In an age when digital presence is king, building a dynamic and strong social media presence for one’s business is a fundamental requirement. High engagement with content on social media indicates that the business is:
- connecting meaningfully with current and future customers;
- making a desired impact on the market and creating its niche;
- able to build credibility and trust.
These are important to bring the business a sense of legitimacy. This helps drive up the sales of the company. The key to getting a boost in social media engagement is to keep the business up-to-date always, and Socials Up is an excellent companion to take into account.
What Qualifies as a Desirable Engagement on Social Media?
Simply put, social media engagement is a measure of one’s successful presence on social media websites. Although an essential part of the package, it is not enough to only generate a large fan-base or followers. It is also necessary to keep this audience engaged and to keep it growing organically. Besides, to build the right brand image, a business should retain the existing audience’s interest while attempting to attract potential new followers.
It is crucial to remember that any interaction with one’s social profile is tracked as a kind of engagement. Getting comments, shares, likes, and reposts are hence one way of ensuring social media engagement. Finding mention in posts of other users is another way. Click-through, tags, hashtags are all means to raise attention on social media. However, for successful and relevant social engagement, one has to identify and reach the right audience.
How Can One Increase Social Media Engagement with the Right Audience?
- To boost social media activities with the right audience, one has first to devise marketing strategies that lead to gain visibility.
- The biggest mistake one can make to treat digital marketing strategies separately from social media engagement strategies.
- The latter should ideally be an integral part of the former’s planning and execution, even if one chooses to give it a more relaxed and informal persona.
Uploading regular, relevant, and quality social media content can ensure that the right audience is getting driven to one’s profile. This exercise, no doubt, involves much pre-planning. Its execution can be quite time-consuming, especially when a business is just starting out. Looking into time-saving strategies is hence crucial.
Tips on How to Increase Social Media Engagement
#1 Use Social Media Analytics to Your Advantage
To expand presence and build trust, a business must first review the existing organic audience engagement dataset. Keep track of what posts are getting more likes, comments, and shares. Most social media sites provide their analytics tools for ready use.Facebook, for instance, allows for the tracking of the following metrics for a post:
- How many saw the post.
- How many interacted with it by viewing, commenting, and sharing.
- How man hid the post.
- If the post was reported for inappropriate content or spam.
- Which demographics had greater visibility of the post.
- If the post led viewers to view other content.
- How the post performs over time.
Such tracking is important for making major decisions regarding one’s social media presence. The data obtained can save valuable time in figuring out what works to generate real audience engagement and what does not.
#2 Schedule Regular Content Publishing
It is not enough to create informative and engaging content. A business has to put content out for its followers on a regular basis to keep the engagement alive. The crucial question here is determining how frequently content should get posted and how. The tone and voice of content should always be created, keeping the intended audience in mind. So should the frequency of post updates.
Depending on the nature and size of one’s business and its outreach, the content may be put up daily or weekly. For most businesses, posting one to three times a day turns out to be the ideal number to keep their social stream active and organic. Depending on the analytics reports of the time span during which content is most likely to get viewed or shared, a business should select the timing for posting new content onsite.
- Doing this manually may be too tedious and stressful.
- It is smarter to line up content and schedule a publishing sequence and time for the same.
- The use of scheduling tools to block time for creating and publishing content comes in handy here.
When a business has a presence on more than one social media website, it is a good idea to update all the profiles at the same time. Most businesses are able to maintain an impressive presence on multiple social media websites by simply scheduling simultaneous publishing of content across the sites.
#3 Employ Available Social Media Engagement Tools
The best content puts information out for the target audience and strives to make a human connection to encourage audience interaction and engagement.
- Use available tools to save preferences for photos and video edits and to make the content more appealing to the intended audience.
- Tailor the content to ask questions to the followers. These encourage them to particulate in polls, contests and share the content with their social media communities.
- Create and schedule such polls and contests in advance for boosting social media engagement.
Again, what tools may be available are specific to the social sites used to build a business presence. For instance, if Instagram is the preferred site for boosting content engagement, following the hashtag activity around one’s content is crucial to determine how the post is being received and what demographics. It is prudent to save lists of must-have hashtags to reduce the time required in typing them out each time a new post is uploaded.
#4 Tap into Employee Advocacy
Although it may look reasonably simple, managing a business profile for social media engagement is a fairly exhausting task.
- To effectively monitor it as constantly as possible, tap into the potential of employee advocacy.
