In an age when digital presence is king, building a dynamic and strong social media presence for one’s business is a fundamental requirement. High engagement with content on social media indicates that the business is:
- connecting meaningfully with current and future customers;
- making a desired impact on the market and creating its niche;
- able to build credibility and trust.
These are important to bring the business a sense of legitimacy. This helps drive up the sales of the company. The key to getting a boost in social media engagement is to keep the business up-to-date always, and Socials Up is an excellent companion to take into account.
What Qualifies as a Desirable Engagement on Social Media?
Simply put, social media engagement is a measure of one’s successful presence on social media websites. Although an essential part of the package, it is not enough to only generate a large fan-base or followers. It is also necessary to keep this audience engaged and to keep it growing organically. Besides, to build the right brand image, a business should retain the existing audience’s interest while attempting to attract potential new followers.
It is crucial to remember that any interaction with one’s social profile is tracked as a kind of engagement. Getting comments, shares, likes, and reposts are hence one way of ensuring social media engagement. Finding mention in posts of other users is another way. Click-through, tags, hashtags are all means to raise attention on social media. However, for successful and relevant social engagement, one has to identify and reach the right audience.
How Can One Increase Social Media Engagement with the Right Audience?
- To boost social media activities with the right audience, one has first to devise marketing strategies that lead to gain visibility.
- The biggest mistake one can make to treat digital marketing strategies separately from social media engagement strategies.
- The latter should ideally be an integral part of the former’s planning and execution, even if one chooses to give it a more relaxed and informal persona.
Uploading regular, relevant, and quality social media content can ensure that the right audience is getting driven to one’s profile. This exercise, no doubt, involves much pre-planning. Its execution can be quite time-consuming, especially when a business is just starting out. Looking into time-saving strategies is hence crucial.
Tips on How to Increase Social Media Engagement
#1 Use Social Media Analytics to Your Advantage
To expand presence and build trust, a business must first review the existing organic audience engagement dataset. Keep track of what posts are getting more likes, comments, and shares. Most social media sites provide their analytics tools for ready use.Facebook, for instance, allows for the tracking of the following metrics for a post:
- How many saw the post.
- How many interacted with it by viewing, commenting, and sharing.
- How man hid the post.
- If the post was reported for inappropriate content or spam.
- Which demographics had greater visibility of the post.
- If the post led viewers to view other content.
- How the post performs over time.
Such tracking is important for making major decisions regarding one’s social media presence. The data obtained can save valuable time in figuring out what works to generate real audience engagement and what does not.
#2 Schedule Regular Content Publishing
It is not enough to create informative and engaging content. A business has to put content out for its followers on a regular basis to keep the engagement alive. The crucial question here is determining how frequently content should get posted and how. The tone and voice of content should always be created, keeping the intended audience in mind. So should the frequency of post updates.
Depending on the nature and size of one’s business and its outreach, the content may be put up daily or weekly. For most businesses, posting one to three times a day turns out to be the ideal number to keep their social stream active and organic. Depending on the analytics reports of the time span during which content is most likely to get viewed or shared, a business should select the timing for posting new content onsite.
- Doing this manually may be too tedious and stressful.
- It is smarter to line up content and schedule a publishing sequence and time for the same.
- The use of scheduling tools to block time for creating and publishing content comes in handy here.
When a business has a presence on more than one social media website, it is a good idea to update all the profiles at the same time. Most businesses are able to maintain an impressive presence on multiple social media websites by simply scheduling simultaneous publishing of content across the sites.
#3 Employ Available Social Media Engagement Tools
The best content puts information out for the target audience and strives to make a human connection to encourage audience interaction and engagement.
- Use available tools to save preferences for photos and video edits and to make the content more appealing to the intended audience.
- Tailor the content to ask questions to the followers. These encourage them to particulate in polls, contests and share the content with their social media communities.
- Create and schedule such polls and contests in advance for boosting social media engagement.
Again, what tools may be available are specific to the social sites used to build a business presence. For instance, if Instagram is the preferred site for boosting content engagement, following the hashtag activity around one’s content is crucial to determine how the post is being received and what demographics. It is prudent to save lists of must-have hashtags to reduce the time required in typing them out each time a new post is uploaded.
#4 Tap into Employee Advocacy
Although it may look reasonably simple, managing a business profile for social media engagement is a fairly exhausting task.
- To effectively monitor it as constantly as possible, tap into the potential of employee advocacy.
- Get your employees and business partners to share, like, and generate conversations around the business content on their profiles.
