Banners are a powerful marketing tool used to deliver information and helps to get your brand message across. It’s an excellent example of a large form of advertisement and represents your brand in an eye-catching way.
The type of material you choose to make your banner is also essential because it impacts the appearance, which is useful when attracting large audiences. The material must be of good quality, durable and functional to be worth your investment.
Banners prints can be used for different purposes, from events, birthday celebrations to business advertising. There are varying kinds of banners available, and each comes with its pros and cons. Different banners differ in the degree of thickness, durability, and flexibility. They are differentiated from flags by how they are displayed rather than by color, shape, or design. A banner is attached at both ends, whereas a pole secures a flag.
In this article, we have explored the different types of banners you can use for your business.
Types of banners by material
Fabric banners are made of satin or polyester, which provide full-colored graphics that will captivate and awe onlookers. They are the perfect solution for a business that needs a high-quality banner with little or no setup time. They are also easily cleaned and can be machine-washed. Companies can use banners for advertising at trade shows, sporting events,housing promotions, grand openings, and presentations.
You can use banners outdoors though it is recommended for indoor use if you want them to last longer.
Vinyl banners are suitable for both outdoor and indoor use. They are durable and tear-resistant. However, you should ensure that they are correctly stored and even during transportation because they can crease if stepped on or folded incorrectly.
No-curl vinyl banners
No-curl vinyl banners are usually printed on 14 oz vinyl material and are suitable for high-end banner stands. Such print banners don’t have hems, but you use grommets.
it would be best if you only used banners made from paper indoors. The colors on them are usually radiant and can be used for displays at trade shows or exhibitions. TheThe paper banners can be printed in smaller sizes. However, in comparison with other types of banners, they aren’t resistant to external factors.
Canvas banners are also suitable to be used indoors only. Their texture makes them look like canvaspaintings. They are most often used for high-end banner displays. The sewn grommets and hems are standard options for this type of banner.
Mesh banners are usually digitally printed on crisscrossed breathable vinyl fiber. The weave of the mesh is more permeable, allowing wind to pass through without lifting the banner like a wing or sail. This kind of construction’s primary benefit is that itenables the banner to withstand extreme weather conditions like strong winds while still serving the primary function of advertising.
Mesh banners are the best choice for extra-large signage applications used in storefronts, coverings for entire structures, or building sides. When they are used asbuilding wraps and showcasing, e.g., for a new soft drink, mesh banners can make a spectacular promotional impact. Developers and contractors use mesh banners to mask the view of construction until when the project is finished.
Types of banners by style
Retractable and pull-up banners.
Pull-up banners, also referred to as roll-up banners, are an attractive, double-sided solution for tradeshow events and indoor retail signage. They are usually six feet tall with varying widths depending on what the buyer needs. They are cheaper than pop-up alternatives and are also easy to collapse and transport.
The retractable system allows for quick setup, but this usually comes at a price because pull-up banners can’t be built wider than five feet. If you have smaller exhibitions or you need to supplement your existing signage and display, pop-up displays are a better alternative.
Back-wall and pop-up displays
Pop-up displays are mainly made of fabric and are loose but serve the same purpose of grabbing people’s attention. Often they are usedwith pop-up booths to extend across the entire back of the exhibitor’s shell.
Due to their sturdier support and dimensional nature, pop-up displays can stretch more than a retractable barrier. Installation may not be as favorable as a pull-up banner, but it will take you a few minutes to set up and take it down.
Step and repeat banners
When you are doing press photos and presentations, you will need to use neutral backdrops for your walls and booths. When speakers are speaking, attendees don’t need to be distracted by their surroundings.
Using step and repeat banners allows you to cover up garish wallpapers and boring backgrounds while marketing your brand’s logo and name. The repetition of your brand name or pictograph on their fabric allows them to blend in with the scenery while boosting your brand’s visibility.
