Proposition of Modernity
International climate diplomacy may appear to the observer as a newly forged and unknown process compared to other well-established diplomatic affairs. Still as with other diplomatic pursuits of the sovereign state, at its core it must address the need to reach global goals through logical, fair and international legal argument. Given the tremendous scope and complexity of the enterprise this would only be possible through incremental negotiation and compromise among key actors and stakeholders. Incremental progress can only be achieved within a set of global goals, which are designed to codify the relations among states with respect of management and remediation of a new and growing peril – the continuously increasing variability and presence of extreme patterns in global climate. Although the manifestations of this global peril are predictable their exact occurrences and their magnitudes in our physical reality are chaotic in nature. This very attribute of the extreme climatic peril makes the propagation of impacts in our economic, financial and social networks highly uncertain and viable to assume the nature of systemic shocks. The modernity of climate diplomacy is expressed in two proposed aspects of its character. Firstly, it is presented as a philosophically virtuous policy, fully motivated by the general public good. Secondly it is presented as the balance of two opposing forces – one of inaction and objection to engagement, and a second of constructive drive to outcomes clearly defined in the best societal interest in its most international scope. These two forces and the outcomes of their interaction are subject to contagion by the fundamental threat of extreme climate variability. Their interaction creates uncertainty and volatility of outcomes. Such attributes are well suited to be reviewed in the mathematical theory of chaotic process.
A Newly Forged Framework
A traditional, well-studied and fundamental diplomatic framework such as the Westphalian system is based on three central propositions. Firstly, international diplomacy has a currency of its own – and this is the power of states. Secondly, the diplomatic system has a measurable equilibrium among actors, which is achieved with the help of this currency, and this is the balance of power. The system is highly procedural and not substantive. Instead of engaging in a clash of ethical and cultural principles, competing actors concern themselves purely in both competing and collaborating in transactions of power, without interference of ideologies. They will outperform and challenge each other at times and thus create instability and systemic change. Then through settlement and negotiation the system will return to its equilibrium – the balance of power among sovereign actors.
The propositions of the Westphalian system most closely describe the current diplomatic framework of international security and its arrangements. It is immediately evident that the Westphalian system of balance of power, and hence of international security, would differ with an effective framework of climate diplomacy in significant and principled manner. While within the framework of international security, sovereign state power is indeed the currency of balance and stability, the same would not be true within the premises of climate diplomacy. State power and influence will still allow actors to pursue and accomplish their goals in this field, however it cannot guarantee by itself equilibrium in the task of managing the emerging risk of climate change. This equilibrium is not found in transactions among states, it is not achieved in gains and losses across the diplomatic table, but it is to be pursued in managing a global, physical threat, which originates not from the actions of a single state, but from the cumulative activity of all human civilization, where certainly not all participants contribute equally. Fundamentally, unlike in traditional balance of power diplomacy, by projecting state power in international affairs, an actor cannot gain advantage over others. The nature of the threat is such that it depends entirely on geography, locality and physical processes, whose impacts are extremely hard to forecast. The losses of one state, emanating from the damage of extreme climate, are not the gains of another. The balance, if at all and if ever achieved is not between states or alliances, but between the whole community of states and a growing global threat. This balance will be evidently expressed in a stable physical and global environment, which allows for the secure and prosperous development of all states and societies. The framework of balance of power diplomacy, even within a multilateral setting, is clearly not appropriately conditioned, or more accurately, it is not adequately equipped to shape and bring about a manageable and survivable balance of the climate threat.
The Philosophy of Public Good
Multilateral diplomacy preserves the same principles as Westphalian system, while the technical setting of the exchange is a forum, transparent to multiple actors, rather than the more traditional one-to-one diplomatic endeavors of sovereign states. The substance of the process – the currency of the exchange among actors yet remains the power of states. To create a more effective thought paradigmnew intellectual forces will need to be mobilized to motivate a sense of immediacy and inevitability of desirably positive diplomatic action. Once this process is awake, however, such forces or streams of thought do not necessarily always need to be in supportive manner of constructive proposition. They may very well be in opposition to effective action and productive outcomes. In many other areas of social and political life, the original state of public thought and hence of international diplomacy has been that of conservative inaction. Then in reality and by principles of origin there must be two intellectual and philosophical forces or traditions behind the execution of international climate diplomacy, representing two actual political forces and types of action, those of disruption and balance.
