It has already done so for a long time. As I have described earlier: “Nobody waits for Biden” (or the USA). The World is everywhere moving fast around the USA – leaving an ever more bewildered USA behind. US President Biden doesn’t get it. Biden still lives in his inner past experiences of the Cold War and the subsequent American World Order – both gone worlds.
Developments of the past three years
Here are some recent events, which highlight this strategic development:
1. The CPTPP was driven through by the other countries in 2018, after Trump putting “America First” jumped it. This now leaves Biden in a dilemma with his Trump mimic of Buy American (first).
2. The EU-MERCOSUR trade agreement was agreed in June 2019. A true multilateral agreement, not between countries, but between blocks of countries, two of the World’s Mega-Regions.
3. The Brazil-China trade pact in 2019, a result of over 10 years of strategic partnership. Brazil-China is an indicative case of a growing Mega-Region to Mega-Region multilateral cooperation as it involves most of South America. For example, it drives ambitious transcontinental South American infrastructure plans, which include to connect Brazil, Paraguay, and Bolivia with the growing Pacific shipping between Peru and China. Speak of “BRI Latino”.
4. The RCEP was initiated and in 2020 driven to conclusion by the ASEAN – not by China. The US is out. RCEP unites a complex of relationships between ASEAN, China, Japan, Korea, and Australia.
5. The Comprehensive Agreement on Investment (CAI) was driven through by the EU with China in the very last days of 2020, on 28 December – directly against the USA. China opens opportunities with the CAI agreement, while the USA diminishes with “Buy American”. Cars are a good illustration. China is a far bigger car market than the USA. With 25 million cars sold in 2019, China’s car market is nearly 50% bigger than the US car market. This perfectly illustrates China’s trade potential vs. the USA. China’s car market is not only so much bigger – China may double. In contrast, the USA car market completely stagnates. No, China did not just “drive a wedge” between the EU and the USA with the CAI agreement – the EU wants it. To be competitive in products like cars, the EU needs to be in China. The US loses out by staying out. The EU wants factories in China.
6. China, Russia, and Turkey make big agreements without the USA. Russia and Turkey decide on peace and the whole future of places like Syria and Nagorno-Karabakh, leaving the USA in the cold. They deal with Iran very much as they want.
7. India this year presses harder for an EU trade agreement. That the EU recently made the CAI agreement with China does not keep India away from seeking business with the EU. We see complex multilateral relations develop, not involving the USA.
8. The EU just decided (with China surely agreeing) to make the Euro a world-currency everywhere outside the USA. Here, the EU acts in direct contradiction to the American “Longer Telegram” which is clearly US President Biden’s China strategy. In Biden’s “Longer Telegram” China strategy, Biden wants a supreme dollar hegemony. Biden also wants dollar hegemony to run mammoth US deficits. Nobody else needs that. The EU wants to protect itself financially against the USA, including the possible US takeovers of leading EU tech companies. China is on – USA falls off.
More examples – a long-term trend
On top of the recent eight examples above, there is a range of multilateral developments which for several years have been running, fully independently of the USA. A good example is the complex EU-Russia-China cooperation the past decade which has created an exceptionally efficient railroad corridor of over 11,000 km from Chongqing to Duisburg. Not just without the US – even against the US. The Eurasian Landbridge railroad system is a great example of the emerging new multilateralism not involving the USA. It started in the early 2010’s and a decade later, it now involves more than the Mega-Region to Mega-Region level of EU, Eurasia, and China. It spreads out to individual EU and Central Asian countries. It furthers sprawling public as well as private business. And it is increasingly multitiered, involving Mega-Regional, Regional, national, and subnational authorities like Chinese province governments. We also have the Nord Stream gas cooperation Germany-Russia. Even against US sanctions. Imagine US reactions, if the EU for “climate-security” had tried to sanction against the US-Canada Keystone XL pipeline. Coming up, we have the strategic multilateral Africa-Europe partnership between the EU and the African Union (the AU). This is a growing multi-sectoral Mega-Regional cooperation involving trade, jobs, security, immigration, digital development, green transition etc. The USA is not involved. These examples all confirm the fast proliferation of successful multilateral agreements, cooperation, and understandings actively involving several of the World’s Regions – except the USA.
