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Middle East’s Most Influential Think Tank Program

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Invest in Dubai Real Estate, in partnership with the International Property Show, is gearing up to organize a Property Think Tank Program on 26th and 27th of May, 2021, at The Address Hotel in Dubai Marina. The two-day event is primed to be the most influential event in the Middle East this year, as it will cater to a more diverse audience involving various sectors and industries.

Through this one-of-a-kind event, Invest in Dubai Real Estate is ready to make its mark in the events industry once again and create bigger opportunities for its attendees. It will bring together participants from different fields to develop innovative solutions towards challenges in their respective sectors which will help in the overall upliftment of the real estate sector.

The members of the Think Tank Program will consist of experts in various fields and all members will be divided into groups, with each group representing a particular sector. Members will collaborate to share their knowledge, expertise, and research works, to innovate new solutions that solve specific challenges.

The program will welcome corporate leaders, real estate developers, investors, technology providers, financial experts, educators, industry specialists, professionals and innovators from different segments. Furthermore, all public and private companies, as well as local and international organizations are also welcome to join and share their knowledge on their respective fields or explore new ideas.

The event will present solutions to address challenges faced in the key sectors of finance, facility management, real estate FDI, marketing, government services, knowledge, lifestyle, smart cities, sustainable cities and PropTech.

For the Financing Sector, the delegates discuss new financing solutions and real estate security instruments that can be made available to lenders and borrowers in real estate that are looking to access working capital for buying and renovating property with the Global CEO of Sherwoods International Property, Iseeb Rehman.

As real estate has remained a popular vehicle driving financial wealth among investors, the Knowledge Sector may discuss innovative solutions with Dr. Hiba Jaber to improve the global competitiveness of professionals in the real estate industry.

Delegates in the Facility Management group can discuss new solutions to streamline the entire facility management process to ensure more functionality, safety and efficiency of real estate properties with the leader of the sector, Dilip Khatwani.

Foreign Direct Investment is crucial in the development of emerging and developing markets. FDI Delegates can brainstorm new solutions to further maximize returns and diversify internationally through real estate investments with Stefan Hickmott.

Real estate is one of the major contributors in the economy and governments must support the real estate market during challenging times. Under the leadership of Shahram Safai, the Government Sector may brainstorm the challenges and solutions when it comes to providing support to existing players in order to prevent a downward spiral.

Lifestyle is one of the most influential factors when buying and selling real estate properties. Nowadays, consumers are constantly seeking properties that have impressive environments and structure, not only to maintain their social status, but also to ensure their safety and security, as well as get the psychological and physical comfort they need. The Lifestyle Sector can discuss challenges and solutions in terms of becoming a positive driving force in enhancing the stability of the real estate industry with sector leader Dereck Hoogenkamp.

The Marketing Sector can brainstorm new solutions on how to sell real estate properties faster and improve ROI through new marketing techniques under Marketing leader Faisal Saeed Zaidi.

The development of smart cities is associated with greater efficiency through technology, thus increasing the value of properties and contributing towards urban development. The Smart & Sustainable Cities group can generate ideas on how to utilize technology more efficiently with the sector’s leader Karim El-Jisr.

The PropTech sector can develop new solutions to improve the positive impact of PropTech in the real estate sector by changing the way properties are bought and sold, streamlining the transaction process and developing solutions for better property management with sector leader Lynnette Sacchetto.

Key learning outcomes of the Think Tank groups will be presented after the brainstorming session. All participants will be given recognition after the activity for contributing their knowledge and expertise to address key issues. 

This year’s edition will be highly beneficial to exhibitors since they will have access to a large pool of visitors which will effectively showcase their world-class projects, and generate lucrative business opportunities. The special onsite event will be an important hub for networking with key stakeholders, major investors and leading organisations, offering generous opportunities to build strong partnerships and collaborations.

