Connect with us

New Social Compact

Tillakaratne Dilshan: Cricket as a platform to spread awareness about social causes

Published

on

Cricket is the second most viewed sport worldwide. It not only brings people from different nationalities together, but also has the power of uniting them towards a cause. Road Safety is a crucial issue worldwide. Around 1.35 million people die in road accidents each year. According to reports, India ranks first in the number of road accident deaths hence it is more crucial for India to take the lead in creating more awareness about road safety. 

Around 93% of sports viewers in India are cricket enthusiasts. Hence, spreading awareness about road safety using the platform of cricket grants a large audience for the cause. 

The Road Safety World Series was organised by the Road Safety Cell of Maharashtra, India to raise awareness about accidents, road safety, bike safety and basic road safety rules. Retired international cricketers like Sachin Tendulkar, Brian Lara, Sanath Jayasuriya played in the series and campaigned to spread more awareness about road safety. 

Cricket being the most widely viewed sport all around India lends to more visibility of the Road Safety movement. Cricketers from 6 different countries united to play for the cause and spread awareness about Road Safety. The countries participating in the series included West Indies, India, Bangladesh, England, Sri Lanka and South Africa.

According to Yash Sardesai, CEO of Sri Lanka Legends, a team participating in the series, “Road Safety is a global issue and we need a global platform to spread awareness about it. Cricket is an efficient platform to spread awareness about road safety because it reaches a high population worldwide. Moreover, connecting a social cause to cricket ensures that players with a high following are spreading awareness about the cause. This makes social campaigns more efficient.”

Conversation with Captain of Sri Lanka Legends, Tillakaratne Dilshan

Why do you want to play for the cause of road safety?

I know that when I am talking about road safety, it is likely to reach a large number of people, not just in one country but worldwide. As cricketers, we have an audience and we should make the best of it. The Road Safety World Series has given us a platform to campaign for a cause. I believe that life is important and it should be taken seriously. People should not drink and drive or use phones when they are driving. Many countries have strong driving rules but many Asian countries don’t have strong rules for Road Safety. It is also the social responsibility of cricketers to ensure that they are spreading more awareness by using the platforms they have. 

Has COVID changed the impact of the road safety campaigns. 

Last year, the Road Safety World Series was held in Mumbai. However, due to COVID the series was paused and has continued in Raipur this year. Due to strict covid protocols to be followed, the players are not allowed to step out of their hotels except for the game or practice sessions. This actually turned beneficial to have team bonding sessions and form a team stronger than ever. Moreover, we have more time to create content about road safety and channel more awareness via our social media handles. 

The team has been able to bond more because everyone is together in a bubble in Raipur. This has given us more time to brainstorm campaigns for road safety. I think that COVID has increased our impact because more people are watching our campaigns digitally and are engaging with content about road safety. 

Conversation with Yash Sardesai, CEO of Sri Lanka Legends

Tell us more about your journey as CEO of Sri Lanka Legends

My journey with the league started last year in February. Due to COVID, the league had to stop and it resumed in 2021. Watching so many retired legends play – Sachin Tendulkar, Sanath Jayasuriya, Brian Lara and others has been fascinating. They are all using their huge fan following to spread more awareness about road safety. There has been an increase in media conversations on road safety because of the collective campaigns and activation posted by all cricketers playing in the series. 

What role do you think does cricket play in making people aware about issues like road safety

I think cricket is an important platform to raise more awareness about road safety. It is the most watched sport across India. When the cricket players spread awareness about road safety rules like wearing a helmet, putting on the seat belt, not using phones while driving, not drinking and driving and other similar rules, a large audience listens to them. Hence, people start following rules more seriously because many players who are their role models are advising them to follow rules. This is the aim of the series. We need such series in India because India ranks highest in road safety accidents worldwide. 

What is the reason behind you choosing to head the team for a cause?

 I am passionate about the game and the series has given me the opportunity to learn a lot. The series brings in retired cricket players like Sachin Tendulkar, Brian Lara, Sanath Jayasuriya and others. Sachin Tendulkar has 28.1 million followers on his social media handle. He is also the brand ambassador for the series. With the huge fan following of the cricketers, more awareness will be created about road safety. Hence, I was even more keen to head the team. 

Vidhi Bubna is a freelance journalist from Mumbai who covers international relations, defence, diplomacy and social issues. Her current focus is on India-China relations.

Continue Reading
Comments

New Social Compact

The Social Innovators of the Year 2022

Published

on

Mikaela Jade. (Image: Veuve Clicquot New Generation Awards)

The Schwab Foundation for Social Entrepreneurship announced today 15 awardees for social innovation in 2022.

