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Bringing recycling to Kuwait

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Fatemah Alzelzela
Fatemah Alzelzela started Eco Star, a non-profit recycling initiative that exchanges trees and plants for waste from homes, schools and businesses in Kuwait. Photo: UNEP

Per capita, Kuwait is among the wealthiest countries in the world. But, despite having the means, it has yet to embrace modern waste management techniques, such as recycling or the sorting of trash before it’s discarded.

Fatemah Alzelzela is determined to change that. The 24-year-old electrical engineer is the co-founder of Eco Star, a non-profit group that recycles rubbish from homes, restaurants and schools across the Middle-Eastern country.

“I live in one of the richest countries in the world, yet we don’t have many sustainable solutions in the field of recycling,” says Alzelzela. “All of us should care about the environment, but we are lost. We are trying to show people the path again.”

Since launching in early 2019, Eco Star has recycled over three-and-a-half tonnes of plastic, 10 tonnes of paper and 120 tonnes of metal. That is a notable feat in a country where 90 per cent of waste – from food to sewage to petroleum – ends up in landfills.  Alzelzela also set up an innovative partnership with a large nursery so Eco Star gives their customers shrubs and trees in exchange for their recycling.

For that work, Alzelzela was recently named a Young Champion of the Earth by the United Nations Environment Programme (UNEP). She is one of seven prize winners who will receive funding and mentorship to support their environmental initiatives.

“We must step up and make the environment a priority,” said Elisa Tonda, an expert in sustainable consumption from UNEP’s Economy Division. “Never before, has it been clearer that our health is interconnected with the health of the environment. We need bold initiatives to move the environmental agenda forward.”

The cost of waste

Kuwait generates 1.5 kilograms of trash per person per day, twice the global average. The country has provided waste collection services since the late 1960s. However, rubbish is handled by private companies with little screening and sorting, leading to pollution and health risks.

The lack of recycling is also a financial missed opportunity. A 2014 study showed that 76 per cent of Kuwait’s waste is recyclable, and the potential value of the raw materials that could be saved from dumps is over US$ 130 million annually.

Believing they could make a difference, Alzelzela and her sister launched Eco Star last year, investing US$ 600 of their own money in the start-up. The early days, she says, were challenging. Kuwaiti authorities and potential business partners were skeptical of Alzelzela’s business model, making it hard to forge connections. Kuwait is also a patriarchal society, and Alzelzela says she was “not taken seriously” because of her age, gender and social stigma around waste collection in Kuwait.

But Alzelzela remained undaunted.

She took to Instagram, Kuwait’s most popular social network. Eco Star’s feed soon filled with inspiring images of recycling, tips on how to reduce household waste and news of Eco Star’s expansion across Kuwait. The Instagram account would soon have over 20,000 followers and more people signed up for Eco Star’s services.

Scaling up

The company has since formed partnerships with schools, teaching children about recycling, threats to the environment and how young people can act for nature.

The Eco Star team charges a nominal US $3 fee to the homes, schools and restaurants it collects recycling from. This re-enforces the idea that recycling is a necessary service, not a charity.

Eco Star is also building a database of the waste it collects, recording everything from its weight to where it was picked up. The company, says Alzelzela, is the first in Kuwait to compile that information.

“You can’t manage what you can’t measure,” says Alzelzela, noting teams have data points from 2,000 homes, schools, companies and restaurants. “We can now start analyzing the data we have generated, to find out which areas generate more waste, and why.”

Despite curfews imposed during the COVID-19 pandemic and restrictions on collecting waste, Alzelzela is eager to ramp up Eco Star’s operations. But for that to happen, she says authorities must get on the recycling bandwagon and make space for the ideas of millennials.

“Young people and young women should be given more chances to make decisions, be creative and find solutions. We can all take action and inspire others to take action on a bigger scale. It will take patience. But I know we can make it happen.”  

UN Environment

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CEOs to G7 and World Leaders: Support “Bold” Net-Zero Commitments

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Over 70 CEOs said they stand ready to work with public sector leaders around the world to reduce emissions. Members of the Alliance of CEO Climate Leaders signed an Open Letter championing public-private cooperation ahead of the G7 summit in order to supercharge net-zero commitments, polices and actions.

The signatories are looking for governments to accelerate the transition to net-zero before COP26 in order to accelerate even more action from the private sector. The letter emphasizes public-private collaboration as vital and welcomes transformative policy change.

“It is an important and significant move for this many CEOs to put their names forward for deeper collective collaboration,” said Dominic Waughray, Managing Director, World Economic Forum. “It sends a clear signal to policy-makers that many global business leaders are ready to make the transition to a net-zero future. As we move towards COP26, public-private collaboration will be key to unlocking investment, setting more ambitious targets to reduce emissions, and turning this ambition into action.”

The Alliance of CEO Climate Leaders is the only CEO-led community open to all companies worldwide that want to make clear commitments and work to transition to net-zero. Members believe the private sector has a responsibility to actively engage in global efforts to reduce greenhouse gas emissions and to help lead the global transition to a low-carbon, climate-resilient economy. The World Economic Forum hosts the alliance.