North American developments
The deepening of Canada’s multilateral cooperation to EU with the CETA trade deal in 2017 is also indicative of global cooperations increasing all the way round the USA – leaving the US rather alone. Instead of strengthening North American relations, the USA repeatedly sinks relations with its only two neighbors. The new North American free trade agreement USMCA has harder “local content” requirements and is thus substantially less favorable to Canada and Mexico than the NAFTA which is replaced. For instance, auto parts must now have 75% North American content. The USMCA also widely mandates a minimum wage in Mexico and Canada of 16 dollars/hour – the current US minimum wage is only 7.25 dollars. Even President Biden’s proposed minimum wage of 15 dollars/hour will still be one dollar less than what the USMCA mandates US neighbors – making unskilled Mexican workers uncompetitive. Canada’s steel exports are the biggest victim of US steel-sanctions aimed at China, ostensibly for “security reasons”. A hard hit on Canadian (and S.Korean) steel workers, which are military partners with the USA. And there is no sign that President Biden will reverse US protectionism. Recently, US President Biden with the stroke of his pen on a presidential order, unilaterally makes lost money out of 30 billions which Canada has at stake in the Keystone XL pipeline to the USA. Biden delivers a gut punch to Canada. President Biden’s “Buy America” order forbids not only allied EU, Japanese and Korean suppliers, but also Canadian and Mexican companies to supply the US government. Biden breaks multilateral commitments to the Government Procurement Agreement (GPA) under the WTO. Canada and Mexico are consistently being alienated by the USA and will increasingly need multilateral ties with others: The EU – and China.
Multilateralism without a hegemonic power (USA) has not only been happening for a long time – it even accelerates enormously, independently of the USA. The World is NOT waiting for newly elected US President Biden and his national security advisor Jake Sullivan with his “Longer Telegram” misconceptions. We see the emergence of the Mega-Regions, which I identified and described last year.
The World’s Mega-Regions integrate internally – and they make deals with each other externally. The USA is a single exemption to the development of Mega-Regions. Instead of integrating North America into a Mega-Region of shared governance, a “Buy America First” USA continues to consistently split itself from its two neighbors Mexico and Canada. The World of Regions is much-much more geopolitically complex than the bipolar or unipolar World ever were. The rules have changed – again. It is an entirely different reality from the obsolete imaginations of US President Biden and his team. As I stated in an interview of 7 January, published 21 January 2021 – Biden and the USA have much narrower space for maneuver than Biden and his team understand. The previous examples demonstrate how the new Regional World structure is radically more composite and multitiered than the bipolar or unipolar worlds were. Inside Mega-Regions you have other Regions. And in them even smaller Regions (sometimes criss-crossing). It is like the dolls inside dolls of the smiling Babushka nesting dolls, which I used in the picture with the USA marching off to its own perfect storm. (correctly, Matryoshka dolls, see picture below).
Africa, for example, is a Mega-Region. But inside, Africa’s Mega-Region is organized into 8 official Regional Economic Communities (RECs), generally with regional parliaments under the Africa Union (AU) Parliament. And most of these 8 African Regions are criss-crossing each other. Africa illustrates the fractal World structure (regions-within-and-across-regions) which we see today. In the Mega-Region of the EU, Spain with its own internal Regions is also an example of fractal geopolitical structures of regions-within-regions.
Expect to see a growth in multilateralism not only between Mega-Regions (ref. above) but also inside Mega-Regions and across tiers (levels of authority).
I saw these tendencies and wrote on them more than 5 years ago – see my 2016 paper The Future of Security
My work-paper 2016 on the Future of Security concludes with a chapter on China. Countries around China must increasingly find their own modus-vivendi with China, as US power there inexorably recedes. President Biden believes he can reverse that long-term trend – he cannot. The Future of Security is a work-paper still in progress. Mega-Regions add to my theory, and the examples in this paper add more pieces for a whole theory. We need that – to manage the World. We must intensely observe structures as the Multilateral Regional World develops – increasingly structures not involving the USA.
From our partner RIAC
Afghanistan: Centre stage of the UN General Assembly
As each September, except last year’s due to the COVID-19 pandemic, dozens of heads of government and state arrived in New York City to deliver grandiloquent speeches at the United Nations General Assembly (UNGA).
And although this year some decided to stay at home and sent pre-recorded statements, almost a hundred world leaders met in the huge UNGA Chamber to dissect the planet’s most pressing challenges and threats.
Afghanistan itself did not take the podium, as the representative of the former government of Ashraf Ghani, who still holds Afghanistan UN seat, withdrew his name just before he was scheduled to speak.