Outdoor pole banners are often seen on streets or avenues promoting concerts, festivals, and events. You can also use pole banners for other purposes like decorating universities and colleges, promoting retail spaces in shopping malls, or adding a splash of color in casinos, hotels, and other entertainment spots.
They are usually printed on durable vinyl material in rectangular or square shapes. Pole banners are installed using hardware kits that allow you to fix the banner to the pole using two extended arms or brackets. To create a wow factor, you can use two banners side by side on one pole.
You can frame any banner the same as the art you see in homes and offices. Framing banners are a great way to create a more sleek, permanent, and professional look. Because the fabric becomes taut after framing, there will be far fewer unwanted wrinkles or environmental disturbance like strong winds.
Feather banners/feather flags
Feather banners are lightweight, economical, and portable. They are often used as roadside signs placed outside retail shops, showcasing messages such as “on sale,” “hiring,” or “now open.”
They are often made from polyester fabrics and aluminum poles that are durable and highly moveable, creating an attention-grabbing animated message that is hard to miss when pedestrians or motorists pass by the establishment.
Suspended or hanging banners
Hanging banners or suspended banners can be displayed using rods and cables above crowds for maximum visibility and marketing impact. While the ceiling display installation may need a lot more work, the potential payoff is worth the effort.
There are different ways of displaying the suspended or hanging banners, the classic fabric suspended by two corners design, circular hanging displays, triangle ceiling banners, elliptical banners, or square display systems.
Types of banners by application
Suppose you are opening a new store or reopening your business, changing location, operating hours, or updating operational procedures. In that case, banners are some of the best ways to advertise those changes loud and clear.
Many retail outlets or shopping malls use large vinyl banners to promote any discounts or sales they have. When you use banners in high traffic areas, they can attract new customers and loyal ones, spreading your brand’s visibility while supplementing your marketing campaign.
Using banners for promotions is an inexpensive way to market your business, and your business can also use them more than once. Keep the message simple and straightforward because it only takes a few seconds for people passing by to read your banner.
Social projects and public organizations banners
You can also use banners for non-commercial purposes. They can be printed for schools, churches, fairs, and many other places; for example, banners printed to be used in churches can be a decorative aspect in the church and at the same time spread the word about church activities and upcoming events.
Organizations can also use banners for propaganda and promotional print to call to action messages like cancer, animal protection, or the destructive influence of public smoking. These don’t usually aim to gather funds but are used to create awareness of different causes.
However, you can also use banners for charities and fundraising activities that ask for donations from the public.
Whether you are hosting tryouts, a basketball game, or simply supporting your team, you can customize your banners to fit all your sports and athletic needs. These include logos, colors, mascots, and more.
Businesses can also use banners to get the word out about any upcoming sporting competitions and events so that no one misses the big game.
You can place them in the stadium or popular places before the event to attract even more people to the event.
Banners for personal use
You can also use banners for personal use. You can have a banner printed explicitly with beautiful colors and texts for birthdays, family events, wedding anniversaries, or even office parties. They are an excellent way to congratulate loved ones or for decorations during parties with friends and families.
26 million jobs lost in Latin America and the Caribbean during a year of the pandemic
The Latin American and Caribbean region lost 26 million jobs as a result of the pandemic, and started 2021 with a complex employment landscape aggravated by new waves of contagion and slow vaccination processes that make the prospects for recovery in labour markets more uncertain, says a new technical note from the International Labour Organization (ILO).
“The quest for better normality will require ambitious action to recover from setbacks in the world of work”, warned Vinícius Pinheiro, ILO Director for Latin America and the Caribbean, when commenting on the note, which presents the latest data on the impact of COVID-19 over the past year.
“It is now time to rebuild the jobs lost by the pandemic and create new decent work opportunities,” Pinheiro said, noting that despite adversity, action must be taken and consensus reached so that “2021 is the year of vaccination and economic recovery with more and better jobs”.