- Get your employees and business partners to share, like, and generate conversations around the business content on their profiles.
- Employee advocacy can not only drive engagement towards the business; it also exponentially expands the reach of the content by bringing it to the notice of new audiences in the employees’ social media circles.
- It brings traction and ultimately leads to an increase in sales as having employees circulate content in a positive light can give the content and thereby the business a boost in its credibility.
If the business is a one-man show, it helps to get family and friends to take this task up on a regular basis to enable the business to grow and sustain its online presence. The ultimate goal of boosting social media engagement is to build a brand that also profitably manages to sell its wares. Hence, the business feed must getreal clicks and organic shares that will bring desired channels of advertisement and potential customers to the business. Delegating this means of content distribution to others frees up valuable time. Any time saved on social media can be spent on other strategies for driving up sales.
#5 Make Content More Variable and Interesting for Others
It is no secret that generating new content from scratch without compromising on quality or information is a task that requires considerable time. Time needs to be invested in research, drafting, editing and finalizing other more delicate aspects of any content before actually publishing it. However, social media engagement requires a faster turnover of content on social websites to keep the audience from losing interest in the business. For this, re-purposing already created content can be a quick and effective means of boosting engagement with the audience. An image from an earlier post can serve as a backdrop for fresh content, or a blog post can be retweeted with a new headline. Throwback posts give the business opportunity to bring back previously published matter to the audience as is. One could summarize old posts, build memory books of old photos, or turn the format of the content in an article into a new one to save time without compromising on the quality of the content.
Aside from repackaging old content in a new form, it can also be used as a take-off point to create a completely new post too. All it needs is a little creative brainstorming. For instance, if some post has already been made on how to dress up for a cocktail event, then the next one is recommended to be soon written about what types of closes to avoid on a cocktail event. Besides saving time, such posts can also be linked back to the original post to create traction for the earlier post and boost its audience engagement too. This can attract new visitors, but it can also open up dormant conversations around a publication, thus increasing search engine ranking for the older content.
4 Crucial Factors That Helps in Selecting the Ideal FX Expert Advisor
The forex market is increasingly expanding at a rapid pace with millions of active traders executing trades daily. The use of advanced technology is also preferred among traders who are involved in active trading. As automation is slowly taking over most industries and businesses, the forex market is also noticing a rise in the use of FX expert advisors to execute a trade on behalf of an investor.
But even with the tons of perks that these FX EAs are capable of, you must consider certain factors before investing in one.
But before we jump into discussing the factors that indicate an EA’s reliability, let us get a clear understanding of what forex EAs are and how they work.
Explaining FX Expert Advisors
An EA is a software program that offers the benefit of automated trading to investors worldwide. A forex EA is responsible for identifying the best possible timings for opening a position with the help of certain in-built algorithms and indicators. As the market is active for 24-hours straight, using an EA will certainly be useful; it is immune to any emotional factors and can facilitate you to make high-profitable trades by identifying the ideal entry points.
Developed in MQL, an EA can operate on MetaTrader 4 or 5 and comes up with complex strategies of trading based on a certain mathematical pattern. The ways expert advisors tend to outperform manual trading practices involve their high-accuracy results along with faster data-processing technology which aids in better analysis.
Although being quite similar and often mistaken as the same, a forex EA slightly differs from a forex robot in terms of its functions. While forex robots can take care of executing a trade on behalf of you, and EA will simply advise you when to initiate a trade allowing you to have full control over initiating a trade.
Points to consider before investing in an EA
Investing in an expert advisor requires certain factors to keep in mind that will help you to maximize your success rate with the benefit of automation.
- Performing a thorough background check
The security factor should be on your priority list while opting for an expert advisor. Thorough research along with a complete background assessment is necessary to determine the authenticity of the EA. You can rely on reviews and testimonials of other users as well as checking the credentials of the vendor. Some factors that decide the genuineness of the EA include secure payment options, refund guarantees in case of false claims, transparent business practices, and development by trustworthy programmers.
- Conduct satisfactory research
It is common to come across many catchy claims of instant and guaranteed profit while opting for an EA. But these commercials fail to mention that expertise is the most critical asset you will need to succeed in this industry. You can immediately notice risk factors when anyone makes exaggerated and unreasonable statements if you have a good understanding of how the foreign exchange market works. While many appropriate automated trading systems are useful in leveraging your trading career, you may also come across many fraudulent scenarios in this industry. Thus only proper learning will provide you with the information you need to prevent being a target of these frauds.
