Amid massive success of famous Turkish drama series Dirilis Ertugrul, also titled as Resurrection Ertugrul in English for Netflix, is both a fictional and historic story based on the life of father of Osman I; Ertugrul Ghazi- set in 13th Century made records across Pakistan in terms of its views and popularity. It gained massive fan-following among all age groups inspiring them to value integrity, steadfastness and have faith. The current Prime Minister of Pakistan Mr. Imran Khan urged people to watch this series to increase their knowledge about the glorious history of Muslims and true essence of Islam and learn from it. The high-budget drama got dubbed in Pakistan’s national language; Urdu, therefore reaching mass audience.
The viewership of the series shoot up primarily during the month of Ramadan. As a result not only did the people of Pakistan get enlightened and entertained but also the state television earned huge profits. Most importantly it boosted cultural, media and public diplomacy between two Muslim countries; Turkey and Pakistan. The drama serial promoted people-to-people contact, join forces for mutual media and cultural ventures and promote Pak-Turk Tourism, and last but not the least – strengthen relationship between the Muslim countries purely based on love and mutual respect. Therefore, establishing a strong mutual alliance is raison d’être for these potential efforts by the both ends. Pakistan having a strong support-system in Europe and for Turkey to have in South Asia is a prerequisite for both to counter the future challenges – as it has become the need of times keeping the geopolitical dynamics in perspective. Speaking of challenges – Saudi Arab; with whom Pakistan’s relations are already struggling – expressed their reservations regarding the broadcasting of Turkishdizi (dramas) in Pakistan. Irked by the success of Dirilis Ertugrul – Saudi Arab has come up with their own counter narrative version of historical series titled, “Kingdom of Fires”, with an aim to combat Turkish cultural invasion and growing global influence. Fatima Bhutto, in her article for Foreign Policy, ‘How Turkey’s Soft Power Conquered Pakistan’, says that in contemporary times – Turkish dramas has come second only to American ones, otherwise it has toppled the previously most viewed languages in the world, such as, French, Spanish, and Mandarin. Turkish has now become the most watched language worldwide.
Acknowledging the blockbuster success, the lead actors visited Pakistan receiving a warm welcome, immense praise and love from people. The actors too expressed their gratitude and happiness. Several lead actors of the super-hit series namely Engin Altan Duzyatan aka Ertugrul, Cavit Çetin Güner aka Dugan Bey, Nurettin aka Bamsı and Ayberk Pekcan aka Artuk Bey etc.on their short visits met selected Pakistan’s media personnel henceforth expressed their willingness to strengthen the cultural bond by collaborating with each other in future media-based projects and bring together the people of the two nation. Rumor has it – both the Muslim countries are already in talks to come forth with a Pak-Turk TV series; a Pakistan-original with joint efforts for the project by Ansari Films and TRT Films named, “Lala Turki”, commemorating the Khilafat Movement – with an ultimate aim to aware the unaware about the legacy of Islam.
It must be mentioned here that it is not the first time that any Turkish drama series had been aired in Pakistan. The trend was set few years back by URDU 1 channel which ran mostly Turkish dubbed dramas in Urdu so that people of Pakistan would also get a taste of Turkish flavor of serials. It gained massive popularity. Thereon, the trend to air Turkish productions became a new normal. Another series that gained massive popularity was “the Magnificent Century” locally known as “Mera Sultan”. This was run by the channel Geo Kahani. The trend of Turkish dramas never seized till date. However, what “Dirilis Ertugrul”managed to do in this past year can’t be matched. This is the only drama that started involving the two nations on diplomatic level and opened up new ways for collaboration among the brother countries. It helped people realize that not only the flags but the hearts of the two nations are also very similar united by a shared magnificent past and a hope for an incredible future.
Sezzadio: The small village where the great history of the Aleramici began
Men and women of culture, united by the idea of the Euro-Mediterranean Federation on Ancient Medieval Migration, challenges this difficult period of the pandemic with new historical research activities to rediscover and transmit the desire to return to normality.
As part of the project of “Le Vie Aleramiche Normanno Sveve” in Sezzadio, a village near Alessandria where Aleramo was born had been visited on the initiative of the Mayor, Enzo Daniele, the Councilor for Culture Piercarla Bocchio and the local head of FAI Anna Maria Gobello, collected the texts to create an “Aleramici Library” which will be closely linked to the “Aleramici Research Center of Sezzadio”. Two honorary presidents are members of our technical-scientific committee: Francesco Barone of the University of Catania, one of the leading experts in the Aleramici history of Sicily and Salvatore Lo Re, historian and President of the National History Society of Piazza Armerina, City of foundation aleramica which, soon, will see the Municipal Library enriched with a section dedicated to the study of its origins. Therefore, a study workshop will be commenced to work in synergy with the parallel Sicilian structure: the prestigious Palermo “Officina Studi Medievali” headed by Prof. Diego Ciccarelli.
