As the world slowly emerges from the COVID-19 pandemic, many people’s thoughts have turned to holidays. How many of us feel for a break? But what sort of break?
Months of lockdowns and isolation, not to mention deaths of loved ones and a new-found respect for healthcare workers, have triggered serious reflection on the ways in which the world has been functioning.
Nowhere is this more apparent than in the tourism sector. A healthy tourism industry is essential for the global economy, culture and environment, but in the past, it has also done harm.
“This pandemic sent a warning that we need to change the way we live, travel and see the world. We have an opportunity to build back greener and opt for low-carbon measures that protect nature and biodiversity while maintaining the economic benefits that the multi-million dollar tourism industry brings to local communities around the world,” said Mark Radka, Chief, Energy and Climate Branch of the UN Environment Programme (UNEP).
The stakes are high. In 2019, the sector accounted for – directly and indirectly – some 330 million jobs worldwide, equivalent to one in 10 jobs globally, according to the International Labour Organization (ILO). Related sectors such as hospitality, hotels and food service industries, employed an additional 144 million workers in both developed and developing countries. Failure to recover could reduce global GDP by 1.5 to 2.8 per cent.
In some Small Island Developing States, tourism accounts for 30 per cent of export revenues (UNWTO). Small businesses, responsible for 80 per cent of the industry, are particularly vulnerable, as well as women, who make up 54 per cent of the tourism workforce, according to studies by ILO and the UN World Tourism Organization (UNWTO).
Moving to sustainable tourism
UNEP is at the forefront of efforts to mainstream policies which transform the industry and address the triple planetary crises of climate change, biodiversity loss and pollution.
At a recent online conference, Transforming Tourism for a resilient and sustainable post-COVID world, UNEP experts laid out a six-point plan moving from over tourism to sustainable tourism by building more resilient communities and businesses through innovation, digitalization, circularity, sustainable finance, sustainability and partnerships.
“Financial stimulus and recovery packages for COVID-19 are a once in a lifetime opportunity – not a dollar can be lost or wasted while transforming the tourism sector towards a future which is as ‘pandemic and climate-proof’ as possible,” said Radka.
The pandemic’s impact on tourism has been significant. Dwindling tourist numbers in protected areas have threatened the species and communities that live there. Deforestation and poaching have risen in many parts of the world. COVID-19 also led to an increase in single-use plastic products and packaging by the hotel and tourism industry.
“Reducing the use of plastic items and packaging can actually reduce cross-contamination touch points,” said Helena Rey, Tourism Programme Officer from UNEP. “Through cleaning and sanitization procedures, the tourism industry can bring in re-use models that can increase traceability and reduce the risk of contamination. This would also ensure that tourism reduces the burden on local waste management systems and protects local ecosystems.”
UNEP is raising awareness of these issues through global campaigns and partnerships, including the Global Tourism Plastics Initiative and the Clean Seas campaign. These efforts call on citizens, governments, and industry to take action to reduce plastic pollution. In particular, the Global Tourism Plastics Initiative enables businesses, governments, and other tourism stakeholders to lead by example in the shift towards greater circularity in the use of plastics.
Transforming value chains
Tourism is responsible for 1/10th of greenhouse emissions worldwide. UNEP is working with its partners to reduce emissions created by hotel operations, food consumption and events. The work is supported by the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety.
The Transforming Tourism Value Chains project focuses on environmental issues like cutting food waste, improving the sourcing of products and services, and improving the efficiency of air conditioners, in four countries in which tourism occupies a major role in the national economy: the Philippines, the Dominican Republic, Mauritius and St Lucia.
Jake Kheel, vice president of Grupo Punta Cana, a private sector partner in the Dominican Republic, says this makes good business sense as holidaymakers, particularly the younger generation, want to be assured they are bringing value to the places they visit.
“People want to know their leisure time is not affecting local communities and eco-systems. Handled correctly, tourism can bring great benefits, create jobs, increase revenue for people who need schools and health services. It has to be self-sufficient,” he said.
The pandemic has also advanced digitalisation, innovation and the integration of new technologies into tourism. Virtual journeys, electronic menus, touchless check ins, digital consumption behaviours are on the rise. Since the COVID-19 outbreak this year, the online ticketing rates at scenic sites nationwide in China have risen to around 40% from less than 20% in 2019, signalling a rapid uptake in digitalization.
Promoting ‘Brand Africa’ to Realize the Continent’s Tourism Potential
UNWTO’s African Member States will work together to establish a new narrative for tourism across the continent. To better realize tourism’s potential to drive recovery, UNWTO and its Members will also work with the African Union and the private sector to promote the continent to new global audiences through positive, people-centred storytelling and effective branding.
With tourism recognized as an essential pillar of sustainable and inclusive development for the continent, UNWTO welcomed high-level delegates to the first Regional Conference on Strengthening Brand Africa. The conference featured the participation of the political leadership of host country Namibia, alongside public and private sector leaders from across the continent.
UNWTO Secretary-General Zurab Pololikashvili welcomed the common determination to rethink as well as restart tourism. “African destinations must take the lead in celebrating and promoting the continent’s vibrant culture, youthful energy and entrepreneur spirit, and its rich gastronomy”, he said.
Windhoek Pledge puts people first
On the back of a series of workshops and a Ministerial Think Tank, UNWTO’s African Member States unanimously endorsed the Windhoek Pledge on Advocating Brand Africa. Under the terms of the Windhoek Pledge, Members will engage both public and private sector stakeholders as well as local communities to build a new, inspiring narrative for tourism across the continent. They will identify positive, human-centred stories, and through strengthened partnerships with the media, showcase them to the world, reaching new and diverse tourism source markets.