Since the ‘World Cup of Diplomacy’ took place only weeks after the Taliban takeover of Kabul, and as the Spanish Prime Minister put it, “all eyes [were] focused, obviously, on Afghanistan.”
The gathering, held between the 21 to the 27 of September, provides a great deal of insight about what key global leaders think, intend and seek out of this new chapter in Afghanistan’s troubled history.
President of the United States, Joe Biden
For starters, Mr. Biden did little to hide his satisfaction for having led the withdrawal of US troops from Afghanistan. “We have ended 20 years of conflict in Afghanistan … we’ve turned the page,” boasted the American president.
After that moment of pride, he acknowledged the humanitarian agony endured by millions of Afghans, indicating Washington’s and its allies’ intention to relief it, with a caveat. “The UN Security Council adopted a resolution outlining how we will support the people of Afghanistan, laying out the expectations to which we will hold the Taliban when it comes to respecting universal human rights,” reminded the 78-year resident of the White House.
Russian Foreign Minister, Sergey Lavrov
Mr. Lavrov used his address to denounce what, on his view, are the West’s disastrous state building enterprises. “The chaos that accompanied [the US’ hasty withdrawal from Afghanistan] is a further demonstration of the rules [with which] the West is going to build its world order,” mocked the Russian Foreign Minister.
“In Afghanistan, Libya, Syria, Yemen and in other hotbeds, all external actors must show an understanding of the cultural and civilisational specifics of society, reject politicisation of humanitarian aid, and assist in the creation of broadly representative bodies of authority that would involve all major ethnic, religious and political forces of the relevant countries,” warned Mr. Lavrov.
President of the European Council; representing the European Union (EU), Charles Michel
The former Prime Minister of Belgium voiced a degree of mea culpa on behalf of the EU.“The new situation in Afghanistan is a failure for the international community. And lessons must be learned from it. But one thing is certain: the end of military operations is not the end of Europe’s commitment to the Afghan people.”
“We want to avoid a humanitarian disaster and to preserve as many of the gains of the past 20 years as possible, in particular the rights of women and girls,” emphasized the Brussels diplomat, stressing the EU hopes for the future of Afghanistan.
President of China, Xi Jinping
In a pre-recorded video message, and without referring to Afghanistan once, the Chinese leader rejected state building adventurism. ”Recent developments in the international situation show, once again, that military intervention from the outside and so-called democratic transformation entail nothing but harm,” pointed Mr. Xi Jinping.
“We need to advocate peace, development, equity, justice, democracy, and freedom which are the common values of humanity,” he went on to say, using again the term democracy, a concept that the Chinese President would certain define differently that most dignitaries at the UNGA Chamber.
Prime Minister of Pakistan, Imran Khan
As the country with more at stake of developments in Kabul, Afghanistan’s uncertain future was also one of the central pieces of Mr. Khan’s UNGA speech. “There are two paths that we can take. If we neglect Afghanistan […] this will have serious repercussions not just for the neighbors of Afghanistan but everywhere. A destabilized, chaotic Afghanistan will again become a safe haven for international terrorists – the reason why the US came to Afghanistan in the first place,” stated the former cricket star.
In his address, the Prime Minister of Pakistan showed a considerable degree of trust on the pledges made by the Taliban since coming back to power. “What have the Taliban promised? They will respect human rights. They will have an inclusive government. They will not allow their soil to be used by terrorists. And they have given amnesty,” said Mr. Khan, even if in many instances the Taliban have not lived up to their word.
President of the Islamic Republic of Iran, Seyyed Ebrahim Raisi
On his first speech to the UN, Mr. Raisi told Western powers away from foreign adventurism.“What is seen in our region today proves that not only the hegemonist and the idea of hegemony, but also the project of imposing a Westernized identity have failed miserably. The result of seeking hegemony has been blood-spilling and instability and, ultimately, defeat and escape. Today, the US does not get to exit Iraq and Afghanistan but is expelled,” vented Iran’s new president.
But the Iranian leader also exhibited scepticism and concern about the new Afghan rulers. “If an inclusive government having an effective participation of all ethnicities does not emerge to run Afghanistan, security will not be restored to the country,” said Mr Raisi referring to the country’s third larger ethnic group, the Hazaras, a mostly Shia minority in Afghanistan long persecuted by radical elements of the Sunni majority.
India Prime Minister, Shri Narendra Modi
Mr. Modi sent several indirect messages to Islamabad, a common neighbour of India and Afghanistan. “Countries that are using terrorism as a political tool have to understand that terrorism is an equally big threat to them. It is very important to ensure that the soil of Afghanistan is not used for spreading terrorism and terrorist attacks,” said Mr. Modi.