We can trace the philosophical roots of these two forces to ancient Greek philosophical thought. One tradition is of inaction and disengagement; and a second of positive, public good-motivated action. The philosophical tradition of Epicureanism justifies an absolute materialist view of personal and social life, without a higher and universal set of shared values, without the tenets of common humanism. The pursuit of pleasure, of satisfaction of all material appetites and needs of the individual becomes a primary objective, a primary reason of existence. Epicureanism is not only an individualistic philosophy, it has a political and social stance. It sees society as built out of necessity, with individuals striving for success and their existence commandeered by proto Darwinian forces. Furthermore, a political life for the citizenis not needed or desirable. Privacy, private friendships, and private relationships and contracts rather than social contracts are the desirable mode of social engagement.
In the opposing direction, the Stoic tradition of Greek philosophy can be traced as the force of equilibrium, as the stream of thought which justifies positive, engaged and decisive action. Stoicism sees order, reason and balance in the world and the cosmos, and these states are definable in precise mathematical terms. It sees order and reason in a chaotic universe. Thus, in Stoic thought exists the concept of natural justice. In a system of balance and order, there must be a force of justice, and this force must be working on the premises of universal humanistic principles. The supposition is that values of common and cosmopolitan humanity do exist, and they are universal and shared.
A civic and international regime of positive action, of duty and commitment with meaning and purpose of serving the community virtuously is fundamentally existent in Stoic philosophy. A utilitarian streak could add some strength to this stream of thought by defining active climate diplomacy making to be in the best interest of the public good, and hence being perceived as a virtuous act. Such public perceptions should give public service of this kind additional degree of veracity. The utilitarian aspect comes in the perception of a virtuous policy as always seen to be a just policy. On an international stage among many actors and under the observant eye of many and various societies of experts just and honest diplomacy acts are always the best policy. Hence it is always rational and prudent to be honest and just in dealings of international affairs and diplomacy.
This argument itself exhibits an underlying streak of the Machiavellian tradition, which is not necessarily a disadvantage in this case. This tradition has been interpreted more often to promote a degree of calculated cynicism. A closer examination however, may lead to redefine this attitude as practical and working realism, which is effectively conditioned to produce results for the common good of society. The Machiavellian reinforcement of the argument of the benefits of a just and fair climate diplomacy is justified on the premise that these actions are in fact taking place on a stage, and thus political actors are always on display, always being studied and judged by local and foreign societies and groups. If he were a contemporary of ours, Machiavelli would very likely maintain that on such a stage of the grandest and broadest making, the legitimacy of climate diplomacy can only be derived from its established essence of being a political action designed in the best interest of the whole of the people. Thus, the process must be perceived as a true instrument for social justice with a highest order of purpose to produce the common good.
These two opposing forces – one of inaction and disengagement, and a second searching for equilibrium in the promise of the public good, which shape the process of climate diplomacy making require a more technical and systemic analysis. Such analysis is needed to better evaluate the shaping of balance between these forces, to define the constructive and deconstructive tendencies of their interaction. If such exploration contributes to clarity of understanding, to more granular visualization of detail and process, then it would be well worth the investment. The various modern theories of the mathematical sciences are well suited to provide tools and insights to set some foundation for such type of analytical review.
Forces of Mathematical Chaos
Independent and parallel risk factors of economic, security and social nature coexist in physical reality. At times of smooth and undisturbed operations of the international financial, security and political networks the interdependence between such risk factors does not seem evident. At such times this interdependence is generally not observed by actors of international diplomacy, simply because it is not a source of systemic tension. Such interdependence however is revealed at times of extreme and catastrophic events of natural and man-made origin. At such times of systemic stress networks’ interconnectedness serves as a source for risk contagion and becomes a point of political and public debate and oftentimes contention.
