Social Media has witnessed a mushrooming growth that has impacted the discourse of political, cultural and religious systems by providing the equal opportunity of Freedom of expression and sharing opinion or viewpoint on any issue.
Social Media has played a greater role in rightwing politics that paved the way for populist politicians to reach out to their voters.
Though Social Media has connected the people around the world but at the same time, it is causing division or disintegration and facilitating the social media lobbyists to polarize the communication to such extent that the people support the arguments or opinions or political tirade against the leadership without fact checking .
The world has been rocked by social networks such as Twitter, Facebook, LinkedIn, YouTube etc because the user statistics of these social networks have already surpassed millions and growing but due to the limited regulatory framework, fake news, cyberbullying, extremism and terrorism has reached the new heights.
The influencers interactions with social Media users have polarized the political and social circles that led to the formation of online echo chambers a tactic of social media recommendations by politicians to influence the users to strengthen their narrative regardless of facts that whether it is right or wrong but it is knit in a manner that echo chambers appear to be normal for the people thus changing the way of thinking and increase the supporters base .
The Echo chambers post such content that we enjoy a lot while reading while keep us away from the content that may stir a debate or arguments or expression of our disagreement over certain social, economic, religious, cultural or Policy matters.
The Echo chambers keep ideas flowing on regular basis to the one side –the positive side of the argument while its negative side is deliberately concealed to hide the facts.
This is the big issue that might be discussed and students should be informed and taught at School, College or degree level so that positive and constructive usage of this digital medium could be ensured.
Social media connectivity around the world is undoubtedly amazing but the problems it created for both people and students are very dangerous and need to be addressed and regulated.
Digital Media especially Social Media for a long time remained unbridled to post any content that may fall in the purview of hatred, racism, bullying, derogatory remarks, Character Assault, rebellion, Anti-state elements instigating people to create chaos using the olive branch of Social Media since it was not monitored given the type of content being circulated and information of people posting such content including their motives behind such content that may have a constant flow of information that is recommended by the users pretending to be professionals, experts and mentors.
Alarmingly, people without fact-checking go on sharing the content and thus creating hype for such an issue that does not have a basis and was the result of the conspiracy to exert pressure on some person or leaders to get some favours.
Sometimes, the active Echo chambers or volcanoes erupt over such issue that may be beneficial for the wider circle of society but finds serious criticism masterminded by the people with the individual approach. They term it detrimental for them since it did not serve their interests though it might have been beneficial for general people.
It is accepted truth that Humans have an intuitional inclination to communicate with like-minded people or the people with the same choices on Social Media thus the echo chambers get even stronger. The discourse that discourages dissent voices always comes under fire from the thinkers and intellectuals of the nation since it is tantamount to concealing the facts from the people.
The world is coming closer after the recent pandemic that engulfed the entire world , bringing misery and economic crisis. The social Media debates go with biased and unbiased approaches regarding vaccine . Some optimists termed it great while some pessimists or biased approaches raised questions.
The Echo chambers try to influence their opinions and win support .Similarly, echo chambers of both Democrats and Republicans only canvassed for their candidates but the leaders instigated masses to attack Capitol Hill through social media and emotional speeches using their influence on social media specially twitter .
Some researchers have found that echo chambers influence people to win support but social media influencers have a followers base of millions, may polarize the Public and Politics since influencers share success stories like internet marketers compelling you to buy their products.
The opinion leaders and experts reveal that for the last two decades, the percentage of American people having consistently holding liberal or conservative beliefs—rather than a blend of the two, which is the case for most people—has increased from 10 per cent to over 20. While the beliefs about the other side are becoming more negative creating an alarming situation.
Since 1994, the number of people who see the opposing political party as a threat to “the nation’s well-being or security” has doubled which heralds that how deepening polarization has predictable results raising eyebrows.
The government shutdowns, violent protests, scathing attacks on elected officials, capitol Hill incident –all predict that social Media has been polarizing the Political System and divided the nation each passing day due to echo chambers of both mainstream parties regarding the issues of health, Security, Human Rights, employment and environment.
According to evidence from empirical research conducted on the US politicians indicated that the politicians with extreme following Ideologies attracted a larger public audience than those who were moderate which is the real example of Echo Chambers.
Usually, messages containing extreme thoughts, emotional instigation, patriotism, criticizing the opposition received a warm welcome on Social Media Platforms then those messages reflecting merely information.
The Polarization of issues and political ideology will have serious repercussions in future that should be addressed on a timely bases so that societies could be saved from further isolation and disintegration.
The issues could be resolved through educating the people and creating awareness about the fair and professional use of social Media Channel for advocacy for wining support regarding legislation, issue, policy or employment.
Instead of showing the dark side of the issue, we have to educate people regarding both pros and cons of matters of importance for the general public rather than mislead the people with biased approaches to oppose the initiative Government, Community or Civil society for the benefit of common people.
Social Media network operators are the bigwigs and the most influential .They cannot be controlled but can only be regulated by framing such laws that may ensure fair use of this digital platform and being careful so that users may not face any legal issue by discussing some sensitive issues such as Desecration of holy places, religions, personalities, anti-state tirade, rebellion, terrorism, extremism etc. The sensitive issue may stir protests and cause legal proceedings, if the cyber regulatory laws are implemented to discourage the influence of one-sided opinions or campaigns.
We cannot deny the importance of social media platforms as they provide equal opportunity to the people to express and share their thoughts or opinions, but safe and thoughtful use of these platforms will encourage healthy discourse and prove pivotal to promote dialogue to discuss social, economical and cultural issues peacefully without hitting the sentiments of other communities.
Thus, Echo Chambers will be less powerful to build a narrative that is appealing but the readers will be engaging themselves in the debates that need interaction.
Undoubtedly, social media platforms have changed the political and social approach of the people and enabled face to face digital interaction through video and audio conference calls, the fair use will mitigate its cons manifold.
The social media network apply the algorithms to connect you with like-minded people but it is up to you that your engagement in communication is either unbiased or biased.
Social Media should be discussing the positive discourse to explore the political, economic solutions to the problems of people by reflecting the two sides of the coin so that discourse must be constructive and problem-solving.
Honestly speaking the social media has given a voice to marginalized people and Governments are compelled to resolve the issues of people on a priority basis due to trending topics of social media.
Even the populist leaders may face resistance from social media as the Public makes the most of the freedom of expression and criticizes the role of politicians for their failure to address the issues of the public.
In recent times, Facebook, YouTube and Twitter have been creating history in highlighting issues of both public and national interest but at the same time such platforms taken by storm by those influencers who continue to feed the news about their vested interests and create psychosocial hype for any issue that may jolt the power corridors of Government.
The politicians always take to Twitter for their precise viewpoint and policy debate and usually followed by million followers. Even the print and Electronic media i.e News channels take the tweets as policy statement or narrative of some party of the Group.
The Schools, colleges should chalk out the initiative to create awareness and practice of fair use so that Social platforms should not post single or one-sided opinions or arguments but should welcome both so that positive use could be ensured. This will further the importance of Social Media .