Invest in Dubai Real Estate is an opportune event that remains committed to generate vast business opportunities for the Dubai real estate market and to strengthen the emirate’s leading position as an investor-friendly city. According to ValuStrat Dubai 2021 Outlook, new initiatives of the government including the provision of visas for expatriate retirees as well as the expansion of the 10-year golden visa scheme to draw foreigners to reside in the UAE are anticipated to support the real estate market this year.

Also, due to the development of vaccines gradually resolving the current health crisis, the economy of Dubai is expected to further stabilize, in addition to the upcoming Dubai Expo and the UAE’s 50th anniversary.

“The real estate sector is evolving at a rapid speed and it is important that we work together to innovate ideas and nurture connections, even outside the real estate industry. There is no doubt that this year will be even more successful and bring immense benefits to both exhibitors and visitors,” stated Mr. Dawood Al Shezawi, the President of the Organizing Committee of the Invest in Dubai Real Estate.

“The Think Tank Program, the newest offering in this year’s edition will certainly help in the promotion of global opportunities by allowing innovators and forward thinkers to explore and brainstorm solutions together under one platform. This will help address the issues faced in key sectors to ultimately boost the real estate industry, educating our global audience and offering fresh perspectives from diverse audience at the event. Without a doubt, the Think Tank Program will help us find ground-breaking solutions and gain knowledge that will help in the acceleration of economic growth and prosperity,”furthered Mr. Al Shezawi.

For more information on Invest in Dubai, please visit www.iidubai.ae.

Sign up for the event through the link: https://event10x.com/event/property-think-tank-program

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Picking the perfect social media channel

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No product or service can be purchased if nobody knows that it exists. This is the function of marketing, which is to create awareness about your brand, engage with followers to promote the value which you offer and receive value in return, via sales. For decades the process of marketing involved a heavy price tag, as advertising via TV, radio and magazine involved a multitude of costs. While some of these mediums are still popular, today with the incredible addition of social media channels, marketing is now the gift that keeps on giving. Traditional methods cannot compete with the ease of use, quick feedback available thanks to the 2-way flow, and their pricing, a fraction of the cost. Each of the platforms currently available opens the door to a stage on which you can entertain clients, old and new, in a friendly and informal manner, which doesn’t of course negate the necessity for quality and thoughtful content, regularly. What you do on one can be easily repeated on another, oftentimes with only minor adjustments, so don’t feel pressured to select only one. All do have a personality though, so consider these aspects as you determine where to next.

• Your Audience
You need to know where your target audience is, what they are talking about, what they are responding to, and how you will be able to convert them into a customer. You will want to know on which networking platforms these people spend their time. As you brainstorm these vital questions, you will determine a list of your target audiences and then you can set out to find them online. Instagram, for example, has become more than just a way to share your vacation pictures with friends and family. Brands have been using Instagram as a new marketing platform for years now because there’s a great potential for growing a business regardless of what demographic you want to target. And using an Instagram growth service like Growthsilo makes things even easier because it allows you to reach a massive audience in no time. With over 1 billion active monthly users of the app, it’s worth exploring how you can tap into this audience to grow your business.

In this post, we’ll discuss some best practices for utilizing Instagram as an effective tool in your digital marketing strategy.   For example: Try adding links to products or services within the captions of posts; use hashtags strategically; utilize geolocation filters; make sure you’re posting content

The demographics of each social media platform indicate who they appeal to in the main and this is valuable insight and can inform your choice, however, these stats change quite regularly, as the platforms morph with new offerings. Current info is available online, so tap in when you’re ready. That said, almost all the platforms appeal to a full range of demographics, so your efforts on all will not go unrewarded if implemented efficiently.