Global crisis such as the current pandemic serve to increase the comprehension of interconnectivity among global actors and nodes. The speed and magnitude of propagation of political and economic risk across seemingly otherwise independent networks is affected by inherent properties, which facilitate branching and cascading of climate risk into other socio-economic and security forms of risk. Hence to properly design effective diplomatic practice to address such global and agile threat a mechanism and function of solid theoretical nature needs to be developed and formalized. Systemic properties of interconnectedness are key to facilitating the propagation of climate risk across security and socio-economic networks – a process defined as chaotic contagion. Then the task for international diplomacy practitioners and researchers is to understand the properties of interconnectedness of economic, financial, insurance, social networks, such that diplomatic practices, tools and continuous processes are developed and validated.
From first principles of the mathematical theory of chaotic processes one expects that there is order within every seemingly chaotic system. This sense of order is maintained by comprehensive and measurable patterns and rules of behavior of processes and explainable trends in outcomes. The very physical nature of the underlying global peril, and the corresponding diplomatic tasks and actions for states, which arise from this peril, dictate and define the nature of climate diplomacy. Thus, there are rarely repetitive and regular activities in this sphere of international relations. An international diplomatic system of this nature, a system which can be described as driven by chaotic processes, which govern the interaction among its actors, would be characterized as a complex and dynamic system, with inherent capacities to adapt. Such a framework of diplomacy would be naturally conditioned to perpetuate turbulent and significant changes, much more so, and much more often than a traditional security diplomatic framework. At the same time such a system is capable to bring order in an irregular environment, all be it, a sense of chaotic order.
Chaotic systems in theoretical sciences are the subject to two contradicting and counter-positioned forces. One force and its characteristic expressions work towards increasing unpredictability, complexity and constant disruption. The main attribute of these forces of unpredictability is non-linearity of direction. This is coupled with excessive contagion and propagation of risk and peril, enabled by interconnectedness of nodes, which further brings about systemic uncertainty in general. A second trend and set of systemic attributes balances the chaotic framework by exercising continuous transformation towards self-organization, self-control and innovation towards equilibrium. This vigilance of state of actors and of nodes, combined with diversity of state of the entire system has a positive balancing effect on the most extreme trends of excess shock and of uncertainty of the chaotic framework.
Compared to traditional security challenges, climate change is a more complex threat – it involves more actors and more nuanced trade-offs. Still the existing general diplomatic order prevents undesirable collapse of climate diplomacy networks at times of excessive stress and tension. At its core international diplomacy is as much about statecraft and leadership as it is about institutions and protocols. The chaotic and uncertain nature of policy moves and of the policy positions of sovereign states provide a clear opportunity for execution of precisely such statecraft by actors with the needed invested interest, resources and capabilities. A sense of urgency and a sense of pending crisis, which always accompany climate change discussions, would further support actors seeking constructive outcomes. Once more the need for timeliness – itself the pressing requirements of action in the immediate present, provides another chance to display leadership in diplomatic action.
At time of severe crisis, as the current experience of the pandemic shows, the first reaction of states was to protect their own borders and to ensure equipment for their own citizens. This is a rational reaction of self-defense and self-preservation. However, it is against the norms, treaties and agreements of multi-lateral collaboration, and particularly so within communities and organizations such as the European Union, where such inter-state relations are the ethos and mode of operation. Furthermore, if the institutional and statist instinct of self-preservation is combined with an identifiable and already existing lack of confidence and suspicion ofmulti-lateral frameworks of collaboration and of treaty making, the effect would be only further disruption and unpredictability.
