Ministers and senior officials from the 11 member countries of the Central Asia Regional Economic Cooperation (CAREC) Program have endorsed a new long-term strategy to promote safe, sustainable, and inclusive tourism development in the region, and enhance its attractiveness as a competitive tourism destination globally.
The CAREC Tourism Strategy 2030, presented at the 19th CAREC Ministerial Conference held virtually today, was endorsed by ministers and senior officials representing Afghanistan, Azerbaijan, the People’s Republic of China (PRC), Georgia, Kazakhstan, the Kyrgyz Republic, Mongolia, Pakistan, Tajikistan, Turkmenistan, and Uzbekistan. President Mohammad Ashraf Ghani of Afghanistan also attended the meeting.
“The CAREC region is home to a wide range of historical and cultural heritage sites; unique gastronomy and local traditions; a rich, unexplored network of cities; and arresting natural endowments that traverse national boundaries,” said Asian Development Bank (ADB) Vice-President Shixin Chen, co-chair of the conference. “Through the gradual implementation of regional initiatives, the CAREC Tourism Strategy 2030 will help the region bounce back from COVID-19 and establish itself as a sustainable, safe, and easily accessible tourism destination over the long term.”
In 2019, CAREC countries generated more than 420 million domestic tourists but only received 41 million foreign tourists. With the COVID-19 pandemic severely affecting global tourism in 2020, the CAREC Tourism Strategy 2030 accounts for the shift in travelers’ preference towards closer, safer, and uncrowded destinations while outlining a long-term plan to develop the region as an easily accessible tourism destination that provides visitors with a variety of unique experiences.
The strategy provides a roadmap towards the enhancement of the region’s connectivity through the harmonization of visa requirements and quality standards, simplification of border crossing procedures, and improvement of tourism infrastructure and facilities. It also focuses on tourism skills development while maximizing the use of digital technologies.
It aims to build a common brand, “Visit Silk Road”, through the creation of a CAREC tourism web portal and joint promotional activities for tour operators and other business providers. It seeks to develop unique tourism products and experiences catering to various segments including business, culture, nature and adventure, sun and beach holidays, health and wellness, and domestic weekenders.
“By fostering sustainable tourism growth in rural and urban areas, the new strategy will also help to reduce regional imbalances and empower local communities,” said ADB Director General for Central and West Asia Werner Liepach. “It will promote gender equality by promoting jobs and income opportunities for private sector SMEs and entrepreneurs including women and young people.”
The CAREC Program is a partnership of 11 countries to promote economic growth and sustainable development through regional cooperation. It is supported by development partners including ADB, which serves as the Secretariat for the CAREC Program.
Since 2001, the CAREC Program has financed 208 regional infrastructure and trade projects worth $39.2 billion. Of this, $14.7 billion has been financed by ADB, $15.8 billion by other development partners, and $8.7 billion by CAREC member country governments.
Harnessing the Power of Culture and Creativity in Tourism Recovery
The shared values and close ties between tourism and culture stakeholders means both sectors can work together to ensure inclusive access to heritage, as countries around the world recover from the pandemic. In recognition of this mutually reinforcing relationship, the World Tourism Organization (UNWTO) and UNESCO have collaborated to produce a set of new guidelines focusing on the responsible restart of cultural tourism.
UNWTO invited the UN Educational, Scientific and Cultural Organization (UNESCO) to contribute to the UNWTO Inclusive Recovery Guide, Issue 2: Cultural Tourism. This is the second set of guidelines relating to the socio-cultural impacts of COVID-19 issued by UNWTO and will continue to be revised, as the situation evolves.
Make cultural tourism relevant in the recovery
The publication draws on the insights and expertise of the two UN agencies to analyse the impact of the pandemic on their respective sectors. This includes how lost revenues are severely impacting communities, heritage sites, cultural events, spaces and institutions, while also weakening destinations’ competitiveness and market differentiation. The guidelines on cultural tourism also stress the need for support from policymakers to ensure the relevance of culture in the emergency and contingency planning within tourism destinations.