From a Brazilian entrepreneur using hip-hop to turn Favela youth away from crime, a Dutch nurse revolutionizing home healthcare and a park ranger turned tech founder using Minecraft to revive Australia’s Indigenous culture, the 2022 Social Innovators of the Year includes a list of outstanding founders and chief executive officers, multinational and regional business leaders, government leaders and recognized experts.

The awardees were selected by Schwab Foundation Board members, including Helle Thorning-Schmidt, Prime Minister of Denmark (2011-2015), and social innovation expert Johanna Mair, Professor of Organization, Strategy and Leadership at the Hertie School of Governance in Germany, and H.M. Queen Mathilde of Belgium, Honorary Board Member, in recognition of their innovative approach and potential for global impact.

“The Social Innovators of the Year 2022 represent a new ecosystem of leaders who are driving change and shifting organizations and systems towards a more just, inclusive, sustainable future,” said Hilde Schwab, Co-Founder and Chairperson of the Schwab Foundation for Social Entrepreneurship.

The Schwab Foundation’s unique community of social innovators dates back more than two decades to 1998 when Hilde Schwab, together with her husband Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, created the foundation to support a new model for social change, combining often-overlooked values of mission, compassion and dedication with the best business principles on the planet to serve the most disadvantaged people on earth and build a better society.

Today, the foundation has a thriving community of 400 global social entrepreneurs that have impacted the lives of 722 million people in 190 countries. They offer access to healthcare, education, housing, finance, digital skills and advocacy networks resulting in job creation economic opportunity, improved health and stability.

To help the social enterprise sector increase its reach in response to the COVID-19 pandemic, the Schwab Foundation established the COVID Response Alliance for Social Entrepreneurs early 2020, representing 90+ members and an estimated 100,000 entrepreneurs as the largest collaborative in the sector.

“This year’s Schwab Foundation Awardees demonstrate that through values-based approaches centring on inclusivity, collaboration, relationships of trust and long-term sustainability, we have proven ways of changing institutions and mindsets, and disrupting traditional ways of working that hold systemic barriers in place,” said François Bonnici, Director of the Schwab Foundation for Social Entrepreneurship.

The 2022 Schwab Foundation Awards are hosted in a long-term partnership with the Motsepe Foundation, founded on the philosophy of “Ubuntu”, the African concept of giving and caring for your neighbour and other members of your community.

“I strongly believe social entrepreneurship, combined with local innovation and technology, can create meaningful change and recovery in Africa and many developing nations. At its core it is about bringing together the best of business discipline and efficiency with the best of human and social values. We need this synergy, now more than ever,” said Precious Moloi-Motsepe, Co-Chair, Motsepe Foundation and Chancellor of the University of Cape Town.

The 2022 awardees are:
Social entrepreneurs

Founders or chief executive officers who solve a social or environmental problem, with a focus on low-income, marginalized or vulnerable populations.

Ashraf Patel, Co-Founder of Pravah and ComMutiny Youth Collective (CYC), India: For almost three decades, Patel has nurtured inside-out youth leadership with collective organisations. This ecosystem has co-created the right space, context and narrative that has reached over 15 million young people.

Celso Athayde, Founder, Central Unica das Favelas (CUFA) and Chief Executive Officer, Favela Holding, Brazil: One of Brazil’s best-known social entrepreneurs, Athayde founded the nation’s largest social enterprise focused on favela communities, using music and sport to transform their lives.

Jos de Blok, Founder, Buurtzorg, Netherlands: de Blok is revolutionizing nursing around the world with buurtzorg, meaning neighbourhood care, which puts nurses and patients at the heart of its social enterprise model.

Kennedy Odede, Founder and Chief Executive Officer, SHOFCO (Shining Hope for Communities), Kenya: Passion, 20 cents and a soccer ball were the building blocks for Odede’s social enterprise SHOFCO, which is transforming urban slums and providing economic hope.

Marlon Parker, Co-Founder, Reconstructed Living Labs (RLabs) and Rene Parker, Chief Executive Officer and Managing Director, RLabs, South Africa: Marlon and Renee Parker grew a Cape Town community project helping ex-convicts into a global social enterprise that has helped around 20 million disadvantaged people by offering tech skills, training, funding and workspaces.

Mikaela Jade, Founder and Chief Executive Officer, Indigital, Australia: From park ranger to tech founder, Jade founded Australia’s first Indigenous edu-tech company using augmented and mixed realities to preserve and teach Indigenous culture and history.

Rana Dajani, Founder and Director, Taghyeer/We Love Reading, Jordan: Dajani sparked a global reading revolution, training female volunteers to read to kids. We Love Reading now operates in 56 countries, benefiting nearly half a million children.