Sezzadio, the place of origin of this fascinating story: it is said, in fact, that the noble Aleprando, on a pilgrimage to Rome, stopped in this small town near Acqui Terme with his wife about to give birth and that Aleramo was born here. The municipal administration of Sezzadio, after having already undertaken various projects to enhance the small center of Alessandria and installed explanatory signs at the entrance to the village to highlight its extraordinary historical importance, has enthusiastically joined the proposal of the promoters of the project, Fabrizio Di Salvo and the UNESCO Club of Piazza Armerina, (represented by the President Anna Maria Di Rosa Placa and the Secretary Lavinia Garsia) and took the opportunity to give life to a research center that will be formed in network with the Workshop of Medieval Studies in Palermo and the research activity in Piazza Armerina, a real study center dedicated to ancient medieval immigration “on the contrary”.
The fundamental activity was Fabrizio Di Salvo’s visit to Sezzadio last summer which allowed to define the membership of the Municipality of Sezzadio to the Euro-Mediterranean Federation on Ancient Medieval Migrations, by virtue of which it benefits from the support of the Coordinator for Northern Italy, Nadia Ghizzi.
The work of identifying the texts and training the library was supported by our technical-scientific committee which boasts among its ranks the Byzantinist Walter Haberstumpf, Prof. Salvatore Trovato, former professor of Linguistics and Glottology at the Department of Humanities of the University of Catania, the Director of Sibrium Magazine and President of the Center for Prehistoric and Archaeological Studies of Varese Lucilla Caramella, Luigi Piano, the President of “Italia Medievale”, Maurizio Calì, (who collaborated directly in the creation of the library), as well as the teachers and researchers of prestigious international universities, such as the distinguished medievalist Henri Bresc and Joanna Drell of the University of Richmond in the USA.
To realize the intent of making culture available to all, it is essential to give our research a European breath and make people understand how much the history of the Middle Ages, which took place in a Europe different from the current one, was well-defined in its supranational scope. The project connected France, Italy, and Germany and, in particular, the Municipalities of Hauteville-La-Guichard in France, (where the myth has it that Tancredi, the future lord of Hauteville and progenitor of the Altavilla family, saves the life of Duke Riccardo II of Normandy on a hunting trip); of Göppingen, in Baden-Württemberg near Stuttgart, (where tradition has it that the Swabian dynasty was born) and of Piazza Armerina, a city in Sicily founded by Aleramici in the 12th century. The cultural triangulation will also expand in Sezzadio, in the spirit of continuing to create links between historically similar realities and, currently, it takes the form of collaboration between the municipal administrations, anticipating and preparing the future twinning.
Thanks to the dedication of those who embraced and developed the project from the beginning, today, the Euro Mediterranean Federation for Ancient Medieval Migrations stands out for the adhesion of important figures from the world of culture, of high-level institutions, such as the Library of Alexandria of Egypt, of numerous Italian Municipalities, of Universities and Associations. Despite the interruptions due to the pandemic, the Project has given rise to numerous initiatives such as conferences, lectures, and meetings, and the production of a documentary film shot in the European lands touched by this research: Piedmont, Sicily, France, Turkey, Germany, Greece, and Ukraine.
A powerful work, curated for four years by Fabrizio Di Salvo, which collects precious contributions from excellent scholars and returns the atmosphere of medieval Europe thanks to the choice of splendid locations, such as the Castle of Pomaro in Monferrato, to the costumes of the ancient Samantha Panza’s “Principessa Valentina” tailoring from Asti-Italy and coordinated by Gianni Gallo. The exceptional protagonist is the actor Walter Siccardi, an extraordinary interpreter in the role of Aleramo. The shields that recall the emblems of the Aleramici dynasties and parts of the sets used for the shooting will be donated by the Euro-Mediterranean Federation to the Aleramici Research Center in Sezzadio.
We will continue our incessant work of research and historical reconstruction, hoping that it will create opportunities for recovery, resilience, and increasingly nourish the dialogue between people who are only apparently distant.
Squid Game, Style influence and Sustainable consumption
Have you heard about the recent South Korean drama blockbuster named Squid Game yet? It was released on Netflix on Sept. 17, 2021, and has quickly earned a worldwide audience. Since debuting, it has been viewed by more than 100 million people and has become the no. 1 trending in top 10 lists in 94 countries around the world.
Not only topped the list, but the South Korean drama has also created a trend that has influenced fashion style around the world and dominated the online platforms such as Google, Facebook, Instagram, and several online shopping websites: Amazon, eBay, Shoppee, and so on. On Google.com, you will find more than 223,000,000 results in only 0.53 seconds; on Amazon.com, the term “Squid Game costume” has also become a top finding, even when you have just typed only two characters “sq”, the full term “Squid Game costume” will appear and you can find more than a thousand of results about this kind of clothes. 6,150 results for Squid Game costume appear when searching on eBay. On Instagram and Facebook, the hashtag #SquidGameCostume has recently become the most popular key hashtag and could be the influent style this winter.