• Advertising Options
Your business profile on each of the platforms will be a core focus area for your calendar of content which you must be deliberate about developing. Fools rush into random posts, published at any time of the day and on any day of the week. Stats provide evidence on when your post advertising your latest product will have the greatest likelihood of being seen. Ignoring these key insights will mean that your communication will disappear in the user’s feed, never to be seen, acknowledged, or acted upon. TikTok, Instagram, and Twitter have each developed an advertising-specific facility on their platform, which is an additional marketing avenue and all will ensure a bigger stage and brighter lights on which to captivate. This additional service is professionally supported by each platform who well understands how attractive and effective this value-add is. The more informal option of engaging on other apt user profiles, including industry influencers, competitors, active followers, is a valuable avenue to include in your campaigns. Likes and comments elsewhere increase your visibility, following, and the bottom line.

• Posting Methods
Publishing on all platforms means that the content you’ve prepared and placed into a post will be distributed to all your followers. What this content looks like and how it reads will differ from one to another and this will be based on the personality of each platform. TikTok calls you to action with a 15 second to 3-minute short-form video, which is casual, fun, and informative. Instagram encourages visuals, whether a static image or a video, blended with concise copy and hashtags. The latter, also an integral part of Twitter, categorizes your product aptly online, making you significantly more visible. Twitter, originally focused on succinct copy, now also highlights the efficacy of drawing attention via an image. They evoke feelings and oftentimes inspire. They can stop the viewer in their tracks within a split second, which is much harder for copy to do, which requires more of the users time, something which is in limited supply

Essential homework is done, the list of social media channels that will appear on your menu will include Twitter, TikTok, and Instagram. Avoid distracting yourself from that which you are responsible for within the business unless circumstances allow. Otherwise, contract with one of the many digital marketing experts who will hold your hand on this vital journey. 

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Your brand needs to be on Twitter, here is why

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Most of us are familiar with doing business physically through stores, but with the introduction of the internet, there are new ways that businesses can showcase and sell their products or services. One of the most used avenues for that is social media which comes with many alternatives depending on the target market you are looking for. While some cater to specific age groups, others cater to multiple age groups. There’s a platform for everyone and more are still coming onto the scene.

Some popular social media platforms include Facebook, Instagram, TikTok, and Twitter. Our focus is on Twitter which is a text-based platform that allows sharing of information in real-time. Many brands are leveraging the power of Twitter to increase their brand awareness that potentially could result in sales. This can only happen by drawing in more followers either by yourself or using growth services. It is very easy to buy real Twitter followers via a growth service like Twesocial, and the choice is dependent on your budget and capacity. Some of the reasons why Twitter should be on your social media platform list will be shared in this article.

Talk to Consumers

Twitter is an interactive platform. Besides sharing content about your brand, you get to interact through their different engagement features such as retweets, likes, and comments. This creates a voice behind your brand that allows users to connect. Users want to associate with brands that sound human which means they speak and respond to their queries. Due to its real-time sharing features, you also get to share as much as you can with users that helps them get to know what your brand is all about and what value it can add to them.

Drive Traffic

There are options in your profile to add different things including a bio, profile picture, and link to your website. If your bio is attractive, customers may be drawn to investigate more through your website which you should include in the profile. This means it will drive traffic toward your site. Additionally, you may add a link in responses to questions asked by users on Twitter that can direct them to sections of your site that answer their questions. This gives your website more visibility and allows users to get much more information than they may be able to find on your Twitter page.

Research Your Sector

Fortunately, Twitter has so many other businesses that may be in your niche. To understand how your niche works, you may consider doing research through Twitter on the competition to help you understand the ins and outs and guide you on what works best both on and off social media. You do not have to learn it all on your own if you can leverage social media. You can learn some marketing tactics like hosting promotions, events, using hashtags, and using videos in your tweets to boost engagement. There is a lot of benefit to using Twitter to research the best ways to market your business and stand out from the competition.

Convenience

You do not need to carry a whole marketing team with you to tweet. Since Twitter is available on mobile devices, you can take it anywhere you go including your trips, and still be able to post and engage with your customers at any time. This means you can respond to customer queries anytime and anywhere. This makes a brand more available to customers which can help it stand out in a time where people want immediate responses to their queries. Additionally, it is also free to join Twitter which makes it very affordable for any business especially those starting.