Wenfeng Wei (Jim), Founder and Chief Executive Officer, DaddyLab, People’s Republic of China: “Daddy Wei” is a social media champion for safer consumer goods. His enterprise DaddyLab is a one-stop shop for trusted product testing, consumer rights advice for families.

Corporate social intrapreneurs

Leaders within multinational or regional companies who drive the development of new products, initiatives, services or business models that address societal and environmental challenges.

Gisela Sanchez, Corporate Affairs, Marketing, Strategy and Sustainability Director, Bac International Bank and Board Member, Nutrivida, Costa Rica: Nutritional food firm Nutrivida, the brainchild of Gisela Sanchez, combats a lack of vitamins and minerals in the diet, known as hidden hunger, that affects 2 billion people.

Sam McCracken, Founder and General Manager, Nike N7, USA: A member of the Assiniboine and Sioux Tribes from the Ft Peck Indian Reservation in Montana, McCracken founded Nike N7 20 years ago with a vision of using the power of sport to promote cultural awareness. It demonstrates Nike’s commitment to diversity, equity and inclusion with the Indigenous populations of North America. Today, N7 has benefited more than 500,000 Indigenous youth.

Public social intrapreneurs

Government leaders who harness the power of social innovation social entrepreneurship to create public good through policy, regulation or public initiatives.

Pradeep Kakkattil, Director of Innovation, UNAIDS, Switzerland: Kakkattil founded global platform HIEx to link innovators, governments and investors and find solutions to global healthcare problems, from COVID diagnosis to the cost of medicines.

Sanjay Pradhan, Chief Executive Officer, Open Government Partnership (OGP), Global: Pradhan has been a tireless champion of good governance and fighting corruption, leading a partnership of 78 countries, 76 local governments and thousands of civil society organizations that are working together to make governments more open and less corrupt.

Social innovation thought leaders

Recognized experts and champions shaping the evolution of social innovation.

Alberto Alemanno, Professor of Law, HEC Paris and Founder, The Good Lobby, European Union, France: Alemanno is passionate about overcoming social, economic and political inequalities. His civic start-up, The Good Lobby, kickstarted a movement for ethical and sustainable lobbying.

Adam Kahane, Director, Reos Partners, Canada: Kahane is a global leader in helping diverse teams of leaders work together, across their differences, to address their most important and intractable issues. He has facilitated breakthrough projects in more than 50 countries on climate action, racial equity, democratic governance, Indigenous rights, health, food, energy, water, education, justice and security.

Hahrie Han, Stavros Niarchos Foundation Professor of Political Science, Inaugural Director of the SNF Agora Institute, Johns Hopkins University, USA: Han is a leading academic and author on collective action and the way citizens can collaborate to solve public problems and influence policy, from immigration to voting rights.

Continue Reading

New Social Compact

Grace and a Tennis Celebrity

Published

on

image source: Wikipedia

Among the character traits we cherish in fellow humans, grace is often more noticeable in its absence.  The recent saga of a Serbian tennis player and his manner of entry into Australia and subsequent events come to mind.  A champion athlete cannot help but serve as an ambassador for his country, and in Serbia’s case, after the horrors of the Yugoslavia civil war and its prominent role, it is a country that needs all the help it can get. 

Novak Djokovic is ranked number one in the world and is in Australia to defend his title.  He appears to have lied on his Australian entry form:  False declarations are grounds for revoking a visa, and immigration officials acted.  But as world number one, he is a draw for the tournament … and money talks — he is already scheduled to play his first match as this is written. 

Mr. Djokovic’s lawyers went to court which overturned the immigration officials’ order against him on the grounds they had not followed proper procedure.  Then the immigration minister, Alex Hawke, who had been thinking about canceling his visa actually did.  So it’s back to court.

But it gets worse:  Djokovic has not been vaccinated.  He claims that having had the illness, he is immune.  Scientists have found that to be of short duration.

He also broke isolation rules after he had tested positive, particularly by not isolating himself, thereby endangering his contacts.  Cavalier his behavior maybe, perhaps careless but possibly a sense that rules are not for celebrities, only for lesser mortals.

That it caused a sense of outrage is apparent.  A leaked video has a couple of news anchors discussing Djokovic in not very flattering terms:  “Novak Djokovic is a lying, sneaky asshole”, says one.  Yet the comment also is evidence of a coarseness that has gradually pervaded language.

In the meantime, Mr. Djokovic’s father has his own take on the affair.  He calls it a conspiracy to prevent his son from breaking the previous record of 20 Grand Slam title wins held by Rafael Nadal and Roger Federer because they are all against Serbia.  But Serbia, which still believes in little Jesus and is thus protected, will prevail.

