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5 Great Time Saving Tips on How to Boost Engagement on Social Media

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In an age when digital presence is king, building a dynamic and strong social media presence for one’s business is a fundamental requirement. High engagement with content on social media indicates that the business is:

  • connecting meaningfully with current and future customers;
  • making a desired impact on the market and creating its niche;
  • able to build credibility and trust.

These are important to bring the business a sense of legitimacy. This helps drive up the sales of the company. The key to getting a boost in social media engagement is to keep the business up-to-date always, and Socials Up is an excellent companion to take into account.

What Qualifies as a Desirable Engagement on Social Media?

Simply put, social media engagement is a measure of one’s successful presence on social media websites. Although an essential part of the package, it is not enough to only generate a large fan-base or followers. It is also necessary to keep this audience engaged and to keep it growing organically. Besides, to build the right brand image, a business should retain the existing audience’s interest while attempting to attract potential new followers.

It is crucial to remember that any interaction with one’s social profile is tracked as a kind of engagement. Getting comments, shares, likes, and reposts are hence one way of ensuring social media engagement. Finding mention in posts of other users is another way. Click-through, tags, hashtags are all means to raise attention on social media. However, for successful and relevant social engagement, one has to identify and reach the right audience.

How Can One Increase Social Media Engagement with the Right Audience?

  • To boost social media activities with the right audience, one has first to devise marketing strategies that lead to gain visibility.
  • The biggest mistake one can make to treat digital marketing strategies separately from social media engagement strategies.
  • The latter should ideally be an integral part of the former’s planning and execution, even if one chooses to give it a more relaxed and informal persona.

Uploading regular, relevant, and quality social media content can ensure that the right audience is getting driven to one’s profile. This exercise, no doubt, involves much pre-planning. Its execution can be quite time-consuming, especially when a business is just starting out. Looking into time-saving strategies is hence crucial.

Tips on How to Increase Social Media Engagement

#1 Use Social Media Analytics to Your Advantage

To expand presence and build trust, a business must first review the existing organic audience engagement dataset. Keep track of what posts are getting more likes, comments, and shares. Most social media sites provide their analytics tools for ready use.Facebook, for instance, allows for the tracking of the following metrics for a post:

  • How many saw the post.
  • How many interacted with it by viewing, commenting, and sharing.
  • How man hid the post.
  • If the post was reported for inappropriate content or spam.
  • Which demographics had greater visibility of the post.
  • If the post led viewers to view other content.
  • How the post performs over time.

Such tracking is important for making major decisions regarding one’s social media presence. The data obtained can save valuable time in figuring out what works to generate real audience engagement and what does not.

#2 Schedule Regular Content Publishing

It is not enough to create informative and engaging content. A business has to put content out for its followers on a regular basis to keep the engagement alive. The crucial question here is determining how frequently content should get posted and how. The tone and voice of content should always be created, keeping the intended audience in mind. So should the frequency of post updates.

Depending on the nature and size of one’s business and its outreach, the content may be put up daily or weekly. For most businesses, posting one to three times a day turns out to be the ideal number to keep their social stream active and organic. Depending on the analytics reports of the time span during which content is most likely to get viewed or shared, a business should select the timing for posting new content onsite.

  • Doing this manually may be too tedious and stressful.
  • It is smarter to line up content and schedule a publishing sequence and time for the same.
  • The use of scheduling tools to block time for creating and publishing content comes in handy here.

When a business has a presence on more than one social media website, it is a good idea to update all the profiles at the same time. Most businesses are able to maintain an impressive presence on multiple social media websites by simply scheduling simultaneous publishing of content across the sites.

#3 Employ Available Social Media Engagement Tools

The best content puts information out for the target audience and strives to make a human connection to encourage audience interaction and engagement.

  • Use available tools to save preferences for photos and video edits and to make the content more appealing to the intended audience.
  • Tailor the content to ask questions to the followers. These encourage them to particulate in polls, contests and share the content with their social media communities.
  • Create and schedule such polls and contests in advance for boosting social media engagement.

Again, what tools may be available are specific to the social sites used to build a business presence. For instance, if Instagram is the preferred site for boosting content engagement, following the hashtag activity around one’s content is crucial to determine how the post is being received and what demographics. It is prudent to save lists of must-have hashtags to reduce the time required in typing them out each time a new post is uploaded.

#4 Tap into Employee Advocacy

Although it may look reasonably simple, managing a business profile for social media engagement is a fairly exhausting task.

  • To effectively monitor it as constantly as possible, tap into the potential of employee advocacy.
  • Get your employees and business partners to share, like, and generate conversations around the business content on their profiles.
  • Employee advocacy can not only drive engagement towards the business; it also exponentially expands the reach of the content by bringing it to the notice of new audiences in the employees’ social media circles.
  • It brings traction and ultimately leads to an increase in sales as having employees circulate content in a positive light can give the content and thereby the business a boost in its credibility.

If the business is a one-man show, it helps to get family and friends to take this task up on a regular basis to enable the business to grow and sustain its online presence. The ultimate goal of boosting social media engagement is to build a brand that also profitably manages to sell its wares. Hence, the business feed must getreal clicks and organic shares that will bring desired channels of advertisement and potential customers to the business. Delegating this means of content distribution to others frees up valuable time. Any time saved on social media can be spent on other strategies for driving up sales.