- Get familiar with basic EA stats
Reliable expert advisors are generally introduced to the market after a long process of backtesting performed by the developers. While selecting an EA you will most likely come on certain statistics including the profit factor, drawdown and expected payoff that demonstrate its performance. As an investor, you need to be knowledgeable about these stats, what they mean and how they can impact your trading style before finalizing an EA.
- Perform independent testing
The final step will always be to verify the capabilities of an expert advisor along with checking the backtested results. You can rely on a demo account or a trial version of that EA easily before making the final call.
Selecting the ideal forex EA can be challenging irrespective of the level of experience you have in this. However, following these tips as well as your experience can make this process easier and worthwhile.
Free bonus from Binance and the amount of Ethereum best crypto signals is growing
Binance Gives New Users $ 100
Binance, one of the leading cryptocurrency exchanges, is giving out a welcome bonus to its new users who join its platform. Binance offers the option of giving up to $ 100 to new users.
Binance, the world’s largest cryptocurrency exchange by trading volume, is offering a welcome bonus of up to $ 100 to new users who join its system. To benefit from these rewards, users must be members of the Binance exchange and then complete certain tasks – said the analyst of SafeTrading.
Users who are new members of the Binance exchange must complete the tasks set by the platform within 7 days. Users must complete the authentication process before running these tasks. Once this process is complete, you can switch to an interface called Task Center. Binance challenges and awards include:
– A $ 5 bonus cash voucher on your first deposit of at least $ 50 in Fiat or P2P.
– A $ 50 spot cashback coupon on the first purchase of at least $ 100 worth of crypto in spot transactions.
– $ 45 Spot Refund Coupon for your cryptocurrency trading of at least $ 100 on spot trades.
After completing the three tasks mentioned above, you can view the cost and expiration date of your coupons in the Reward Center interface.
Binance will award a premium of $ 1.8 million
Binance, one of the world’s largest cryptocurrency exchanges, has created a $ 1.8 million prize pool for its 4th anniversary. Binance’s largest prize pool by best crypto signals to date will be raised with users at a special event hosted by the giant cryptocurrency exchange by the info of SafeTrading.
To take advantage of this event, you must first be a member of the Binance exchange. Upon completion of membership, tasks are displayed in the Challenge interface. There are prizes defined as 350 CHR, 200 CHZ, 500 DATA, 20 DEXE, 800 TRX, NFT, thanks in the call interface. To take advantage of these rewards, you must complete the quests at the bottom of the event interface. Users who are eligible to spin the wheels with these challenges can take advantage of these rewards by clicking on the ‘GO’ option. However, the user who has completed the quest can go through the same quest again after 24 hours and be eligible to spin the wheel.
The event will run until 14.59, 07/14/2021.
Is Shibaswap Safe? What do the reviews say?
Many people question the transparency and reliability of ShibaSwap and its best crypto signals.
ShibaSwap security check error.
Despite the unexpected success of this decentralized dog exchange, there are warnings that liquidity providers are adding capital via an undefined security protocol. Amid Elon Musk’s annoying dog token trading, on July 7, Shiba developers launched a purported decentralized exchange with attractive perks for users. Within 24 hours of launch, the exchange has raised over $ 1 billion in blocking.
On July 8, a columnist for cryptocurrency exchange DeFi Safety published a report on ShibaSwap, in which the exchange score is only 3%, which is well below the 70% that the site considers successful.
Describing the rating as a “crushing failure,” DeFi Safety reported that ShibaSwap failed on all but two of the 22 review criteria. The exchange received a 30% Credibility rating for the clarity of the information presented in the whitepaper.
ShibaSwap one address.
On July 7, Solidity developer Joseph Schiarizzi warned that ShibaSwap is under the control of only one address for most of the first day of the hosting contract.
Since then, ShibaSwap has upgraded the contract to a multi-signature system that requires six secure accounts to reconcile transactions before they are executed. Schiarzzi warns that each of the addresses can be under the control of one person:
Most of these secure accounts are newly opened accounts with 0 transactions and no ETH, so it is likely that the holders of these accounts are simply people working for the ShibaSwap developers who can easily agree to participate in a betting contract.
DeFi Watch analyst Chris Black shared Sciarizzi’s warnings about ShibaSwap safety risks with his 22,000 followers and drew attention to the DeFi Safety review.
The number of Ethereum users has increased by 5 million in the last 30 days!