Cooperation for a better future
Alongside the new guidelines, UNWTO is urging the cultural tourism sector to create participatory governance structures, bringing together artists, creators, tourism and culture professionals, the private sector and local communities, for an open dialogue, data exchange and real-time solutions. The document also advocates for better urban–rural connections so as to ensure the benefits of both culture and tourism are enjoyed as widely as possible.
As a result of the pandemic, 90% of countries introduced total or partial closures of their World Heritage sites. In many cases, sites of special significance to humanity were closed to the public for the first time in decades. At the same time, the pandemic highlighted the relevance of both tourism and culture. The sudden fall in tourist arrivals has been felt across the globe, while millions of people have turned to virtual cultural experiences for comfort and inspiration.
The release of the guidelines comes within the context of the International Year of Creative Economy for Sustainable Development 2021, a UN initiative designed to recognize how different manifestations of culture, including cultural tourism, can contribute to advancing the Sustainable Development Goals (SDGs).
Statistics to Guide Restart of Tourism in the Caribbean
From the need for enhanced political engagement to developing relevant expertise, the World Tourism Organization, jointly with the Caribbean Tourism Organization, have united their Members in the Caribbean to address the key challenges they face in making effective use of statistics to drive the restart of their tourism sectors.
Over the course of two days, a regional virtual workshop analysed the importance of tourism data for supporting the sector in the present and helping tourism to restart in the Caribbean in a timely and sustainable manner. The workshop brought together around 130 participants from 23 States, including the leaders of National Tourism Administrations, National Statistical Offices, Central Banks and Migration authorities. The high-level status of participants ensures that they will in turn spread UNWTO’s technical expertise within their own countries, empowering more tourism professionals with knowledge of how best to analyse and use data to guide decisions.
Through the sessions, the Caribbean tourism community got a better understanding of the fundamentals of tourism statistics. They were also given an overview of UNWTO’s Tourism Satellite Account (TSA) data, as well as guidance on how this can be used to guide decision-making.
Welcoming UNWTO’s technical assistance, Neil Walters, Acting Secretary General of the Caribbean Tourism Organization said: “We recognize the importance of data and statistics in the development of COVID-19 recovery programs and comprehensive sustainable tourism strategies. We thank the UNWTO for supporting our efforts at capacity building in tourism statistics analysis and reporting in the Caribbean.”
The workshop also emphasized the relevance of tourism statistics, both for informing the sector’s response to the COVID-19 pandemic but also, looking ahead, for its role in guiding sustainable development across the Caribbean region. As with every other global region, the crisis has hit the Caribbean hard. According to the latest UNWTO data, Caribbean destinations experienced a 67% fall in international tourist arrivals in 2020 compared to the previous year. Given the reliance of many destinations on the sector, this has placed large numbers of livelihoods and businesses at risk and makes the timely restart of tourism vital.
2020: Worst Year in Tourism History with 1 Billion Fewer International Arrivals
Global tourism suffered its worst year on record in 2020, with international arrivals dropping by 74% according to the latest data from the World Tourism Organization (UNWTO). Destinations worldwide welcomed 1 billion fewer international arrivals in 2020 than in the previous year, due to an unprecedented fall in demand and widespread travel restrictions. This compares with the 4% decline recorded during the 2009 global economic crisis.
According to the latest UNWTO World Tourism Barometer, the collapse in international travel represents an estimated loss of USD 1.3 trillion in export revenues – more than 11 times the loss recorded during the 2009 global economic crisis. The crisis has put between 100 and 120 million direct tourism jobs at risk, many of them in small and medium-sized enterprises.
Due to the evolving nature of the pandemic, many countries are now reintroducing stricter travel restrictions. These include mandatory testing, quarantines and in some cases a complete closure of borders, all weighing on the resumption of international travel. At the same time, the gradual rollout of a COVID-19 vaccine is expected to help restore consumer confidence, contribute to the easing travel restrictions and slowly normalize travel during the year ahead.
