you always receive something new every time you visit.
The Lake House is a beautiful restaurant perched above Lake Bonavista with large glass windows lining the building’s façade, providing panoramic views of the lake and surrounding landscape. The menu features distinct rocky mountain cuisine, reflecting Western Canada’s regional tastes that are so flavorful that you’ll certainly return for seconds.
Sea Adventures: Athens Riviera
Athens may be known for its archaeological attractions, but it’s also one of few European capitals blessed with a swimmable coastline of EU-designated Blue Flag beaches and idyllic coves.
For those yearning for adventures on the water, you’ll feel spoiled for choice. Greece is home to some of the world’s most desirable sailing grounds, so there’s plenty of boating fun to be had, starting with the Athens Riviera. And there’s no better jump-off point than Four Seasons Astir Palace Hotel Athens, which sits at the edge of a secluded peninsula that juts out into the Saronic Gulf.
Choose between the slow and steady rhythm of a sailing yacht and the adrenaline rush of slicing through the water in a high-powered RIB. Whatever it is that floats your boat, a private yachting trip is the best way to reach the nearby islands of the Saronic.
Greece’s culture and way of life is inextricably tied to the sea, therefore, adventures on the water are a signature resort experience. Here, water therapy comes in all sorts of forms, from scuba diving and kayaking to open water swimming and beyond. Consult our concierge, who can tailor the experience to your specific interests.
Sail Your Way to Serenity
Few moments in life invoke a sense of freedom and serenity like casting along the water in a sailboat, the wind rushing through your hair. There’s something about being on the water and relying on the wind to chart your course that allows you to rediscover your spontaneous side. You’ll set off from Astir Marina for a half-day skippered sunset catamaran cruise around the islets of Hydrousa and Fleves, whose crystalline waters are ideal for swimming. Raise a toast to the generosity of Mother Nature with a glass of prosecco along with finger food, traditional Greek delicacies and fresh fruit. Make the experience even more memorable with a candlelit dinner at anchor in a sheltered bay.
Reach Remote Coves in a RIB Boat
Not only are RIB boats the fastest mode of marine transport, they also allow you to reach the most remote coves located along the Riviera and off the Saronic islands, many of which are inaccessible by land. Hop aboard and, in no time, your skipper will have you flying across the water, jetting between secret bays and inlets. You’ll be surprised to find aquamarine waters reminiscent of the Aegean, in locations such as tiny, pine-dotted Agistri island, situated a relatively brief boat ride away from the resort. All you need do is drop anchor and take a soul-reviving dip. As late afternoon rolls around, dock outside casual seaside taverna Apónēssos at the southwest tip of Agistri and sample grilled sardines and tuna carpaccio, the house specialty.
Take to the Sea on a Traditional Caique
One of the most unique ways to sail the Saronic is aboard a traditional Greek caique, or trehandiri, with a captain who knows these waters like the back of their hand. Powered by motor and, in some cases, sails, these boats are renowned for wide wooden hulls that are specifically designed for navigating Greece’s waters in safety and comfort. Guests can choose between lovingly-refitted wooden motor sailing boats such as the 48 foot (15 metre) Faneromeni, which was built from pine on the Sporades island of Skiathos in 1945. Like most of these hardy vessels, there’s a story behind each one: Faneromeni originally transported food and other goods to the islands. Today, many caiques feature cabins, dining facilities, deck lounges and water toys such as SUPs and snorkelling gear. Ask our concierge about packing a Four Seasons picnic basket filled with culinary delights. You may prefer one of our chefs to join you on the trip to prepare a delectable menu on board.
Scuba Diving for Everyone
Newbie scuba divers often find it hard to paint a picture of what it is like to see the underwater world for the first time. Below the sea surface, the world falls beautifully silent. Looking at the delicate marine ecosystem up close, one feels a deep sense of peace, wonder and delight. For those wanting to try scuba diving during their stay in Athens, the calm, protected waters of the Saronic make for ideal conditions. Our expert team can provide a one-hour taster lesson in the basics of diving close to shore, whereas private dive sessions further out at sea can be arranged for the more advanced.
Kayak to Cape Sounion
Test your form and explore the spectacular coastline around Cape Sounion, at the southeastern tip of greater Athens, on a guided sea kayak tour. Our kayak experts will show you rugged cliffs, take you to hidden caves and introduce you to Archi islet and the sand dunes of wild Legrena beach. You’ll have the opportunity to swim in refreshingly cool seas and fuel up with a snack before you continue to Cape Sounion. There, you’ll park your kayak on the shore and take a wander around the painstakingly-preserved fifth-century BC Temple of Poseidon, dedicated to the Olympian god of the sea. British poet and philhellene Lord Byron was so impressed that he carved his name on the white marble structure when he visited in the 19th century.