Unlike trending superhero movies like Captain American, Avengers, with characters wearing specialized and inconvenient costumes for daily use, “Squid Game” is full of players wearing banal teal-green tracksuits. And this style of wearing tracksuits has been promoted by luxury fashion brands such as Louis Vuitton and Channel in recent years, because of its convenience and full of fashion, suitable for almost everyone from children, young people, and adults. That’s why the seemingly simple tracksuits in “Squid Game” turned out to be more trending.
The green tracksuit will likely become popular because of its convenience and ease of production, but it’s not the only known outfit, one that’s probably even more sought-after is the set of hot pink boiler suits and black masks watch the spectacle. Halloween is just around the corner, this type of costume has the potentiality to become another “red jumpsuits and Salvador Dalí masks” – a phenomenon that comes from the previous hit Money Heist. Clearly, Squid Game costume could be a perfect choice for the one who is looking for the new and trending Halloween costume, and fashion influencers may have to queue in line after Squid Game this Halloween and winter.
With marketing strategies in all aspects that an ordinary person can reach just by picking up the smartphone, it is not difficult for “Squid Game” to be accessible through advertisements, and finding a way to win in marketing could be more easily for fashion companies and even companies that are not engaged in the fashion industry. Netflix even sells Squid Game t-shirts and hoodies on its website, and it seems that marketing the products of trending movies will become the marketing trend in the future.
However, from the environmentalist or sustainable consumption supporters’ perspective, the influences of the fads can go against what they’re pursuing. Sustainable consumption is the use of services and related products, which responds to basic needs and brings a better quality of life while minimizing the use of natural resources and toxic materials as well as the emissions of waste and pollutants over the life cycle of the service or product so as not to jeopardize the needs of future generations. Sustainable consumption is closely related to sustainable production and sustainable lifestyles. When thinking about the relationship of a hot trend like Squid Game and its influence, we could see the 4M plus model (4M +) including Mass media marketing -Mass outfit obsession – Mass production – Mass consumption, and the plus could be the Mass damage for the environment. It may seem to be not a kind of mass production if it only happens once in a blue moon and only happens for one movie/show, but in fact, it is an unstoppable game that every director wants to win. Fashion’s influence could be a tool to reach the top trending show of the year and also be a push for the fashion industry and consumption later.
So, is the top trending show doing well in marketing and promoting fashion consumption by creating style influence, definitely Yes, but is it promoting sustainable consumption? I am not sure.
The winner of the All About Photo Magazine contest is a picture of a happy Nenets family
The work of the Russian photographer Yulia Nevskaya “Tundra People” – a photograph of a happy woman from the Russian northern region of Taimyr surrounded by three children won first prize in the All About Photo Magazine travel photography competition. This photograph’s victory is particularly noteworthy for the UNESCO-announced Decade of Indigenous Languages (2022–2032), which will focus on the rights of native speakers of indigenous languages.
All About Photo is a free and independent magazine that has become one of the most vibrant portals of photography on the web. Moreover, All About Photo result is one of the most far-reaching online magazines where you can find everything related to photography.
Nevskaya worked a lot in the north of Russia, including with small peoples: the Nenets and the Sami. She took many photographs in one of the most interesting and northern cities of Russia – Norilsk.
This is how she described her trip.
“Norilsk is an industrial city, there are many industries that are harmful to the environment. This city was a revelation for me. I expected to see a smoky sky and an oppressive atmosphere. But the city turned out to be full of light, a combination of shades of white and blue against the background of the silence of the Arctic, “Nevskaya said.
The main enterprise of the city – Norilsk Nickel – has been actively cooperating with the indigenous people of the region for a long time.
The Taymyr Peninsula is a peninsula in the Far North of Russia, in the Siberian Federal District, that forms the northernmost part of the mainland of Eurasia. Administratively it is part of the Krasnoyarsk Krai Federal subject of Russia.
Nornickel has been cooperating with the Indigenous Minorities of the North for more than 30 years.
The photo shows Angelina Wanga with her children Denis, Linda and Dima. The picture was taken at the end of April. Snow in the tundra will melt only at the beginning of summer.
In July, at the UNESCO headquarters in Paris, with the support of Norilsk Nickel, the exhibition “The World in the Faces” of the famous Russian photographer Alexander Khimushin was held. The author personally presented a collection of more than 170 artistic photographic portraits of representatives of different peoples of the world, shot in authentic national costumes in places of residence. The exhibition was dedicated to the upcoming International Decade of the World’s Indigenous People and Their Languages. It is a celebration of multiculturalism and our incredible ethnic diversity at its best.
In 2018, Khimushin went to the Russian Arctic – Taimyr. The result was a series of portraits of the region’s indigenous inhabitants – Dolgans, Nganasans, Enets, Nenets, Evenks.
Khimushin became the first Russian photographer to have an exhibition at the UN headquarters in New York. Works from The World in Faces project were exhibited at the University of Lille in France, and for six months were broadcast on the screen of the world’s largest digital art center in Bordeaux.
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