UNWTO Secretary-General Zurab Pololikashvili said: “While much has been made in making safe international travel a possibility, we are aware that the crisis is far from over. The harmonization, coordination and digitalization of COVID-19 travel-related risk reduction measures, including testing, tracing and vaccination certificates, are essential foundations to promote safe travel and prepare for the recovery of tourism once conditions allow.”
Recovery outlook remains cautious
The latest UNWTO Panel of Experts survey shows a mixed outlook for 2021. Almost half of respondents (45%) envisaged better prospects for 2021 compared to last year, while 25% expect a similar performance and 30% foresee a worsening of results in 2021.
The overall prospects of a rebound in 2021 seem to have worsened. 50% of respondents now expect a rebound to occur only in 2022 as compared to 21% in October 2020. The remaining half of respondents still see a potential rebound in 2021, though below the expectations shown in the October 2020 survey (79% expected recovery in 2021). As and when tourism does restart, the UNWTO Panel of Experts foresee growing demand for open-air and nature-based tourism activities, with domestic tourism and ‘slow travel’ experiences gaining increasing interest.
Looking further ahead, most experts do not to see a return to pre-pandemic levels happening before 2023. In fact, 43% of respondents point to 2023, while 41% expect a return to 2019 levels will only happen in 2024 or later. UNWTO’s extended scenarios for 2021-2024 indicate that it could take two-and-a-half to four years for international tourism to return to 2019 levels.
All world regions affected
Asia and the Pacific (-84%) – the first region to suffer the impact of the pandemic and the one with the highest level of travel restrictions currently in place – recorded the largest decrease in arrivals in 2020 (300 million fewer). The Middle East and Africa both recorded a 75% decline.
Europe recorded a 70% decrease in arrivals, despite a small and short-lived revival in the summer of 2020. The region suffered the largest drop in absolute terms, with over 500 million fewer international tourists in 2020. The Americas saw a 69% decrease in international arrivals, following somewhat better results in the last quarter of the year.
COVID-19 is reversing the important gains made over the last decade for women
Progress for women in work could be back at 2017 levels by the end of 2021 as a result of...
Joe Biden and his first contradictory foreign policy moves
Those who thought that the elderly American President, formerly Barack Obama’s vice-President, would step into the international limelight as the...
Iran has an integral role to play in Russian-South Asian connectivity
Iran is geostrategically positioned to play an integral role in Russian-South Asian connectivity. President Putin told the Valdai Club during...
Why states undermined their sovereignty by signing NPT?
Nuclear weapons are known as brawny and cataclysmic weapons. The source of the energy of such weapons is fission and...
Duck conservation takes flight in Jamaica
On January 20, 2021, the day of the inauguration of American president Joe Biden, two ducks named “Joe” and “Kamala”...
Estonia provides good support to jobseekers, but does not reach everybody
The Estonian labour market has outperformed most EU countries after the global financial crisis. The employment rate of people in...
New EU energy labels applicable from 1 March 2021
To help EU consumers cut their energy bills and carbon footprint, a brand new version of the widely-recognised EU energy...
Europe2 days ago
The Present Battle over Greece’s Past is Seeding New Battles in its Future
Defense3 days ago
Intelligence2 days ago
Hybrid Warfare Against Pakistan: Challenges and Response
Southeast Asia2 days ago
Biden administration’s policy towards Vietnam, and the South China Sea
International Law3 days ago
Why Did States Sign NPT Treaty As Non-Nuclear Weapon States
Middle East3 days ago
Getting Away With Murder: The New U.S. Intelligence Report on the Khashoggi Affair
Russia3 days ago
The European Union and Russia: To talk or not to talk and about what?
New Social Compact2 days ago
The Only Wealth, There’s in Man