The full text of the Open Letter and the list of signatories can be found here on the here on the Forum’s Agenda news site.

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Recreate, Re-imagine, Restore!

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Leaders in global politics, science, communities, religion and culture joined hands today to officially kick off the UN Decade on Ecosystem Restoration – a rallying call for the protection and revival of millions of hectares of ecosystems all around the world for the benefit of people and nature.

Led by the UN Environment Programme (UNEP) and the Food and Agriculture Organization of the UN (FAO), the Decade on Restoration – which runs from 2021 to 2030 – was proclaimed by the United Nations General Assembly in a 2019 resolution.

The launch took the form of a high-level virtual gala with the participation, alongside the heads of UNEP and FAO and UN Secretary-General António Guterres, of Imran Khan, the Prime Minister of Pakistan, which hosts World Environment Day on 5 June this year; Pope Francis; Félix-Antoine Tshisekedi Tshilombo, President of the Democratic Republic of Congo and Chair of the African Union; German Chancellor Angela Merkel; and Prime Minister of Barbados, Mia Mottley. Among the global figures who spoke were UN Messenger of Peace Jane Goodall and other goodwill ambassadors, advocates, youth representatives, scientists and CEOs.

“By restoring ecosystems, we can drive a transformation that will contribute to the achievement of all the Sustainable Development Goals. The task is monumental. We need to replant and protect our forests. We need to clean up our rivers and seas. And we need to green our cities,” the UN Secretary-General said in his message. “Accomplishing these things will not only safeguard the planet’s resources. It will create millions of new jobs by 2030, generate returns of over $7 trillion dollars every year and help eliminate poverty and hunger.”

The FAO Director-General QU Dongyu, noting that the increasing pressure on the world’s natural resources is affecting the well-being of 40 percent of the global population, called for a change of mindset.

“Business as usual is not an option!” he underscored. “We need to prevent, halt and reverse the degradation of ecosystems worldwide, including our farmlands and forests; our rivers and oceans. More efficient, inclusive, resilient and sustainable agri-food systems can help restore ecosystems and safeguard sustainable food production, leaving no one behind,” he added.

“We must use this moment in history to launch a massive global movement to save our terrestrial and marine ecosystems even as we continue to decarbonize. Everyone has a ‘to-do’ here,” said UNEP Executive Director Inger Andersen. “Governments must ensure COVID-19 stimulus packages contribute to a sustainable and equitable recovery from the pandemic. Businesses and the financial sector must reform operations and financial flows so that they restore the natural world. And as individuals and consumers, it is time rethink choices, demand deforestation-free products and vote for sustainability in the polling booths.”

“Restoring the nature we have damaged means, in the first place, restoring ourselves,” said Pope Francis in a video message relayed by Cardinal Pietro Parolin, Secretary of State. “We welcome this United Nations Decade on Ecosystem Restoration, let us be compassionate, creative and courageous. May we take our proper place as a ‘Restoration Generation.’”

The Decade aims to inspire and support governments, multilateral organizations, civil society, private sector companies, youth, women’s groups, indigenous peoples, farmers, local communities and individuals globally, to collaborate, develop and catalyse restoration initiatives across the world. The effort will involve a raft of activities. They range from redirecting fiscal incentives and financial flows to promote restoration to undertaking research on restoration in terrestrial and marine environments, building the technical capacity of restoration practitioners globally and monitoring global progress on restoration.

The Decade aims to mobilize hundreds of millions of people to restore nature and foster a global restoration culture in which restoration initiatives are scaled up across the planet.

“The world has no choice but to go on a nature positive pathway which will not only boost the economy but also protect the environment,“ said Imran Khan, Prime Minister of Pakistan, whose country in 2019 embarked on an ambitious plan to plant 10 billion trees.

Welcoming the launch of the UN Decade, Felix-Antoine Tshisekedi Tshilombo, President of the Democratic Republic of Congo and Chair of the African Union, noted that the African continent had made multiple commitments through several regional Declarations, pledges, Calls to Action and pilot activities, but there was a need to mobilize the necessary resources and expertise to lead large-scale implementation.

“The restoration of terrestrial, marine and freshwater ecosystems should be undertaken in such a way as to avoid creating land conflicts or conflicts of use,” he added. “It must therefore be part of visionary spatial planning processes that take into account inter-sectoral trade-offs, respecting land and resource tenure rights of local communities and other vulnerable social groups.”

In her message, German Chancellor Angela Merkel said: “We have to do more to protect and restore natural habitats – and we have to do it now, not some time in the future.”

“We have to ensure now that forests, which we need not least to regulate our climate, are protected and replenished,” she added.

The Chancellor also announced that Germany would be the first country to provide funding – 14 million Euro – to the Multi-Partner Trust Fund for the Decade on Ecosystem Restoration.