The Indian Prime Minister urged action to tackle the lamentable humanitarian situation in the embattled country: “the people of Afghanistan, the women and children there, the minorities there, need help, and we have to discharge our responsibility.”
President of the Republic of Turkey, Recep Tayyip Erdoğan
As most of his non-Western counterparts did, Mr. Erdoğan used the UNGA podium to scold the countries involved in the Afghan invasion and its ill-fated outcome.
“We witnessed in Afghanistan that problems cannot be solved by imposing methods that do not take into account the realities and the social fabric on the ground. The people of Afghanistan have been left alone, abandoned to the consequences of instability and conflicts that last more than four decades,” vented the Turkish President.
Amir of the State of Qatar, Sheikh Tamim Bin Hamad Al-Thani
Given the oversized role of the tiny but affluent State of Qatar in Afghanistan, the UNGA speech of the Amir generated a substantial amount of attention. And similarly to the Turkish leader, Mr. Al-Thani sent an unambiguous message to the US and its allies: “Afghanistan is not a matter of victory or defeat but rather an issue of failure to impose a political system from outside. Regardless of intentions, efforts made, and money invested, this experience in Afghanistan has collapsed after twenty years.”
On the human rights-humanitarian aid question, the Emir encouraged the world to hurry up, no matter what. “We emphasize the importance of the international community’s continued support to Afghanistan at this critical stage and to separate humanitarian aid from political differences,” warned the ruler of Qatar.
During his speech, UK’s Boris Johnson did not refer to developments in Afghanistan, as his talk was entirely devoted to global warming and the November COP26 climate change summit in Glasgow.
Yet, the Italian-led G20 virtual meeting of foreign ministers about Afghanistan in the sidelines of the UNGA showed that the perilous humanitarian and human rights situation in the country, as well as Kabul diplomatic limbo, are today one of the top geopolitical priorities for leaders worldwide.
International Relations Amid the Pandemic
We could rest assured that COVID-19 will be defeated, sooner rather than later. The excessive angst and fear we currently feel will gradually subside, while our science will find effective antidotes so that people could look back on the pandemic years as a ghastly dream.
At the same time, it is also clear that a post-pandemic world will be quite different to the world we knew before. The argument that the world needs a massive shake-up to move to the next stage of its development has been quite popular ever since the end of the Cold War. Some prophesied that this would come as a result of a profound economic crisis, while others argued that a large-scale war may well be on the cards. As often happens, though, what turned the world on its head came as if out of nowhere. Within a short span of just a few months, the COVID-19 pandemic shed a light on all the many contradictions and setbacks of our age. It went on to outline the trajectory for economic prosperity, scientific breakthroughs and technological advancements going forward, opening up new opportunities for self-realization and fulfilment. The question pertinent today is: Who will be able to best exploit the new reality and take advantage of the opportunities that are opening up? And how?
COVID-19 has also left its mark on the current architecture of international relations.
At the turn of the century, it was mired in crisis. The end of the Cold War towards the late 20th century effectively signaled the beginning of the transition from the bipolar world order established in the wake of the Second World War to a model that had yet to be created. A bitter struggle would unfold as to what the new world order had to be, with the issue still unsettled today. A number of states, as well as non-state actors, willing to take advantage of this uncertainty in global affairs and redistribute the spheres of influence in the world is what it ultimately boils down to. In a sense, such a scenario should have come as no surprise since the contradictions between the profound changes encompassing the public domain and the rigid model of international relations established in the mid-20th century by the powers victorious in the Second World War had continued to grow in recent decades.
The COVID-19 pandemic has proved to be a stern and unprecedented test of strength that has revealed the limits of the current architecture of international relations. Previous crises—be they financial turmoil, struggle against terrorism, regional conflicts or something else—were, in fact, temporary and rather limited in their implications, however severe they were. The COVID-19 pandemic has affected each and every country in the world, regardless of their political regimes and social conventions, economic prosperity and military might. The pandemic has exposed the fragility of the modern world as well as the growing risks and challenges; and if ignored, they could plunge the world into a descending spiral of self-destruction.
The pandemic continues, which means we are yet to draw a final conclusion on its consequences for the system of international relations. That being said, a number of tentative conclusions are already taking shape.
