In the earlier days, marketers did not have the internet. They had to rely on other forms of media outlets for reaching out to their target market. This process was very lengthy. Months would go by before marketers would see stable growth in their leads.
Moreover, in those days, there were no strong monitoring and tracking tools. So, after deploying their marketing campaigns, marketers had no solid data on how many people they have reached and how many have been successfully converted into clients.
But we live in the era of Automation. Currently, there are hundreds of online marketing tools that let a marketer speed-up their efforts by automating repeated tasks.
With cut-throat prices, escalating warehouses, spiraling cost of maintaining infrastructure, and the cost of human resources, you need something more to stand out from the crowd. With offerings from Google and numerous upstart firms innovating with AI-driven automation and guided selling tools, AI is the buzzword for both e-commerce giants and small businesses seeking to sell smarter, not harder.
In this article, we are going to look at the top 5 Sales Automation tools for 2021. We will see what problems they solve and who can benefit from them.
SignalHire
Signlahire is a strong tool for curating the contact information of your target market. It is a real-time tool for curating verified contact information. It is equally useful to sales representatives, digital marketers, and recruiters.
SignalHire has an online database of over 450M people. Furthermore, it can also help you crawl through different social media accounts like Amazon, LinkedIn, Facebook, Twitter, GitHub, MeetUp, Dribbble, Gmail, Xing, Quora.
Unlike other Email finder tools, SignalHire only curates valid ones. You can use it to conduct a search for bulk emails, looking for up to 1,000 people at once. This tool lets you search for your target audience’s contact information based on their location, position, or name to make things even easier for digital marketers.
You can use postal code, country, state, province, area, city, or radius to narrow down the search location. For more accurate results and to find emails of the specific target segment, you can use the Boolean search.
Intercom
Chatbots were not this prevalent as they are now. Almost every popular website has one today. They serve multiple purposes now. Starting from giving customer support, receiving customer feedback, to connecting a customer to an agent, these are only some of the tasks that Chatbots are assigned today.
Chatbots have now grown into an industry standard. If you want your website to stand out, you must have one. Moreover, online buyers have grown accustomed to Chatbots. They have developed the comfort zone to interact with a Chatbot and find answers to their queries.
According to a recent study, almost 75% of all online buyers expect a Chatbot to reply within seconds after they submit their query. If you want to offer exactly this to your clients, look no further, Intercom will help you out.
After you download and install the Intercom software on your website, you can set multiple automated replies for your site visitor. You can assign Intercom’s Qualification Bot for curating contact information from your clients.
Albacross
Albacross is a great tool that lets you assess the identity of your site visitors. It doesn’t stop there. It also gives you the right tools that help you reach out to them and turn them into valuable leads.
If you prefer keeping things organized, you can also use its filtering features to properly divide the audience based on their background, which industry they belong to, and many other different factors.
Albarcross tracks down the behavior of your followers after they land on your site. Furthermore, it also curates their contact information. Once you have this information, you can ask your sales team to conduct an outreach campaign and increase your sales.
Just to make things easier for you, Albacorss will provide you with detailed daily, weekly, and monthly reports. You can also integrate it with your CRM to streamline your outreach efforts.
Sumo
Email is still a popular communication channel. According to an estimate, around half of the global population still uses Email. Moreover, due to the Covid Pandemic, both Generation Z and Millennials have started using Emails on a daily basis for work and academic purposes.
If you agree that Email Marketing is still a highly effective marketing channel, and you want to capitalize on it, Sumo is the tool you should be using.
This marketing tool lets you create beautiful Opt-In forms on your website. When using Sumo, you do not have to write a single line of code. You can pick from premade templates, change the messages on them, and deploy them instantly.
Sumo is a brainchild of the same people behind AppSumo. AppSumo is a globally popular deal listing website for online tools, software, and different Marketing tools.
For beginners, Sumo offers a free plan that comes with a generous amount of advanced features. But if you are serious about Digital Marketing, you should get the Paid plan as it comes with features like unlimited emails and revenue, white labeling, and advanced Analytics.
Drift
If you are looking to increase your conversion from your website, Drift is the tool you should be using. It is often referred to as the most comprehensive tool for increasing conversions.
The key benefit of using Drift is that you can get in touch with your site visitors when they need help. When you are using it, your site visitors will no longer have to wait for long hours before they get a reply.
Drift comes with a built-in Chatbot that lets you set many automated answers. If you want your website to handle automated conversations with your site visitors, then Chatbot is what you need.
After getting Drift, visit your website, and ask your developer to insert the snippet </head> before the end of the title.
Verdict
In conclusion, we wish you all the best with your marketing efforts. We hope you achieve all your marketing goals and increase sales. This article covered the top 5 Sales Automation tools out in the market. We looked into SignalHire, Sumo, Albacross, Drift, and Intercom. Do leave a comment below if you need any help or struggle to make sense of any part mentioned above. Cheers!