#5 Make Content More Variable and Interesting for Others

It is no secret that generating new content from scratch without compromising on quality or information is a task that requires considerable time. Time needs to be invested in research, drafting, editing and finalizing other more delicate aspects of any content before actually publishing it. However, social media engagement requires a faster turnover of content on social websites to keep the audience from losing interest in the business. For this, re-purposing already created content can be a quick and effective means of boosting engagement with the audience. An image from an earlier post can serve as a backdrop for fresh content, or a blog post can be retweeted with a new headline. Throwback posts give the business opportunity to bring back previously published matter to the audience as is. One could summarize old posts, build memory books of old photos, or turn the format of the content in an article into a new one to save time without compromising on the quality of the content.

Aside from repackaging old content in a new form, it can also be used as a take-off point to create a completely new post too. All it needs is a little creative brainstorming. For instance, if some post has already been made on how to dress up for a cocktail event, then the next one is recommended to be soon written about what types of closes to avoid on a cocktail event. Besides saving time, such posts can also be linked back to the original post to create traction for the earlier post and boost its audience engagement too. This can attract new visitors, but it can also open up dormant conversations around a publication, thus increasing search engine ranking for the older content.

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Finance

Uganda Can Rein in Debt by Managing its Public Investments Better

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In the wake of a waning COVID-19 (coronavirus) pandemic and upon full re-opening of the economy, optimism—regarding expected acceleration of growth and a clearer outlook for oil production with the signing of the Final Investment Decision in February 2022—has been dampened by new global shocks, including the impacts of the war in Ukraine.

The 19th edition of the Uganda Economic Update (UEU): Fiscal Sustainability through Deeper Reform of Public Investment Management, a biannual analysis of Uganda’s near-term macroeconomic outlook, estimates growth at 3.7 percent in 2022, which is lower than pre-COVID-19 projections of over 6 percent. Uganda’s gross national income per capita stood at about $840 in FY21 and has increased only marginally in the year since.

Real gross domestic product grew by 4.3 percent in the first half of 2022 supported by a strong and speedy recovery of the service sector upon the opening of the leisure and entertainment industry, accommodation, and food services, as well as sustained buoyancy of the information and communications sector. The report projects a 5.1 percent growth rate in FY23, 0.5 percentage point below the December 2021 forecast, increasing to about 6 percent in FY24.

Rising commodity prices and the overall increase in cost of living pose new risks to livelihoods, that had just begun recovering from the effects of COVID-19. These and other shocks are threatening to stall socio-economic transformation, thus increasing the likelihood of the people falling deeper into poverty,” said Mukami Kariuki, World Bank Country Manager for Uganda. “It is therefore crucial for the Government of Uganda to adopt targeted interventions to support the vulnerable while managing debt and rising inflation.”

The UEU proposes four policy actions that will enable Uganda to sustain a resilient and inclusive recovery: i) accelerate vaccination efforts against COVID-19; ii) adopt targeted interventions to support the vulnerable – such as building shock responsive social protection systems; iii) maintain prudent fiscal and debt management to support the fiscal consolidation agenda; and iv) cautious monetary tightening in the face of rising inflationary pressures.

The report also recommends accelerating longer term structural reforms to (i) strengthen revenue mobilization through the implementation of the Domestic Revenue Mobilization Strategy; (ii) improve public investment management; (iii) rationalize public expenditure to support faster, sustainable, and inclusive growth by investing strongly in human capital development; and (iv) improve the trade and business environment and enable green investments.

The UEU notes that fiscal consolidation is needed to rein in debt and to create the necessary space to respond to shocks that could hurt or stall recovery. This can be done through better Public Investment Management (PIM) building on important reforms that have been undertaken by the government.  The benefits of these efforts are starting to show.

Uganda has a great opportunity to harness Public Investment Management by making sure that beyond preparing good projects, effort is also directed at ensuring that they are efficiently funded, implemented, monitored, operated, maintained, and evaluated.  These steps ensure that the country can reap the maximum value of public investments,” said Rachel Sebudde, World Bank Senior Economist and the lead author of the Uganda Economic Update. Strategic capacity building for government officials is crucial as it will improve the Ministries, Departments and Agencies’ effectiveness across the PIM cycle.”

Notwithstanding the progress achieved in the PIM process, key challenges remain. These include low execution rates on donor and own-budget projects; long implementation delays; cost- and time-overruns on projects; and high commitment fees in the case of non-concessional externally funded projects. Overall, the improvements around the administrative processes of the pre-investment phase of PIM are being discounted by challenges in critical areas, including project prioritization and selection, budgeting, and implementation.

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Cambodia’s Economy Growing but Must Weather Oil Price Shock

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Cambodia’s economy will grow by 4.5 percent in 2022, according to the latest World Bank projections. Weathering the Oil Price Shock, the Bank’s June 2022 economic update for Cambodia, shows that while domestic economic activity and goods exports continue to recover from the slowdown caused by COVID-19, growth remains uneven, with the war in Ukraine driving inflation.