Ethereum (ETH), the world’s largest smart contract development platform, continues to gain traction ahead of the planned upgrade, reaching over 5 million new users in just 30 days (Info of the SafeTrading team).
Ethereum Demand Grows Rapidly
On average, this means 173,235 new users are added to the Ethereum network daily. With sob data, the total number of Ethereum addresses in the world has increased to 162,231,196.
Celsius Network CEO Alex Mashinsky recently stated that Ethereum is “converting” bitcoins, which will make cryptocurrencies more widespread. Mashinsky expects wider adoption of Ethereum as he believes tier 2 solutions will solve the problems with ETH in the near future.
ETH 2.0, on the other hand, will be a significant and incremental improvement to tier 2 solutions, but Mashinsky said the two systems will work together in the future. Ethereum developers recently introduced a new bill allowing the London hard fork. This account also includes the highly anticipated Ethereum EIP-1559 update.
A week ago, Ethereum surpassed Bitcoin in terms of the total number of active addresses per day for the first time in the history of cryptocurrency. This event shows that the demand for the second largest cryptocurrency in the world is growing. The fact that Ethereum is significantly ahead of Bitcoin in terms of daily active addresses is a harbinger that it will become a big competitor to Bitcoin in terms of price.
The number of Ethereum users has increased by 5 million in the last 30 days!
For example, the American investment bank Goldman Sachs believes that the Ethereum network is capable of using it as the main storage for cryptocurrencies.
Ethereum is on track to become the most popular smart contract development platform in the crypto community, according to a Business Insider report released on Tuesday.
How will this affect the price of Ethereum?
After the last big drop, Ethereum, which, like all altcoins, was seriously damaged, started the week with a rally. The price is currently hovering around $ 2,230. If the Ethereum price remains above the $ 2,230 support, it could correct higher in the near future. The first resistance is around the $ 2,280 level and the 100-hour SMA. If the first key resistance is $ 2300. The next major resistance is around the $ 2,350 level. The additional gain could push the price towards the $ 2,400 level, and new updates in the coming months suggest that this could push the price higher.
How To Perform Forensic Delay and Disruption Analysis?
Forensic delay and disruption analysis refers to the process of investigation that determines the causes and extent of delays in order to resolve disputes related to construction projects. It revolves around identification of the activities or events causing delays to the critical path and quantifying the delay caused by each event.
The analysis requires the help of experts trained in Critical Path Method (CPM) Scheduling methods. These experts are appointed by parties involved in a disputed project who come to an agreement regarding the causes of delay. In this article, we have explained how an expert performs a detailed forensic delay and disruption analysis.
How is a Forensic Delay and Disruption Analysis Performed?
A forensic delay and disruption analysis can be conducted prior to the commencement of the project as a form of risk assessment. Alternatively, it could be done during or after completion of the project to identify the causes as well as the amount of delay.
To perform a forensic delay and disruption analysis, it is essential to enlist the help of an expert. The expert performs the analysis by evaluating the planned and actual results, the type of critical delay incurred, and activities leading to the delay.
The delay analysis is all about finding details – how the actual project progressed, what activities or events had an impact on the time taken for completion, etc. And to figure this out, the expert needs to move beyond taking the project schedule at face value and evaluating its activities.
They have to go through all of the contemporary records related to the project in order to identify the actual causes and effects of the delay events affecting the critical path of the project.
However, not all projects may have the complete set of records that is needed by the expert. In such cases, the experience of the expert allows them to work out a satisfactory analysis using incomplete or inaccurate data.
Forensic Delay Analysis Methodologies
There is no standard method in forensic delay analysis that can be followed for every situation. Before deciding on the most suitable method, an expert needs to consider several aspects. These include:
- Type of required analysis- retrospective or prospective
- Requirements of the contract
- Dispute value
- Available time
- Availability of records and program information
On the basis of the above aspects, the expert identifies the most suitable methodology for analysis. In case there are experts appointed separately by both the parties involved in the dispute, the experts need to unanimously decide on a methodology to maintain ease of interpretation and comparison.
Some of the most common methods used in forensic delay and disruption analysis are as follows.
- Impacted As-Planned Analysis
- Time Impact Analysis
- As-Planned vs As-Built
- Windows Analysis
- Collapsed As-Built Analysis
To conclude, forensic delay and disruption analysis is a means of negotiating a fair result in case of a dispute related to delays in construction projects. A delay analysis expert needs to go through all the relevant records and identify the most suitable methodology to ensure that they don’t end up with an erroneous conclusion.
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