The same conclusions and experiences are transferable and applicable to the climate risk crisis, which is unfolding at a much slower pace and thus its physical impacts are measurable over longer periods of time. On the other hand, because of the network and contagion properties between climate risk and socio-economic networks, a propagation of climate risk to these networks is expected to have a much more dramatic and sudden impact. A most evident case in point is the impact of rising temperatures and draught intensities in the Maghreb and Sahel regions of Africa on armed conflict and thus on population migrations. Here a gradual and slow unfolding risk factor through propagation and projection into socio-economic realities causes a measurable event of new and completely different nature.
Such a socio-economic shock is expected to have dual impact on both the philosophical and onthe mathematical theory of chaos planes. In one of its expressions, the shock will have disruptive and divisive effect on diplomatic networks, triggering state actions of self-insurance and of defending of one’s own interests and assets, which overshadows and takes precedence over existing practices and networks of multi-lateral collaboration. In the theory of chaos this will be the arrival of a disruptive, unpredictable and turbulent event, which has the potential to change the regime of operation of clearly otherwise independent socio-economic networks. The duality of expected expression may come in the second phase of self-organizing and remediating action towards achieving equilibrium and balancing out the effects of the initial shock.
This action of self-balance, with a degree of innovation, toward systemic equilibrium may become effective only if it is driven by actors of international diplomacy and presented asa contribution to the common good. On a global scale it is very hard to define the concept of the common good even in areas of international relations, where states have much longer experiences of engagement, of defining norms and treaties, such as security, crisis management and peace keeping. Such a task is further complicated by the general and evident abandonment of the moral vocabulary of the interest of the people and of the common good.International diplomacy such as climate diplomacy would manifests itself in most confident and unequivocal manner when it is executed in the name of the public good.
The predominant methodology of traditional international diplomacy is that of the balance of power,of zero-sum games. The vision and practice of climate diplomacy must be that of non-zero-sum game, of the alternative – of a positive sum game. At the same time this vision needs to be directed by informed and innovative pragmatism, which evaluates and directs streams of unilateral and collaborative behavior by states on the merits of their outcomes. Such diplomatic action needs to emphasize that false belief leads to failure of reasoning and this in turn may lead to counter-productive unilateral action.Such enlightened pragmatism will need to establish the link between diplomatic action and scientific and statistical facts. Reality outside and underneath many common perceptions needs to be uncovered. Policy and diplomacy engagement would become more than a mere accumulation of facts and actions. At the same time, it is logical to see opposition to climate diplomacy. In a time of crisis, people retract to basic values and known quantities and entrench to defend them.
The objective of all diplomatic activity, and that of climate change included, is to achieve its end goals. This is much more important than the preservation of its virtuous nature, at all time, in all engagements, and among all actors. It is acceptable that most of the time, on the big scenes of international relations, it is perceived to be virtuous. This is only possible if there is a single or few sovereign authorities behind these endeavors, which will gain from success, and will gain from the public perception of being seen to act in the common good, being directed by virtuous principles of common humanitarian nature. At times the classical thesis of political morality may prove to be naïve. Then the use of social, economic and environmental justice must be seen to be effective, instrumental and inevitable to balance the unveiling of this naiveté. In the rhetorical tradition we see that it is possible to excuse vices by presenting them as neighboring virtues. Naivete is one of these a borderline attributes of international climate diplomacy, liable to be interpreted either way, depending on the skill of the actors and the circumstances of the engagement. Despite the perception of naivete, on the technical level, the diplomatic actors will need to feel skillfully the temper of the big stakeholders – the major sovereign powers of the day, almost at once as the diplomatic engagement of the day takes shape. Then the task of the proponent, of the power behind the constructive engagement is to drive this sentiment, refining the movement of the argument, refining the pace of collaborative and multilateral events. For the diplomatic engagement to be effective, it needs to constantly evolve and improve.The message of climate diplomacy needs to cover from the deepest and technically most sophisticated argument to the most accessible level of common and simple moral grounds. Thus, the engagement of climate diplomacy will seamlessly fit into the needed pattern for any relevant audience. A truly strategic diplomatic engagement would be able to score well and make big gains from small premises.