The launch of the Decade on Ecosystem Restoration today leads into World Environment Day on 5 June, the United Nations’ flagship day for promoting worldwide awareness and action for the environment. Held under the theme of ecosystem restoration, this year’s World Environment Day is hosted by Pakistan, which will mark the day and the start of the UN Decade with an event taking place in Islamabad and officiated by Prime Minister Imran Khan with the participation from a host of dignitaries from around the world including UNEP Executive Director Inger Andersen and senior officials from FAO, UN-Habitat and UNDP, as well as senior officials from countries including Germany and Saudi Arabia.

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World Environment Day boosts growing global movement to restore damaged ecosystems

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Individuals, communities, civil society, businesses and governments around the world today marked World Environment Day – with official celebrations held in Islamabad – by making commitments and calling for action to restore millions of hectares of ecosystems all around the world for the benefit of people and nature.

Hosted by Pakistan in partnership with the UN Environment Programme (UNEP), this year’s World Environment Day served as the formal launch of the UN Decade on Ecosystem Restoration (2021-2030). Led by Pakistan’s Prime Minister Imran Khan, speakers at the event – including British Prime Minister Boris Johnson, China’s President Xi Jinping, UN Secretary-General António Guterres, heads of UN agencies and government ministers – stressed the importance of restoration in global efforts to mitigate climate change and promote sustainable development.

“The degradation of the natural world is already undermining the well-being of 3.2 billion people – or 40 per cent of humanity. Luckily, the Earth is resilient. But she needs our help. We still have time to reverse the damage we have done,” the UN Secretary-General said. “That is why, on this World Environment Day, we are launching the United Nations Decade on Ecosystem Restoration. This global movement will bring together governments, businesses, civil society and private citizens in an unprecedented effort to heal the Earth. By restoring ecosystems, we can drive a transformation that will contribute to the achievement of all the Sustainable Development Goals.”

The UN Decade aims to inspire and support governments, UN agencies, civil society, private sector companies, youth, women’s groups, indigenous peoples, farmers, local communities and individuals globally, to collaborate, develop and catalyse restoration initiatives across the world. The Decade aims to mobilize hundreds of millions of people to restore nature and foster a global restoration culture in which restoration initiatives are scaled up across the planet.

“This is an opportunity for the world – these next 10 years, the world has to correct its course. It’s a clash between our greed on the one side and humanity on the other; there needs to be a balance between the two,” said Prime Minister Khan. “When this balance is disturbed and consumerism, consumption and greed reach such a level, this always leads to disastrous consequences for humanity.”

“If we don’t care for our environment, and our ecosystems, it will have severe consequences for the humanity and we will have to pay a big price for this,” he added.

Pakistan has embarked on an ambitious effort to expand and restore its forests as part of its 10 billion-tree drive, recently planting its billionth tree; the country has also pledged to restore about 1 million hectares of degraded lands across the country by 2023 as part of the Bonn Challenge. In addition, Pakistan recently launched its first green bond, seeking $500 million for environmentally friendly projects to enhance the clean energy share in the country’s power sector.

“Restoring ecosystems is a remarkable solution. It slows climate change, brings back lost biodiversity, creates productive land for agriculture, provides jobs and restores nature’s buffers against zoonotic diseases and pandemics,” said Inger Andersen, Executive Director of UNEP.

“If we work hard in four areas – to get finance flows in tune with nature; to protect those that manage land; to make our cities green; and to restore the blue planet – we will heal nature and make everybody’s lives better,” she added.

Other major commitments announced around World Environment Day and the UN Decade include over £8 million in new funding from the UK to protect rare wildlife and vulnerable habitats across the globe; a 8.5 million Euro commitment by Dove and Conservation International to protect and restore 20,000 hectares of forest – the equivalent of 3 million trees – in North Sumatra, Indonesia; a pledge by E.ON, Europe’s largest operator of energy distribution networks, to create biotopes under 13,000 kilometers of high-voltage lines in forest areas; 3 million Euro from Finland to support the launch of, and regional action in developing countries under the UN Decade, and an announcement by Germany that it would be the first country to provide funding – 14 million Euro – to the Multi-Partner Trust Fund for the Decade on Ecosystem Restoration. 

Away from Islamabad, World Environment Day events and initiatives took place across the world, including a virtual concert featuring Patti Smith, the Dave Matthews Band, Michael Stipe and other international artists; the world premiere of Is It Too Much to Ask, a song by DJ Don Diablo for #GenerationRestoration; a virtual Ecosystem Restoration Classroom, a new initiative to take young South African learners – and others – on a journey across three unique landscapes threatened by human development; fireside chats with youth organisations and more.

In collaboration with TikTok, UNEP also challenged users on the content platform to share their ecosystem restoration action using the #GenerationRestoration hashtag. Videos with the hashtag have been viewed over 40 million times, with contributions from influencers including UNEP Goodwill Ambassadors Alex Rendell and Antoinette Taus.

UNEP Goodwill Ambassadors Gisele Bündchen, Formula E driver Lucas De Grassi and Dia Mirza also lent their support to the Day on social media, while young artists such as US poet Jordan Sanchez and Indian sand artist Sudarsan Pattnaik also created imaginative pieces to highlight the urgent need for restoration.

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