Point 1. Globalization, despite its obvious side effects, has already changed the face of our world, irreversibly making it truly interdependent. This has been said before; however, the opponents of globalization have tried—and continue to try—to downplay its consequences for modern society. As it happens, they would like to think of globalization as little more than an episode in international life. Although it has been going on for quite some time now, it is nevertheless incapable of changing the familiar landscape of the world. The pandemic has lifted the curtain on what the modern world truly looks like. Here, state borders are nothing more than an administrative and bureaucratic construct as they are powerless to prevent active communication among people, whether spiritual, scientific, informational or of any other kind. Likewise, official borders are not an obstacle to the modern security threats proliferating among states. The waves of COVID-19 have wreaked havoc on all countries. No nation has been able to escape this fate. The same will also happen time and again with other challenges unless we recognize this obvious reality to start thinking about how states should act amid the new circumstances.
Point 2. The international system withstood the initial onslaught in spite of the incessant fearmongers prophesying its impending collapse. Following a rather brief period of confusion and helplessness, the United Nations, the World Health Organization, the World Bank, G20 and other global and regional organizations got their act together (albeit some better than others), taking urgent action to contain the pandemic. This proves that the system of international relations that was constructed after the Second World War still functions, although it is far from perfect or devoid of shortcomings.
In a similar vein, the fight against the pandemic has demonstrated that many international structures are increasingly out of step with the modern reality, proving incapable of mobilizing quickly enough to make a difference in our ever-changing world. This, once again, pushes to the fore the issue of a reformed United Nations system (and other international institutions), while the issue is progressively getting even more urgent. Moving forward, the international community will likely have to face challenges no less dangerous than the current pandemic. We have to be prepared for this.
Point 3. As the role of international institutions in global affairs weakens, centrifugal tendencies gain momentum, with countries—for the most part, global leaders—starting to put their national interests first. The global information war surrounding various anti-COVID-19 vaccines is a prime example of this. Not only has it seriously upset successes in the fight against the pandemic, but it has also added a new dimension to mutual distrust and rivalry. The world has effectively fallen back to the “rules” of the Cold War era, when countries with different socio-political systems were desperate to prove their superiority, with little regard for common interests such as security and development.
Pursuing such a policy today is fraught with grave consequences for every nation, since new security threats care little for borders. The recent events in Afghanistan should serve as a lesson for us all, showing that any serious regional crisis, even in a most remote corner of the world, will inevitably have global implications. Therefore, we are all facing a stark choice: either unite against these new challenges or become hostage to the various extremists and adventurers.
Point 4. Some political leaders have been quick to use the challenges of the pandemic as a pretext to strengthen the role of the state at the expense of fundamental democratic principles and binding international obligations. This may be justified or even necessitated at a time of the most acute phases of a severe crisis, when all available resources need to be mobilized to repel the threat.
However, one gets the impression that some politicians are increasingly in the groove for these extended powers and would very much like to hold onto them, using the likelihood of new crises as a justification. This line of thinking could prove to be an insurmountable obstacle to a new model of international relations to be established in accordance with the modern reality, where states would be expected to pool their efforts in the interests of global security and development.
Point 5. As always happens in times of profound crises, the international community is looking to major powers and their leadership for guidance. The future course of history in all realms of life, naturally including international relations, will hinge on what these countries choose to do, deciding whether solidarity prevails over national egoism. President Putin’s initiative to hold a meeting of the heads of state of the permanent UN Security Council members could be a good starting point to foster understanding and seek new ways of moving forward. We cannot keep putting off a frank and thorough conversation about the future world order, as the costs of new delays could be too grave for everyone to handle.
From our partner RIAC
Relevance of the Soft Power in Modern World
In modern days, the relevance of Soft Power has increased manifolds. At times, the COIVD-19 has hooked the whole human race; this concept has further come into the limelight. The term, Soft Power was coined by the American Scientist Joseph Nye. Soft Power is the ability of a country to get what it wants through attraction rather than coercion. By tapping the tool of Soft Power, a country can earn respect and elevate its global position. Hard Power cannot be exercised exceeding a territory, and if any country follows this suit, its image is tarnished globally. However, it is Soft Power that can boost the perception and create a niche of a nation. Soft Power is regarded as the essential factor of the overall strength of a country. It can increase the adhesion and the determination of the people in a realm to shape the foreign relations of any nation. Nye held that the Soft Power arsenal would include culture, political values, and foreign policy.