Would aphorisms like ‘a storm-in-a-teacup’ or ‘mountains out of a molehill’ be descriptive?  Not if it’s news across the world.  Yet, if he continues to rant on the tennis court and win, it could be his way of getting rid of nerves, an eternal bugaboo. 

He must have another crucial concern:  the biological clock.  At 34 going on to 35 in five months, and with much younger rivals snapping at his heels, it has to be a race against time to win that 21st major title.

Just like grace notes relieve tedium in music, perhaps Djokovic’s rants relieve the boring baseline game that modern tennis has become.  No more a Frank Sedgman or a Pancho Gonzales charging up to the net to put away a dramatic volley, tennis now needs a grace note, or two, or three …  

Continue Reading

New Social Compact

Age No Bar: A Paradigm Shift in the Girl Child’s Marriageable Age in India

Published

on

Image source: indiatoday.in

India is a country known to have diverse culture, languages, social norms, ethical values, traditional customs, belief system, religions and their personal laws. With personal laws governing succession, adoption, divorce etc, one of the most important aspects governed by the personal laws is Marriage. Indian society has a deep-rooted belief of marriages being the most sacred bond between two people. Every religion of the country gives utmost importance to this sacred bond. Since this bond is of such great importance to the Indian society and to the people of the country, the legal system and the personal laws have made efforts to legalise the sacred bond. There are conditions and requirements laid down for the marriage to be solemnized and get a legal sanction. One such important condition is “age”. According to most of the personal laws and The Prohibition of Child Marriage Act, 2006 the legal age for a man should not be less than 21 years of age and a woman 18 years of age. Recently the government introduced The Prohibition of Child Marriage (Amendment) Bill, 2021 to raise the age of marriage for women from 18 years to 21 years

Introduction of this bill shall prove to be a ray of hope for people struggling to curb the evil of child marriage in our country. One cannot claim progress unless women progress on all fronts including their physical, mental and reproductive health. The Constitution guarantees gender equality as part of the fundamental rights and also guarantees prohibition of discrimination on the grounds of sex. This bill would bring women equal to the men as far as the legal age of marriage in concerned. Under the National Family Health Survery-5, it is stated 7% of the girls aged between 15 and 18 years were found to be pregnant and nearly 23% of the girls in the age group of 20 to 24 were married below the age of 18 years. There are researches to point that from 2015 to 2020, 20 lakhs child marriages have been stopped.

In my opinion, increasing the age of women from 18 years to 21 should not be seen solely as an equal opportunity for them to choose their life partners at the same age as that of men, but this is a step taken by the government to eradicate child marriages that still find way in to our society. It should be seen as an effort to bring down maternal mortality rate and infant mortality rate. It shall also try and curb the teenage pregnancies, which are extremely harmful for women’s overall health as well as the infants born out of it. We also have to take into consideration that a large part of our society still lack basic education and awareness about these laws and the advantages attached to it. We as educated citizens of the country should take extra efforts in making people aware and to make them understand about the disadvantages associated with child marriage and the overall consequences their children would face in the future. We should appreciate the efforts taken by the government to tackle gender inequality and gender discrimination adequate measures taken to secure health, welfare and empowerment of our women and girls and to ensure status and opportunity for them at par with men.

*The Views Expressed are Strictly Personal

Continue Reading

Publications

Latest

South Asia3 hours ago

S. Jaishankar’s ‘The India Way’, Is it a new vision of foreign policy?

S. Jaishankar has had an illustrious Foreign Service career holding some of the highest and most prestigious positions such as ambassador to...

Finance7 hours ago

PM Kishida Outlines Vision for a New Form of Capitalism

Japanese Prime Minister Kishida Fumio called for a new form of liberal democratic capitalism, balancing economic growth and distribution, in...

Science & Technology9 hours ago

First Quantum Computing Guidelines Launched as Investment Booms

National governments have invested over $25 billion into quantum computing research and over $1 billion in venture capital deals have...

Environment10 hours ago

In Jamaica, farmers struggle to contend with a changing climate

It’s 9 am and the rural district of Mount Airy in central Jamaica is already sweltering. As cars trundle along...

Science & Technology13 hours ago

Closing the Cyber Gap: Business and Security Leaders at Crossroads as Cybercrime Spikes

The global digital economy has surged off the back of the COVID-19 pandemic, but so has cybercrime – ransomware attacks...

New Social Compact15 hours ago

The Social Innovators of the Year 2022

The Schwab Foundation for Social Entrepreneurship announced today 15 awardees for social innovation in 2022. From a Brazilian entrepreneur using...

Africa Today16 hours ago

FAO launches $138 million plan to avert hunger crisis in Horn of Africa

More than $138 million is needed to assist rural communities affected by extended drought in the Horn of Africa, the...

Trending