The report shows that during the first quarter of 2022, goods exports rose to $4.8 billion, up by 26 percent on last year. Traditional growth drivers, especially garments, travel goods, and footwear continue to expand but newer manufacturing industries, such as for electrical and vehicle parts, are also emerging, while exports to the US are surging.

Although domestic economic momentum is strong, recovery is held back by deteriorating global demand. Rising global energy and food prices are fueling higher inflation, and in Cambodia, poor and vulnerable households with limited savings are likely to bear the brunt of the oil price shock. The fiscal deficit is expected to widen to 6.3 percent of GDP, as the government will need to continue spending programs to support the poor.

“The government’s Living with COVID-19 strategy has allowed Cambodia to reopen, enabling economic recovery,” said Maryam Salim, World Bank Country Manager for Cambodia. “However, the road ahead remains unclear. Rising energy and food prices due to the war in Ukraine are imposing additional burdens on the poor, and this will slow the pace of poverty reduction. The government’s cash transfer program, which has been vital to poor households during the pandemic, will continue to be needed.”

Over the medium term, the economy is expected to grow at around 6 percent annually, with the new investment law, together with free trade agreements, helping to boost investment and trade. The report recommends policies that can help sustain economic recovery. These include continued efforts to contain COVID-19 infection, strengthening consumer and investor confidence, promotion of exports, particularly in agricultural commodities, by facilitating trade and reducing the costs of doing business, and stabilization of retail prices.

The report also includes a special focus section on post-pandemic supply chain disruptions. It suggests strategies for reducing logistic costs and emphasizes that efforts to increase Cambodia’s trade competitiveness and enhance its connectivity will require a systematic approach that goes beyond improvement of physical assets. Efforts are needed to strengthen the entire supply chain by monitoring the efficiency of trade gateways and routes, expanding the “Best Trader scheme” to the wider logistics sector, developing a longer-term business plan for railways, and establishing the “Roadwatch,” hotline, through which traders and citizens can report irregularities. Implementing these reforms will require an institutional approach and a lead government agency that can oversee logistics development at the national and gateway levels.  

The Cambodia Economic Update is a biannual report that provides up-to-date information on short- and medium-term macroeconomic developments in Cambodia.

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Circular Economy Key to Supporting Thailand’s Resilient Recovery

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Thailand’s economy is expected to expand by 2.9 percent in 2022, supported by private consumption and tourism recovery. However, negative spillovers from the war in Ukraine and lockdown in China highlights Thailand’s oil dependence and vulnerability to global supply chain disruptions. Adopting a more circular economy approach can help promote growth that is more sustainable and more resilient to external shocks, according to the Thailand Economic Monitor published today.

The economy is expected to gain momentum in the second half and reach pre-pandemic levels in the fourth quarter of 2022, given the decline in COVID-19 cases and the further relaxation of border restrictions in Thailand and other countries. Tourist arrivals are projected to increase to 6.0 million arrivals in 2022, up from 0.4 million in 2021, and reach 24 million, or around 60 percent of pre-pandemic levels, by 2024. As a result, growth of 4.3 percent and 3.9 percent is projected for 2023 and 2024, respectively.

Headline inflation is projected to stay at a 14-year high over the course of 2022 at 5.2 percent, with core inflation at 2.3 percent. Exports of goods are expected to grow at 4.1 percent in 2022, slowing down after a strong outcome in 2021 at 18.8 percent, reflecting the softening global demand, and the prolonged global supply chain disruptions.

“As Thailand moves into the recovery phase, it will be important to make progress on fiscal consolidation while rebalancing public spending towards public investment to help support the government’s vision to build back better and greener,” said Kiatipong Ariyapruchya, Senior Economist for Thailand, World Bank.

According to the report, the war in Ukraine may aggravate poverty in Thailand through high food and energy prices. The World Bank estimates that a 10 percent increase in the global prices of food would raise the poverty rate by 1.4 percentage points and an increase of 10 percent in energy prices would raise the poverty rate by 0.2 percentage points.

Economic modeling suggests that an accelerated transition towards a circular economy could boost output and jobs, increase GDP by about 1.2 percent and create nearly 160,000 additional jobs by 2030, representing about 0.3 percent of total employment. It can also contribute to taming high and volatile commodity prices, and reduce greenhouse gas emissions by about 5 percent by 2030.

“With rising demand for resources in the domestic market, Thailand could add the circular economy approach to the pool of policy solutions that can decouple growth from a resource-intensive economy,” said Jaime Frias, Senior Economist, World Bank. “A concerted public and private response, along with targeted reforms, will be necessary to unlock Thailand’s potential in this area.”

The report recommends several actions to support the circular economy in Thailand including awareness building on resource intensity, pollution, and resource degradation in the country. Along with this intervention, building institutional capacity and inter/intra agency coordination is a must, as well as providing a supporting framework to share knowledge and innovation and create further incentives for businesses to adopt circular business models. This involves incorporating circular economy into public procurement, developing sector-specific road maps, providing physical and digital infrastructure, and creating business support schemes.

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