Helsinki Spirit Revisited
“DIPLOMACY IS AN ART”. “Bring young people to play leadership roles”.-H.E. Mr. Lamberto Zannier
As part of the Geneva Lecture Series concepted and conducted by prof. Anis H. Bajrektarevic, former Secretary-General of the Organization for Security and Cooperation in Europe (OSCE), Amb. Lamberto Zannier gave a highly mesmerizing and content intensive lecture for the faculty members and Geneva-based diplomats.* Excellency Zannier outlined his view on current affairs as the first speaker of the newly created executive program on world politics and diplomacy (EMIRGP).
H.E. Ambassador Mr. Lamberto Zannier is a distinguished Expert at OSCE Parliamentary Assembly, a career diplomat with high-level experience in the Italian Foreign Service and in International Organizations, namely NATO and UN specialized agencies, mainly specializing in multilateral and security affairs. Before joining the OSCE Parliamentary Assembly in September 2020, H.E. served as OSCE High Commissioner on National Minorities (2017 – 2020), OSCE Secretary General (2011 – 2017), UN Special Representative for Kosovo with the rank of UN Under-Secretary-General (2008 – 2011), Director of the OSCE Conflict Prevention Centre (2002 – 2006).
Ambassador Zannier has been a member of the Board of Trustees of the OSCE Academy in Bishkek, the Advisory Board of the Geneva Centre for the Democratic Control of Armed Forces (DCAF) and the EU ISS Board of Directors. Ambassador Zannier holds a law degree and an honorary degree in International and Diplomatic Sciences from the University of Trieste, Italy. His Excellency has authored a number of publications on security, conflict prevention and crisis management issues.
During his lecture, Ambassador Zannier gave a comprehensive analysis of the current security issues in Europe, in which he discussed a number of topics, such as: global politics; OSCE development phases; the war in Ukraine; challenges to multilateral diplomacy; the Kosovo case.
Presenting the development phases of the Organization for Security and Co-operation in Europe (OSCE), which is the world’s largest regional security-oriented intergovernmental organization with observer status at the United Nations, H.E. Ambassador Zannier mentioned that its mandate includes issues such as arms control, promotion of human rights, freedom of press, free and fair elections. The Organization has its roots in the 1973 Conference on Security and Co-operation in Europe (CSCE). The CSCE opened in Helsinki on 3 July 1973 with 35 states sending representatives. The Stage I took five days to agree to follow the Blue Book. Stage II was the main working phase and was conducted in Geneva from 18 September 1973 until 21 July 1975. The result of Stage II was the Helsinki Final Act, whichwas signed by the 35 participating states during Stage III in Finlandia Hall between 30 July – 1 August 1975. It was opened by the Holy See’s diplomat Cardinal Agostino Casaroli, who was the Chairman of the conference. The concepts of improving relations and implementing the act were developed over a series of follow-up meetings, with major gatherings in Belgrade (4 October 1977 – 8 March 1978), Madrid (11 November 1980 – 9 September 1983) and Vienna (4 November 1986 – 19 January 1989). The Moscow Mechanism was agreed in 1991. (See https://www.osce.org/odihr/20066).
Relating to the further development of the OSCE, the fall of the Soviet Union required a change of role for the CSCE. The Charter of Paris for a New Europe, signed on 21 November 1990, marked the beginning of this change. The process was capped by the renaming of the CSCE as the OSCE on 1 January 1995, in accordance with the results of a conference held in Budapest in 1994. The OSCE now had a formal secretariat, a Senior Council, a Parliamentary Assembly, a Conflict Prevention Centre, and an Office for Free Elections, which later became the Office for Democratic Institutions and Human Rights (see https://www.osce.org/whatistheosce).