Over the coming weeks, UNWTO will work with all signatories to create a common roadmap towards establishing Brand Africa. This will include establishing common values and goals and identifying funding needs and opportunities as well as providing branding toolkits for destinations, including guidelines and recommendations and training and capacity building in market intelligence, digital marketing and data management.
Bilateral meetings show support for tourism
Alongside the conference, UNWTO Secretary-General Zurab Pololikashvili, held high-level talks on the restart of tourism with President of Namibia Hage Geingob, as well as with the country’s Deputy Prime Minister Netumbo Nandi-Ndaitwah and with the African Union Commissioner for Trade and Industry Albert Muchanga
New report on single-use plastic products aims to advance sustainability in travel and tourism
The World Travel & Tourism Council (WTTC) and the United Nations Environment Programme (UNEP), launch a major new report today, addressing the complex issue of single-use plastic products within Travel & Tourism.
‘Rethinking Single-Use Plastic Products in Travel & Tourism’ launches as countries around the world begin to reopen, and the Travel & Tourism sector starts to show signs of recovery from the COVID-19 pandemic which has been devastating.
The report is a first step to mapping single-use plastic products across the Travel & Tourism value chain, identifying hotspots for environmental leakages, and providing practical and strategic recommendations for businesses and policymakers.
It is intended to help stakeholders take collective steps towards coordinated actions and policies that drive a shift towards reduce and reuse models, in line with circularity principles, as well as current and future waste infrastructures.
The report’s recommendations include redefining unnecessary single-use plastic products in the context of one’s own business; giving contractual preference to suppliers of reusable products; proactively planning procedures that avoid a return to single-use plastic products in the event of disease outbreaks; supporting research and innovation in product design and service models that decrease the use of plastic items, and revising policies and quality standards with waste reduction, and circularity in mind.
Virginia Messina, Senior Vice President and Acting CEO, WTTC said: “WTTC is proud to release this important high-level report for the sector, focusing on sustainability and reducing waste from single-use plastic products in Travel & Tourism.
“The COVID-19 pandemic has accelerated the sustainability agenda with businesses and policymakers now putting an even stronger focus on it. As a growing priority, businesses are expected to continue to reduce single-use plastic products waste for the future and drive circularity to protect not only our people, but importantly, our planet.
“It is also becoming clear that consumers are making more conscious choices, and increasingly supporting businesses with sustainability front of mind.”
Single-use plastic products can be a threat to the environment and human health and without deliberate effort across the sector, Travel & Tourism can and will contribute significantly to the issue.
The COVID-19 pandemic has had both negative and positive impacts on single-use plastics pollution.
The demand for single-use plastics items has increased with safety being a high concern among tourists and take-away services being on the rise. According to the Thailand Environment Institute, plastic waste has increased from 1,500 tons to a staggering 6,300 tons per day, owing to soaring home deliveries of food.
However, the pandemic has also catalysed consumer demand for green tourism experiences around the world, with a 2019 global study finding 82% of respondents are aware of plastic waste and are already taking practical actions to tackle pollution.
The report recognises that global solutions are required to address corporate concerns about the use of single-use plastic products. It aims to support informed decision making based on the potential impacts of trade-offs and of unintended burden shifting when considering the transition to sustainable alternatives.
Sheila Aggarwal-Khan, Director of the Economy Division, UNEP said:
“Travel & Tourism has a key role to play in addressing the triple planetary crises of climate change, biodiversity loss and pollution, as well as making circularity in the use of plastics a reality.
The advent of COVID-19 and consequent proliferation of single-use plastic products has added urgency to the crises. With this report, we hope to encourage stakeholders in this industry to come together to address this multifaceted challenge. Only by doing so, can we ensure meaningful and durable change.”
With around 90 percent of ocean plastic derived from land-based sources and the annual damage of plastics to marine ecosystems amounting to US$13 billion per year, proactively addressing the challenge of plastics within the Travel & Tourism sector is key.
UNWTO and Greece to Collaborate on Maritime Tourism Research Centre
UNWTO is to collaborate with the Greek Ministry of Tourism in establishing a first research station dedicated to measuring the sustainable development of coastal and maritime tourism across the Mediterranean.
The new monitoring centre will be based at the University of the Aegean in Greece. From here, experts will capture and collate measurement data and analysis relating to the environmental, economic, and social impact of tourism.
UNWTO Secretary-General Zurab Pololikashvili said: “Coastal and Maritime tourism is one of the most important economic drivers within the Mediterranean basin. This new research centre can provide key data to guide the restart and future development of the sector, ensuring it fulfils its potential to provide opportunity for coastal communities and to protect and celebrate natural and cultural heritage.”
The United Nations specialized agency and the Ministry of Tourism confirmed their collaboration on the initiative during the UNWTO High-Level Conference on Coastal and Maritime Tourism, held in Athens and co-hosted by Cruise Lines International Association (CLIA) and Celebrity Cruises.
The Tourism Minister of Greece Harry Theoharis said: “I express my immense gratitude for UNWTO’s support in this endeavour. The Research Center will soon become a reference point for the study and protection of our coasts and seas.”
Pierfrancesco Vago, Global Chairman of CLIA and Executive Chairman of MSC Cruises added: “CLIA is pleased to support the UNWTO research and monitoring centre on sustainability and coastal maritime tourism in the Mediterranean. As part of the cruise industry’s commitment to responsible travel, we are pursuing carbon neutral cruising in Europe by 2050, and we work closely with cruise destinations and coastal communities to support economic growth in a sustainable manner.
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