After the Cold War, many nations pumped billions of dollars into Soft Power initiatives, and the US mastered this concept. The US has sailed on the waters of Soft Power by harnessing the tool of media, politics, and economic aid. The US boasts globally recognized brands and companies, Hollywood, and its quest for democratic evangelization. Through movies, the US has disseminated its culture worldwide. American movies are viewed by a massive audience worldwide. The promotion of the US culture through films is a phenomenon (culture imperialism) where the US subtly wants to dominate the world by spreading its culture. Through Hollywood films, the US has an aspiration to influence the world by using Soft Power tools. Hollywood is considered as the pioneer of fashion, and people across the globe imitate and adopt things from Hollywood to their daily life. Such cultural export lure foreign nations to fantasize about the US as a pillar of Soft Power. Educational exchange programs, earthquake relief in Japan and Haiti, famine relief in Africa stand as the best example of the US initiatives of Soft Power. Now, the American political and cultural appeal is so extensive that the majority of international institutions reflect US interests. The US, however, witnessed a drop from 1st place to 6th on the Global Soft Power Index. This wane can be attributed to the attack on the US Capitol Hill sparked by former US President Donald Trump. In addition, his dubious decisions also hold responsibilities that curtailed the US soft power image, that is, particularly the US withdrawal from the Paris Climate Agreement.
Beijing is leaving no stone unturned to ace this area. China, rich in culture and traditional philosophy, boasts abundant sources of Soft Power. China is contemplating and exploring an innovative strategy in its rise in international politics. There have been notable elements in the Chinese diplomatic practice, including softer rhetoric, promotion of its culture abroad, economic diplomacy, and image building. Beijing, amid an ongoing pandemic, has extended vaccine help to 80 countries. Such initiative taken by China has elevated its worth globally during difficult times of the pandemic. According to the Global Soft Power index 2021, China stands in the 8th slot. China is an old civilization with a rich culture. China has stressed culture as a crucial source of Soft Power. In a bid to enhance its cultural dominance, Beijing has built many Confucius Institutes overseas. However, this has not been whole-heartedly embraced by the Chinese neighbors due to territorial disputes on the South China Sea. Moreover, International Order, dominated by the West, is wary of Beijing. China’s authoritarian political system is not welcomed in Western democracies. Therefore, China finds it hard to generate Soft Power in democracies. In recent times, Beijing has witnessed tremendous extension in its economy; thus, it focuses on harnessing economic tools to advance its Soft Power. Consequently, Beijing has driven its focus on geoeconomics to accelerate its Soft Power.
Unfortunately, Pakistan, in this sphere, finds itself in a very infirm position -securing 63rd position in the Global Soft Power Index. In comparison with Pakistan, India boasts a lot of Soft Power by achieving the 36th position in the Global Soft Power Index. Its movies, yoga, and classical and popular dance and music have uplifted the Indian soft image. In the promotion of the Indian Soft Power Image, Bollywood plays a leading role and it stretches beyond India. Bollywood has been projected as a great Soft Power tool for India. Bollywood stars are admired globally. For instance, Shahrukh Khan, known as Baadshah of Bollywood, has a fan following across the world. Through its Cinema, India has attracted the attention of the world. Indian movies have recognition in the world and helped India earn billions of dollars. However, the Modi government has curtailed the freedom of Bollywood. Filmmakers claim that their movies are victim of censorship. Moreover, the anti-Muslim narrative has triggered in India, which has tarnished the Indian image of secular country and eventually splashing the Indian Soft image. Protests of farmers, revocation of article 370 in Kashmir, and the controversial Citizen Amendment Act (CAA) have degraded the Indian Soft Power.
Pakistan is not in the tier of the countries acing the Soft Power notion. In Pakistan, expressions of Soft Power, like spiritualism, tourism, cinema, literature, cricket, and handicrafts, are untapped. Pakistan is on the list of those countries having immense tourism potential and its culture is its strength. Unfortunately, no concrete steps are taken to promote the Pakistani culture and tourism. The Pakistani movies are stuck in advancing Pakistan’s narrative worldwide due to lack of the interest of successive governments in this sphere. In addition, these movies lack suitable content, that’s why people prefer watching Bollywood or Hollywood movies. It is the job of the government to harness the expressions of Soft Power. Through movies and soap operas, we can disseminate our culture, push our narrative, and promote our tourism. Government-sponsored campaigns on electronic media can help greatly in this sphere. Apart from the role of government, this necessitates the involvement of all stakeholders, including artists, entrepreneurs, academics, policymakers, and civil society.
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