During the day, special focus was put on the current war in Ukraine, its consequences for the European Union and its struggle with energetic crisis. Ambassador Zannier portrayed geopolitical angles proficiently and detailed, with rigour and precise structure. Audience therefore anticipated with many interesting questions, understanding how geopolitical situation and security architecture, embedded in OSCE and NATO, alongside active involvement in global crisis management, creates a subtle, delicate, wobbly and unstable entity.
Faculty fellows and diplomats received the first hand insights by Mr. Zannier on the Kosovo case, as he was appointed as the UN Special Representative for Kosovo with the rank of UN Under-Secretary-General from 2008 to 2011.
Regarding the challenges of multilateral diplomacy,H.E. Ambassador Mr. Lamberto Zannier also explained the importance of multilateral endeavours and all obstacles we encounter in vast international milieu:
“All the trends outlined above have significant implications for efforts of the international community to prevent, manage and resolve current and future armed conflicts. Multilateral institutions like the UN or the OSCE struggle to keep up with the latest developments in modern warfare and address adequately crisis and conflict situations erupting around the globe. Challenging and complex conditions in many conflict areas, often marked by a very volatile and unstable security environment, make it extremely difficult for multilateral actors to adapt to a rapidly evolving situation on the ground. Despite increasing efforts to invest in prevention, the international community is too often engaging too late in crisis management and prevention policies focus mainly on the risk of further escalation”.
Excellency Zannier is a polyglot, open, wise, and extremely interesting conversationalist. We decided to ask him some mundane questions about the personal growth and competence development. Here is an interesting insight:
Q: “How do you win, by talking or by listening?
H.E.: “I believe by listening. Listen very carefully and make your own conclusions. Listen and understand what the concerns are”.
* OSCE Secretary-General Amb. Lamberto Zannier answered the call of the Geneva Swiss University on September 02nd, 2022, and gave this lecture under the auspices of so-called ‘Executive Master in Intl. Relations and Global Politics’. Lecture series will host current and former heads of states or government and other influencers in the world of politics, economy, security and energy.
Sujit S Nair – Creating diplomatic ties between Europe and India
Sujit S Nair., FRSA, the Chairman of Europe India Centre for Business & Industry (EICBI), is an accomplished international trade and relations professional with expertise in the UK- India and EU India corridor. Over the past eleven years, he has organised 22 Major summits at British Parliament in London and 3 Major summits at European Parliament in Brussels to promote relations between India and the EU as well as between India and the UK, in addition to other activities like delegations’ visits, virtual interactions etc.
Sujit is also an entrepreneur with interest in the beauty sector. Along with his wife, Lakshmi Menon, they run a social impact venture called Face Palette in Kerala, India, that uses Makeup as a tool to take women on a journey to employability and entrepreneurship, equipping them with a flexitime skillset like makeup artistry that helps them to balance their personal and professional commitments.
Please tell us more about your work at Europe India Centre for Business Industry.
Europe India Centre for Business and Industry (EICBI), managed by Sivaleen Foundation for Developed India, is an independent, multilateral organisation promoting trade and relationships in the UK India corridor and EU India corridor. EICBI was formed to make EU/ UK companies aware of the business opportunities in India and vice versa. EICBI hosts projects and international forums to promote specific business and geopolitical initiatives.
We create awareness and opportunities for our stakeholders through our physical summits, virtual events, an annual listing of EuropeIndia40 leaders and delegation visits of European MPs to India. This year 2022, celebrates 60 years of establishment of diplomatic relations between India and the European Union (EU), and EICBI has been organising a series of activities as part of the EUIndia60 Campaign.
What are some key industries where we are seeing Europe and India collaboration currently?
For EICBI, our European activities focus on promoting collaboration in the UK India corridor and EU India corridor.
In the UK India corridor, the top sectors of interest for UK companies were India’s industrial, business services, technology, consumer retail and e-commerce. The top sectors of interest for Indian companies in the UK were food and drink, creative and media, environment, infrastructure and transportation, biotechnology and pharmaceutical.