Swim Freely in the Open Sea
Recruit our professional swim coach, who is also a trained lifeguard, for an open water swimming session in the exceedingly safe, shallow Blue Flag waters of Vouliagmeni Bay. Treat it as a training session as part of your regular program or make it a leisurely swim in the sunshine, taking in sweeping views of the verdant peninsula. Your coach will wear a floatable safety device for the duration of your swim to ensure added peace of mind.
The Ultimate 2021 National & State Park Vacation Guide
For more than a century, millions have flocked to U.S. National Parks each year to experience firsthand some of the most fascinating, picturesque and adventurous places on earth—from landscapes to wild animals, to daring mountains and hiking trails, to fascinating geologic formations and so much more, the 423 national parks in the United States have a bit of something for everyone.
Not to be overlooked, there are also more than 6,000 State Parks scattered across the United States, which offer up the best outdoor scenery and activity local terrain has to offer. State parks serve as popular weekend getaways for many who enjoy camping, hiking, fishing, boating and other outdoor activities. And after a year on lockdown, there has never been a better time to explore the outdoors.
Here are 10 of the best National and State Parks—and the closest Hilton properties that are waiting nearby to welcome you.
Must-See National Parks
According to visitation statistics from the National Parks Service, the top five most-visited National Parks in 2020 were the Great Smoky Mountains National Park, Yellowstone National Park, Zion National Park, Rocky Mountain National Park and Grand Teton National Park. Because these are among the most visited in the U.S., be sure to check your desired park’s website for updates on capacity, reservations, hours, and any offerings that may be limited at this time.
Great Smoky Mountains National Park – NC, TN
Families can explore the Great Smoky Mountains, which straddle the border between North Carolina and Tennessee, taking in wildlife and breathtaking scenery. Camping, and hiking through forests or to waterfalls, are other popular activities here. Stop at Cades Cove for wildlife viewing and get ready to spot white-tailed deer, black bear, skunk, coyotes and more. And be sure to end your day atop Clingman’s Dome, at 6,643 feet the highest point in the park and an epic way to watch the sunset on another day of adventure. The Hilton Garden Inn Gatlinburg offers lodging just a half-mile from the entrance to Great Smoky Mountains National Park entrance and the Gatlinburg Trailhead. The hotel also offers an indoor swimming pool and a fire pit for nighttime entertainment.
Yellowstone National Park – ID, MT & WY
Did you know that Yellowstone National Park was the first National Park in the United States? In 1872, President Ulysses S. Grant signed the Yellowstone Park Protection Act to help preserve this beautiful place, and the first National Park was born. The park, which is a bucket-list vacation stop for many, actually stretches through three states: Idaho, Montana and Wyoming. It delights the senses with a bevy of wildlife and hydrothermal and geologic wonders. Animals often spotted here include bison, elk, bear and wolves. Visitors can also explore rare geologic formations and thermal basins, or they can hike, bike, fish, go boating or horseback riding. The Homewood Suites by Hilton Jackson is located right in Jackson Hole valley, home to Grand Teton and Yellowstone National Parks. The area offers shopping and restaurants nearby, or guests can enjoy free hot breakfast at the hotel or prepare meals in their in-room kitchens.
Zion National Park – Utah
Zion National Park, Utah’s first National Park, is full of activities, including hiking, biking, backpacking and canyoneering. Take in the panoramic views of the Kolob Canyons or hike through The Narrows in the Virgin River. Because this park serves as the meeting point of the Colorado Plateau, Great Basin, Basin and Range, and Mojave Desert physio-geographic zones, it’s home to a wide range of animal life, including falcon, California condor, collared lizards, Mexican spotted owl, Mojave desert tortoise and more. At night, find respite at Cliffrose Springdale, Curio Collection by Hilton, a stunning hotel a half-mile from the Zion National Park Visitor Center. Guests can recharge from a long hike at the hotel’s two heated outdoor pools and hot tubs (available year round).
Rocky Mountain National Park – Colorado
Hikers get those shoes ready. Rocky Mountain National Park offers more than 300 miles of hiking trails. Camp, bike, picnic, horseback ride, and fish throughout the park, or visit the Holzwarth Historic homestead site. Hampton Inn Loveland is one of the closest Hilton properties to the park. It’s also located two miles from Chapungu Sculpture Park and minutes from outlet shopping.