However, the ILO Regional Director highlighted that “in the pursuit of recovery, addressing pre-existing conditions in the region will be unavoidable and those conditions are key to understanding why the impact of the pandemic on employment was so strong. Many of the challenges we had before the pandemic remain in place, although they are now more urgent”.
“High informality, small fiscal spaces, persistent inequality, low productivity and poor coverage of social protection, coupled with problems that still persist such as child labour and forced labour, are part of the ongoing challenges in the region”, he added.
The ILO regional technical note, “The employment crisis in the pandemic: Towards a human-centred job recovery”, emphasizes that the labour impacts were devastating in the second quarter of 2020 when the employment and participation indicators plummeted, and then partially recovered.
However, by the end of 2020 the region’s average employment rate had fallen from 57.4 per cent to 51.7 per cent, a sharp drop equated to the loss of around 26 million jobs, of which 80 per cent, or more than 20 million people, left the workforce.
This significant exit from the workforce was unprecedented and has been characteristic of 2020. By comparison, the unemployment rate has only partially reflected the magnitude of the difficulties faced by labour markets in the region, increasing by just over 2 percentage points between 2019 and 2020, from 8.3 per cent to 10.6 per cent.
This situation would have begun to change, explained Roxana Maurizio, ILO Regional Labour Economics Specialist and author of the technical note, who commented that in 2021 there could be “a significant increase in the employment rate when millions of people who had ceased to participate in the labour force return to the workforce”.
In addition to lost jobs, the region experienced a sharp contraction in working hours, as well as a reduction in labour incomes, which account for 80 per cent of what people in Latin America and the Caribbean earn. The region has recorded the largest losses in hours worked worldwide.
The ILO’s technical note indicates that during the crisis both formal and informal employment experienced very pronounced contractions, but with greater intensity for the latter and for this reason the informality rate was reduced (temporarily), in the context of the widespread collapse in employment demand, especially in the early months of the pandemic.
But that situation has already started to change.
“There is a high risk of informalization that adds to the already high levels of labour informality that countries had before the pandemic”, said Maurizio.
According to available data from seven countries, employment recovery in the second half of 2020 has been almost entirely contracted by informal employment growth. These occupations account for more than 60 per cent of the total increase in employment.
“The formal work deficit, in turn, is likely to become more apparent to certain types of workers such as young people, women and adults with lower qualifications – groups that traditionally experience greater difficulties in accessing formal employment”, she added.
“The macroeconomic collapse has disproportionately impacted some segments of the population, amplifying labour and social gaps – especially gender gaps – that characterize the region”, she continued.
“The outlook for economic recovery by 2021 is modest and still very uncertain, so expectations about a possible reversal of the critical labour market situation should be very cautious”.
The ILO has proposed developing recovery strategies based on a Policy Framework with four main pillars: stimulating the economy and employment; support businesses, jobs and incomes; protect workers in the workplace; and resort to social dialogue to find solutions.
The technical note highlights that in a scenario as complex as the current one “social dialogue and the building of new consensuses, pacts or agreements are more relevant than ever” to advance the recovery of employment.
How to Start a Profitable Clothing Business
You may think that it’s too late for this, but why not? Think of the possibilities – you could make a much-needed change in the world of fashion without breaking your bank. Let’s not beat around the bush; starting an online clothing business is no rocket science. It can be done within a few hours. With a positive mindset and a bit of creativity, you are bound to enjoy immense success with your online clothing business. In this tutorial, we are going to help you learn how to start an online clothing business and how to scale it
Determine your niche
You’ve probably heard the term “niche marketing” and wondered how it could help you as an online clothing retailer. Some people believe that niche marketing is only for business-to-business or service businesses, but it applies to any business. In this article, we’ll show you why it’s important to have a niche and how it can help you build an online clothing business profitable. The best way to pick out a niche is to understand what motivates people to shop for certain products. One easy way to look at a niche is by a keyword, but you have to make sure that the niche has enough search volume. For example, if you have a ski clothing store, then you may want to rank for the term “ski clothes for sale” or “ski clothes cheap”.