In the EU India corridor, textiles, leather, pharma, sports goods, some agri products, handicrafts, and handlooms are some of the critical industries from India that have a significant presence in the EU. In the case of EU companies in India, key industries are in Automotives, Chemicals and Business Services Sector.
Tell us more about your work as an RSA Connector.
As the RSA connector based in India, I am a point of contact for fellows in India. I also scout for people doing great work in India and put forth their nominations for the RSA fellowship network.
How has being a part of RSA created value in your life?
I have been a fellow of the RSA for nearly a decade. Being an RSA fellow helps me be part of a diverse network of like-minded people and expand my work. Also, as part of my work, I meet many highly credible leaders and stakeholders in the EU India/ UK India corridor. The fellowship of the RSA helped to increase my credibility in this network.
How can the RSA Fellowship create value for people who are not based in the UK?
RSA fellows outside the UK must actively use the RSA social network to connect with other RSA fellows in their region. This will help to meet potential fellows and explore collaborations with them.
How do you envision India – UK partnership in the upcoming years with the change in Prime Ministerial Candidate in 2022?
India – UK partnership will continue to thrive irrespective of who will become the Prime Minister in 2022. India-UK relations are on a high trajectory, and there have been a series of discussions and interactions between political leaders, government officials and other stakeholders from the UK and India. There is also a strong political will to get the Free Trade Agreement signed in the next few months. UK PM Boris Johnson’s strong support for signing FTA with India and his special friendship with Indian PM Narendra Modi did help in sorting out several issues between India and the UK. As the new PM might take a bit of time to get up to date with the issues, I assume that UK India FTA might be delayed by a few months, but I do not see any adverse changes to India UK partnership due to the change of the Prime Minister in the UK.
What are your plans for the future?
I hope to continue pursuing my work in promoting UK India and EU India relations in the foreseeable future. When compared to the EU India corridor, the UK India corridor has a greater number of stakeholders who are actively working in promoting relations between the regions. I believe that there is a lot more work to be done in connecting people and leveraging opportunities in these regions. As I also run a beauty venture with my wife, I hope to continue Face Palette’s work in supporting more women in India to be financially independent.
Asad Lalljee on cultural diplomacy
Asad Lalljee is SVP, Essar Group, CEO, Avid Learning and Curator, Royal Opera House, Mumbai. Prior to relocating to India, Asad worked for 14 years as one of the ‘Mad Men’ advertising executives on New York’s Madison Avenue. He was with McCann-Erickson, and earlier with Hill Holiday, a subsidiary of advertising giant In 2018, he was inducted into the prestigious FICCI Art and Culture Committee. He has previously worked for companies like McCann-Erickson and Hill Holiday (IPG) in New York. He holds a B.A. Economics (St. Xavier’s College) and an M.A. Global Marketing Communications (Emerson College, Boston).
What does your work at Avid Learning look like?
My tryst with Avid Learning was nothing less than a serendipitous one. After 14 years of working as a Mad Man in Madison Avenue when I came to Mumbai, I was introduced to Avid Learning. Since then, by imbibing a simple mantra that I lived by so far- Learning Never Stops- I took a modest year old continuing education program and started to create content and programs around the arts (Applied, Visual and performing).
Today Avid Learning has grown into one of Mumbai’s leading public programming platforms and is firmly entrenched in the country’s wider cultural ecosystem of which I am the CEO.
Over the years, under my aegis, AVID has gained a reputation for curating thought provoking, innovative and path-breaking content that is intellectually and creatively stimulating and engages with a variety of topical subjects and trends. Our thoughtfully curated and diverse events embrace the spirit of collaboration to bring together the best of Indian and international writers, artists, intellectuals, cultural experts, policymakers and industry leaders across Visual Art, Literature, Culture and Heritage, Education, Design & Technology and the Performing Arts through engaging and dynamic formats like panel discussions, workshops & master classes, roundtables, lecture demonstrations, festival platforms, symposiums & conferences, multidisciplinary performances and walkthroughs.