Conclusion

Twitter is a great platform once you learn how you can use it best to create awareness about your brand. It offers many features that if used right, can push your business to the next level. Since information is regularly changing on the platform, you can constantly update posts to get more engagement depending on your niche. The value you get includes convenience, a research resource, increasing website traffic, and engaging consumers.

If you want an affordable means to get the word out and interact with customers regularly, you should consider Twitter and all its features. Used correctly, the sky’s the limit for your business.

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Instagram: Why It Is the Best Social Media Platform for Marketing

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Were it not for social media platforms, most small business startups might not get out of the starting blocks. Traditional marketing methods bear a hefty price tag, involve quite a bit of human capital, and takes a lot of time and planning. Technology has enabled the birth of an entirely new era of marketing, a true gift to any brand seeking to grow and ensure healthy business outcomes. Not only saving you time and money, marketing via these networking platforms means that you communicate with customers, and crucially, they can instantly provide feedback to you, whether in the form of thanks, offering recommendations, or making inquiries. 

Instagram is unequivocally a leader in this field and has been for some time. Over one billion people use Instagram each month, for an average of 30 minutes each day. In addition, 81% of this enormous group research products and services with half of them visiting retail websites. Therefore, it won’t surprise you that more than 200 million businesses have opened an Instagram account and if you haven’t, here are more reasons why you really should.

 
• A Large Audience

Instagram is primarily used by millennials but has been growing in popularity among other generations as well. If your target audience falls into these age brackets then you should have no problem utilizing Instagram to gain more followers and increase brand awareness. However, not every business targets millennials, so if you feel like your business could use more Instagram followers, you could use the services of a marketing agency specializing in growth such as Growthoid. It will surely result in getting more customers fast.
It is worth reminding you that on Instagram, you have access to 1 billion people, around the globe. Add to this the opportunity to service customers outside of your hometown, thanks to the extensive shipping industry and the ability to meet with your customer online, it is truly realistic for many brands now, to cast their net much wider than ever before. Now, you are fishing in the ocean and no longer limited to a small local pond. This should be a thrilling realization.

• Visual Marketing
Instagram’s service encourages a focus on visuals because they elicit feelings that inspire and motivate. An image can most often be interpreted faster than it would take to read a lengthy piece of copy explaining the same. Increasingly, what you want to share must be done so in consideration of people’s busy lives and their limited time. Whether a video or an image or set of images, as a collective, they should adequately represent your set of foundational principles regarding brand uniformity. Regular, diverse, and captivating posts planned via a content calendar will keep the attention of your audience. Stiff business formalities aren’t applicable.

• Many Ways to Engage
Engaging will naturally start on your Instagram account, but gold is there for the taking outside of your home base. Follow a broad range of people. Include existing customers, new followers, industry leaders, competitors, influencers. Watch, learn, and essentially, engage on their accounts too. Like posts that resonate with your business, comment where you want to draw attention to your brand and entice readers to your profile. What these people and organizations do and say will very likely inform some of your future decisions. 

• Ads
Future customers can be very effectively accessed by creating and placing ads on Instagram. Their methodology is precise and the insights which result are credible and can inform your actions. Promote is one of the related services which allows you to turn one of your posts into an ad, with the tap of a button. For more advanced campaigns, which can be carried across multiple platforms, Ads Manager should be your destination of choice. Here, thoughtful formats have been organized for your use and selection will depend on your objectives, which might include more profile visits, website views, or messages. It is insufficient to merely have an Instagram profile. Sincere marketing goals actioned well will ensure that you make your presence felt, frequently, and positively. Be professional but also transparent, in sharing not only information on what problems your product or service solves but perhaps also some of whom work behind the scenes to support these efforts. Followers will relish celebrating your successes with you and will equally reward your thorough communication efforts with great ideas.

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