Cricket legend Farveez Maharoof recently played in the Road Safety World Series to spread awareness about road safety. The Road Safety World Series was being played in Raipur to spread awareness about road safety in India. Modern Diplomacy talks to Farveez Maharoof about why cricket is a good platform to spread awareness about social causes.
Why is cricket a good platform to spread awareness about social causes?
Cricketers have a huge following specially in Asia. Both India and Sri Lanka have a very high number of cricket fans. When cricketers speak about an issue, their fans and viewers listen to them. Moreover, it is the social responsibility of people with a platform to spread awareness for causes. Personally, I have been a part of many social campaigns in Sri Lanka. I think it is my duty to raise awareness about social issues. The Road Safety World Series spread awareness at a more global scale.
What was your most inspiring moment during the Road Safety World Series?
Personally, I was inspired to play in the Road Safety World Series even after retirement because the series is being played for a cause. Road Safety impacts people across the world and I think it is important for people to take it seriously. I feel strongly about the issue of road safety because I lost my uncle in an accident. It affected my family deeply. I want to spread awareness about it so that others are more careful when on the roads.
Did you campaign for road safety via your personal Instagram too? How did your audience respond?
I was not required to campaign on my social media. I did because I felt strongly about the issue. Moreover, because I have a decent number of followers on Instagram, I thought it was a good platform to spread awareness about the cause. When many cricketers post about the same issue together, it gets more highlighted in the audience’s mind. I personally use my social media for raising awareness about issues in Sri Lanka as well.
Why is road safety important to you at a personal level?
My family lost my uncle in a road accident in Canada. My mother was affected very deeply by the incident. The effects of the accident were long lasting on my family emotionally. I have always been very serious about road safety after that. The reason I played for the Road Safety World Series is because I felt strongly about the issue and wanted to play for the cause of road safety.
How is playing a series during the pandemic different from pre pandemic times?
Playing cricket during the pandemic is very different. We are not used to being in bio bubbles and staying quarantined at the hotel. There has been a shift in the way we have to live during the tournaments. Moreover, there are many COVID safety protocols to be ensured while we are travelling. These protocols are essential and should be followed.
The Road Safety World Series was actually being played in Mumbai last year. However, when COVID hit, the series had to be paused and postponed in between. After almost one year, the series resumed in Raipur. Hence, COVID has affected sports deeply.
What are other social causes that you are passionate about?
I am passionate about social causes which affect Sri Lanka. In the past, I have campaigned for many causes in Sri Lanka including breast cancer. I am someone who likes to stay connected to my roots. I want to give back to the community in every way I can because I have been blessed with their support. I will continue with social work and I will continue spreading awareness about causes.