Tell us more about your role at the Royal Opera House?
In 2016, I was appointed as the curator of the newly restored Royal Opera House, Mumbai where my role consists ofcuration of eclectic and multidisciplinary programming. Today Royal Opera House has positioned itself as not just a spectacular location and heritage landmark, but more so as a proactive partner and catalyst in the propagation and revival of arts and culture in the city. Apart from the venue playing host to performances across several genres of music and theatre and presenting unique comedy and fashion shows on its grand stage, AVID has depersonalised the space by also bringing in Literature through book launches, Art through interdisciplinary performances, discussions, pop-ups and a robust arts initiative.
How did your experience at Ad agencies in New York create a base for your current work in India?
It is always believed that Advertising is just a form of Arts. After spending 14 years in Advertising at NYC and having worked with some of the biggest brands, I have learned that power to connect with target audiences lies in leveraging a multitude of creative tactics.
In the same way, at AVID I have continued to adapt the fundamentals of advertising, technology, brand elements and social media for my campaigns and create new forms of engagement touchpoints audiences. My aim is to make culture cool, accessible, inspirational to not just the few handful communities but for kids, for new voices for nascent talent from all borders.
What are some projects you see yourself working on for the rest of 2022?
In 2022, We will continue to curate a multiverse and hybrid programming module, based on current industry trends, and learnings from COVID-era practices, this financial year, Avid Learning aims to continue to build its programming platform into an integrated hybrid model which features both virtual and in person programs. Our focus this year will also be on strengthening our cultural diplomatic ties and creating newer platforms and opportunities for artists across borders to come and re-engage with arts post the gap of 2 years.
We have also planned to partner with Start Art and Kala Ghoda Arts Festival to present sustainability-related conversations and discussions on Mumbai’s diasporic communities and heritage. We also have in the pipeline ‘The (Un)Convention’, a day long production featuring performances and presentations by industry and some of the best artists in the country.
How can we promote culture and arts further in India?
I have always believed in the power of cultural diplomacy to widen horizons and broaden minds and have been applying it to my work at AVID as well. I believe that by leveraging our local and international relationships we can bring the best of International Art, Culture and Design to our city and our audiences. This has always been my focus in promoting Arts and Culture further in India.
What are three social causes you feel passionate about and want to amplify?
I have always believed in the power of the arts in impacting great social change and have regularly offered our support and platforms for social advocacy. At Royal Opera House, Mumbai, I have brought on stage various differently-abled groups and artistes. We had a fantastic visually impaired orchestra perform on stage, displayed beautiful braille art, and many such events. We have also aligned with powerful annual socio-diplomatic initiatives like International Day of the Girl Child and International Women’s Day and supported significant campaigns like UN Women’s HeforShe and One Billion Rising.
In 2022, I pulled together an elaborate series of presentations, panel discussions and workshops called Sustainability NOW with an aim to convert audiences into change-makers and custodians of a greener tomorrow. Under this umbrella, we have had over 40 thought-provoking programmes.
I am personally passionate about growing and supporting the Arts Education landscape here in India, Being a parent, I have realised the importance of quality education and the power of the arts to mold children. Keeping that in mind, we have programmed numerous edutaining events for kids – from hosting children’s literature festivals annually to organising arts pedagogy roundtables and publishing an illustrated children’s book to engagingly teach them about sustainability.
The newly Coral Woman book was one such effort to empower the future custodians of the earth through the power of arts.
Which are some books that have influenced you personally?
Reading equipped me with many professional and life lessons. I remember devouring books whenever I got a chance. Three books stand out for me which helped me through my advertising years in New York were – AdCultUSA by James Twitchell, The anatomy of Buzz by Emanuel Rosen, and Straight from the Gut by Jack Welch.
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European ministers adopt “Dublin Declaration” on preventing violence through equality
Thirty-eight Council of Europe member states have committed to a “Dublin Declaration” outlining a series of steps to promote gender...
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