• Picking a niche determines the type of audience you reach.
• Picking a niche will affect your business model and operations
• Picking a niche can determine your success
Determine the business market level to suit your brand
For anyone wanting to start an online clothing business, the early research and planning stages can seem daunting. How do you even decide what market level you will operate in? The answer is, like everything in business, no set rule fits all scenarios. The choice you make about which market level to choose for your brand will be influenced by your goals, target market, and product range. Here are a few things you need to consider when making this decision;
- Who is your target audience?
Your target audience will help you build up your strategies and determine which marketing methods will be more successful for your brand. If we take the example of Zalando, they have three online clothing business marketing strategies available for their consumers: home delivery, shop now, and mobile shopping.
- What do you want to achieve?
- What is your budget?
- Create a Business Plan
The startup world, and the business-planning process, can seem daunting to experts and amateurs alike, but it doesn’t have to be. If you have a basic understanding of your business’s needs and a clear idea of your goals and mission, writing a business plan is just like making a shopping list. Just like shopping, there are countless articles and resources out there for you to help you create a plan that works for your business.
The first step in creating your business plan is to start with a strong foundation: what do you want to spend, why, how much, etc. From there, you can move into determining what your startup costs will be to get things up and running.
Designing your shopping list of startup costs is almost exactly the same as designing your business or project’s marketing plan.
Now that you have your idea start creating something!
- Pick Your Materials. Pick fabrics you’d like to use, whether it’s cotton or polyester, and a color. If it’s based on the color of your logo, make sure the fabric can be seen in the correct shade.
Product development is one of the most exciting stages in starting an online clothing business. Even if you only have a design concept for one product in these early days, start getting it on paper or screen as a sketch. Once you’re ready, turn rough ideas into nailed-down digital sketches. Programs like Adobe Illustrator can do a lot of the hard work for you.
However, if you’re a skilled sketcher, feel free to continue this old-school technique. Sketches add personality and give ideas a human touch that computer drawings sometimes lack. At this point in your business, you will need to make decisions about your product’s overall look. This involves choosing colors, logo design, materials, sizing, and more. Your competitors might be making similar choices at this point, so try to avoid jumping ahead of them, as it will grant you more time to sell.
Create Product samples
The next step in the process is to get a good sample of the product and photographs. Creating a good product sample is very important as it is the first thing your potential customer will see. You can do that with companies like GearBubble or Thrive Screen Printing. You can produce a prototype on your own, but this can be costly. You have two other options;
You can use a professional sample maker. You can have a design company make the sample for you.
The decision between these two options depends on your budget and the quality of the product. Either way, you should still look to market test your product before committing to mass production. This will help you refine your idea and increase sales once you do launch your item.
Market your product and sell online
Taking them to market can be a great way to test your product without committing to the full product run. Market trading spaces, school fairs, and online platforms like Facebook Marketplace, Instagram, can be great places to start, take notes, ask your customers all the time for their feedback on the product and anything else they’re looking for. Posting your products on a well-known e-commerce platform, like eBay, Etsy, or Amazon, will allow you to reach a broader audience and take your business to the next level. Some of these platforms are more hands-on, with you having to take care of the selling, while others are more hands-off, leaving most of the work on the platform itself.
If you’re planning on scaling up your business, maybe you should look at improving your business. so here are my 3 tips for scaling up:
- Work out what you want
Before you do anything, ask yourself, what do I want? Is it to make money, or do you want to see your clothing company as a fully fledged brand eventually? This comes back down back to knowing who your customer is. If you’ve already done that, then you know exactly how much to charge for your clothing and thus will be able to know roughly how much money to make every month at minimum.