- Employee advocacy can not only drive engagement towards the business; it also exponentially expands the reach of the content by bringing it to the notice of new audiences in the employees’ social media circles.
- It brings traction and ultimately leads to an increase in sales as having employees circulate content in a positive light can give the content and thereby the business a boost in its credibility.
If the business is a one-man show, it helps to get family and friends to take this task up on a regular basis to enable the business to grow and sustain its online presence. The ultimate goal of boosting social media engagement is to build a brand that also profitably manages to sell its wares. Hence, the business feed must getreal clicks and organic shares that will bring desired channels of advertisement and potential customers to the business. Delegating this means of content distribution to others frees up valuable time. Any time saved on social media can be spent on other strategies for driving up sales.
#5 Make Content More Variable and Interesting for Others
It is no secret that generating new content from scratch without compromising on quality or information is a task that requires considerable time. Time needs to be invested in research, drafting, editing and finalizing other more delicate aspects of any content before actually publishing it. However, social media engagement requires a faster turnover of content on social websites to keep the audience from losing interest in the business. For this, re-purposing already created content can be a quick and effective means of boosting engagement with the audience. An image from an earlier post can serve as a backdrop for fresh content, or a blog post can be retweeted with a new headline. Throwback posts give the business opportunity to bring back previously published matter to the audience as is. One could summarize old posts, build memory books of old photos, or turn the format of the content in an article into a new one to save time without compromising on the quality of the content.
Aside from repackaging old content in a new form, it can also be used as a take-off point to create a completely new post too. All it needs is a little creative brainstorming. For instance, if some post has already been made on how to dress up for a cocktail event, then the next one is recommended to be soon written about what types of closes to avoid on a cocktail event. Besides saving time, such posts can also be linked back to the original post to create traction for the earlier post and boost its audience engagement too. This can attract new visitors, but it can also open up dormant conversations around a publication, thus increasing search engine ranking for the older content.
Reasons for Choosing Temporary and Permanent Industrial Buildings
Professional temporary solution providers have become very innovative in designing industrial buildings. While temporary industrial structures are made of lighter materials such as aluminum and fabric or PVC covers, permanent solutions are made of steel or metal frames and sheets. All of them require good preparation of the ground, pre-fabrication of the frames and sheets, and proper installation to serve their purpose well.
Most beneficiaries of these structures are processing factories, manufacturing plants, sports clubs, schools, and many other organizations and companies. Choosing temporary and permanent industrial buildings from a reputable supplier has many perks.
So, let us dive into the reasons for choosing temporary and permanent industrial buildings to understand this topic better.
Amazing Speed of Constructions
Bye-bye brick and mortar industrial buildings that are time-consuming. Temporary and permanent industrial buildings are the way to go because they are fast and easy to fabricate and install using modern technology.
According to experts, these structures save a lot of time, especially if the frames and panels are already fabricated in the factory. Companies that need to set up new companies or expand the current ones will have everything ready in a matter of a few weeks.
Excellent Cost Saving
The economy is hard enough and the investor needs to save on capital when setting up companies or doing expansions. The good news is that temporary and permanent industrial buildings save costs by up to 30% when done by a professional company.
Smart-Space is not only innovative in their technology but they save you a lot of money when setting up your industrial structures. You can rent these structures if you only need them for a short time to save more money.
Absolute Flexibility and Versatility
If you are looking for structures that can be moved after a few years, then temporary and permanent industrial buildings are the way to go. As mentioned, they are made of frames and panels that are fastened together using bolts. Hence, they are easy to dismantle and move to a different location.
However, this work should be done by professionals to reduce damage and ensure the safety of the structures at all times.
High Level of Customization
If you are looking for functional sizes and unique designs that will maintain the theme of your company or organization, the temporary and permanent industrial buildings done by experts will be best. After a discussion of what will serve your business well, the solution provider will take a few days to do the designs with your preferred sizes and colors.
Customization also applies during the extension of an existing factory where everything is done to your preference or in the best possible way. To achieve a high level of customization, you should consider experienced solution providers.
Both temporary and permanent industrial buildings are surprisingly durable. Take steel industrial structures for example. They provide service for many years without the need for complicated maintenance. Since steel does not rust, the structure will withstand harsh weather conditions including moisture.
Structures made of metal frames and fabric are equally durable, especially when used as recommended. They also require low maintenance with no paintwork needed after every few years.
The buyers of temporary and permanent industrial buildings enjoy different manufacturer’s warranty benefits. This could be the bought structures or the materials used to make them. What’s more is that many reputable service providers also give warranties on the workmanship, which will save cost when there is a problem.