Grand Teton National Park – Wyoming
The Teton Mountains are home to extraordinary wildlife, glittering lakes and alpine terrain. Hiking, biking, fishing, backpacking, floating down the Snake River, climbing and mountaineering are all on the menu at Grand Teton National Park. Bear, elk, trout, bald eagle, wolves and mountain lions all call the park home. The Hampton Inn Jackson Hole is located just 15 minutes from Grand Teton National Park and one hour from Yellowstone National Park. Enjoy restful nights here with free Wi-fi and complimentary breakfast.
Must-See State Parks
If you can’t make the trek to a major National Park this year, there’s likely a State Park within a few hours drive from your own home. Depending on the park, a State Park day-trip or weekend getaway could be the perfect place for camping, swimming, fishing, hiking, kayaking and so much more. Be sure to check your destination’s official website for hours, restrictions, and even updates on pet access.
Baxter State Park – Maine
Baxter State Park offers more than 200,000 square acres of wilderness to explore, including 215 miles of hiking trails and 337 campsites. The crown jewel of the park is Mount Katahdin. It’s the highest mountain in the state of Maine, measuring a whopping 5,269 feet tall, and was designated a National Natural Landmark in 1969. Aside from camping, hiking, biking, fishing, and hunting are also permitted.
Blue Ridge Parkway – Asheville, North Carolina
Stretching through the southern and central Appalachians, the Blue Ridge Parkway offers an exceptional glimpse of the regional flora and fauna. The park features Mount Mitchell, the highest mountain peak in the Eastern United States, Nell River, the oldest river in North America, and Linville Gorge, the deepest gorge east of the Grand Canyon. Animals you may spot range from white-tailed deer to black bear. The Hilton Asheville Biltmore Park is just 10 miles from the Biltmore Estate, the North Carolina Arboretum, and more.
Chumash Painted Cave State Historic Park – California
Explore the sandstone caves of Chumash Painted Cave State Park to see the rock art created by Chumash Native Americans. The Hilton Santa Barbara Beachfront Resort offers additional fun, with direct beach access, pools, tennis courts, bike rentals—and a concierge team that can line up kayaking, coastal cruises and golf for you.
Gateway National Recreation Area – NY, NJ
Gateway National Recreation Area stretches 27,000 acres from Sandy Hook, New Jersey to Breezy Point, New York. The park is the gateway from the ocean into New York Harbor. Try archery, kayaking, biking, birdwatching, camping, swimming and more. DoubleTree by Hilton Hotel Tinton Falls – Eatontown is located just minutes from shopping and a short drive from Asbury Park Beach and Long Branch Beach boardwalks. The hotel also offers a warm DoubleTree cookie at check-in.
Lake Mead National Recreation Area – AZ & NV
Lake Mead National Recreation Area was America’s First National Recreation Area, and spans 1.5 million acres that includes mountains, canyons, and valleys. Visit Lake Mead or Lake Mohave, to boat, fish, hike, or go scuba diving or horseback riding. The Hilton Lake Las Vegas Resort & Spa is a desert oasis located in the Mojave Desert in Henderson, NV, 20 minutes from Lake Mead. The Reflection Bay Golf Club and Las Vegas Strip are also just a few miles away.
Ichetucknee Springs State Park – Columbia, Florida
Travelers can paddle down the six-mile Ichetucknee River via canoe or kayak, and splash in spring-fed swimming holes at Ichetucknee Springs State Park. Here, visitors can go tubing, spot wildlife—including turtle, wild turkey, beaver, otter and gar. Visitors can also snorkel in Blue Hole, a spring that maintains a temperature of 72 degrees year-round. Bring your own snorkel gear to glimpse an underwater cave system that starts 40 feet below. Home2 Suites by Hilton Lake City is located in the historic Lake City, Fla., near Ichetucknee Springs, shopping, and more.
Redwood National & State Park – California
Explorers in for forested fun will love the breathtaking redwood trees of Redwood National & State Park. The park offers wide open spaces to walk, camp, kayak, hike, tidepool, bike. The park is also a popular place for scenic drives. Dogs are also permitted in some locations. Check the park’s official site for details. Hampton Inn & Suites Arcata is located just off of the Pacific Coast Highway 101. The Arcata Community Forest is just three miles away, as is the Beau Pre Golf Course, local dining and more.
Valley of Fire State Park – Overton, Nevada
Valley of Fire State Park contains ancient, petrified trees and petroglyphs dating back more than 2,000 years. Stop into the Visitor Center to learn about the park’s geology and ecology, then head out for camping, hiking, and enjoy tremendous photo opps like Arch Rock and Elephant Rock. You can also hike Mouse’s Tank Trail, which is known for having one of the largest collections of petroglyphs that date back nearly 3,000 years. The Hilton Lake Las Vegas Resort & Spa is a desert oasis located in the stunning city of Henderson, NV. The hotel offers a pool with private cabanas and Mediterranean-style spa.
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