- Collaboration with other brands
Have other companies approached you to create a product for them? Working with other brands can be of great benefit to you both. Always be on the lookout for brands that compliment your product so that the collaboration can appeal to a wider audience. Let’s say, for instance, you sell women’s accessories. You may want to work with another women’s clothing brand on a line of bags or scarves.
- Brand awareness
When working in collaboration with another brand, there is always an opportunity to work towards an image in which both brands are familiar. This could consist of branded merchandise sold separately from the main product line and is good for overall brand awareness.
The thing is, plotting the next steps for your company is less about indulging in dreams of grandeur and more about carefully crafted plans to ensure business sustainability. With the right growth in place, expanding a physical or online clothing business can be a good long-term strategy.
Polish Economy Returns to Growth Amidst Pandemic-Related Setbacks
The Polish economy is expected to grow by 3.3 percent in 2021, as a recovery in trade in the euro area, combined with improved confidence and a rebound in private consumption and investment partly offset the negative impacts of the resurgence of the pandemic late in 2020 and a recent flareup in new cases, says the latest edition of the World Bank’s Economic Update for Europe and Central Asia, released today.
The projected rebound in 2021 is weaker than previously anticipated (3.5 percent), reflecting uncertainty surrounding the emergence of new strains of COVID-19 and the uneven pace of vaccination in Europe.
The World Bank expects that following the moderate recovery this year, growth will accelerate to 4.2 percent in 2022. The 2022 projection is faster than previously envisioned (3.4 percent), owing in part to a robust rebound in domestic demand, particularly in investment.
“Although Poland’s GDP declined in 2020 for the first time in 30 years, the well-diversified Polish economy is one of Europe’s least affected amid the COVID-19 pandemic,” said Marcus Heinz, World Bank Resident Representative for Poland and the Baltic States. “A key challenge over the short term is to continue supporting the sectors most affected by the pandemic, while ensuring public debt sustainability and transparency. Poland also needs to continue strengthening its institutions to prepare for a new wave of absorption of EU funds, a big part of which will go into low-carbon and greener projects”.
The emerging and developing economies in Europe and Central Asia are projected to grow by 3.6 percent this year and by 3.8 percent in 2022, as the effects of the pandemic gradually wane and trade and investment gather momentum.
The pandemic is expected to erase at least five years of per capita income gains in several of the region’s economies and raise the poverty headcount, largely due to job losses. Overall, despite the rebound in growth, the recovery in per capita gross domestic product (GDP) of the region is subdued and below pre-pandemic trends.
Fundamental to achieving long-term inclusive and sustainable growth is good governance. The pandemic has underscored the need for good governance given the important role governments around the world have played in mitigating the health, economic and social impacts of the virus. The range of measures has included restrictions on movement to control the spread of the infection, vaccination programs, relief packages to protect individuals and businesses from the economic fallout of the pandemic, and devising ways for virtual learning for millions of school children.
In Europe and Central Asia, good governance is all the more important given the large role governments have played historically in shaping the economy. Government expenditures in the region represent nearly 40 percent of the economy and governments employ more than a quarter of the region’s most educated and productive workers, with women constituting 57 percent of public sector employees. And the role of government in the region’s countries is likely to further increase in the coming years, driven largely by the need for expansion of health and long-term care for aging populations and public support for government interventions to tackle inequality and, in the face of COVID, improve health and education systems.
In a special analysis on ‘Data, Digitalization, and Governance in Europe and Central Asia’, the report examines the potential role of data and digitalization in improving governance in the region.
“To effectively address the challenges brought on by COVID-19, improving governance has assumed an even greater importance in the region,” said Asli Demirgüç-Kunt, World Bank Chief Economist for Europe and Central Asia. “Digital technology and the data revolution offer the potential to increase efficiency, transparency, responsiveness, and citizen trust, all of which directly improve the quality of government.”
Data lay the ground for improved decision making, optimized government functioning, and more effective resource allocation, while digitalization strengthens these processes and enables greater efficiency and transparency.
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