To enjoy all of these benefits, it is good to buy or lease your temporary and permanent industrial buildings from a reliable and trusted supplier. Well, there are even more benefits that you will realize once you start using these structures. So, make the right choice now.
New ways of thinking and working are necessary to reap blockchain benefits in capital markets
The World Economic Forum today released Digital Assets, Distributed Ledger Technology, and the Future of Capital Markets. Across the capital markets ecosystem, institutions are facing a combination of intensified competitive dynamics and accelerating technology advancements, presenting opportunities and challenges both to incumbents and new entrants. Although DLT is not a panacea, the report underlines how it can positively impact costs, market liquidity and balance sheet capacity while reducing the complexity, opacity and fragmentation of capital markets.
Written in partnership with the Boston Consulting Group (BCG), the report is based on nearly 200 interviews and eight global workshops with capital market incumbent players, new entrants, regulators and governments. It presents use cases from equity markets, debt markets, securitized products, derivatives, securities financing and asset management.
DLT can address real challenges and inefficiencies in some markets by providing a trusted, shared source of truth between market participants. However, the future is uncertain as there is no agreed path for market-wide adoption. What’s more, as institutions still decide where to invest, varying strategies create tensions.
The report calls for a balance between innovation and market safeguards through standardization, the breaking down of silos and regulatory engagement. According to the authors, fundamentally transforming markets will require new ways of thinking and working across the industry.
“Following several years of intense hype, examples of use cases where inefficiencies and challenges are being solved with blockchain are starting to emerge across capital markets,” said Matthew Blake, Head of the Future of Financial Services, World Economic Forum. “With the future for blockchain in financial services still being defined, a nuanced look at the opportunities this technology offers right now is particularly important for the financial services industry.”
“Distributed ledger technology has come of age as it begins to enhance efficiencies, reduce operating costs and create new business models in capital markets, but the use cases and solutions are respective to each asset class,” said Kaj Burchardi, Managing Director, BCG Platinion. “Whilst this makes sense from a commercial perspective, it has led to a complex patchwork of initiatives. For capital markets to unilaterally adopt DLT, they will require cross-institutional alignment to realize the game-changing market opportunities it can offer.”
Russian Nornickel signed a deal with UK chemicals giant Johnson Matthey
Russian Nornickel, the world’s largest metal producer has signed a deal with Johnson Matthey (JM) on long-term supply of critical metals for their battery materials production in Finland.
The Finnish government is actively developing production sites for battery components. Finnish budget for 2021 includes additional funding of EUR 300 million for Finnish Minerals Group to promote investments for the production of precursor and cathode active materials used in lithium-ion batteries in Finland.
Earlier in April Nornickel announced plans to ramp up sustainable nickel and cobalt production at its refinery in Finland — NN Harjavalta — in response to the growing European demand for high quality and responsibly sourced metals for the EV industry. NN Harjavalta’s product range will be playing an important role in satisfying Johnson Matthey’s requirements for its precursor and cathode active materials production in Finland as well as for its existing factory in Poland.
Johnson Matthey announced the development in Finland of its second commercial plant with a nameplate capacity of 30 kt of ultra-high energy density cathode materials required by EV producers. The factory will be powered solely by renewable energy and incorporate an innovative effluent treatment solution.
Nornickel and Johnson Matthey have also signed a memorandum of understanding to explore options to further extend metal supply in the future. The parties also intend to collaborate in other important parts of the battery materials value chain, including new metal dissolution technology, circular economy opportunities, and tokenization of the supply chain using blockchain technology. Implementation of token-based smart contracts allows combining metal deliveries with complete provenance as well as ESG credentials including carbon footprint to ensure the unprecedented level of responsible sourcing.
The deal will allow the Russian and British company to define joint sustainable development initiatives.
“We are delighted for this opportunity to develop our business together with Johnson Matthey — a new important player in the Finnish battery materials ecosystem — and help the company expand on the European EV market. Our memorandum should enable us to identify mutually beneficial sustainability initiatives that support the ambition of achieving the most sustainable battery materials value chain in Europe,” commented Vladimir Potanin, President of Norilsk Nickel.
Earlier, Norilsk Nickel signed a letter of intent to establish a battery recycling cluster in Harjavalta, Finland, to serve the electric vehicle market in partnership with Finnish energy company Fortum and German world’s leading chemical company BASF. This will successfully complete the “closed loop” recycling cycle for critical metals present in used batteries.
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